Macadamia Oil Market

Increasing Popularity in Cosmetics and Health and Wellness Emphasis

Increasing Popularity in Cosmetics: Macadamia oil has gained considerable traction in cosmetics and skincare. Renowned for its nourishing properties and rich fatty acid profile, macadamia oil is increasingly featured in skincare products such as moisturizers, serums, and hair care formulations. The oil's ability to hydrate and soften the skin has contributed to its popularity as a natural ingredient in beauty and personal care. Health and Wellness Emphasis: With a growing emphasis on health and wellness, consumers are turning to macadamia oil as a healthier cooking oil alternative.

Its high monounsaturated fat content and potential heart-healthy benefits make it an attractive option for those seeking nutritious cooking oils. This trend aligns with broader consumer preferences for functional foods that contribute positively to overall well-being. Sustainable and Ethical Practices: Sustainability has become a key trend in the macadamia oil industry. Consumers are increasingly conscious of the environmental impact of their purchases, leading to a demand for macadamia oil produced through sustainable and ethical practices. Producers focusing on eco-friendly cultivation methods, fair trade principles, and transparent supply chains are gaining favor in the market.

Product Diversification: The macadamia oil market has witnessed a surge in product diversification. Beyond traditional culinary uses, manufacturers are introducing innovative macadamia oil-infused products, including salad dressings, flavored oils, and nut butter blends. This diversification caters to evolving consumer tastes and preferences, expanding the range of macadamia oil applications in the culinary space. Online Retail and Direct-to-Consumer Models: The shift towards online shopping, accelerated by the COVID-19 pandemic, has influenced the macadamia oil market. Producers are increasingly leveraging e-commerce platforms and direct-to consumer models to reach a wider audience.

This trend enhances accessibility for consumers and allows producers to establish a more direct connection with their customer base.

The Global Macadamia Oil Market Industry is projected to experience substantial growth over the next decade. With a market value anticipated to reach 360.2 USD Million by 2035 and a compound annual growth rate of 5.15% from 2025 to 2035, the industry is poised for expansion. This growth is driven by various factors, including rising health consciousness, culinary versatility, and the demand for natural products. The increasing awareness of macadamia oil's benefits is likely to attract new consumers, further fueling market growth. These projections indicate a robust future for the Global Macadamia Oil Market Industry.

The Global Macadamia Oil Market Industry is experiencing a surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the benefits of healthy fats, macadamia oil, known for its high monounsaturated fat content, is gaining popularity. This trend is reflected in the projected market value of 207.3 USD Million in 2024, as consumers seek alternatives to traditional cooking oils. The oil's potential benefits, including heart health and skin nourishment, further enhance its appeal. As health trends continue to evolve, the Global Macadamia Oil Market Industry is likely to see sustained growth.

The emergence of e-commerce platforms is transforming the Global Macadamia Oil Market Industry by providing consumers with easier access to a variety of products. Online retailers are increasingly offering macadamia oil, allowing consumers to explore different brands and types without geographical limitations. This shift towards online shopping is likely to enhance market penetration and visibility, particularly among younger consumers who prefer the convenience of e-commerce. As the market adapts to these changes, the Global Macadamia Oil Market Industry is expected to benefit from increased sales and brand awareness, further solidifying its position in the global market.

The versatility of macadamia oil in culinary applications is a significant driver for the Global Macadamia Oil Market Industry. Chefs and home cooks alike are increasingly incorporating this oil into various dishes due to its rich flavor and high smoke point. This trend is evident as the market is expected to reach 360.2 USD Million by 2035, indicating a growing acceptance of macadamia oil in gourmet cooking and baking. Additionally, its use in salad dressings, marinades, and as a finishing oil is expanding, thereby broadening its consumer base. This culinary expansion suggests a promising future for the Global Macadamia Oil Market Industry.

The Global Macadamia Oil Market Industry is witnessing increased awareness regarding the culinary benefits of macadamia oil. Its unique flavor profile and high smoke point make it an attractive option for various cooking methods, including frying and sautéing. As culinary enthusiasts and professional chefs promote its use, the market is likely to see a rise in consumption. This growing awareness is expected to drive the market value significantly, contributing to the overall growth trajectory. The potential for macadamia oil to enhance the taste of dishes while providing health benefits positions it as a preferred choice in the Global Macadamia Oil Market Industry.

The Global Macadamia Oil Market Industry is benefiting from the rising demand for natural and organic products. Consumers are increasingly prioritizing clean-label products, leading to a preference for oils that are minimally processed and free from additives. Macadamia oil, often marketed as organic and sustainably sourced, aligns well with these consumer preferences. This trend is likely to contribute to a compound annual growth rate of 5.15% from 2025 to 2035, as more consumers seek out healthier, environmentally friendly options. The alignment of macadamia oil with these values positions the Global Macadamia Oil Market Industry favorably in a competitive landscape.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The North America Macadamia Oil market accounted for ~35.59% in 2023. The presence of key players across the region providing macadamia oil coupled with the growing expansion policies adopted by them is likely to boost its market growth. For instance, Cargill Incorporated provides the best macadamia culls used to make Floramac Macadamia Oil Refined, which has a high palmitoleic acid content. This fatty acid is structurally similar to the most abundant fatty acid on human skin.

Besides this, the increased production of macadamia nuts which is used to extract macadamia oil across the region is set to create lucrative opportunities for the macadamia oil market in the upcoming years. For instance, according to the United States Department of Agriculture, Hawaii's macadamia nut utilized production for 2019–2020 increased by 15% from the previous season to 40.7 million pounds (net, wet-in-shell basis). The harvested area, which was 16,900 acres, remained the same as the year before. For the 2019–2020 crop year, the yield per acre averaged 2,410 pounds, a 15% increase over the previous estimate of 2,090 pounds.

This season's average moisture content for the entire crop was 20.2%, up from 19.5 percent the previous year.

FIGURE 3: MACADAMIA OIL MARKET SIZE BY REGION 2023 VS 2032 (USD Million)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Germany, UK, France, Spain, Italy, China, India, Japan, Australia, and South Korea.

Europe is expected to secure the second-largest market share, this dominance is largely attributed to the significant consumer demand for products. Europe market value was valued at USD 49.42 million in 2022 and is poised to be valued at USD 77.10 million in 2032 growing at a CAGR of 4.62% during the forecast period. The UK continues to hold a significant share in the Macadamia oil market, owing to the various policies adopted by the major players to increase the production of macadamia from which macadamia oil is extracted, which is further incorporated into a wide range of applications.

As a part of this, in December 2023, Dowson Limitada ("Dowson"), the major producer of macadamias and avocados in Sussundenga, received a USD10 million mezzanine debt investment from the UK-based impact investor. A group of farmers from South Africa recognized that central Mozambique offered the best growing conditions, so they founded Dowson in 2012.

With a strong presence across different verticals and geographies, the Macadamia Oil market is highly competitive and dominated by established, pure-play vendors. Over 10 vendors cater to this market, and they continually innovate their solutions to meet the evolving needs of businesses by adopting new technologies. These vendors have a robust geographic footprint and partner ecosystem to cater to diverse customer segments.

The key players operating in the Macadamia Oil Market include Cargill Incorporated (United States), Croda International Plc (United Kingdom), Gustav Heess GmbH (Germany), Marquis Macadamias Ltd (Australia), International Flavors & Fragrances Inc. (United States), All Organic Treasures GmbH (Germany), Jindilli Inc. (United States), Plenty Foods Pty Ltd (Australia), Nambucca Macnuts Pty Ltd. (Australia), and Mosselman S.A. (Belgium). The market comprises various players that fall under the category of tier-1, tier-2, and local players. The tier-1 players in the macadamia oil market have a global presence and established brand & product image among a wide range of end-use industries.

Tier-2 players in the market have a wide geographical reach less than a tier-1 global reach and strong experience in the production of macadamia nuts & products. Cargill Incorporated, Croda International Plc, International Flavors & Fragrances Inc., Marquis Macadamias Ltd, and Gustav Heess GmbH are the players dominating the global market owing to their strong brand reputation, premium quality product offerings suitable for multiple applications, diversified regional presence, and financial stability.

The majority of the players in the market are increasingly focusing on sustainability and are becoming environmentally conscious by adopting environmentally friendly initiatives at different stages of the supply chain from production to final delivery. Furthermore, the companies in the market are expected to invest in new production and food safety technologies to strengthen the product positioning in the market and capture a large consumer base.

The Macadamia Oil Market is consolidated, increasing competition, acquisitions, mergers, and other strategic market developments and decisions to improve operational effectiveness.