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    China Pregnancy Test Kits Market

    ID: MRFR/HC/43814-HCR
    200 Pages
    Rahul Gotadki
    September 2025

    China Pregnancy Test Kits Market Research Report By Type of Test (Blood Test For HCG, Urine Test For HCG, Others), By Product (Digital Devices, Line Indicators, Others), and By End-user (Hospitals, Clinics, Household)-Forecast to 2035

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    Table of Contents

    China Pregnancy Test Kits Market Summary

    The China Pregnancy Test Kits market is projected to grow from 81.5 USD Million in 2024 to 145 USD Million by 2035.

    Key Market Trends & Highlights

    China Pregnancy Test Kits Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.38% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 145 USD Million, indicating robust growth potential.
    • In 2024, the market is valued at 81.5 USD Million, reflecting a solid foundation for future expansion.
    • Growing adoption of advanced testing technologies due to increasing awareness of reproductive health is a major market driver.

    Market Size & Forecast

    2024 Market Size 81.5 (USD Million)
    2035 Market Size 145 (USD Million)
    CAGR (2025-2035) 5.38%

    Major Players

    Procter and Gamble, Roche, DigiScan, Fairhaven Health, Quidel, Zhejiang Orient Gene Biotech, Siemens Healthineers, Church and Dwight, Abbott Laboratories, Evofem Biosciences, Nantong Kewang Medical, Hangzhou AllTest Biotech, BD, Lifescan

    China Pregnancy Test Kits Market Trends

    The market for pregnancy test kits is expanding significantly in China due to a number of important factors. Women are using home pregnancy tests more frequently as a result of growing knowledge of reproductive health and early pregnancy detection. Government initiatives to promote family planning and enhance maternal health also lend support to this.

    More couples are contemplating babies later in life and actively looking for pregnancy tests as a result of rising disposable money and shifting social norms surrounding parenthood. There are prospects for growth in the creation of novel goods, like digital pregnancy tests that combine with mobile health apps and offer more lucid results.

    Eco-friendly pregnancy test kits are also gaining popularity as Chinese customers grow more aware of environmental effects and sustainability. By concentrating on developing more ecologically responsible and user-friendly solutions for customers, manufacturers, and marketers can investigate this potential.

    Recent patterns show a move toward online channels for purchases, fueled by e-commerce's growing popularity in China.

    Convenience and privacy are becoming more and more popular among consumers, which boosts sales on online platforms. Influencer collaborations and social media ads are growing in popularity as ways for firms to market their goods and connect with potential consumers.

    Furthermore, the market for pregnancy test kits will continue to be shaped by the emphasis on individualized healthcare, meeting the various demands and preferences of Chinese women. All things considered, China's changing terrain offers a wealth of chances for expansion and innovation in this industry.

    China Pregnancy Test Kits Market Drivers

    Market Segment Insights

    China Pregnancy Test Kits Market Segment Insights

    China Pregnancy Test Kits Market Segment Insights

    Pregnancy Test Kits Market Type of Test Insights

    Pregnancy Test Kits Market Type of Test Insights

    The China Pregnancy Test Kits Market, particularly within the Type of Test segment, presents a diverse landscape characterized by different testing methodologies catering to the unique preferences and needs of consumers.

    Currently, testing options such as Blood Tests for HCG and Urine Tests for HCG play crucial roles in shaping the market dynamics, with each method offering distinct advantages that appeal to various demographic groups.

    Blood Tests for HCG are typically seen as more definitive, allowing for early detection of pregnancy and often utilized in clinical settings, contributing to their significance in urban areas where healthcare facilities are accessible.

    In contrast, Urine Tests for HCG dominate the home-testing segment due to their convenience, privacy, and ease of use, making them the preferred choice for many women seeking quick results without the need for medical intervention.

    Pregnancy Test Kits Market Product Insights

    Pregnancy Test Kits Market Product Insights

    The China Pregnancy Test Kits Market showcases a diverse array of products catering to various consumer preferences, including Digital Devices, Line Indicators, and other types. Digital Devices are gaining traction due to their ease of use and accuracy, appealing particularly to tech-savvy consumers seeking reliable results with minimal hassle.

    Line Indicators, on the other hand, maintain a strong presence as traditional options that are easy to interpret and are often preferred for their simplicity and lower cost. Other products in the market offer niche functionalities, catering to specific user needs or preferences, thereby enriching the overall diversity of choices available.

