Natural Organic Cosmetics Market

• The growth of the e-commerce industry is driving the market growth

Market CAGR for natural and organic cosmetics is being driven by the growing e-commerce activities of key players. Various players in the market are initiating digital marketing strategies, preparing interactive advertisements, and making substantial efforts to broadcast their products via social media, which is likely to foster product demand. The growing impact of social media and increasing internet penetration attract consumers to e-commerce to buy personal care products. For instance, in August 2019, Grupo Boticário, a Brazil-based beauty products company, announced its plans to acquire Beleza na Web, an e-commerce platform for selling its products.

Therefore, manufacturers are focusing on offering many products through an online channel to meet consumer demand.

Moreover, the growing prevalence of skin problems induced by synthetic elements in beauty products and cosmetics is anticipated to boost sales. Synthetic compounds such as methylparaben, propylparaben, and butylparaben are toxic chemicals that cause allergic reactions, acne, blemishes, rashes, and other skin-related issues. Hence, the major players are launching organic products. For instance, in February 2021, Lady Green introduced a range of makeup products and organic face care, including face wash, mascara, face cream, and BB cream, for blemished, acne-prone skin utilizing natural active ingredients, including aloe vera and neem.

Increasing demand for sustainable products is expected to fuel market growth over the forecast period. Consumers now focus on their healthcare with skin nourishment products and are inclined to use environmentally friendly products. For instance, exfoliating personal care products contain plastic beads, a significant concern for plastic pollution. Therefore, consumers are inclined towards using products that do not contain plastic beads. Companies such as BioPowder are taking initiatives to develop biodegradable microbeads intended to be used in exfoliating products, which will not lead to waste generation.

Beauty and cosmetic products that are free from chemicals and transparent related to the content have been preferred by customers, which is likely to drive the demand for natural skin care products. Growing celebrity involvement in promoting sustainable beauty products is expected to resonate well with young consumers. Millennials who spend much time online are highly inclined towards trending online articles, product launches, and celebrity endorsements. Influential personalities such as Hailey Bieber promoting bareMinerals, and Jessica Alba co-founded The Honest Company driving the natural and organic cosmetics market revenue.

Government regulations promoting the use of natural and organic ingredients bolster the Global Natural and Organic Cosmetics Market Industry. Regulatory bodies are increasingly establishing guidelines that encourage the formulation of cosmetics with safer, non-toxic ingredients. This regulatory support not only enhances consumer trust but also incentivizes manufacturers to innovate and develop products that align with these standards. As a result, the market is likely to experience a compound annual growth rate of 9.49% from 2025 to 2035, as companies adapt to these evolving regulations and consumer expectations.

The growing emphasis on sustainability and eco-friendly practices significantly influences the Global Natural and Organic Cosmetics Market Industry. Consumers increasingly prefer brands that adopt sustainable sourcing, packaging, and production methods. This shift is not merely a trend but appears to be a fundamental change in consumer behavior, as evidenced by the rise of brands that prioritize biodegradable packaging and ethically sourced ingredients. As a result, the market is expected to witness substantial growth, with projections indicating a rise to 134.6 USD Billion by 2035. This reflects a broader societal movement towards sustainability that is reshaping the cosmetics landscape.

The expansion of diverse product offerings within the Global Natural and Organic Cosmetics Market Industry caters to a wide range of consumer needs and preferences. Brands are increasingly developing specialized products, including vegan, cruelty-free, and gender-neutral cosmetics, which appeal to various demographics. This diversification not only attracts a broader consumer base but also enhances market competitiveness. As the industry evolves, the availability of innovative formulations and unique product lines is likely to contribute to sustained market growth, further solidifying the position of natural and organic cosmetics in the global beauty landscape.

The impact of social media on consumer purchasing behavior is a notable driver of the Global Natural and Organic Cosmetics Market Industry. Platforms such as Instagram and TikTok have become vital channels for beauty brands to engage with consumers, showcasing natural and organic products through influencer partnerships and user-generated content. This digital engagement fosters a sense of community and trust among consumers, leading to increased brand loyalty and sales. As social media continues to shape consumer preferences, the market is poised for growth, with an increasing number of brands leveraging these platforms to promote their natural offerings.

