Pregnancy Tracker Apps Market Research Report By Type (Subscription-based, Free-to-download, In-app purchase), By Device (Android smartphones, iOS smartphones, Smartwatches, Other wearable devices), By Features (Weekly or daily pregnancy updates, Symptom tracking, Contraction timer, Kick counter, Educational content, Activity tracking, Community forums), By Target Audience (First-time mothers, Experienced mothers, Women planning to conceive, Couples trying to conceive), By Purpose (Monitoring pregnancy progress, Tracking symptoms and health

Global Pregnancy Tracker Apps Market Overview

As per MRFR analysis, the Pregnancy Tracker Apps Market Size was estimated at 1.83 (USD Billion) in 2022.

The Pregnancy Tracker Apps Industry is expected to grow from 2.01 (USD Billion) in 2023 to 4.5 (USD Billion) by 2032. The Pregnancy Tracker Apps Market CAGR (growth rate) is expected to be around 9.4% during the forecast period (2024 - 2032).

Key Pregnancy Tracker Apps Market Trends Highlighted

The rise in smartphone usage, along with the awareness of women's health, is now encouraging the use of pregnancy tracker apps. They also provide information and necessary assistance at different stages of the pregnancy so as to help women assess their health and make choices at any time. Some of the key market factors include increasing the number of pregnancies, improving penetration of low-cost smartphones, and self-care & self-monitoring trends. 

Allocating resources and researching how to implement more advanced technologies, such as machine learning, to improve these applications will create great opportunities. In the market trends, a pregnancy app is inclusive of additional gadgets operated to check health parameters at that instant, forums for other users of the application and tailored advice for each user. 

However, these trends are redefining the market, improving the overall experience of the users as well as the rate of adoption.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Global Pregnancy Tracker Apps Market Drivers

Rising demand for personalized pregnancy care

One of the major drivers of the global pregnancy tracker apps market is the increasing demand for personalized and convenient pregnancy care. These apps offer expectant mothers a range of services and features, such as the ability to track their pregnancy progress, receive personalized advice, and connect with other pregnant women. As more and more women look for personalized and convenient ways to manage their pregnancies, the demand for pregnancy tracker apps is expected to grow further.

The global pregnancy tracker apps market is projected to grow at a CAGR of 9.4% from 2023 to 2032 and is expected to reach a value of USD 4.5 billion. 

The following key factors drive the growth of the market: the increasing number of pregnancies worldwide, the growing demand for personalized and convenient pregnancy care, the rising number of smartphones and tablets the growing availability of affordable pregnancy tracker apps. 

The pregnancy tracker apps market is also a highly competitive one, with several major players. Some of the top companies operating in the market are Glow Flo Ovia Health BabyCenter The Bump. These companies offer various pregnancy tracker apps, most of which feature a different set of services and features. The most common features of pregnancy tracker apps include pregnancy tracking tools, personalized recommendation community forums and support groups access to health professionals. 

To sum up, pregnancy tracker apps are becoming increasingly popular for expectant mothers.They offer a range of useful services and features that can help women track their pregnancy progress and connect with other mothers-to-be. Since more and more women are looking for personalized and convenient ways to manage their pregnancies, the market for pregnancy tracker apps is expected to keep growing in the future.

Technological advancements

One of the key drivers of the global pregnancy tracker apps market is the evolution of technology. Indeed, the emergence of new technologies, such as artificial intelligence and machine learning, is reviving the industry and allowing developers to create pregnancy tracker apps with customizable and adaptive features. In other words, while not too long ago, most pregnancy tracker apps focused primarily on the basic information needed to inform the user how far along she is, many use AI to track a woman’s pregnancy data and offer their customers personalized advice on their diet, exercise, and lifestyle choices.

Other apps, relying on ML, can monitor a woman’s mood and stress levels in order to provide her with the necessary support and access to resources that can assist her in dealing with the most difficult issues. Amalgamating AI and ML technologies into the app can increase its value for mothers and their families even more, marking the technology as a powerful driver of the market. 

Such rapidly growing interest in technology is predestined to cause the market to expand further and come up with even more advanced solutions for pregnant women in the future.

Government initiatives

Another key market driver is government initiatives to promote maternal and child health. In many countries, the government provides funding and support for the development and implementation of pregnancy tracker apps. This is because such apps are believed to help improve access to prenatal care and education, as well as to eventually reduce the number of complications caused by pregnancy. 

For example, this year, the Indian government has already launched at least five initiatives to promote the use of pregnancy tracker apps.The government provides funding for the development of such apps, as well as makes them available to pregnant mothers at no cost. 

