Pregnancy Test Kits Market

Rising birthrates and teen pregnancies to propel market growth

It is projected that the increasing birth and pregnancy rates in the world will accelerate market expansion. For instance, the Centers for Disease Prevention and Control (CDC) estimates that in 2020, the birth rate in the United States was 11.0 births per 1000 people.

The market for pregnancy tests is also driven by YOY growth in the number of incidences of adolescent pregnancies as well as the need for sexual wellness and knowledge. For instance, as of 2019, girls between the ages of 15 and 19 in low- and middle-income (LMIC) countries had an estimated 21 million pregnancies annually, of which almost 50% were unplanned and resulted in an estimated 12 million children.

Therefore, the necessity to increase awareness of the need of sex education and appropriate prenatal procedures is what is driving the market's growth. Thus, this factor is driving the market CAGR.

Additionally, if one is not yet ready for a kid, it is crucial to test and identify pregnancy in the early stages because there is a 13–24 week window in which to terminate an undesirable pregnancy. The increasing number of abortions confirms the necessity of accurate pregnancy tests.

For instance, six out of ten (61%) of all unwanted pregnancies end in an induced abortion, while three out of ten pregnancies (29% of all pregnancies) are miscarried (1). A complete abortion treatment was included in the WHO's list of necessary health services for 2020. As a result, there is an increase in demand for reliable and accurate pregnancy tests globally.

However, the focus of manufacturers on new product releases, market expansion, mergers, and partnerships has a favorable impact on the pregnancy test kits industry. Pregnancies that are intended or planned have raised women's awareness, providing important participants with tremendous prospects for growth.

Their stakeholders can profit from market opportunities at a certain period thanks to the qualitative analysis. In addition, it is predicted that supportive government initiatives, a growing disposable income, and an expanding working population would all contribute to the expansion of the market for pregnancy test kits in the years to come. Thus, it is anticipated that this aspect will accelerate pregnancy test kits market revenue globally.

Emerging economies are witnessing a notable increase in birth rates, which is positively impacting the Global Pregnancy Test Kits Market Industry. Countries with growing populations and improving healthcare infrastructure are seeing a rise in demand for pregnancy test kits. This trend is particularly pronounced in regions such as Asia and Africa, where cultural shifts and economic development are contributing to higher fertility rates. The anticipated growth in these markets is expected to support the overall market expansion, with a projected CAGR of 5.22% from 2025 to 2035, indicating a robust future for the industry.

Government initiatives aimed at promoting maternal health are playing a crucial role in the Global Pregnancy Test Kits Market Industry. Various health departments are implementing programs to provide education and resources related to pregnancy and reproductive health. These initiatives often include subsidized or free access to pregnancy test kits, particularly in underserved communities. Such support not only enhances awareness but also encourages early pregnancy detection, contributing to better health outcomes. As governments continue to prioritize maternal health, the market is expected to benefit from increased accessibility and utilization of pregnancy test kits.

The Global Pregnancy Test Kits Market Industry is experiencing a surge in demand due to heightened awareness surrounding reproductive health. Educational initiatives and campaigns by health organizations are promoting understanding of fertility and pregnancy, leading to increased usage of pregnancy test kits. This trend is particularly evident in developing regions, where access to information is improving. As a result, the market is projected to reach 1.63 USD Billion in 2024, reflecting a growing recognition of the importance of early pregnancy detection. This awareness not only drives sales but also encourages responsible family planning and healthcare practices.

The convenience of home pregnancy testing is a key driver for the Global Pregnancy Test Kits Market Industry. As consumers increasingly prefer the privacy and ease of at-home testing, manufacturers are responding by providing a wider range of products. This shift is particularly relevant in urban areas, where busy lifestyles demand quick and accessible solutions. Retailers are also expanding their distribution channels, making these kits more readily available to consumers. This trend is likely to sustain market growth, as the industry adapts to meet the evolving needs of consumers seeking convenience in their healthcare decisions.

Technological innovations are significantly influencing the Global Pregnancy Test Kits Market Industry. The introduction of more sensitive and user-friendly testing methods, such as digital and smartphone-integrated tests, is enhancing consumer experience. These advancements allow for quicker results and greater accuracy, appealing to a tech-savvy demographic. As these technologies become more prevalent, they are expected to contribute to the market's growth, with projections indicating a rise to 2.85 USD Billion by 2035. The continuous evolution of testing methods may also attract new consumers, further expanding the market.

By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America pregnancy test kits market accounted for USD 0.6 billion in 2021 and is expected to exhibit a 43.90% CAGR during the study period due to the large proportion of ladies who are knowledgeable about the most recent technologies in this area.

Additionally, the North American market benefits from the growing demand for kits that make it easier to diagnose pregnancy at home and from technological advancements that aim to improve accuracy and reduce waiting times.

Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: PREGNANCY TEST KITS MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Asia Pacific pregnancy test kits market accounts for the fastest growing market share due to the size of its population and the larger possibilities for market penetration. Pregnancy test kits are widely available and the expanding population is what is driving the market's expansion.

Additionally, the existence of internet merchants is projected to have a favorable effect on market expansion. Further, the Chin pregnancy test kits market held the largest market share, and the India pregnancy test kits market was the fastest-growing market in the region.

Europe pregnancy test kits market is expected to grow at a substantial CAGR from 2024 - 2032 because of societal awareness-raising efforts and technical improvements. In Europe, there will likely be 4.1 million births in 2020, according to Eurostat.

The region's population is becoming much more aware of pregnancy test kits, which is increasing the acceptance and use of these tools and driving market expansion. Moreover, UK pregnancy test kits market held the largest market share, and the Germany pregnancy test kits market was the fastest-growing market in this region.

Major market players are spending a lot on R&D to increase their product lines, which will help the pregnancy test kits industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations.

Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry. One of the primary business strategies manufacturers adopt in the pregnancy test kits industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs.

In recent years, pregnancy test kits industry has provided medicine with some of the most significant benefits. The pregnancy test kits market major player such as Alere Inc. (US), Prestige Brands Holdings Inc (US), Quidel Corporation (US), Procter & Gamble Co. (Germany), Piramal Enterprises (India), Cardinal Health (US) and Confirm Biosciences (US).

A significant American manufacturer of diagnostic healthcare products with a market presence is QuidelOrtho Corporation. The first emergency use authorization for a COVID-19 antigen test, a new class of tests for use in the continuing pandemic, was granted by the US Food and Drug Administration on May 8, 2020.

In March 2017, the FDA gave Quidel permission to utilize its Lyra COVID-19 molecular assay with sophisticated diagnostic tools found in hospitals and reference labs like Quest and LabCorp. It strengthens the company's position in testing kits for use at home, such as pregnancy test kits.

The Piramal Group is an Indian corporation with operations in a number of industries, including real estate, financial services, alternative investments, healthcare, life sciences, and drug development. Three important businesses make up the Piramal Group: Piramal Enterprises Ltd., Piramal Pharma Ltd., and Piramal Realty.

Both the National Stock Exchange and the Bombay Stock Exchange list Piramal Enterprises and Piramal Pharma.