Organic Drinks Market Trends

Global Organic Drinks Market Overview

Organic Drinks Market Size was valued at USD 19.07 billion in 2023. The Organic Drinks industry is projected to grow from USD 21.54 Billion in 2024 to USD 50.76 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.30% during the forecast period (2024 - 2032). Increased health concerns and challenges have led to more expensive operations and more bariatric procedures are the key market drivers enhancing the organic drinks market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Organic Drinks Market Trends

• The accompanying natural health advantages and the creative flavor drive the market growth

In addition to the related natural health advantages, consumers are adjusting their consumption choices in favor of developing novel tastes. Instead of drinking numerous fizzy drinks, consumers are turning to organic beverages. The industry is seeing a tremendous increase in demand for organic drinks due to the organic trend, which is encouraging the producers. To meet customer demand for organic drinks, more producers of organic beverages are on the market. Thus, this factor is driving the organic drinks market CAGR.

The main factors driving consumer demand are the characteristics and advantages of organic beverages over carbonated and traditional drinks. The beverage industry is expanding due to consumer modernization and urbanization. Due to the numerous health and sensory advantages, people are beginning to choose beverages prepared organically. Organic tea and coffee are two of the most organic drinks with sizable market shares worldwide, which are anticipated to enhance the industry's expansion on a scale.

The market under investigation is being pushed by consumers' increased knowledge of the need to reduce their exposure to the hazardous chemicals used in manufacturing conventional beverages and the advantages of buying organic goods. The popularity of clean-label products and healthier diets also influence the industry under study. The demand for fresher and healthier food and beverage alternatives among consumers worldwide is rising. Innovative packaging and the usage of organic ingredients, which primarily focus on cognitive and physical development and have considerable health advantages, are two additional notable trends in the industry under study. Organic drinks can enhance gut health by preserving gastrointestinal equilibrium and boosting immunity. Because of the rising demand for natural and pure components in organic beverages, the major market players have expanded their product lines to include a wide variety of genuine fruit-based organic beverages. The availability of new flavors and ingredients like turmeric, aloe Vera, and activated charcoal in appealing, convenient-to-transport packaging and in-store packaging, in addition to rising consumer demand for non-sweet, non-caffeinated beverages, is likely to aid in the expansion of the organic beverage industry. Thus, this aspect is anticipated to accelerate organic drinks market revenue globally.

Organic Drinks Market Segment Insights

Organic Drinks Type Insights

Based on type, the Organic Drinks market segmentation includes Alcoholic and Non-Alcoholic. The non-alcoholic segment dominated the market, accounting for 35% of market revenue. Juices and nectars are the market's largest section and are extremely popular with customers. Due to the accompanying natural advantages, customers drink organic vegetable juices. Athletes, gym goers, and other health-conscious customers are incorporating organic fruit and vegetable drinks like cucumber, spinach, and beetroot juice into their diets. Another beverage created with organic milk and sugar-free sweeteners is organic tea and coffee.

Organic Drinks Distribution Channel Insights

The Organic Drinks market segmentation, based on distribution channels, includes store-based and Non- store based. The store-based category generated the most income. It is projected that mass merchandisers, such as supermarkets and hypermarkets, would be the main distribution channels and be largely in charge of the increase in sales of organic drinks. The massive consumer reliance on supermarkets and hypermarkets for the acquisition of food and alcoholic drinks is anticipated to have a substantial impact on the expansion of organic beverages. Due to their accessibility to consumers and convenience, convenience shops and internet shopping are predicted to have tremendous development in the future.

Figure 1: Organic Drinks Market, by Distribution Channel, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Organic Drinks Packaging Type Insights

Based on Packaging Type, the Organic Drinks industry has been segmented into Bottles, Cans and Others. Bottles held the largest segment share in 2022. Food, drink, medicines, personal care & cosmetics, home care, and chemicals are just a few sectors that employ bottle packaging. The availability of new flavors and ingredients like turmeric, aloe Vera, and activated charcoal in appealing, convenient-to-transport packaging and in-store packaging, in addition to rising consumer demand for non-sweet, non-caffeinated beverages, is likely to aid in the expansion of the organic beverage industry. Innovative packaging and the usage of organic ingredients, which primarily focus on cognitive and physical development and have considerable health advantages, are two additional notable trends in the industry under study.

