Pregnancy Test Kits Market Analysis

Global Pregnancy Test Kits Market Overview

The Pregnancy Test Kits Market Size was valued at USD 1.3 billion in 2021 and is projected to grow from USD 1.4 billion in 2022 to USD 2.1 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.2% during the forecast period (2024 - 2032).The market drivers for pregnancy test kits is likely to expand over the forecast period as a result of rising rates of adolescent pregnancies, rising demand for self-detective pregnancy tests, and shifting social attitudes toward planned pregnancies worldwide.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Pregnancy test kits Market Trends

• Rising birthrates and teen pregnancies to propel market growth

It is projected that the increasing birth and pregnancy rates in the world will accelerate market expansion. For instance, the Centers for Disease Prevention and Control (CDC) estimates that in 2020, the birth rate in the United States was 11.0 births per 1000 people. The market for pregnancy tests is also driven by YOY growth in the number of incidences of adolescent pregnancies as well as the need for sexual wellness and knowledge. For instance, as of 2019, girls between the ages of 15 and 19 in low- and middle-income (LMIC) countries had an estimated 21 million pregnancies annually, of which almost 50% were unplanned and resulted in an estimated 12 million children. Therefore, the necessity to increase awareness of the need of sex education and appropriate prenatal procedures is what is driving the market's growth. Thus, this factor is driving the market CAGR.

Additionally, if one is not yet ready for a kid, it is crucial to test and identify pregnancy in the early stages because there is a 13–24 week window in which to terminate an undesirable pregnancy. The increasing number of abortions confirms the necessity of accurate pregnancy tests. For instance, six out of ten (61%) of all unwanted pregnancies end in an induced abortion, while three out of ten pregnancies (29% of all pregnancies) are miscarried (1). A complete abortion treatment was included in the WHO's list of necessary health services for 2020. As a result, there is an increase in demand for reliable and accurate pregnancy tests globally.

However, the focus of manufacturers on new product releases, market expansion, mergers, and partnerships has a favorable impact on the pregnancy test kits industry. Pregnancies that are intended or planned have raised women's awareness, providing important participants with tremendous prospects for growth. Their stakeholders can profit from market opportunities at a certain period thanks to the qualitative analysis. In addition, it is predicted that supportive government initiatives, a growing disposable income, and an expanding working population would all contribute to the expansion of the market for pregnancy test kits in the years to come. Thus, it is anticipated that this aspect will accelerate pregnancy test kits market revenue globally.

Pregnancy Test Kits Market Segment Insights

Pregnancy Test Kits Type of Test Insights

The pregnancy test kits market segmentation has been segmented by type of test into Blood Test For HCG, Urine Test For HCG and Others. The blood test For HCG segment dominated the market growth in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The HCG blood test detects the amount of HCG hormone produced in a woman's body during pregnancy quantitatively. The doctors' recommendations to use the HCG Blood Test to check for pregnancy are influenced by the rise in both intended and unintended pregnancies. The market share has grown significantly as a result of the entry of new competitors.

Pregnancy Test Kits Product Insights

The pregnancy test kits market segmentation, based on product is divided into Digital Devices, Line Indicators and Others. The digital devices segment dominated the pregnancy test kits market revenue in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The accuracy of the digital response provided by digital pregnancy test kits helps reduce the potential of any human error, which is why these products are in higher demand on the market. More and more players are concentrating on producing digital devices to increase their sales as a result of the rising demand.

Figure 2: Pregnancy test kits Market by Capacity, 2023 & 2032 (USD Billion) 

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pregnancy Test Kits End-User Insights

The pregnancy test kits market data, based on end-user is divided into Hospitals, Clinics and Household. The household segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The variables that contribute to teen pregnancies becoming more common as well as the rising demand for self-detective pregnancy test kits increase this market's demand.

