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    Dog Treats Market

    ID: MRFR/F-B & N/39899-HCR
    128 Pages
    Snehal Singh
    September 2025

    Dog Treats Market Research Report By Product Type (Chew Treats, Soft Treats, Biscuits, Training Treats), By Ingredient Type (Meat-based, Vegetable-based, Grain-free, Organic), By Distribution Channel (Online Retail, Supermarkets, Pet Specialty Stores, Convenience Stores), By End User (Dog Owners, Pet Care Professionals) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Dog Treats Market Research Report - Forecast Till 2035 Infographic
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    Dog Treats Market Summary

    The Global Dog Treats Market is projected to grow from 4.86 USD Billion in 2024 to 10 USD Billion by 2035.

    Key Market Trends & Highlights

    Dog Treats Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 6.78 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 10 USD Billion, indicating robust growth.
    • In 2024, the market is valued at 4.86 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of premium dog treats due to increasing pet ownership is a major market driver.

    Market Size & Forecast

    2024 Market Size 4.86 (USD Billion)
    2035 Market Size 10 (USD Billion)
    CAGR (2025-2035) 6.78%

    Major Players

    The J.M. Smucker Company, Diamond Pet Foods, PetSmart, Blue Buffalo, SmartyPaws, PetLab Co., Mars Petcare, Nestle Purina Petcare, Hill's Pet Nutrition, Nutrish, WellPet, Spectrum Brands, Barkley Pet Hotels, General Mills, TropiClean

    Dog Treats Market Trends

    The Dog Treats Market is witnessing significant growth driven by factors such as increasing pet ownership, rising disposable incomes, and a greater focus on pet health and nutrition. As more families recognize pets as part of the household, there is an uptick in spending on premium quality dog treats. Additionally, pet owners are becoming more aware of the ingredients in the treats they offer their dogs, creating demand for natural and organic products that are free from artificial additives. This trend promotes healthier options and caters to pet owners' desire to provide the best for their furry companions.

    Opportunities abound within the evolving landscape of the dog treats market.There is a growing interest in innovative flavors and formulations that cater to various dietary needs, including gluten-free and grain-free options. Brands that focus on sustainability and eco-friendly packaging can also attract conscientious consumers. Furthermore, the rise of e-commerce platforms has opened new channels for distribution, making it easier for consumers to access a variety of dog treats. Engaging in social media marketing and online advertising can connect brands directly with potential customers, enhancing brand loyalty and driving sales.

    Recent market trends indicate a shift towards functional treats that provide specific health benefits, such as dental care, joint support, and weight management.Product lines that incorporate superfoods and supplements are gaining traction, reflecting the ongoing quest for pet wellness. The interaction between pet owners and their dogs is increasingly recognized, leading to a demand for treats that bolster bonding moments. Overall, the Dog Treats Market is adapting to the changing consumer landscape, focusing on health, sustainability, and innovation.

    The increasing humanization of pets is driving a notable shift in consumer preferences towards premium and health-oriented dog treats, reflecting a broader trend of pet owners seeking products that enhance their pets' well-being.

    United States Department of Agriculture (USDA)

    Dog Treats Market Drivers

    E-commerce Growth

    The Global Dog Treats Market Industry is witnessing a transformative shift towards e-commerce platforms, which are becoming increasingly popular for purchasing pet products. The convenience of online shopping, coupled with the availability of a wider range of products, appeals to modern consumers. In 2024, the market's valuation of 4.86 USD Billion reflects this trend, as more pet owners opt for the ease of online ordering. E-commerce not only facilitates access to premium and niche dog treats but also allows for competitive pricing and customer reviews, enhancing consumer confidence. This trend is expected to bolster market growth significantly in the coming years.

    Rising Pet Ownership

    The Global Dog Treats Market Industry experiences a notable surge in demand due to the increasing rates of pet ownership worldwide. As more households adopt dogs, the need for various dog products, including treats, escalates. In 2024, the market is valued at approximately 4.86 USD Billion, reflecting the growing trend of pet humanization. Owners are increasingly inclined to purchase high-quality treats that cater to their pets' health and wellness. This trend is expected to continue, with projections indicating that by 2035, the market could reach 10 USD Billion, driven by the desire for premium and specialized dog treats.

