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    Pet Snacks & Treats Market

    ID: MRFR/AGR/5964-HCR
    90 Pages
    Snehal Singh
    September 2025

    Pet Snacks & Treats Market Research Report Information by Type (Chewable, and Eatable) Pet (Dogs, Cats, Birds, Fish, and Others) Category Distribution Channel (Store, and Non-Store) Region (North America, Europe, Asia-Pacific, RoW) Global - Global Forecast till 2030

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    Pet Snacks & Treats Market Research Report – Global Forecast till 2030 Infographic
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    Pet Snacks & Treats Market Summary

    As per Market Research Future Analysis, the Pet Snacks & Treats Market is projected to reach USD 101.3 Billion by 2030, growing at a CAGR of 5.65% from 2022 to 2030. This market segment is gaining traction due to the increasing pet adoption rates and the growing affection of owners towards their pets. The market is segmented by type (chewables and eatables), pet (dogs, cats, birds, fish, and others), category (conventional and organic), distribution channel (store-based and non-store-based), and region. North America is expected to dominate the market, driven by rising pet ownership and care focus, while Asia-Pacific is anticipated to register the highest CAGR due to changing lifestyles and increasing disposable incomes. However, market growth faces challenges from allergies related to active ingredients in pet snacks.

    Key Market Trends & Highlights

    The pet snacks and treats market is evolving with notable trends.

    • Market Size: USD 22 Billion by 2034; Growth Rate: 5% annually.
    • Sustainability: Eco-friendly packaging and upcycled ingredients are gaining popularity.
    • Health Focus: Nutrient-rich treats with vitamins and probiotics are in demand.
    • Recent Developments: Hill's Pet Nutrition launched insect protein treats in July 2023.

    Market Size & Forecast

    2022 Market Size USD 101.3 Billion
    Forecast CAGR 5.65%

    Major Players

    Mars Incorporated (US), Nestlé S.A. (Switzerland), Colgate-Palmolive Company (US), The J. M. Smucker Company (US), LUPUS Food (Santa Luzia), Diamond Pet Foods (US), Charlee Bear Products (US), Addiction Foods (US)

    Pet Snacks & Treats Market Drivers

    E-commerce Expansion

    The Global Pet Snacks and Treats Market Industry is witnessing a transformation due to the rapid expansion of e-commerce platforms. Online shopping provides convenience and accessibility for consumers, allowing them to explore a wider range of products than traditional retail channels. This shift is particularly pronounced among younger demographics who prefer the ease of purchasing pet snacks and treats online. As e-commerce continues to grow, it is anticipated that the market will benefit from increased sales and brand visibility. The Global Pet Snacks and Treats Market Industry is projected to reach 133.3 USD Billion by 2035, driven in part by this digital retail evolution.

    Humanization of Pets

    The trend of pet humanization significantly impacts the Global Pet Snacks and Treats Market Industry, as pet owners increasingly view their pets as family members. This perspective drives demand for premium and gourmet snacks that mirror human food trends. Pet owners are willing to spend more on high-quality treats that reflect their own dietary preferences, such as organic, gluten-free, or artisanal options. This shift in consumer behavior is reshaping the market landscape, as brands adapt their offerings to meet these evolving expectations. The growing humanization of pets is likely to continue influencing purchasing decisions and market growth.

    Rising Pet Ownership

    The Global Pet Snacks and Treats Market Industry experiences growth driven by an increase in pet ownership worldwide. As more households adopt pets, the demand for snacks and treats rises correspondingly. According to recent statistics, pet ownership rates have surged, with approximately 70% of households in the United States owning at least one pet. This trend is mirrored globally, as urbanization and changing lifestyles lead to a greater affinity for pets. The Global Pet Snacks and Treats Market Industry is projected to reach 78.7 USD Billion in 2024, reflecting the increasing consumer willingness to invest in high-quality products for their pets.

    Market Growth Projections

    The Global Pet Snacks and Treats Market Industry is poised for substantial growth, with projections indicating a market size of 78.7 USD Billion in 2024 and an anticipated increase to 133.3 USD Billion by 2035. This growth trajectory suggests a robust demand for pet snacks and treats, driven by various factors including rising pet ownership, health trends, and innovative product offerings. The compound annual growth rate (CAGR) of 4.91% from 2025 to 2035 further underscores the market's potential for expansion. These projections highlight the dynamic nature of the industry and the opportunities for stakeholders to capitalize on emerging trends.

