Potato Milk Market

• The Growing Health Benefits Associated with the Consumption of Potato Milk

The growing health benefits associated with the consumption of potato milk have increased its consumption across various regions which in turn would boost its market growth in the upcoming years. As a part of this, commercial potato milk products have high concentrations of vitamins such as vitamin A, vitamin B12, vitamin C, vitamin D, vitamin E, and vitamin K. In potato milk, calcium and iron are minerals that are present in moderate concentrations.

Besides this, the large pool of people suffering from lactose intolerance has increased the demand for potato milk as it is an excellent option for people with a range of dietary allergies and intolerances because it is devoid of lactose, soy, milk, gluten, and nuts. Most persons with lactose intolerance, approximately 70% to 100% of the population, are people of East Asian descent, according to the NIH. According to a recent study, the illness also affects between 75 and 90 percent of Native Americans, Black people, Asians, Mediterranean people, and Jews.

Approximately 5% of people in Northern and Central Europe are lactose intolerant.

Furthermore, the large pool of people suffering from cardiovascular disease coupled with the increased benefits associated with the consumption of potato milk, the monounsaturated lipids in potato milk are largely heart healthy. Additionally, they have less saturated fats than cow's milk, which is thought to be less healthy for hearts because it contains more of them. For instance, according to the Centers for Disease Control and Prevention, the most prevalent kind of heart disease, coronary heart disease, will claim 375,476 lives in 2021. Approximately 5% of persons aged 20 and older have CAD.

About 2 in 10 deaths from CAD in persons younger than 65 will occur in 2021.

The Global Potato Milk Market Industry is poised for substantial growth, with projections indicating a market value of 3.16 USD Billion in 2024 and an expected increase to 5.52 USD Billion by 2035. The compound annual growth rate of 5.21% from 2025 to 2035 suggests a steady upward trajectory, reflecting the increasing consumer acceptance of potato milk as a viable dairy alternative. This growth is likely driven by various factors, including rising health awareness, sustainability trends, and innovative product offerings. As the market evolves, stakeholders are encouraged to monitor these trends closely to capitalize on emerging opportunities.

The Global Potato Milk Market Industry is characterized by ongoing innovation in product development, with manufacturers exploring diverse applications for potato milk beyond traditional uses. This includes the introduction of flavored varieties, fortified options, and incorporation into various food products such as ice creams and baked goods. Such innovations cater to a wider audience and enhance consumer interest. The market's growth potential is further supported by the increasing availability of potato milk in retail and foodservice channels. As the industry adapts to consumer preferences, the anticipated market value increase to 5.52 USD Billion by 2035 suggests that innovative product offerings will play a crucial role in driving sales and expanding market reach.

The Global Potato Milk Market Industry is witnessing an expansion in distribution channels, which enhances accessibility and availability for consumers. Retailers are increasingly recognizing the demand for potato milk and are incorporating it into their product lines, both in physical stores and online platforms. This increased visibility is crucial for driving consumer trial and adoption. Furthermore, partnerships with foodservice establishments, such as cafes and restaurants, are facilitating the introduction of potato milk-based beverages and dishes to a broader audience. As the market grows, the anticipated rise in value from 3.16 USD Billion in 2024 to 5.52 USD Billion by 2035 indicates that improved distribution strategies will be instrumental in capturing consumer interest.

The Global Potato Milk Market Industry benefits from the health-conscious consumer base that increasingly prioritizes nutritional content in their food and beverage choices. Potato milk is rich in vitamins and minerals, including potassium and vitamin C, while being low in calories and free from common allergens such as lactose and soy. This nutritional advantage positions potato milk favorably against other plant-based alternatives. As consumers become more aware of the health benefits associated with potato milk, its adoption is likely to rise, contributing to the market's growth trajectory. The anticipated increase in market value to 5.52 USD Billion by 2035 underscores the potential for potato milk to become a staple in health-oriented diets.

The Global Potato Milk Market Industry is increasingly influenced by sustainability concerns, as consumers and manufacturers alike seek environmentally friendly alternatives to traditional dairy. Potato cultivation generally requires less water and land compared to other crops used for milk alternatives, such as almonds or soy. This lower environmental footprint resonates with eco-conscious consumers, driving demand for potato milk. As the market evolves, brands that emphasize sustainable practices in their production processes are likely to gain a competitive edge. The projected growth from 3.16 USD Billion in 2024 to 5.52 USD Billion by 2035 reflects a broader trend towards sustainable consumption, positioning potato milk as a key player in the plant-based beverage market.

