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    US Pet Snacks & Treats Market

    ID: MRFR/AGR/19207-HCR
    128 Pages
    Garvit Vyas
    September 2025

    US Pet Snacks Treats Market Research Report: By Type (Chewable, and Eatable) - Forecast to 2035.

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    US Pet Snacks & Treats Market Research Report - Forecast Till 2035 Infographic
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    US Pet Snacks & Treats Market Summary

    The US Pet Snacks Treats market is projected to grow significantly from 8 USD Billion in 2024 to 17.5 USD Billion by 2035.

    Key Market Trends & Highlights

    US Pet Snacks Treats Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 7.38 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 17.5 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 8 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of premium pet food products due to increasing consumer awareness about pet health is a major market driver.

    Market Size & Forecast

    2024 Market Size 8 (USD Billion)
    2035 Market Size 17.5 (USD Billion)
    CAGR (2025-2035) 7.38%

    Major Players

    Mars Petcare, Tuffy's Pet Foods, Chewy, Nestle Purina Petcare, The J.M. Smucker Company, Blue Buffalo, Spectrum Brands, PetSmart, Hill's Pet Nutrition, BarkBox, Diamond Pet Foods, Herbalife Nutrition, WellPet, General Mills, Solid Gold Pet

    US Pet Snacks & Treats Market Trends

    The US Pet Snacks Treats Market is primarily driven by the rising pet ownership and changing consumer preferences towards healthier and premium products. As more households in the US choose to adopt pets, particularly during and after the pandemic, there has been a noticeable increase in spending on pet snacks and treats. Pet owners are focusing on providing products that enhance their pets' well-being, leading to a growing demand for natural, organic, and functional treats that cater to specific health needs.

    This shift reflects a broader trend towards humanization of pets, where owners are treating their pets as family members and, consequently, seeking high-quality snacks that are comparable to human food.Opportunities in the market include the growth of online retailing and subscription services, making it easier for consumers to access a wider variety of pet snacks. The convenience of e-commerce, supported by advancements in logistics and delivery services, is reshaping how pet owners purchase treats, allowing smaller brands to enter the market more easily.

    The growing awareness of pet nutrition is also influencing the types of snacks that are being produced, with many brands expanding their product lines to include grain-free, low-calorie, and high-protein options tailored to diverse dietary needs of pets in the US market. Overall, the evolving landscape indicates a strong potential for growth in the US Pet Snacks Treats Market as consumer preferences continue to shift towards health-conscious, innovative, and sustainable choices.

    Market Segment Insights

    Pet Snacks Treats Market Type Insights

    The US Pet Snacks Treats Market, particularly within the Type segment, is characterized primarily by Chewable and Eatable categories, each exhibiting unique trends and consumer preferences. The growing attachment of pet owners to their pets has propelled the demand for high-quality snacks that cater to the health needs of their animals. Chewable treats have gained significant popularity due to their dual function of providing enjoyment and dental benefits, making them a preferred choice for many pet owners seeking to maintain their pet’s oral health.

    As pet parents increasingly view their pets as family members, they seek products that not only satisfy hunger but also promote overall well-being. Eatable treats, on the other hand, often emphasize nutritional value and quality ingredients, appealing to health-conscious pet owners. These products typically include vitamins, minerals, and other beneficial components, thereby aiming to support the nutritional needs of pets. The rising trends of organic and natural pet food options have led to a robust demand for both Chewable and Eatable varieties, as pet owners are keen to provide their pets with wholesome and safe snack alternatives.

    According to US dietary guidelines, pet health and nutrition have become focal points, influencing purchase decisions within the market.Moreover, the busy lifestyles of pet owners have catalyzed an increase in the preference for easily digestible and convenient treat options. This not only enhances the appeal of Eatable snacks but also ensures that they fit seamlessly into the daily routines of pet owners. The emotional connection between pets and their owners drives the continued expansion of the US Pet Snacks Treats Market, with numerous brands launching innovative flavors and formats tailored to specific breeds and dietary requirements.