Increasing consumer awareness regarding the harmful effects of synthetic chemicals in personal care products drives the Global Natural and Organic Cosmetics Market Industry. As consumers become more educated about ingredients and their potential health impacts, there is a notable shift towards products that are perceived as safer and more environmentally friendly. This trend is reflected in the growing demand for natural and organic alternatives, which are often marketed as free from harmful additives. Consequently, the Global Natural and Organic Cosmetics Market is projected to reach 49.6 USD Billion in 2024, indicating a robust consumer preference for transparency and sustainability in cosmetic formulations.

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American natural and organic cosmetics market will dominate owing to the higher spending power of the populace, coupled with increased demand for luxury and premium products. Additionally, a growing number of beauty development stores in the region is also one of the major flourishing factors that drive the market growth in this region.

Further, the US natural and organic cosmetics market held the largest market share, and the Canadian natural and organic cosmetics market was the fastest-growing market in the North American region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: NATURAL AND ORGANIC COSMETICS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's natural and organic cosmetics market accounts for the second-largest market share due to the changing lifestyles, increasing disposable income and growing health and environmental concerns driving the market growth in this region. Further, the German natural and organic cosmetics market held the largest market share, and the UK natural and organic cosmetics market was the fastest-growing market in the European region.

The Asia-Pacific natural and organic cosmetics market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to rising consumer awareness driving the market growth in this region. Moreover, China’s natural and organic cosmetics market held the largest market share, and the Indian natural and organic cosmetics market was the fastest-growing market in the Asia-Pacific region.

Leading key players are investing heavily in research and development to enhance their product lines, which will help the Natural and Organic Cosmetics market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including recent product launches, contractual agreements, higher investments, mergers and acquisitions, and collaboration with other organizations. To enhance and survive in a more competitive and rising market climate, the natural and organic cosmetics industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the natural and organic cosmetics industry to benefit clients and increase the market sector. Major players in the natural and organic cosmetics market, including The Estée Lauder Companies Inc., Hain Celestial, Johnson & Johnson Services, Inc., Lush Retail Ltd., L'ORÉAL, MAESA, Nails Inc. limited., Physicians Formula., and others, are attempting to expand market demand by investing in R&D operations.

Johnson & Johnson researches, develops, manufactures, and sells pharmaceutical, medical, and consumer products. The firm provides pharmaceuticals for cancer, neurological disorders, infectious, immune diseases, cardiovascular, and metabolic diseases, consumer products in baby care, oral care, beauty, women's health and wound care categories, over-the-counter (OTC) medicines, and medical devices for use in the cardiovascular, orthopedic, neurovascular care, general surgery and vision care fields. The company distributes pharmaceutical and medical products to retailers, healthcare professionals, wholesalers, and hospitals and offers customers products through retail outlets and distributors.

In July 2022, Johnson & Johnson launched a new range of new skincare brands, 'VIVVI & BLOOM,' for kids. This can be suitable for the skin as well as hair.

L'Oreal SA is a provider of personal care products. The company manufactures and markets make-up products, perfumes, hair care, sun care, skin care, and coloring products. L'Oreal markets products under various brands, including Lancome Giorgio Armani, Yves Saint Laurent, Biotherm, Kiehl's, Ralph Lauren, Shu Uemura, Cacharel, Helena Rubinstein, Clarisonic, Diesel, Viktor&Rolf, Yue Sai, Essie, Maybelline New York, Redken, Kerastase, and Matrix. The company merchandises products through a network of hair salons, mass-market retail, perfumeries, department stores, pharmacies, drugstores, medispas, branded retail, and travel retail. Apart from physical stores, the company sells its products online through e-commerce.

In December 2021, Loreal signed an agreement to acquire Youth to the People, an American skincare company based in California. The reason behind the acquisition was to create health-conscious vegan-based skin care products.