Pregnancy test kits Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America pregnancy test kits market accounted for USD 0.6 billion in 2021 and is expected to exhibit a 43.90% CAGR during the study period due to the large proportion of ladies who are knowledgeable about the most recent technologies in this area. Additionally, the North American market benefits from the growing demand for kits that make it easier to diagnose pregnancy at home and from technological advancements that aim to improve accuracy and reduce waiting times.

Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: PREGNANCY TEST KITS MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Asia Pacific pregnancy test kits market accounts for the fastest growing market share due to the size of its population and the larger possibilities for market penetration. Pregnancy test kits are widely available and the expanding population is what is driving the market's expansion. Additionally, the existence of internet merchants is projected to have a favorable effect on market expansion. Further, the Chin pregnancy test kits market held the largest market share, and the India pregnancy test kits market was the fastest-growing market in the region.

Europe pregnancy test kits market is expected to grow at a substantial CAGR from 2024 - 2032 because of societal awareness-raising efforts and technical improvements. In Europe, there will likely be 4.1 million births in 2020, according to Eurostat. The region's population is becoming much more aware of pregnancy test kits, which is increasing the acceptance and use of these tools and driving market expansion. Moreover, UK pregnancy test kits market held the largest market share, and the Germany pregnancy test kits market was the fastest-growing market in this region

Pregnancy test kits Key Market Players & Competitive Insights

Major market players are spending a lot on R&D to increase their product lines, which will help the pregnancy test kits industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations. Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.

One of the primary business strategies manufacturers adopt in the pregnancy test kits industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, pregnancy test kits industry has provided medicine with some of the most significant benefits. The pregnancy test kits market major player such as Alere Inc. (US), Prestige Brands Holdings Inc (US), Quidel Corporation (US), Procter & Gamble Co. (Germany), Piramal Enterprises (India), Cardinal Health (US) and Confirm Biosciences (US).

A significant American manufacturer of diagnostic healthcare products with a market presence is QuidelOrtho Corporation. The first emergency use authorization for a COVID-19 antigen test, a new class of tests for use in the continuing pandemic, was granted by the US Food and Drug Administration on May 8, 2020. In March 2017, the FDA gave Quidel permission to utilize its Lyra COVID-19 molecular assay with sophisticated diagnostic tools found in hospitals and reference labs like Quest and LabCorp. It strengthens the company's position in testing kits for use at home, such as pregnancy test kits.

The Piramal Group is an Indian corporation with operations in a number of industries, including real estate, financial services, alternative investments, healthcare, life sciences, and drug development. Three important businesses make up the Piramal Group: Piramal Enterprises Ltd., Piramal Pharma Ltd., and Piramal Realty. Both the National Stock Exchange and the Bombay Stock Exchange list Piramal Enterprises and Piramal Pharma.

Key companies in the pregnancy test kits market includes

• Alere Inc. (US)


• Prestige Brands Holdings Inc (US)


• Quidel Corporation (US)


• Procter & Gamble Co. (Germany)


• Piramal Enterprises (India)


• Cardinal Health (US)


• Confirm Biosciences (US)

Pregnancy Test Kits Industry Developments

June 2022:PregaScreen, an at-home pregnancy test kit that enables women to determine their own pregnancy status, was introduced by Mylab Discovery Solutions.

April 2022:Prega News Advanced, a brand-new and sophisticated pregnancy test kit from Mankind Pharma, was introduced for the Indian market. It is the simplest and most practical way to test for pregnancy at home because the product contains a single-step pregnancy test equipment that does not involve collecting pee in a dropper or a container.

Pregnancy Test Kits Market Segmentation

Pregnancy Test Kits Type of Test Outlook (USD Billion, 2018-2030)

• Blood Test For HCG


• Urine Test For HCG


• Others

Pregnancy Test Kits Product Outlook (USD Billion, 2018-2030)

• Digital Devices


• Line Indicators


• Others

Pregnancy Test Kits End-user Outlook (USD Billion, 2018-2030)

• Hospitals


• Clinics


• Household

Pregnancy Test Kits Regional Outlook (USD Billion, 2018-2030)