Natural Organic Cosmetics Market Trends

Global Natural and Organic Cosmetics Market Overview

The natural and organic cosmetics market size was valued at USD 49.62 Billion in 2024. The natural and organic cosmetics industry is projected to grow from USD 54.33 Billion in 2025 to USD 122.88 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 9.5% during the forecast period (2025 - 2034). The growing levels of expenditure on health and hygiene products and increasing awareness among consumers about the chemicals present in cosmetics and their impact on skin and cosmetics are the key market drivers enhancing market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Natural and Organic Cosmetics Market Trends

• The growth of the e-commerce industry is driving the market growth

Market CAGR for natural and organic cosmetics is being driven by the growing e-commerce activities of key players. Various players in the market are initiating digital marketing strategies, preparing interactive advertisements, and making substantial efforts to broadcast their products via social media, which is likely to foster product demand. The growing impact of social media and increasing internet penetration attract consumers to e-commerce to buy personal care products. For instance, in August 2019, Grupo Boticário, a Brazil-based beauty products company, announced its plans to acquire Beleza na Web, an e-commerce platform for selling its products. Therefore, manufacturers are focusing on offering many products through an online channel to meet consumer demand.

Moreover, the growing prevalence of skin problems induced by synthetic elements in beauty products and cosmetics is anticipated to boost sales. Synthetic compounds such as methylparaben, propylparaben, and butylparaben are toxic chemicals that cause allergic reactions, acne, blemishes, rashes, and other skin-related issues. Hence, the major players are launching organic products. For instance, in February 2021, Lady Green introduced a range of makeup products and organic face care, including face wash, mascara, face cream, and BB cream, for blemished, acne-prone skin utilizing natural active ingredients, including aloe vera and neem.

Increasing demand for sustainable products is expected to fuel market growth over the forecast period. Consumers now focus on their healthcare with skin nourishment products and are inclined to use environmentally friendly products. For instance, exfoliating personal care products contain plastic beads, a significant concern for plastic pollution. Therefore, consumers are inclined towards using products that do not contain plastic beads. Companies such as BioPowder are taking initiatives to develop biodegradable microbeads intended to be used in exfoliating products, which will not lead to waste generation.

Beauty and cosmetic products that are free from chemicals and transparent related to the content have been preferred by customers, which is likely to drive the demand for natural skin care products. Growing celebrity involvement in promoting sustainable beauty products is expected to resonate well with young consumers. Millennials who spend much time online are highly inclined towards trending online articles, product launches, and celebrity endorsements. Influential personalities such as Hailey Bieber promoting bareMinerals, and Jessica Alba co-founded The Honest Company driving the natural and organic cosmetics market revenue.

Natural and Organic Cosmetics Market Segment Insights

Natural and Organic Cosmetics Product Type Insights

The natural and organic cosmetics market segmentation, based on product type, includes skin care, hair care, oral care, make-up cosmetics, and others. The skin care segment dominated the market, accounting for 35% of market revenue (14.48 Billion). In developing economies, category growth is driven by the growing preference for complicated facial care routines among women and men. However, hair care is the fastest-growing category due to shifting consumer consciousness about overall healthy hair and high brand promotions through online channels.

Natural and Organic Cosmetics End-User Insights

The natural and organic cosmetics market segmentation, based on end-user, includes men, females, and unisex. The females category generated the most income due to a growing preference for natural skin care products to avoid outbreaks and discomfort caused by synthetic cosmetics. However, men are the fastest-growing category owing to growing awareness among males about grooming and skin nourishment.

October 2020: Zen Skin Care debuted in Pakistan by launching natural skin care products for men, including hair oil and face and body wash.

Natural and Organic Cosmetics Distribution Channel Insights

The natural and organic cosmetics market segmentation, based on distribution channels, includes store-based and non-store-based. The non-store-based category generated the most income (70.4%). E-commerce delivers benefits to local as well as regional players by allowing a wider consumer reach. However, store-based is the fastest-growing category over the forecast period. Many retailers focus on revamping their product portfolio in their stores owing to the popularity of eco-friendly and sustainable products.