    Market statistics indicate that brands leveraging social media and influencer marketing are gaining traction, enabling them to engage directly with consumers and educate them about the health benefits associated with their products. Overall, both Chewable and Eatable treats represent critical components of the US Pet Snacks Treats Market, each appealing to different aspects of pet care and ownership. As these segments continue to evolve, companies are presented with opportunities to innovate and capture a growing share of the market that emphasizes health, convenience, and quality.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about US Pet Snacks & Treats Market Research Report - Forecast Till 2035

    Key Players and Competitive Insights

    The US Pet Snacks Treats Market is experiencing significant growth, driven by evolving consumer preferences for high-quality, nutritious, and specialized treats for pets. Competitive insights within this market highlight a dynamic landscape where innovation, branding, and targeted marketing strategies are crucial for capturing consumer attention. Factors such as increasing pet ownership, rising awareness regarding pet health, and the demand for premium products have together fostered a highly competitive environment.

    Companies are constantly striving to differentiate their products through unique flavors, organic ingredients, and functional benefits, making it essential to monitor competitive activities, product launches, and marketing campaigns to stay ahead in this lucrative market.Mars Petcare showcases a robust presence in the US Pet Snacks Treats Market, leveraging its extensive experience and strong portfolio to capture consumer interest. The company has built a reputation for delivering a wide variety of pet treats that cater to different pet needs and preferences, bolstered by significant investment in research and development.

    Mars Petcare is known for its strategic partnerships and collaborations, which enhance its distribution capabilities and market outreach. The strength of Mars Petcare lies in its well-established brands and its commitment to quality, ensuring that its pet snacks not only satisfy cravings but also contribute to the overall well-being of pets. The company's initiatives towards sustainability and responsible sourcing also resonate well with today’s environmentally-conscious consumers, further solidifying its position in the market.Tuffy's Pet Foods, a prominent player in the US Pet Snacks Treats Market, has carved a niche with its focus on wholesome, all-natural ingredients designed for pet health.

    The company offers a range of products, including grain-free treats and specialized snacks tailored to different animal diets. Tuffy's Pet Foods has effectively utilized strategic marketing initiatives and regional distribution channels to enhance its market presence across the United States. Strengths of Tuffy's Pet Foods include its commitment to quality and transparency, appealing to discerning pet owners looking for trustworthy options. The company has also made strategic moves through mergers and acquisitions that have expanded its product line and strengthened its market position.

    This approach allows Tuffy's Pet Foods to cater to a broader audience while maintaining a reputation for high-quality pet treats in a competitive landscape.

    Key Companies in the US Pet Snacks & Treats Market market include

    Industry Developments

    The US Pet Snacks Treats Market has seen significant activity in recent months. Mars Petcare has unveiled new product lines focusing on natural ingredients, reflecting rising consumer demand for healthier pet options. In September 2023, Chewy launched an innovative subscription service, aimed at enhancing customer retention and convenience. Meanwhile, Nestle Purina Petcare has expanded its footprint through the acquisition of Blue Buffalo, strengthening its portfolio in the premium pet food segment. In October 2023, The J.M. Smucker Company announced plans to invest further in pet nutrition research, aiming to foster advancements in functional treats.

    During 2022, there were notable market shifts as companies like Spectrum Brands and Hill’s Pet Nutrition collaborated on sustainability initiatives, emphasizing eco-friendly packaging. The overall market is projected to grow significantly, with forecasts suggesting it could reach a valuation of over $10 billion by the end of 2024, driven by trends in pet humanization and premiumization. Current events indicate a shift towards innovation and sustainability, with major players adapting to evolving consumer preferences, which continues to reshape the competitive landscape within the US Pet Snacks Treats Market.

    Market Segmentation

    Outlook

    • Chewable
    • and Eatable

    Report Scope

    Report Scope
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 7.3(USD Billion)
    MARKET SIZE 2024 8.0(USD Billion)
    MARKET SIZE 2035 17.5(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 7.375% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Mars Petcare, Tuffy's Pet Foods, Chewy, Nestle Purina Petcare, The J.M. Smucker Company, Blue Buffalo, Spectrum Brands, PetSmart, Hill's Pet Nutrition, BarkBox, Diamond Pet Foods, Herbalife Nutrition, WellPet, General Mills, Solid Gold Pet
    SEGMENTS COVERED Type
    KEY MARKET OPPORTUNITIES Natural and organic ingredients, Functional health benefits, Customized pet snack options, Sustainable packaging solutions, Expansion of online retail channels
    KEY MARKET DYNAMICS increasing pet ownership rates, humanization of pet products, demand for natural ingredients, convenience and on-the-go formats, growth of e-commerce channels
    COUNTRIES COVERED US
    Report Infographic
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    Customer Stories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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