    Market Growth Projections

    The Global Dog Treats Market Industry is poised for substantial growth, with projections indicating a market value of 10 USD Billion by 2035. This growth is underpinned by a compound annual growth rate (CAGR) of 6.78% from 2025 to 2035, suggesting a robust expansion trajectory. The increasing focus on pet health, coupled with rising disposable incomes and changing consumer preferences, contributes to this optimistic outlook. As pet owners continue to seek high-quality and innovative dog treats, the market is likely to respond with a diverse array of products. The anticipated growth reflects the evolving landscape of pet care and the increasing willingness of consumers to invest in their pets' well-being.

    Health and Wellness Trends

    The Global Dog Treats Market Industry is significantly influenced by the rising focus on health and wellness among pet owners. Consumers are becoming more aware of the nutritional value of dog treats, leading to a demand for organic, natural, and functional options. This shift is evident as brands innovate to create treats that support dental health, joint care, and overall well-being. The market's growth trajectory is supported by a projected CAGR of 6.78% from 2025 to 2035, indicating a robust future for health-oriented dog treats. As pet owners prioritize their pets' health, the demand for specialized treats is likely to expand.

    Innovative Product Offerings

    Innovation plays a crucial role in the Global Dog Treats Market Industry, as manufacturers continuously develop new and unique products to attract consumers. The introduction of treats with functional benefits, such as probiotics for digestive health or supplements for skin and coat, reflects the evolving preferences of pet owners. This trend is likely to drive market expansion, with the industry projected to grow from 4.86 USD Billion in 2024 to an estimated 10 USD Billion by 2035. The emphasis on innovation not only caters to the health-conscious consumer but also enhances brand loyalty, as pet owners seek products that align with their pets' specific needs.

    Sustainability and Ethical Sourcing

    Sustainability is becoming an essential consideration in the Global Dog Treats Market Industry, as consumers increasingly demand ethically sourced and environmentally friendly products. Brands that prioritize sustainable practices, such as using organic ingredients or eco-friendly packaging, are likely to resonate with conscientious pet owners. This trend is indicative of a broader shift towards responsible consumption, which is expected to influence purchasing decisions significantly. As the market evolves, companies that embrace sustainability may gain a competitive edge, potentially driving growth in a sector projected to reach 10 USD Billion by 2035. The emphasis on ethical sourcing aligns with the values of modern consumers.

    Market Segment Insights

    Dog Treats Market Segment Insights:

    Dog Treats Market Segment Insights:

    Dog Treats Market Product Type Insights

    Dog Treats Market Product Type Insights

    In the Dog Treats Market, a significant focus on the Product Type segment reveals a growing landscape that reflects evolving consumer preferences and an increasing awareness of pet nutrition. By 2024, the Chew Treats category alone will be valued at 1.244 USD Billion, highlighting its strong preference among pet owners, likely due to their dual function of satisfying dogs' chewing instincts while promoting dental health.

    This segment is projected to reach 3.2 USD Billion by 2035, indicating a majority holding in the market as dog owners increasingly seek long-lasting options that combine pleasure with health benefits.The Soft Treats category follows, valued at 0.829 USD Billion in 2024 and expected to grow to 2.2 USD Billion by 2035. This segment's significance lies in its appeal during training or as a reward, as these treats tend to be easily consumed and palatable, catering to dogs with special dietary requirements or preferences.

    The Biscuits category stands at 1.327 USD Billion in 2024 and is expected to increase to 3.4 USD Billion in 2035, placing it prominently within the market as well. Its classic, crunchy texture makes biscuits a favored choice for many pet owners, with the opportunity to add various nutrients and flavors that enhance pet enjoyment and satisfaction.On the other hand, Training Treats, while having a lower valuation of 1.46 USD Billion in 2024 and a projected decline to 1.2 USD Billion in 2035, still holds their relevance, although they experience challenges in growth compared to others.

    This segment serves a crucial role in canine behavior adjustment and bonding, further emphasizing the dynamic nature of the Dog Treats Market. The overall landscape indicates a clear trend towards specialized products designed to cater to specific needs, with consumers showing a willingness to invest in premium options for their pets.As the market evolves, these insights into product type segmentation will be vital for industry stakeholders looking to capitalize on trends around health-conscious and behavior-focused options within the Dog Treats Market revenue framework.