    Health and Wellness Trends

    The Global Pet Snacks and Treats Market Industry is significantly influenced by the growing emphasis on health and wellness among pet owners. Consumers are increasingly seeking snacks and treats that offer nutritional benefits, such as functional ingredients that support pets' overall health. This trend is evident in the rising popularity of organic and natural pet treats, which cater to health-conscious pet owners. As a result, manufacturers are innovating to create products that align with these preferences. The market is expected to grow at a CAGR of 4.91% from 2025 to 2035, indicating a sustained interest in health-oriented pet snacks and treats.

    Innovative Product Offerings

    Innovation plays a crucial role in the Global Pet Snacks and Treats Market Industry, as manufacturers continuously develop new and unique products to capture consumer interest. This includes the introduction of treats that cater to specific dietary needs, such as grain-free or high-protein options. Additionally, the incorporation of novel ingredients, such as superfoods, is becoming increasingly popular. These innovations not only attract health-conscious consumers but also differentiate brands in a competitive market. As the industry evolves, the focus on unique and innovative product offerings is likely to drive growth and enhance market dynamics.

    Key Companies in the Pet Snacks & Treats Market market include

    Industry Developments

    Pet snack and treat market is booming, with pet owners increasingly spoiling their furry companions. Here's a look at the latest trends:

    Eco-Conscious Choices: Sustainability is a growing concern for pet parents. Eco-friendly packaging and treats made with upcycled ingredients are gaining traction.

    Nutrient Powerhouse Treats: Pet owners are seeking treats that go beyond just a reward. Products enriched with vitamins, probiotics, and omega-3 fatty acids are popular choices, promoting pet health and well-being.

    Market on the Rise: Industry analysts predict a steady growth rate of 5% for the pet snack and treat market, reaching a value of over $22 billion by 2034

    Here are some specific examples from recent months:

    July 2023: Hill's Pet Nutrition launched a new line featuring treats made with insect protein and MSC-certified pollock, catering to pets with sensitive stomachs.

    New Facility Investment: Mars Incorporated, a major pet food player, opened its first Asian research and development center in April 2023. This signifies a growing focus on pet nutrition innovation across the globe The pet snack and treat industry is evolving to meet the demands of health-conscious and environmentally responsible pet owners. We can expect to see even more innovative and specialized products emerge in the coming months.

    Pet Snacks & Treats Market Industry Developments

    • Q2 2024: Mars Petcare Launches New 'Greenies Immune Health' Dog Treats Mars Petcare announced the launch of 'Greenies Immune Health' dog treats, expanding its functional treat portfolio with a product designed to support canine immune systems using natural ingredients.
    • Q2 2024: Nestlé Purina Opens New $550 Million Pet Food and Treats Facility in Georgia Nestlé Purina inaugurated a new manufacturing facility in Hartwell, Georgia, dedicated to producing pet snacks and treats, aiming to meet growing demand in the U.S. market.
    • Q3 2024: General Mills Acquires Pet Treats Brand 'Bocce’s Bakery' General Mills completed the acquisition of Bocce’s Bakery, a premium pet treats company, to strengthen its Blue Buffalo pet segment and expand its natural treat offerings.
    • Q3 2024: J.M. Smucker Sells Private Label Pet Treats Business to Post Holdings The J.M. Smucker Company announced the sale of its private label pet snacks and treats business to Post Holdings, as part of a strategic focus on its core branded pet products.
    • Q4 2024: Wellness Pet Company Launches 'Core Bowl Boosters' Functional Dog Treats Wellness Pet Company introduced 'Core Bowl Boosters,' a new line of functional dog treats formulated to support digestive and joint health, available nationwide.
    • Q4 2024: Freshpet Announces $200 Million Expansion of Pet Treats Production Facility Freshpet revealed plans to invest $200 million in expanding its Ennis, Texas facility, increasing capacity for its fresh pet snacks and treats to meet surging consumer demand.
    • Q1 2025: Mondelez International Enters Pet Treats Market with 'GoodBites' Launch Mondelez International launched 'GoodBites,' its first line of pet snacks, marking the company’s entry into the pet treats sector with a focus on natural and sustainable ingredients.
    • Q1 2025: Blue Buffalo Debuts 'True Chews' Plant-Based Dog Treats Blue Buffalo, a General Mills brand, introduced 'True Chews' plant-based dog treats, targeting the growing demand for sustainable and alternative protein pet snacks.
    • Q2 2025: Petco Partners with Wild Earth to Offer Cultivated Protein Dog Treats Nationwide Petco announced a partnership with Wild Earth to distribute cultivated protein-based dog treats in all U.S. stores, expanding its range of alternative protein pet snacks.
    • Q2 2025: Chewy Launches Private Label 'Tails & Treats' Snack Line Chewy, Inc. launched 'Tails & Treats,' a new private label line of dog and cat snacks, aiming to capture a larger share of the fast-growing pet treats market.
    • Q2 2025: PetDine Announces $50 Million Series C Funding to Expand Pet Treats Manufacturing PetDine secured $50 million in Series C funding to scale up its pet snacks and treats manufacturing capabilities and invest in new product development.
    • Q3 2025: Nestlé Purina Appoints New Head of Pet Treats Division Nestlé Purina named a new executive to lead its global pet treats division, signaling a renewed focus on innovation and international expansion in the pet snacks sector.