Organic Drinks Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Organic Drinks market accounted for USD 7.74 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. Consumer use of organic drinks has increased due to the Region's growing interest in health and well-being. In several nations, like the U.S. and Mexico, consumers are embracing the meal replacement trend, raising the demand for organic drinks. The organic drink market is anticipated to increase sales value due to the expansion in demand for such beverages.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: ORGANIC DRINKS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Organic Drinks market accounts for the second-largest market share during the forecast period. Natural and nutritious beverages are becoming more popular among the nation's health-conscious customers. There is a great need for organic beverages in the area since shoppers are concerned about the effects of synthetic components, food additives, and stabilizers used by beverage production corporations. Emerging businesses earn considerable market share through unconventional sales channels like social media and e-commerce. Further, the Germany Organic Drinks market held the largest market share, and the U.K. Organic Drinks market was the fastest-growing market in the European Region.

Asia-Pacific Organic Drinks market is also emerging at a rapid rate. The consumption of alcoholic beverages is rising in countries such as India, China, and Australia. The rising economic conditions and wellness concerns among consumers are shifting towards organic beverages, driving the demand for organic alcoholic beverages throughout the Region and contributing to the growth of the organic beverages market. Moreover, China's Organic Drinks market held the largest market share, and the India Organic Drinks market was the fastest-growing market in the Asia-Pacific region.

Organic Drinks Key Market Players & Competitive Insights

Leading industry companies are investing significantly in R&D to broaden their product offerings, which will spur further expansion of the organic drink product market. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Organic Drinks industry must offer reasonably priced products to grow and thrive in a more cutthroat and competitive environment.

One of the primary business strategies manufacturers employ in the worldwide Organic Drinks industry to benefit customers and expand the market sector is local manufacturing to reduce operating costs. The Organic Drinks industry has recently provided some of medicine's most important benefits. Major players in the Organic Drinks market, Hain Celestial (U.S.),  Suja Life LLC (U.S.), the Coca-Cola Company (U.S.), Danone S.A. (France),  Purity Organic LLC (U.S.), the Better Drinks Co. (New Zealand), Parker's Organic Juices Pty Ltd (Australia),  Bison Organic Beer (U.S.), James White Drinks Ltd. (U.K.),  PepsiCo Inc. (U.S.), Nutrition & Sante Iberia S.L. (Spain), Republica Coffee (Australia),  The WhiteWave Foods Company (U.S.), Alnatura Produktions & Handels GmbH (Germany), Parkers Organic Juices PTY LTD (Australia), and others, are attempting to increase market demand by investing in research and development operations.

The only spirits firm that distills its alcoholic beverages using solely natural cane sugar grown in Colombia's Cauca Valley is Drake's Organic Spirits, certified USDA Organic, Gluten Free®, Non-GMO, Vegan, and Kosher. Drake's Organic Spirits debuted a brand-new BOXTAIL flavor in January 2022 called Drake's Perfect Margarita BOXTAIL. It joins Drake's lineup of RTD drinks, including the Black Cherry Limeade, Watermelon-Tini, Mango Punch, and Minted Mojito.

Anheuser-Busch InBev SA/NV, also known as A.B. InBev, is a Belgian beverage and brewing business headquartered in Leuven, Belgium. A worldwide functional management office for A.B. InBev is in New York City. At the same time, regional offices are also located in So Paulo, London, St. Louis, Mexico City, Bremen, and Johannesburg. In March 2022, Anheuser-Busch InBev will introduce a new line of Michelob Ultra hard seltzers that use coconut water as an ingredient. There are four tastes in all in this line: Kiwi Lime, Berry Hibiscus, Strawberry Guava, and Blueberry Watermelon.

Key Companies in the Organic Drinks market include

• Hain Celestial (U.S.)


• Suja Life LLC (U.S.)


• the Coca-Cola Company (U.S.)


• Danone SA (France)


• Purity Organic LLC (U.S.)


• the Better Drinks Co. (New Zealand)


• Parker's Organic Juices Pty Ltd (Australia)


• Bison Organic Beer (U.S.)


• James White Drinks Ltd. (U.K.)


• PepsiCo Inc. (U.S.)


• Nutrition & Sante Iberia S.L.(Spain)


• Republica Coffee (Australia)


• The WhiteWave Foods Company (U.S.)


• Alnatura Produktions & Handels GmbH (Germany)


• Parkers Organic Juices PTY LTD (Australia)

Organic Drinks Industry Developments

• In June 2022, System Foods, a food and beverage company, purchased Chameleon Organic Coffee from Nestlé USA. The product line offered by Chameleon Organic Coffee consists of multi-serve concentrations and single-serve ready-to-drink items.


• March 2022: Graasi Barley Water has launched a brand-new collection of ready-to-drink (RTD) organic waters in flavors including Citrus Mint, Cucumber Lime and Lemongrass Ginger.

Organic Drinks Market Segmentation

Organic Drinks Type Outlook

• Alcoholic


• Non-Alcoholic

Organic Drinks Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Organic Drinks Packaging Type Outlook

• Bottles


• Cans


• Others

Organic Drinks Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  

• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America