    The Dog Treats Market statistics not only underscore the proportionate growth of Chew Treats and Biscuits but also suggest opportunities for product innovation that align with emerging pet health trends. The segmentation data presents a comprehensive view of consumer behavior, challenges, and potential opportunities that can drive market growth in this competitive landscape.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Dog Treats Market Ingredient Type Insights

    Dog Treats Market Ingredient Type Insights

    The segmentation of this market into various ingredient types plays a crucial role in catering to the diverse preferences of pet owners. Among these ingredient types, meat-based treats significantly dominate the landscape, primarily due to their palatability and nutritional benefits that appeal to dogs. Additionally, vegetable-based options are gaining traction as pet owners increasingly seek healthier alternatives for their pets, reflecting the growing trend toward natural ingredients.The grain-free category is also notable, driven by the rising number of dogs with food sensitivities and the growing awareness of the potential adverse effects of grains.

    Furthermore, organic treats are becoming increasingly popular as consumers prioritize high-quality, ethically sourced products for their pets. The demand for these ingredient types is augmented by the overall trend toward premiumization and health-conscious choices within the pet food industry. Collectively, these factors contribute to the changing dynamics of the Dog Treats Market, influencing consumer preferences and driving market growth.

    Dog Treats Market Distribution Channel Insights

    Dog Treats Market Distribution Channel Insights

    The segmentation within this market illustrates diverse avenues through which consumers access dog treats. Online retail has emerged as a key player, providing convenience and a wide selection, appealing to tech-savvy pet owners. Supermarkets continue to play a significant role, offering easy access to a variety of brands and products in one location. Pet specialty stores dominate in providing specialized products that cater to discerning pet owners, often featuring premium and health-oriented treats.Convenience stores, although smaller in scale, are important for quick purchases, especially in urban areas where time is of the essence.

    As the Dog Treats Market evolves, market growth will be influenced by trends such as the increasing humanization of pets and rising awareness of pet health, along with opportunities arising from e-commerce growth. However, challenges like intense competition and fluctuating raw material costs may impact profitability within these distribution channels.

    Dog Treats Market End User Insights

    Dog Treats Market End User Insights

    The End User segment of the Dog Treats Market plays a crucial role in the overall industry dynamics. Dog owners represent a significant portion of this segment, as they actively seek high-quality treats that promote the health and well-being of their pets. Meanwhile, Pet Care Professionals contribute to the market by guiding pet owners on the best nutritional options available, streamlining choices for both recreational and functional treats.The focus on premium, natural ingredients has become a key trend, fostering market growth as well as posing challenges in sourcing and pricing.

    With the increasing pet ownership rates and a rise in disposable income, the Dog Treats Market statistics indicate a promising horizon for both dog owners and pet care professionals, highlighting their importance in driving the industry's evolution.

    Get more detailed insights about Dog Treats Market Research Report - Forecast Till 2035

    Regional Insights

    The Dog Treats Market is characterized by diverse regional dynamics, with North America leading the way in market revenue, valued at 2.05 USD Billion in 2024 and expected to reach 4.25 USD Billion by 2035. This region holds a majority share due to the strong pet ownership culture and high spending on premium products. Europe follows closely, projected at 1.45 USD Billion in 2024 and forecasted to grow to 3.0 USD Billion in 2035, supported by increasing health consciousness among pet owners towards organic and natural treatment options.

    The APAC region shows significant growth potential, starting at 0.9 USD Billion in 2024 and advancing to 2.0 USD Billion by 2035, driven by rising pet adoption rates and changing lifestyles.Conversely, South America and MEA remain smaller markets, valued at 0.25 USD Billion and 0.21 USD Billion, respectively, in 2024, reflecting early-stage development with gradual growth to 0.5 USD Billion and 0.25 USD Billion by 2035. Such figures highlight the varied market growth speeds across these regions, indicating differentiated consumer trends driven by cultural preferences and economic factors.

    Dog Treats Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Dog Treats Market is experiencing significant dynamics influenced by evolving consumer preferences, health trends, and the growing pet ownership phenomenon. This market is characterized by robust competition as various companies vie for consumer attention with innovative product offerings, enhanced marketing strategies, and strategic partnerships. Key players are focusing on natural ingredients and functional benefits to cater to the increasing demand for healthier and more nutritious treats. The competitive landscape is marked by both large-scale manufacturers and niche players, each bringing unique attributes to the forefront while adjusting to market trends and consumer demands.