    Future Outlook

    Pet Snacks & Treats Market Future Outlook

    The Global Pet Snacks & Treats Market is projected to grow at a 4.91% CAGR from 2024 to 2035, driven by increasing pet ownership, premiumization trends, and health-conscious consumer preferences.

    New opportunities lie in:

    • Develop innovative, health-focused snacks targeting specific dietary needs of pets.
    • Leverage e-commerce platforms to enhance distribution and reach tech-savvy pet owners.
    • Create sustainable packaging solutions to appeal to environmentally conscious consumers.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer demands and industry innovations.

    Market Segmentation

    Pet Snacks & Treats Market Segmentation

    Pet Snacks & Treats Market Segmentation Analysis

    Global Market, By Pet
    • Dogs
    • Cats
    • Birds
    • Fish
    • Others
    Global Market, By Type
    • Chewables
    • Eatables
    Global Market, by Region
    • {"North America"=>["US", "Canada", "Mexico"]}
    • {"Europe"=>["Germany", "France", "Italy", "Spain", "UK", "Rest of Europe"]}
    • {"Asia-Pacific"=>["Japan", "China", "India", "Australia and New Zealand", "Rest of Asia-Pacific"]}
    • {"Rest of the World (RoW)"=>["South America", "Middle East", "Africa"]}
    Global Market, By Category
    • Conventional
    • Organic
    Global Market, by Distribution Channel
    • Store-Based
    • Supermarket and Hypermarkets
    • Specialty Stores
    • Others
    • Non-Store-Based

    Report Scope

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    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    Which all are the major segments in the global pet snacks & treats market?

    Based on type, the eatable segment, based on pet, the dogs’ segment, based on category, the conventional segment, and based on distribution channel, the store based segment, holds the major share in the global pet snacks & treats market.

    What are the major tailwinds pushing the growth of the global pet snacks & treats market?

    Rising demand and favourable outcomes of consumption of functional ingredients on animal’s immune system & cognitive health, are major tailwinds pushing the growth of the global pet snacks & treats market.

    Which region holds the largest share in the global pet snacks & treats market?

    North America holds the largest share in the global pet snacks & treats market, followed by Europe and the Asia Pacific, respectively.

    Who are the top players in the global pet snacks & treats market?

    Mars, Incorporated (US), Colgate-Palmolive Company (US), Nestlé S.A. (Switzerland), The J. M. Smucker Company (US), Diamond Pet Foods (US), LUPUS Food (Santa Luzia), Addiction Foods (US), and Charlee Bear Products (US), are some of the top players operating in the global pet snacks & treats market.

    What are the key growth strategies of players operating in the global pet snacks & treats market?

    Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global pet snacks & treats market adopt to gain a larger competitive advantage.

    Pet Snacks & Treats Market Research Report – Global Forecast till 2030 Infographic
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