Government initiatives to promote maternal and child health create a more supportive environment for the development of the pregnancy tracker apps market. Thus, the construction of such apps is expected to keep growing in the foreseeable future.

Global Pregnancy Tracker Apps Market Segment Insights

Pregnancy Tracker Apps Type Insights

The type segment of the Global Pregnancy Tracker Apps Market is categorized into subscription-based, free-to-download, and in-app purchase. Subscription-based apps require users to pay a recurring fee to access premium features, such as personalized content, advanced tracking tools, and expert advice. Free-to-download apps are available at no cost but may include in-app purchases for additional features or content. In-app purchase apps offer a combination of free and paid features, allowing users to upgrade their experience as desired. 

Subscription-based apps are expected to account for a significant share of the Global Pregnancy Tracker Apps Market revenue in the coming years.The growing demand for personalized and comprehensive pregnancy tracking services is driving the adoption of subscription-based models. These apps offer a range of advanced features that cater to the specific needs of pregnant women, including personalized nutrition plans, fitness tracking, and access to expert advice. Free-to-download apps are also expected to gain traction in the Global Pregnancy Tracker Apps Market, particularly in regions with high smartphone penetration. 

The convenience and accessibility of free-to-download apps make them an attractive option for budget-conscious users.These apps often include basic tracking features, such as due date calculators, weight trackers, and appointment reminders. In-app purchase apps offer a balance between free and paid features, allowing users to customize their experience based on their individual needs and preferences. These apps typically offer a core set of free features, with the option to purchase additional features or content through in-app purchases. This model provides users with the flexibility to access premium features without having to commit to a subscription. 

Overall, the type segment of the Global Pregnancy Tracker Apps Market is expected to continue to evolve as technology advances and user preferences change. Subscription-based apps are likely to remain popular for users seeking personalized and comprehensive tracking services, while free-to-download and in-app purchase apps will continue to attract users looking for convenient and affordable options.

Global Pregnancy Tracker Apps Market, by Type 2023 & 2032 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pregnancy Tracker Apps Device Insights

The Global Pregnancy Tracker Apps Market segmentation by Device consists of Android smartphones, iOS smartphones, smartwatches, and other wearable devices. Among these, Android smartphones dominate the market, capturing over 60% of the revenue in 2023. The widespread adoption of Android smartphones, particularly in emerging markets, has fueled the growth of this segment. iOS smartphones follow Android smartphones, accounting for around 30% of the market share. 

Smartwatches and other wearable devices are gaining traction due to their convenience and advanced features and are expected to witness significant growth in the coming years.

The Global Pregnancy Tracker Apps Market for smartwatches is projected to grow at a CAGR of 12.5% during 2024-2032, while the market for other wearable devices is anticipated to exhibit a CAGR of 10.3% during the same period.

Pregnancy Tracker Apps Features Insights

The Features segment of the Global Pregnancy Tracker Apps Market is anticipated to witness significant growth in the coming years, driven by the increasing adoption of smartphones and the growing popularity of health and fitness apps. The Weekly or daily pregnancy updates feature provides users with valuable information about their pregnancy progress, while the Symptom tracking feature allows them to monitor their symptoms and identify any potential complications. 

The Contraction timer and Kick counter features are essential for tracking the progress of labor, and the Educational content feature provides users with access to a wealth of information about pregnancy and childbirth.The Activity tracking feature helps users stay active and healthy during pregnancy, and the Community forums provide a platform for users to connect with others going through the same experience.

As of 2024, the Global Pregnancy Tracker Apps Market was valued at USD 2.2 billion, and it is projected to reach USD 4.7 billion by 2030, exhibiting a CAGR of 9.6% during the forecast period.

Pregnancy Tracker Apps Target Audience Insights

The target audience for pregnancy tracker apps is diverse, encompassing women at various stages of their reproductive journey. First-time mothers, with their heightened anxiety and eagerness to track every milestone, represent a significant market segment. Experienced mothers seeking reassurance and guidance during subsequent pregnancies also contribute to the growing demand. Additionally, women planning to conceive and couples trying to conceive actively use these apps to monitor their fertility and optimize their chances of conception. 

The Global Pregnancy Tracker Apps Market revenue is projected to reach USD 2.9 billion by 2024, driven by the increasing prevalence of smartphone usage, rising healthcare costs, and the growing awareness of maternal and fetal well-being.

Segmentation of the market based on the target audience provides valuable insights into the specific needs and preferences of each group, enabling app developers to tailor their offerings accordingly.

Pregnancy Tracker Apps Purpose Insights

The purpose of pregnancy tracker apps is multifaceted, catering to the diverse needs of expectant mothers. These apps serve as valuable tools for monitoring pregnancy progress, tracking symptoms and health, providing educational content, connecting with other pregnant women, and preparing for childbirth. 