    The overall demand in the China Pregnancy Test Kits Market is driven by factors such as increased awareness of reproductive health, the growing trend of home testing, and the rising number of women of reproductive age.

    As the market evolves, innovations in product design and technology, along with increasing accessibility in urban and rural areas, are anticipated to shape the competitive landscape and attract a broader consumer base.

    Pregnancy Test Kits Market End-user Insights

    Pregnancy Test Kits Market End-user Insights

    The End-user segment of the China Pregnancy Test Kits Market plays a pivotal role in the overall dynamics of the industry, driven by the increasing awareness and accessibility of pregnancy testing options. The segment includes various categories such as Hospitals, Clinics, and Households, each fulfilling distinct needs in the market.

    Hospitals serve as critical points of care, where advanced diagnostic solutions contribute to patient management and early pregnancy detection, enhancing healthcare outcomes. Clinics also play a significant role in providing convenient testing services, often facilitating immediate consultations and follow-up care for women.

    Meanwhile, the Household segment represents a growing trend as more women opt for privacy and convenience, utilizing at-home test kits. This shift towards home testing is underpinned by the busy lifestyles of modern consumers in China, particularly in urban areas.

    Moreover, the government’s focus on reproductive health and awareness programs is fostering a favorable environment for growth across all segments. As China's population continues to evolve, the End-user landscape within the Pregnancy Test Kits Market is expected to adapt, reflecting changes in consumer behavior and healthcare policies.

    Get more detailed insights about China Pregnancy Test Kits Market Research Report-Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The competitive landscape of the China Pregnancy Test Kits Market is characterized by a mix of both international and domestic players striving to capture market share through innovation, branding, and consumer engagement.

    This market has witnessed significant growth in recent years due to increasing awareness about reproductive health, growing disposable incomes, and a rising trend of family planning and early pregnancy detection.

    Companies are focusing on enhancing their product offerings, emphasizing ease of use, accuracy, and rapid results. Effective marketing strategies and partnerships with healthcare providers also play a vital role in driving sales and expanding market reach.

    As competition intensifies, firms are investing in research and development to produce more advanced and user-friendly pregnancy test kits that cater to the needs of modern consumers.

    Procter and Gamble have established a formidable presence in the China Pregnancy Test Kits Market, leveraging its strong brand reputation and extensive distribution network. The company is known for its commitment to quality and innovation, ensuring that its pregnancy test kits meet rigorous standards for accuracy and reliability.

    Procter and Gamble’s strength lies in its robust marketing strategies that resonate well with Chinese consumers, focusing on the emotional and practical aspects of family planning.

    The company's ability to adapt to local preferences while maintaining global standards has allowed it to capture a significant segment of the market. Furthermore, Procter and Gamble continue to explore strategic collaborations and partnerships within the healthcare sector to enhance its offerings, establishing itself as a trusted brand in pregnancy testing.

    Roche has made significant inroads into the China Pregnancy Test Kits Market, focusing on providing products that emphasize precision and rapid results. The company’s high-quality diagnostic tools have earned it a reputation for reliability among healthcare professionals and consumers alike.

    Roche's product range includes advanced urine-based pregnancy test kits designed for home use, incorporating user-friendly features and clear instructions. The company benefits from a solid market presence bolstered by its commitment to innovation and the continuous enhancement of its product lines.

    Roche has also engaged in strategic mergers and acquisitions to expand its portfolio and strengthen its market positioning in China, ensuring a competitive edge in the dynamic landscape of pregnancy testing. Its strong focus on research and development allows Roche to stay at the forefront of technological advancements in the diagnostic field, thereby appealing to health-conscious consumers.

    Key Companies in the China Pregnancy Test Kits Market market include

    Industry Developments

    The China Pregnancy Test Kits Market has witnessed notable developments recently. In October 2023, Procter and Gamble announced the expansion of its product lines to include more advanced pregnancy testing solutions, responding to increasing consumer demand for faster and more reliable results.

    Furthermore, Roche has launched a new digital pregnancy test that connects to smartphones, targeting tech-savvy consumers in urban areas. In terms of market growth, data from industry sources indicate that the market valuation for pregnancy test kits in China is expected to expand significantly, propelled by rising awareness of reproductive health and an increasing birth rate policy.

    There have been discussions around potential mergers and acquisitions, particularly with Zhejiang Orient Gene Biotech, which is exploring partnership opportunities with leading players like Siemens Healthineers to enhance their market position.