    The market’s expansion is further propelled by the rise in e-commerce platforms, which facilitate direct-to-consumer sales and enhance brand visibility. Understanding these competitive insights is essential for stakeholders looking to navigate this vibrant market effectively.The J.M. Smucker Company has established a formidable presence in the Dog Treats Market through a strategic focus on high-quality ingredients and a commitment to innovation. This company leverages its vast experience and brand recognition to introduce a diverse range of premium dog treat products that resonate with modern pet owners seeking quality and trust. The J.M.

    Smucker Company's strengths lie in its extensive distribution network, robust marketing initiatives, and a reputation for reliability, which help maintain strong customer loyalty. Furthermore, the company actively engages in consumer research to identify new trends and preferences, allowing it to stay ahead of competitors. By emphasizing sustainability and health-conscious branding, The J.M. Smucker Company effectively meets the growing demand for treats that not only please pets but also address their nutritional needs.Meanwhile, Diamond Pet Foods has made notable strides in the Dog Treats Market by prioritizing pet health and wellness in its product development.

    The company is recognized for its dedication to using high-quality, carefully sourced ingredients, aiming to provide treats that complement overall pet diets. Diamond Pet Foods has successfully cultivated a strong brand identity that emphasizes quality and trust, appealing to discerning pet owners. Its competitive advantage is further enhanced by its focus on product innovation and the introduction of specialized formulas designed for various dietary needs and preferences. With a growing emphasis on delivering treats that are not only tasty but also beneficial for pets, Diamond Pet Foods continues to strengthen its position in the market.

    The company's commitment to rigorous quality control and transparency in ingredient sourcing sets it apart from competitors, positioning it as a trusted choice for premium dog treats.

    Key Companies in the Dog Treats Market market include

    Industry Developments

    • Q2 2024: BARK Launches New Line of Functional Dog Treats Targeting Joint Health BARK, known for its BarkBox subscription service, announced the launch of a new line of functional dog treats formulated to support joint health, expanding its product portfolio in response to rising consumer demand for wellness-focused pet products.
    • Q2 2024: Nestlé Purina Opens New Dog Treat Manufacturing Facility in North Carolina Nestlé Purina inaugurated a new manufacturing facility dedicated to producing dog treats in Eden, North Carolina, aiming to meet growing demand and expand its U.S. production capacity.
    • Q3 2024: Mars Petcare Acquires Natural Dog Treat Brand 'Wild Earth' Mars Petcare completed the acquisition of Wild Earth, a plant-based dog treat company, strengthening its position in the natural and alternative protein pet treat segment.
    • Q3 2024: Petco Partners with Shameless Pets to Launch Upcycled Ingredient Dog Treats Nationwide Petco announced a partnership with Shameless Pets to distribute dog treats made from upcycled ingredients in stores nationwide, supporting sustainability and waste reduction in the pet food industry.
    • Q4 2024: Blue Buffalo Unveils 'True Chews' Grain-Free Dog Treats Blue Buffalo, a General Mills brand, launched 'True Chews' grain-free dog treats, targeting pet owners seeking clean-label and allergen-friendly options for their dogs.
    • Q4 2024: Jinx Raises $17 Million in Series B Funding to Expand Premium Dog Treats Line Jinx, a direct-to-consumer pet nutrition startup, secured $17 million in Series B funding to accelerate the development and distribution of its premium dog treats and expand its retail presence.
    • Q1 2025: Chewy Appoints New VP of Dog Treats Category to Drive Innovation Chewy announced the appointment of a new Vice President for its dog treats category, signaling a strategic focus on product innovation and category growth in 2025.
    • Q1 2025: Merrick Pet Care Launches Freeze-Dried Raw Dog Treats Merrick Pet Care introduced a new line of freeze-dried raw dog treats, responding to increased consumer interest in minimally processed, high-protein pet snacks.
    • Q2 2025: Nestlé Purina Announces Partnership with Veterinary Clinics for Prescription Dog Treats Nestlé Purina revealed a partnership with major veterinary clinic networks to distribute prescription dog treats formulated for dogs with specific health conditions.
    • Q2 2025: PetSmart Signs Exclusive Distribution Deal for 'Chippin' Sustainable Dog Treats PetSmart entered into an exclusive distribution agreement with Chippin, a company specializing in sustainable dog treats made from alternative proteins such as cricket and spirulina.
    • Q3 2025: Freshpet Announces $50 Million Investment in Dog Treats Production Expansion Freshpet committed $50 million to expand its dog treats production capacity, including new equipment and facility upgrades, to meet rising demand for fresh and natural pet snacks.
    • Q3 2025: BARK Partners with Target to Launch Exclusive Dog Treats Line BARK announced a partnership with Target to launch an exclusive line of dog treats, aiming to reach new customers through Target's national retail network.

