Premium Electric Motorcycle Market Research Report By Motor Type (Permanent Magnet Synchronous Motor (PMSM), Brushless DC Motor (BLDC), Induction Motor), By Battery Type (Lithium-ion (Li-ion), Lead-acid, Nickel-metal hydride (NiMH)), By Speed (Up to 100 km/h, 100-150 km/h, 150 km/h and above), By Power (Up to 5 kW, 5-10 kW, 10 kW and above), By Range (Up to 100 km, 100-200 km, 200 km and above) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

Global Premium Electric Motorcycle Market Overview

As per MRFR analysis, the Premium Electric Motorcycle Market Size was estimated at 0.39 (USD Billion) in 2022. The Premium Electric Motorcycle Market Industry is expected to grow from 0.48(USD Billion) in 2023 to 3.5 (USD Billion) by 2032. The Premium Electric Motorcycle Market CAGR (growth rate) is expected to be around 24.63% during the forecast period (2024 - 2032).

Key Premium Electric Motorcycle Market Trends Highlighted

Growing environmental concerns, rising fuel prices, and government incentives for electric vehicles are driving the demand for premium electric motorcycles. Key market drivers include advancements in battery technology, increased consumer awareness of environmental sustainability, and the desire for high-performance and aesthetically pleasing motorcycles. Opportunities lie in the expansion of charging infrastructure, the development of innovative battery chemistries, and the entry of new market players.

Recent trends include the emergence of subscription-based models, the integration of advanced technologies such as AI and connectivity, and the rise of electric motorcycles as status symbols. These trends are shaping the future of the premium electric motorcycle market, creating opportunities for innovation and growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Premium Electric Motorcycle Market Drivers

Rising Environmental Awareness

As environmental concerns escalate globally, consumers become increasingly conscious of their impact on the environment. Electric vehicles, including premium electric motorcycles, offer a sustainable alternative to traditional fuel-powered vehicles. Their zero-emission operation significantly reduces carbon footprint, aligning with the growing demand for eco-friendly transportation solutions. This heightened environmental awareness is a primary driver fueling the growth of the Premium Electric Motorcycle Market Industry.

Government Incentives and Regulations

Governments worldwide recognize the environmental benefits of electric vehicles and are implementing various incentives and regulations to promote their adoption. These measures include tax rebates, purchase subsidies, and dedicated charging infrastructure development. Stringent emission regulations, particularly in urban areas, are also encouraging consumers to shift towards electric motorcycles as a means of reducing their carbon footprint and complying with environmental standards.

Technological Advancements

Rapid advancements in battery technology, electric motor efficiency, and power electronics are enhancing the performance and capabilities of premium electric motorcycles. Increased battery capacity and range reduce range anxiety, while improved power delivery provides exhilarating acceleration and top speeds. These technological innovations not only enhance the riding experience but also make electric motorcycles more practical and appealing to consumers, contributing to the growth of the Premium Electric Motorcycle Market Industry.

Premium Electric Motorcycle Market Segment Insights:

Premium Electric Motorcycle Market Motor Type Insights

The Motor Type segment of the Premium Electric Motorcycle Market is categorized into Permanent Magnet Synchronous Motor (PMSM), Brushless DC Motor (BLDC), and Induction Motor. PMSM holds the dominant market share due to its high efficiency, power density, and torque capabilities. BLDC motors are gaining traction as they offer a balance between cost and performance, making them suitable for mid-range models. Induction motors, while less efficient than PMSM and BLDC, are more cost-effective and reliable, making them a viable option for budget-friendly electric motorcycles.The Premium Electric Motorcycle Market for PMSM is projected to reach $1.8 billion by 2023, growing at a CAGR of 26.4%. This growth is attributed to the increasing demand for high-performance electric motorcycles and the adoption of PMSM technology by leading manufacturers. The BLDC motor market is expected to reach $1.2 billion by 2023, driven by the rising popularity of mid-range electric motorcycles and the cost-effectiveness of BLDC motors. The Induction motor market is anticipated to grow at a steady pace, reaching $0.5 billion by 2023, primarily due to its affordability and reliability.Regional variations exist within the Motor Type segment. In North America and Europe, PMSM motors dominate the premium electric motorcycle market due to the high demand for high-performance models. In Asia-Pacific, BLDC motors hold a significant share due to the popularity of mid-range electric motorcycles and cost-sensitive consumers. The Induction motor market is expected to grow in emerging markets where affordability is a key factor. Key industry trends include the adoption of advanced motor technologies such as axial flux motors and integrated motor-wheel designs to enhance efficiency and performance.Manufacturers are also focusing on developing motors that are compact, lightweight, and offer a wider operating range. The growing emphasis on sustainability is driving the demand for motors that are energy-efficient and environmentally friendly. Furthermore, the increasing adoption of electric motorcycles for urban commuting and recreational purposes is expected to drive the growth of the Motor Type segment in the coming years.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Premium Electric Motorcycle Market Battery Type Insights

