Dehydrated Potato Market

• Increasing demand for ready-to-eat products is driving the market growth

Convenience meals have become more popular as a result of the growing demand for ready-to-eat (RTE) food products. Food tasks including meal preparation, cooking, and post-meal activities can be made easier and faster for consumers by convenience foods. Rapid urbanisation and rising gross Household Disposable Income (GHDI) of customers have increased spending on processed and ready-to-eat food items. Convenience food consumption rose as a result of changing consumer tastes, a bettering consumer lifestyle, extended working hours, and the COVID-19 outbreak. The demand for these food products is also increasing as a result of this.

As a result, makers of potato goods engage in a variety of commercial activities that aid in market expansion. To enhance the production of dehydrated flakes and other potato products, Iscon Balaji Foods, for example, planned to treble its contract farming activities in Gujarat (India), starting in May 2022. Three new types of European potatoes were released by the corporation in an effort to meet the segment's growing demand for such goods.

Due to an increase in demand for their uses in baked goods, sauces, soups, and other processed food products, the industry has experienced significant expansion. These dried potatoes have a number of qualities that make them useful in cooking. For making soups and gravies, for instance, dehydrated potato flakes or granules make a good base thickener. People with celiac disease or another gluten-related condition can benefit from using these potatoes in place of items that contain gluten.

Thus, driving the Dehydrated Potato market revenue.

The Global Dehydrated Potato Market Industry experiences a notable surge in demand for convenience foods, driven by changing consumer lifestyles. As urbanization continues to rise, consumers increasingly seek quick and easy meal solutions. Dehydrated potatoes serve as a versatile ingredient in various ready-to-eat meals, snacks, and instant food products. This trend is reflected in the projected market value of 6.2 USD Billion in 2024, indicating a robust growth trajectory. The convenience food sector's expansion is likely to propel the dehydrated potato market, as manufacturers capitalize on the growing preference for time-saving culinary options.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Dehydrated Potato market dominated this market in 2022 (45.80%). Manufacturers of quick potatoes anticipate considerable contributions from the area. The highest market shares in the area are predicted to belong to China and India. In these nations, potatoes are a significant vegetable that are farmed both as a staple diet and as a source of revenue, particularly for farmers in hilly regions with poor soil.

Potato flour is used to bind meat mixes, thicken gravies and soups, and dehydrated potato flakes are utilised as a snack ingredient in commercial mashed potato products. The demand for the commodity in the area is fueled by the rising usage of potato starch as a thickening for sauces and stews and a binding ingredient in dough, biscuits, and cake mixes. Moreover, China’s Dehydrated Potato market held the largest market share and the Indian Dehydrated Potato market was the fastest growing market in the Asia-Pacific region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: DEHYDRATED POTATO MARKET SHARE BY REGION 2023 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

The North America Dehydrated Potato Market is expected to register significant growth from 2023 to 2032. The U.S. processed food business is expanding quickly, which in turn helps the local market expand. As the consumption of instant soups and salads increases in the region, the U.S. has the greatest market share in that area. To preserve the fresh-potato texture and flavour in the rehydrated product, the processors use cutting-edge techniques, technologies, and rigid standards. In response to consumers' growing worries about additives, American potato producers offer a number of clean-label dehydrated choices. Further, the U.S.

Dehydrated Potato market held the largest market share, and the Canada Dehydrated Potato market was the fastest growing market in the North America region.

Europe Dehydrated Potato market accounted for the healthy market share in 2022. Due to the rising demand for prepared foods and snacks as well as the expansion of the fast-food business in the area, the U.K. is anticipated to take the top spot. The increase in the number of working people has fueled the desire for convenience foods, assisting with the growth of the industry in this area. Further, the German Dehydrated Potato market held the largest market share, and the U.K Dehydrated Potato market was the fastest growing market in the European region

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Dehydrated Potato market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Dehydrated Potato industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Dehydrated Potato industry to benefit clients and increase the market sector. In recent years, the Dehydrated Potato industry has offered some of the most significant advantages to medicine. Major players in the Dehydrated Potato market, including McCain Foods, Basic American Foods, Lamb Weston, Idahoan Foods, Pacific Valley Foods, Augason Farms, Idaho Supreme Potatoes, Birkamidon, Rohstoffhandels GmbH, J.R. Short Milling, and Rixona B.V., are attempting to increase market demand by investing in research and development Natures.

Frozen potato products are produced and marketed by McCain Foods Ltd (McCain). French fries, potato-based items, frozen-fresh potato products, appetisers, pizzas, green bean fries, frozen fruits and vegetables and desserts are all included in the company's product line. Additionally, it creates fertilisers and produces and distributes potato seeds. McCain supplies commodities to dining establishments, grocers, supermarkets, hypermarkets, department shops, and retail outlets. It collaborates with grower partners and suppliers to acquire potatoes and offers general freight, warehousing and distribution services for agricultural products. The corporation has business operations across the Middle East, Africa, Asia-Pacific, Europe, and the Americas.

Toronto, Ontario, Canada serves as the headquarters of McCain.

The company Lamb Weston Holdings Inc. (Lamb Weston) produces and markets frozen potato goods. Fries, sweet potato fries, various potato goods and appetisers make up the company's product line. Products from Lamb Weston are available straight, sliced, diced, and mashed, among other forms. Lamb Weston, Lamb Weston Supreme, Lamb Weston Private Reserve, Lamb Weston Colossal Crisp, Lamb Weston Stealth Fries, Lamb Weston Seasoned, Lamb Weston Crispy on Delivery, and Sweet Things are some of the brand names under which the company sells its goods.

Distributors, mass merchants, supermarket and specialty retailers, foodservice distributors, educational institutions, regional chain restaurants, individual restaurants, and convenience stores are among the recipients of its product distribution. In addition to the US, Singapore, Japan, Australia, China, Mexico, and Canada, the corporation also conducts business there.