    Future Outlook

    Dog Treats Market Future Outlook

    The Global Dog Treats Market is projected to grow at a 6.78% CAGR from 2024 to 2035, driven by increasing pet ownership, health-conscious consumer trends, and innovative product offerings.

    New opportunities lie in:

    • Develop premium, organic dog treats to cater to health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales to enhance market reach.
    • Introduce functional treats targeting specific health issues in dogs, such as dental care or joint support.

    By 2035, the Dog Treats Market is expected to exhibit robust growth, reflecting evolving consumer preferences and increased investment in pet health.

    Market Segmentation

    Dog Treats Market End User Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Dog Treats Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Dog Treats Market Product Type Outlook

    • Meat-based
    • Vegetable-based
    • Grain-free
    • Organic

    Dog Treats Market Ingredient Type Outlook

    • Online Retail
    • Supermarkets
    • Pet Specialty Stores
    • Convenience Stores

    Dog Treats Market Distribution Channel Outlook

    • Dog Owners
    • Pet Care Professionals

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 4.55(USD Billion)
    Market Size 2024 4.86(USD Billion)
    Market Size 2035 10.0(USD Billion)
    Compound Annual Growth Rate (CAGR) 6.78% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled The J.M. Smucker Company, Diamond Pet Foods, PetSmart, Blue Buffalo, SmartyPaws, PetLab Co., Mars Petcare, Nestle Purina Petcare, Hill's Pet Nutrition, Nutrish, WellPet, Spectrum Brands, Barkley Pet Hotels, General Mills, TropiClean
    Segments Covered Product Type, Ingredient Type, Distribution Channel, End User, Regional
    Key Market Opportunities Natural and organic ingredients, Premium and gourmet treats, Functional health benefits, Grain-free and alternative options, Online retail expansion and delivery
    Key Market Dynamics Rising pet ownership, Increasing health consciousness, Demand for natural ingredients, Growth of e-commerce, Premiumization trends
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What was the projected market size of the Dog Treats Market by 2024?

    The Dog Treats Market was expected to be valued at 4.86 USD Billion in 2024.

    What is the expected market size of the Dog Treats Market by 2035?

    By 2035, the Dog Treats Market is projected to reach a size of 10.0 USD Billion.

    What is the expected CAGR for the Dog Treats Market from 2025 to 2035?

    The expected compound annual growth rate (CAGR) for the Dog Treats Market from 2025 to 2035 is 6.78%.

    Which region held the largest market share in the Dog Treats Market for 2024?

    North America held the largest market share in the Dog Treats Market, valued at 2.05 USD Billion in 2024.

    What is the expected market size for the Chew Treats segment in 2035?

    The Chew Treats segment of the Dog Treats Market is expected to be valued at 3.2 USD Billion in 2035.

    Who are the key players in the Dog Treats Market?

    Major players in the Dog Treats Market include The J.M. Smucker Company, Diamond Pet Foods, PetSmart, and Mars Petcare.

    What is the expected growth rate for the Biscuits segment from 2024 to 2035?

    The Biscuits segment is expected to grow from 1.327 USD Billion in 2024 to 3.4 USD Billion by 2035.

    What is the expected market size for Soft Treats in 2035?

    Soft Treats are projected to reach a market size of 2.2 USD Billion in 2035.

    What market value does the South America region represent in 2024?

    The South America region is valued at 0.25 USD Billion in the Dog Treats Market for the year 2024.

    What is the market outlook for Training Treats from 2024 to 2035?

    The Training Treats segment is expected to decline slightly from 1.46 USD Billion in 2024 to 1.2 USD Billion in 2035.

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