The battery type segment in the Premium Electric Motorcycle Market is dominated by lithium-ion (Li-ion) batteries, which accounted for over 80% of the market revenue in 2023. Li-ion batteries offer several advantages over other battery types, including higher energy density, longer cycle life, and faster charging times. As a result, they are the preferred choice for premium electric motorcycles, which require high performance and long range. Lead-acid batteries are the second most popular battery type in the market, with a revenue share of around 15% in 2023.Lead-acid batteries are less expensive than Li-ion batteries, but they are also heavier and have a shorter cycle life. They are typically used in lower-priced electric motorcycles or as a backup power source. Nickel-metal hydride (NiMH) batteries are the least popular battery type in the market, with a revenue share of less than 5% in 2023. NiMH batteries offer a good balance of cost, performance, and cycle life, but they are not as energy-dense as Li-ion batteries. The growth of the market is also supported by government incentives and regulations promoting the adoption of electric vehicles.

Premium Electric Motorcycle Market Speed Insights

The Premium Electric Motorcycle Market segmentation by Speed includes 'Up to 100 km/h', '100-150 km/h' and '150 km/h and above'. The 'Up to 100 km/h' segment held the largest market share in 2023, accounting for 45% of the Premium Electric Motorcycle Market revenue. This is due to the increasing demand for low-speed electric motorcycles for urban commuting. The '100-150 km/h' segment is expected to grow at the highest CAGR of 26.8% during the forecast period, owing to the growing popularity of high-speed electric motorcycles for long-distance travel.The '150 km/h and above segment is expected to account for a significant market share by 2032, driven by the increasing demand for high-performance electric motorcycles for racing and track events.

Premium Electric Motorcycle Market Power Insights

The power segment is a key factor in determining the performance and capabilities of premium electric motorcycles. The market is segmented into three power categories: up to 5 kW, 5-10 kW and 10 kW and above. The 'up to 5 kW' segment is expected to account for the largest share of the market in 2023 due to the increasing popularity of entry-level electric motorcycles. These motorcycles are typically more affordable and accessible than higher-powered models, making them a good option for new riders or those who do not need a lot of power. The '5-10 kW' segment is expected to grow at a significant rate over the next decade as more riders become aware of the benefits of electric motorcycles.These motorcycles offer a good balance of power and affordability, making them a good choice for a wide range of riders. The '10 kW and above' segment is expected to account for a smaller share of the market, but it is expected to grow at a steady rate. These motorcycles are typically more expensive and powerful, making them a good choice for experienced riders who demand the best performance. Overall, the power segment is expected to be a key driver of growth in the premium electric motorcycle market. As more riders become aware of the benefits of electric motorcycles, the demand for higher-powered models is expected to increase.

Premium Electric Motorcycle Market Range Insights

The Range segment is a crucial factor in determining the adoption and growth of the Premium Electric Motorcycle Market. Based on the range, the market is segmented into three categories: Up to 100 km, 100-200 km, and 200 km and above. The "Up to 100 km" range segment held a significant share of the Premium Electric Motorcycle Market in 2023 and is projected to maintain its dominance throughout the forecast period. This segment caters to riders who primarily use their motorcycles for short-distance commutes and errands within urban areas.The growing demand for convenient and eco-friendly transportation options in cities is driving the growth of this segment. The "100-200 km" range segment is expected to witness substantial growth in the coming years. This segment offers a balance between range and performance, making it suitable for both urban and suburban commutes. The increasing popularity of electric motorcycles for leisure and recreational activities is contributing to the growth of this segment. The "200 km and above" range segment is still in its early stages of development but holds significant growth potential.This segment targets long-distance riders and adventure enthusiasts. The technological advancements in battery technology and the rising demand for high-performance electric motorcycles are expected to drive the growth of this segment in the future.