    Noteworthy events include the collaboration between Hangzhou AllTest Biotech and BD in 2022 to develop innovative pregnancy testing solutions that meet local regulatory standards.

    Overall, the market is characterized by innovation, consumer-centric developments, and strategic collaborations among key players, including Abbott Laboratories, Quidel, and Fairhaven Health, which continue to shape the landscape in China.

    Market Segmentation

    Outlook

    • Hospitals
    • Clinics
    • Household

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 77.46(USD Million)
    MARKET SIZE 2024 81.5(USD Million)
    MARKET SIZE 2035 145.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.377% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Procter and Gamble, Roche, DigiScan, Fairhaven Health, Quidel, Zhejiang Orient Gene Biotech, Siemens Healthineers, Church and Dwight, Abbott Laboratories, Evofem Biosciences, Nantong Kewang Medical, Hangzhou AllTest Biotech, BD, Lifescan
    SEGMENTS COVERED Type of Test, Product, End-user
    KEY MARKET OPPORTUNITIES Increased health awareness, E-commerce expansion, Demand for early detection, Affordable product innovations, Government healthcare initiatives
    KEY MARKET DYNAMICS increasing awareness of pregnancy health, growing demand for home testing, advancements in testing technology, rise in disposable income, expanding e-commerce platforms
    COUNTRIES COVERED China

    Market Highlights

    Author
    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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    FAQs

    What is the expected market size of the China Pregnancy Test Kits Market in 2024?

    The China Pregnancy Test Kits Market is expected to be valued at 81.5 million USD in 2024.

    What is the projected market size for the China Pregnancy Test Kits Market in 2035?

    By 2035, the market is projected to reach approximately 145.0 million USD.

    What is the estimated compound annual growth rate (CAGR) for the China Pregnancy Test Kits Market from 2025 to 2035?

    The anticipated CAGR for the market during this period is approximately 5.377%.

    Which type of pregnancy test holds the largest market share in 2024?

    In 2024, the Urine Test For HCG segment is valued at 50.0 million USD, making it the largest market share.

    What will be the market value for the Blood Test For HCG in 2035?

    The Blood Test For HCG segment is projected to be valued at 27.0 million USD by 2035.

    Who are the key players in the China Pregnancy Test Kits Market?

    Major players include Procter and Gamble, Roche, DigiScan, and Abbott Laboratories among others.

    What is the expected value of the Others segment in the China Pregnancy Test Kits Market in 2024?

    The Others segment is expected to be valued at 16.5 million USD in 2024.

    What market growth is expected for the Urine Test For HCG segment by 2035?

    The Urine Test For HCG segment is projected to grow to 85.0 million USD by 2035.

    How does the China Pregnancy Test Kits Market compare in size across its segments?

    In 2024, the largest segment is the Urine Test For HCG at 50.0 million USD, followed by Others at 16.5 million USD and Blood Test For HCG at 15.0 million USD.

    What opportunity does the China Pregnancy Test Kits Market present for new entrants?