The Global Potato Milk Market Industry experiences a notable surge in demand for plant-based alternatives, driven by an increasing consumer shift towards healthier and sustainable dietary choices. As more individuals adopt vegan or flexitarian lifestyles, potato milk emerges as a viable option due to its nutritional profile and lower environmental impact compared to traditional dairy. This trend is reflected in the projected market value of 3.16 USD Billion in 2024, with expectations to reach 5.52 USD Billion by 2035. The compound annual growth rate of 5.21% from 2025 to 2035 indicates a robust and expanding market, highlighting the potential for potato milk to capture a significant share of the plant-based beverage segment.

By Region, the market has been bifurcated into North America, Europe, Asia-Pacific, and Rest of the World. Europe is expected to hold the largest share of the Potato Milk Market during the forecast period, owing to the presence of major players across the region providing potato milk. For instance, Veg of Lund a Swedish company under its brand DUG was founded on the findings of Professor Eva Tornberg's research at Lund University. It's where it created its proprietary emulsion technique. Currently, stores in Sweden, Ireland, and the UK sell plant-based beverages.

Veg of Lund is the owner of the DUG brand. DUG Original is a consistently delicious plant-based beverage that consumers can enjoy with their morning coffee or tea, cereal, or by glass. Additionally, it is excellent for baking and cooking. DUG Original won't separate no matter how an individual uses it due to its distinct potato and rapeseed emulsion. DUG Original is loaded with vitamins, minerals, fibre, protein, and carbohydrates because potatoes are used in their production. It is therefore a perfect substitute for other milk products.

Further, the market of potato milk in the UK held the largest market share, and the Germany potato milk market was the fastest-growing market in the Asia-Pacific region.

Further, the major countries studied are The U.S., Mexico, Canada, UK, Germany, Italy, France, Spain, China, Japan, India, Australia & New Zealand, and Brazil.

Figure 3: POTATO MILK MARKET SHARE BY REGION 2030 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Asia-Pacific Potato Milk market accounts for the second-largest market share in 2022. This is mainly owing to the presence of a vegan population across the Asia-Pacific. In India, the demand for vegan food has been steadily growing. People have started to embrace veganism in their daily lives as well as come to respect the idea over the past several years. The world's lowest meat consumption rate is seen in India, where 44% of the 1.3 billion people are Hindus, according to UN FAO research.

In India, there will be over 500 million vegetarians by the year 2020, and just 1% of them will be strict vegans. Therefore, there are about five million vegans in India overall. Further, the India potato milk held the largest market share, and the China market of potato milk was the fastest-growing market in the Asia-Pacific region.

The North Potato Milk Market is expected to grow at a CAGR of 3.2% from 2023 to 2030. This is mainly owing to the wide purchase of consumers of plant-based milk owing to the various health benefits associated with its consumption, which in turn would create huge opportunities for the pmarket of potato milk in the upcoming years. For instance, according to Good Food Institute, a significant segment of the milk market in the United States, representing 15% of total dollar sales of milk, is plant-based milk.

Plant-based milk showed considerable dollar sales growth in 2022, while unit sales marginally decreased, indicating higher average pricing per unit, consistent with retail trends. In addition, spending on plant-based milk is more likely to be increased in households with young children and households with higher incomes. These demographic data apply to 2021 and 2022 equally. Moreover, the US Potato Milk market held the largest market share, and the Canada potato milk industry was the fastest-growing market in the Europe region.

Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the Potato Milk market's future expansion. Market participants are also launching new goods, concluding contracts, purchasing companies, raising funds, and collaborating with other organizations to increase their global reach. To grow and survive in a more cutthroat and competitive market climate, Potato Milk business competitors must provide affordable products.

One of the primary business strategies adopted by manufacturers in the global Potato Milk industry to benefit clients and expand the market of potato milk sector is to manufacture locally to reduce operating costs. In recent years, Potato Milk has provided enormous benefits to its consumers.