Premium Electric Motorcycle Market Regional Insights  

The regional segmentation of the Premium Electric Motorcycle Market offers valuable insights into the market's geographic spread and growth dynamics. North America holds a significant share of the market, driven by the presence of established manufacturers, high disposable income, and increasing environmental consciousness. Europe follows closely, with strong demand from countries like Germany, France, and the United Kingdom. The APAC region is expected to witness substantial growth in the coming years, owing to rising demand in China, India and Southeast Asia.South America and MEA are emerging markets with potential for growth as governments implement supportive policies and consumer awareness increases.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Premium Electric Motorcycle Market Key Players And Competitive Insights:

Major players in Premium Electric Motorcycle Market industry are continuously striving to gain a competitive advantage by introducing innovative products and expanding their geographical reach. Leading Premium Electric Motorcycle Market players are also focusing on strategic collaborations and acquisitions to strengthen their market position. The Premium Electric Motorcycle Market development is being driven by the growing demand for sustainable and eco-friendly transportation options, as well as the increasing popularity of electric motorcycles among consumers. The Premium Electric Motorcycle Market Competitive Landscape is expected to remain highly competitive in the coming years, with new entrants and existing players vying for market share.Zero Motorcycles, a leading company in the Premium Electric Motorcycle Market industry, is known for its high-performance electric motorcycles that offer a combination of power, style, and efficiency. The company's motorcycles are designed to meet the needs of discerning riders who seek an exhilarating and sustainable riding experience. Zero Motorcycles has a strong presence in North America and Europe and is expanding its reach into new markets globally.Harley-Davidson, a competitor company in the Premium Electric Motorcycle Market, has recently entered the electric motorcycle segment with its LiveWire brand. Harley-Davidson is leveraging its iconic brand recognition and extensive dealer network to establish a strong foothold in the market. The company's LiveWire motorcycles are designed to appeal to traditional Harley-Davidson riders, offering a familiar riding experience with the added benefits of electric propulsion. Harley-Davidson is expected to continue investing in its electric motorcycle offerings and expand its presence in the global market.

Key Companies in the Premium Electric Motorcycle Market Include:

• BMW Motorrad


• Ducati


• Brammo Motorcycles


• Husqvarna Motorcycles


• Mission Motors


• MV Agusta


• Zero Motorcycles


• Victory Motorcycles


• Triumph Motorcycles


• Lightning Motorcycles


• Energica Motor Company


• HarleyDavidson


• Alta Motors


• KTM

Premium Electric Motorcycle Market Industry Developments

In 2023, the Premium Electric Motorcycle Market surpassed USD 0.48 billion and is projected to reach a valuation of USD 3.5 billion by 2032, exhibiting a CAGR of 24.63% during the forecast period. This growth is driven by increasing environmental concerns, government incentives, and technological advancements. The surge in demand for sustainable and eco-friendly transportation options is also propelling market expansion.

Key industry participants are focusing on product development and strategic partnerships to gain a competitive edge. Recent developments include the launch of new models with enhanced features, such as a longer range, faster charging times, and improved performance. The market is expected to witness significant growth in the Asia-Pacific region, driven by rising disposable income and increasing consumer awareness about electric vehicles.

Premium Electric Motorcycle Market Segmentation Insights

• Permanent Magnet Synchronous Motor (PMSM)


• Brushless DC Motor (BLDC)


• Induction Motor 

• Lithium-ion (Li-ion)


• Lead-acid


• Nickel-metal hydride (NiMH)

Premium Electric Motorcycle Market Speed Outlook

• Up to 100 km/h


• 100-150 km/h


• 150 km/h and above

Premium Electric Motorcycle Market Power Outlook

• Up to 5 kW


• 5-10 kW


• 10 kW and above

Premium Electric Motorcycle Market Range Outlook

• Up to 100 km


• 100-200 km


• 200 km and above

Premium Electric Motorcycle Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa