By the end of 2030, the potato protein market is expected to develop at a considerable pace of 4.88 percent, reaching a market value of USD 100.2 billion. Potato proteins have a similar protein composition to cereal proteins based on dry weight, making them a good substitute for other protein sources. In the industrial world, potato proteins reinforce bread and other products. The global market is primarily driven by advancements in the food and feed industry. This market is being driven by the growing vegan population, consumer concerns about food allergies in products, and the nutritional profile of potato proteins.
Food demand is fast increasing, as the global population is predicted to reach nearly nine billion people throughout the forecast period. The exponential rise of the human population is predicted to strain animal protein supplies. However, this can be changed by modifying the food composition and allowing a higher portion of the diet to be plant-based. As a result, plant-based protein sources like potato protein have many potentials. Furthermore, potato protein is being more widely used in the production of natural products, and as a result, the market value is predicted to quadruple over the projection period. Across all regions, interest in conventional potato protein far outnumbers that of organic potato protein.
Potato Protein Market has been segmented based on type, application, and region.
The global market has been classified, based on type, into isolates and concentrates.
The global potato protein industry has been segmented, based on application, into bakery & confectionery, meat substitutes & analogues, sweet & savory snacks, animal feed, and others.
The global market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American potato protein market has further been segmented into the US, Canada, and Mexico.
The European market has been classified into the UK, Germany, France, Italy, Spain, and the rest of Europe.
The potato protein industry in Asia-Pacific has been segmented into China, India, Japan, Australia & New Zealand, and the rest of Asia-Pacific. The potato protein industry in the rest of the world has been segmented into South America, the Middle East, and Africa.
Regional Market Summary
Global Potato Protein Market Share (%), by Region, 2018 
Source: Secondary Sources and MRFR Analysis
Globally, potato protein market in Europe is anticipated to be the dominating market with a market share of 39.45% in 2018. A growing number of vegan population banking on plant-based nutrition followed by technological advancements in the feed industry are expected to be directly influencing the growth of potato protein industry in Europe during the forecast period.
The potato protein industry in Asia-Pacific is expected to register the highest growth rate during the forecast period due to highly populated countries of the region and growing product awareness in the region. Moreover, the growing demand for feed products in Asia-pacific due to the high raising of animals for commercial use is expected to directly influence the sales of potato protein in the region during the forecast period.
Recent Development
Feb 2022 The pioneering Danish ingredients firm KMC has created textured potato protein, which can be used as a component in plant-based meat for the first time in the world. Potato protein's particular features can increase the texture and nutritive quality of plant-based meat products. KMC's approach for finding new applications for potato-based foods includes this invention. The plant-based market is growing rapidly and will continue to do so in the future years. Modern customers would prefer to eat less meat, but there aren't many new options in supermarkets to help them shift to a plant-based diet. KMC, a Danish business, has made a huge step toward a plant-based future by transforming extracted potato protein from a powder ingredient into a product with a structure that is extremely similar to meat.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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