Figure 1: Natural and Organic Cosmetics Market, by Distribution Channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Natural and Organic Cosmetics Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American natural and organic cosmetics market will dominate owing to the higher spending power of the populace, coupled with increased demand for luxury and premium products. Additionally, a growing number of beauty development stores in the region is also one of the major flourishing factors that drive the market growth in this region. Further, the US natural and organic cosmetics market held the largest market share, and the Canadian natural and organic cosmetics market was the fastest-growing market in the North American region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: NATURAL AND ORGANIC COSMETICS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's natural and organic cosmetics market accounts for the second-largest market share due to the changing lifestyles, increasing disposable income and growing health and environmental concerns driving the market growth in this region. Further, the German natural and organic cosmetics market held the largest market share, and the UK natural and organic cosmetics market was the fastest-growing market in the European region.

The Asia-Pacific natural and organic cosmetics market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to rising consumer awareness driving the market growth in this region. Moreover, China’s natural and organic cosmetics market held the largest market share, and the Indian natural and organic cosmetics market was the fastest-growing market in the Asia-Pacific region.

Natural and Organic Cosmetics Key Market Players & Competitive Insights

Leading key players are investing heavily in research and development to enhance their product lines, which will help the Natural and Organic Cosmetics market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including recent product launches, contractual agreements, higher investments, mergers and acquisitions, and collaboration with other organizations. To enhance and survive in a more competitive and rising market climate, the natural and organic cosmetics industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the natural and organic cosmetics industry to benefit clients and increase the market sector. Major players in the natural and organic cosmetics market, including The Estée Lauder Companies Inc., Hain Celestial, Johnson & Johnson Services, Inc., Lush Retail Ltd., L'ORÉAL, MAESA, Nails Inc. limited., Physicians Formula., and others, are attempting to expand market demand by investing in R&D operations.

Johnson & Johnson researches, develops, manufactures, and sells pharmaceutical, medical, and consumer products. The firm provides pharmaceuticals for cancer, neurological disorders, infectious, immune diseases, cardiovascular, and metabolic diseases, consumer products in baby care, oral care, beauty, women's health and wound care categories, over-the-counter (OTC) medicines, and medical devices for use in the cardiovascular, orthopedic, neurovascular care, general surgery and vision care fields. The company distributes pharmaceutical and medical products to retailers, healthcare professionals, wholesalers, and hospitals and offers customers products through retail outlets and distributors. In July 2022, Johnson & Johnson launched a new range of new skincare brands, 'VIVVI & BLOOM,' for kids. This can be suitable for the skin as well as hair.

L'Oreal SA is a provider of personal care products. The company manufactures and markets make-up products, perfumes, hair care, sun care, skin care, and coloring products. L'Oreal markets products under various brands, including Lancome Giorgio Armani, Yves Saint Laurent, Biotherm, Kiehl's, Ralph Lauren, Shu Uemura, Cacharel, Helena Rubinstein, Clarisonic, Diesel, Viktor&Rolf, Yue Sai, Essie, Maybelline New York, Redken, Kerastase, and Matrix. The company merchandises products through a network of hair salons, mass-market retail, perfumeries, department stores, pharmacies, drugstores, medispas, branded retail, and travel retail. Apart from physical stores, the company sells its products online through e-commerce. In December 2021, Loreal signed an agreement to acquire Youth to the People, an American skincare company based in California. The reason behind the acquisition was to create health-conscious vegan-based skin care products.

Key Companies in the Natural and Organic Cosmetics market include

• The Estée Lauder Companies, Inc (US)


• LOréal SA (France)


• L'Occitane International SA (France)


• FANCL Corp. (Japan), The Clorox Co. (US)


• Jurlique International Pty. Limited (Australia)


• LaboratoireNuxe (France)


• Bare Escentuals, Inc. (US)


• Aubrey Organics, Inc. (US)


• Nature's Gate (US)

Natural and Organic Cosmetics Industry Developments

November 2022: Avon partnered with Perfect Corp., a leading Al-based beauty tech solutions provider, to improve the virtual makeup technology system and help consumers choose suitable product types.

September 2022: Naturals Skincare Products launched its new beauty care product, ' Pearl.' The Pearl company launched 18 new chemical-free organic beauty products for skin and hair care.

Natural and Organic Cosmetics Market Segmentation

Natural and Organic Product Type Outlook

• Skin Care


• Hair Care


• Oral Care


• Make-Up Cosmetic


• Others

Natural and Organic Cosmetics End-User Outlook

• Male


• Female


• Unisex

Natural and Organic Cosmetics Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Natural and Organic Cosmetics Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• Australia


• South Korea


• Australia


• Rest of Asia-Pacific


• Rest of the World


• Middle East


• Africa


• Latin America