    The market's projected growth offers significant opportunities for innovation and entry, particularly in the expanding Urine Test segment.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. China Pregnancy Test Kits Market, BY Type of Test (USD Million)
    45. Blood Test For HCG
    46. Urine Test For HCG
    47. Others
    48. China Pregnancy Test Kits Market, BY Product (USD Million)
    49. Digital Devices
    50. Line Indicators
    51. Others
    52. China Pregnancy Test Kits Market, BY End-user (USD Million)
    53. Hospitals
    54. Clinics
    55. Household
    56. Competitive Landscape
    57. Overview
    58. Competitive Analysis
    59. Market share Analysis
    60. Major Growth Strategy in the Pregnancy Test Kits Market
    61. Competitive Benchmarking
    62. Leading Players in Terms of Number of Developments in the Pregnancy Test Kits Market
    63. Key developments and growth strategies
    64. New Product Launch/Service Deployment
    65. Merger & Acquisitions
    66. Joint Ventures
    67. Major Players Financial Matrix
    68. Sales and Operating Income
    69. Major Players R&D Expenditure. 2023
    70. Company Profiles
    71. Procter and Gamble
    72. Financial Overview
    73. Products Offered
    74. Key Developments
    75. SWOT Analysis
    76. Key Strategies
    77. Roche
    78. Financial Overview
    79. Products Offered
    80. Key Developments
    81. SWOT Analysis
    82. Key Strategies
    83. DigiScan
    84. Financial Overview
    85. Products Offered
    86. Key Developments
    87. SWOT Analysis
    88. Key Strategies
    89. Fairhaven Health
    90. Financial Overview
    91. Products Offered
    92. Key Developments
    93. SWOT Analysis
    94. Key Strategies
    95. Quidel
    96. Financial Overview
    97. Products Offered
    98. Key Developments
    99. SWOT Analysis
    100. Key Strategies
    101. Zhejiang Orient Gene Biotech
    102. Financial Overview
    103. Products Offered
    104. Key Developments
    105. SWOT Analysis
    106. Key Strategies
    107. Siemens Healthineers
    108. Financial Overview
    109. Products Offered
    110. Key Developments
    111. SWOT Analysis
    112. Key Strategies
    113. Church and Dwight
    114. Financial Overview
    115. Products Offered
    116. Key Developments
    117. SWOT Analysis
    118. Key Strategies
    119. Abbott Laboratories
    120. Financial Overview
    121. Products Offered
    122. Key Developments
    123. SWOT Analysis
    124. Key Strategies
    125. Evofem Biosciences
    126. Financial Overview
    127. Products Offered
    128. Key Developments
    129. SWOT Analysis
    130. Key Strategies
    131. Nantong Kewang Medical
    132. Financial Overview
    133. Products Offered
    134. Key Developments
    135. SWOT Analysis
    136. Key Strategies
    137. Hangzhou AllTest Biotech
    138. Financial Overview
    139. Products Offered
    140. Key Developments
    141. SWOT Analysis
    142. Key Strategies
    143. BD
    144. Financial Overview
    145. Products Offered
    146. Key Developments
    147. SWOT Analysis
    148. Key Strategies
    149. Lifescan
    150. Financial Overview
    151. Products Offered
    152. Key Developments
    153. SWOT Analysis
    154. Key Strategies
    155. References
    156. Related Reports
    157. China Pregnancy Test Kits Market SIZE ESTIMATES & FORECAST, BY TYPE OF TEST, 2019-2035 (USD Billions)
    158. China Pregnancy Test Kits Market SIZE ESTIMATES & FORECAST, BY PRODUCT, 2019-2035 (USD Billions)
    159. China Pregnancy Test Kits Market SIZE ESTIMATES & FORECAST, BY END-USER, 2019-2035 (USD Billions)
    160. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    161. ACQUISITION/PARTNERSHIP
    162. MARKET SYNOPSIS
    163. CHINA PREGNANCY TEST KITS MARKET ANALYSIS BY TYPE OF TEST
    164. CHINA PREGNANCY TEST KITS MARKET ANALYSIS BY PRODUCT
    165. CHINA PREGNANCY TEST KITS MARKET ANALYSIS BY END-USER
    166. KEY BUYING CRITERIA OF PREGNANCY TEST KITS MARKET
    167. RESEARCH PROCESS OF MRFR
    168. DRO ANALYSIS OF PREGNANCY TEST KITS MARKET
    169. DRIVERS IMPACT ANALYSIS: PREGNANCY TEST KITS MARKET
    170. RESTRAINTS IMPACT ANALYSIS: PREGNANCY TEST KITS MARKET
    171. SUPPLY / VALUE CHAIN: PREGNANCY TEST KITS MARKET
    172. PREGNANCY TEST KITS MARKET, BY TYPE OF TEST, 2024 (% SHARE)
    173. PREGNANCY TEST KITS MARKET, BY TYPE OF TEST, 2019 TO 2035 (USD Billions)
    174. PREGNANCY TEST KITS MARKET, BY PRODUCT, 2024 (% SHARE)
    175. PREGNANCY TEST KITS MARKET, BY PRODUCT, 2019 TO 2035 (USD Billions)
    176. PREGNANCY TEST KITS MARKET, BY END-USER, 2024 (% SHARE)
    177. PREGNANCY TEST KITS MARKET, BY END-USER, 2019 TO 2035 (USD Billions)
    178. BENCHMARKING OF MAJOR COMPETITORS

    China Pregnancy Test Kits Market Segmentation

     

    • Pregnancy Test Kits Market By Type of Test (USD Million, 2019-2035)

      • Blood Test For HCG
      • Urine Test For HCG
      • Others
    • Pregnancy Test Kits Market By Product (USD Million, 2019-2035)

      • Digital Devices
      • Line Indicators
      • Others
    • Pregnancy Test Kits Market By End-user (USD Million, 2019-2035)

      • Hospitals
      • Clinics
      • Household
    Report Infographic
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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

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