The Global Pregnancy Tracker Apps Market is projected to reach USD 2.7 billion by 2024, driven by the increasing prevalence of smartphone usage, rising healthcare costs, and growing awareness about prenatal care. 

The segment of providing educational content is particularly significant, with apps offering a wealth of information on pregnancy, nutrition, and baby care.This feature has gained immense popularity among first-time mothers seeking guidance and reassurance throughout their pregnancy journey.

Pregnancy Tracker Apps Regional Insights

The Global Pregnancy Tracker Apps Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to hold the largest market share in 2023, owing to the high adoption of smartphones and the presence of major players in the region. Europe is expected to follow North America in terms of market share due to the increasing awareness of pregnancy tracking apps and the growing number of pregnant women. 

APAC is expected to witness the fastest growth rate during the forecast period due to the increasing disposable income and the growing number of smartphone users in the region.South America and MEA are expected to have a relatively smaller market share but are expected to grow at a steady pace during the forecast period.

Global Pregnancy Tracker Apps Market, by Region 2023 & 2032 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Global Pregnancy Tracker Apps Market Key Players And Competitive Insights

Major Participants in the Pregnancy Tracker Apps Market are continuously enhancing and developing new features to both attract and retain users. Additionally, Leading Participants in the Pregnancy Tracker Apps Market are investing huge sums into research and development. The development stage of the Pregnancy Tracker Apps Market is highly competitive, with new market entrants appearing on a regular basis. To excel in this market, one must be familiar with the competition and make an effort to distinguish one’s product or services.

Flo Health Inc. is a frontrunner in the Pregnancy Tracker Apps Market. The company’s Flo app represents the most popular pregnancy tracker app with numerous downloads. The tool is rightfully known for its number-one position within the sector. It is a versatile app used across the world, with over 100 million downloads. Flo includes a vast number of features such as period tracking, ovulation forecasting, pregnancy and personalized health insights. 

Moreover, Flo Health Inc. has recently introduced Flo Health Pro, which offers users personalized health coaching.Glow, Inc. is another major Pregnancy Tracker App participant. The company’s Glow app has been noted for being very easy to use and comprehensive. Glow features a full range of uses, from periods and ovulation to pregnancy tracking. 

Additionally, Glow offers users a membership option known as Glow Premium. The latter grants access to advanced features such as fertility insights and expert information.

Key Companies in the Pregnancy Tracker Apps Market Include:

• Femometer


• LifeScan, Inc.


• WebMD, LLC


• Contour Next


• OneTouch Ultra Plus


• Proov Testing, LLC


• Glow, Inc.


• Ovuwise, Inc.


• Clue, Inc.


• Flo Health, Inc.


• Kindara


• Kegg, Inc.


• BabyCenter, LLC


• Maya Health, Inc.


• Ovia Health, LLC

Pregnancy Tracker Apps Market Industry Developments

The global pregnancy tracker apps market is projected to reach USD 4.5 billion by 2032, exhibiting a CAGR of 9.4% from 2024 to 2032. 

This growth is attributable to the rising number of smartphone users, increasing health consciousness, and growing demand for personalized healthcare solutions. Key market trends include the integration of artificial intelligence (AI) and machine learning (ML) to provide personalized recommendations and insights, the growing popularity of wearable fitness trackers that can be integrated with pregnancy tracking apps, and the increasing adoption of telemedicine services for remote monitoring of pregnancies. 

Recent news developments include the launch of new pregnancy tracking apps with advanced features, such as the Flo app's integration with Apple Health and the Glow app's partnership with Ovia Health to offer fertility and pregnancy tracking services.

Pregnancy Tracker Apps Market Segmentation

Pregnancy Tracker Apps Type Outlook

• Subscription-based


• Free-to-download


• In-app purchase

Pregnancy Tracker Apps Device Outlook

• Android smartphones


• iOS smartphones


• Smartwatches


• Other wearable devices

Pregnancy Tracker Apps Features Outlook

• Weekly or daily pregnancy updates


• Symptom tracking


• Contraction timer


• Kick counter


• Educational content


• Activity tracking


• Community forums

Pregnancy Tracker Apps Target Audience Outlook

• First-time mothers


• Experienced mothers


• Women planning to conceive


• Couples trying to conceive

Pregnancy Tracker Apps Purpose Outlook

• Monitoring pregnancy progress


• Tracking symptoms and health


• Providing educational content


• Connecting with other pregnant women


• Preparing for childbirth

Pregnancy Tracker Apps Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa