US Macadamia Nuts Market Size was estimated at 141.64 (USD Million) in 2023. The US Macadamia Nuts Market Industry is expected to grow from 157.5(USD Million) in 2024 to 757.5 (USD Million) by 2035. The US Macadamia Nuts Market CAGR (growth rate) is expected to be around 15.348% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Macadamia Nuts Market is experiencing notable trends driven by increasing consumer awareness of health benefits associated with macadamia nuts, such as their rich nutrient profile and potential contributions to heart health. The growing trend towards healthier snacking options has led to an uptick in demand for macadamia nuts, particularly among health-conscious individuals and those following specific diet plans like keto and paleo, which recognize macadamia nuts as an ideal source of healthy fats. Furthermore, the trend of incorporating macadamia nuts into various food products, from bakery items to healthy snacks, is gaining traction, providing manufacturers with opportunities to innovate and diversify their offerings.
Opportunities in the US market include exploring sustainable and organic macadamia nut products. With consumers increasingly leaning towards ethical consumption, there is significant potential for growth in organic macadamia nuts, which can attract a larger customer base. Additionally, with the rise of online shopping, brands can take advantage of e-commerce platforms to expand their reach and accessibility, catering to consumers who prefer online grocery shopping. In recent times, the demand for plant-based foods has surged in the US, prompting manufacturers to explore the use of macadamia nuts as a dairy alternative in products like non-dairy milk, spreads, and desserts.This aligns with broader trends towards plant-based diets, making macadamia nuts an even more favorable choice among consumers. As American consumers become more adventurous in their food choices, culinary applications for macadamia nuts are likely to keep growing, ensuring ongoing interest in this unique nut.
US Macadamia Nuts Market Drivers
Health Consciousness and Nutritional Benefits
The increasing health consciousness among consumers in the United States is driving growth in the US Macadamia Nuts Market Industry. Macadamia nuts are rich in monounsaturated fats, antioxidants, and essential vitamins, leading to their rising popularity as a health food. According to the USDA, the average American's nut consumption has increased by approximately 20% over the last decade as people become more aware of the health benefits associated with nuts, including heart health and weight management.Furthermore, organizations such as the American Heart Association have endorsed the regular consumption of nuts, further emphasizing their role as a healthy snack option. This growing health trend is expected to significantly boost the demand for macadamia nuts over the coming years.
Rising Demand for Plant-Based Products
As the trend towards plant-based diets continues to gain traction across the United States, the US Macadamia Nuts Market Industry is experiencing increased demand. According to the Plant Based Foods Association, sales of plant-based foods grew by 27% in the recent year, which indicates a shift toward healthier eating habits among consumers. This trend is reinforced by the increasing number of Americans identifying as vegans or vegetarians, which the Vegetarian Resource Group estimates to be around 3.3% of the US population.Macadamia nuts serve as a key ingredient in plant-based products such as dairy alternatives and snacks. Thus, this rising demand for plant-based options can significantly enhance macadamia nut market growth.
Expansion of the Food and Beverage Sector
The rapid expansion of the food and beverage sector in the United States is paving the way for growth in the US Macadamia Nuts Market Industry. With an increase in gourmet food trends and premium products, macadamia nuts are becoming highly sought after in various sectors, including confectionery, bakery, and specialty snack foods. The United States Department of Agriculture reported that the food and beverage industry contributes over 5% to the US Gross Domestic Product (GDP), which indicates a robust market for nut-based ingredients.Furthermore, the growing inclination towards exotic nuts in bars and artisanal products is driving the demand for macadamia nuts specifically, forecasted to result in higher sales figures.
Increasing Awareness of Sustainable Sourcing
The awareness and importance of sustainable sourcing practices among consumers are influencing the US Macadamia Nuts Market Industry significantly. Companies that prioritize sustainability and ethical sourcing are more appealing to the environmentally conscious consumer. According to The Hartman Group, 67% of consumers in the US are willing to pay more for products from brands committed to sustainability. Consequently, macadamia nuts sourced from sustainable farms with fair trade practices are becoming increasingly popular.The American Macadamia Society has also provided guidelines for sustainable farming practices, creating a positive impact on consumer preferences. This trend is expected to contribute positively to the expansion of the US Macadamia Nuts Market as demand for sustainably sourced products continues to grow.
US Macadamia Nuts Market Segment Insights:
Macadamia Nuts Market Type Insights
The US Macadamia Nuts Market has experienced notable growth, particularly in the Type segment, which encompasses various forms such as Whole, Halves, Whole and Half Blends, Chips, and Others. The diversity in types caters to a wide range of consumer preferences, facilitating increased consumption across different demographics. Whole macadamia nuts are often favored for their premium quality and versatility, making them suitable for gourmet cooking and snacking applications. Halves are popular due to their convenient form, making them ideal for baking and culinary uses, while the Whole and Half Blends combine the best characteristics of both, appealing to health-conscious consumers looking for balanced options.Chips represent another important segment, often used in snack foods and confections, providing an avenue for innovation through various flavor profiles. The increased popularity of healthy snacking trends in the US has given rise to a demand for macadamia nut products that align with this lifestyle, driving growth in segments tailored for health and wellness. The "Others" category includes unique macadamia nut products, such as flavored variants or products blended with other nuts, which cater to niche markets and introduce new flavors to the consumer palate.Overall, the Type segment illustrates the adaptability and evolution of macadamia nuts within the US market, driven by changing consumer tastes and the growing trend toward healthier snack options. Market growth is bolstered by an increasing awareness of the health benefits associated with macadamia nuts, including their rich nutrient profile. The US Macadamia Nuts Market statistics suggest a positive trajectory, indicating robust opportunities for growth across all types, with each category contributing uniquely to the overall dynamics of the market. In recent years, the food industry has seen significant momentum in organic and sustainably sourced products, placing pressure on manufacturers to diversify their offerings and respond to consumer demand. The US market is clearly positioned for continued expansion, with the diversity within the Type segmentation reflecting broader consumer trends while meeting the evolving preferences of health-oriented and gourmet-focused buyers.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Macadamia Nuts Market Category Insights
The US Macadamia Nuts Market is experiencing growth, driven in part by increasing consumer preference for healthy snacking options. Among the various categories, the market is primarily segmented into Organic and Conventional Macadamia Nuts. The Organic category has gained significant traction due to rising health consciousness and the increasing demand for sustainably sourced products. Consumers are increasingly favoring organic options for their perceived health benefits and lower environmental impact, making this segment a crucial part of the market landscape.Meanwhile, the Conventional segment also holds a substantial share, appealing to a broad consumer base that seeks affordability and availability. The diversity in the market enables it to cater to varying consumer preferences, which is significant in urban areas of the US where health trends are often more pronounced. As the US Macadamia Nuts Market revenue continues to expand, trends such as product innovation, e-commerce growth, and rising awareness about the nutritional benefits of macadamia nuts are likely to create new opportunities within these categories, enhancing the market's overall potential.These dynamics ensure that both segments remain critical for understanding market growth and consumer choice in the US.
Macadamia Nuts Market Application Insights
The Application segment of the US Macadamia Nuts Market showcases a diverse array of uses, which significantly enhances its market presence. The food and beverage industry plays a pivotal role, as macadamia nuts are increasingly favored for their rich flavor and nutritional benefits, contributing to the rising trend of health-conscious consumer choices. Within this sector, they serve both as a premium ingredient in gourmet products and as an essential component in snack foods and baked goods. The personal care segment is gaining traction as well, utilizing macadamia oil in cosmetics due to its emollient properties and ability to nourish the skin effectively.This segment experiences steady demand driven by the growing consumer inclination towards natural and organic products. Furthermore, other applications also support the market by integrating macadamia nuts in various products, although they may not dominate the landscape. Overall, the US Macadamia Nuts Market segmentation reflects a promising trajectory, with consumer preferences leaning towards versatile, health-oriented applications that drive market growth and present opportunities for expansion across multiple industries.
US Macadamia Nuts Market Key Players and Competitive Insights:
The US Macadamia Nuts Market is characterized by a dynamic competitive landscape with several players working to enhance their market positions through strategic initiatives. As consumers increasingly seek healthy snacking options, the demand for macadamia nuts has grown significantly, prompting companies to innovate and diversify their product offerings. The market's competitive insights reveal a trend towards sustainability, with producers focusing on eco-friendly farming practices and certifications to attract environmentally conscious consumers. Additionally, the growing popularity of nut-based products and health food trends has led to emerging opportunities for market players to capture new customer segments and expand their geographical reach.MacFarms stands out in the US Macadamia Nuts Market due to its extensive experience and commitment to high-quality products. The company has established a robust presence through its direct relationships with growers and its dedication to sustainable and responsible sourcing practices. MacFarms has consistently prioritized quality, leveraging state-of-the-art processing techniques to ensure that their macadamia nuts maintain their natural flavor and nutritional benefits. This focus on quality has allowed the company to build a strong brand reputation among consumers, and its distribution network ensures that its products are readily available across various retail channels in the US. Moreover, MacFarms’ emphasis on customer-centric initiatives, such as customizable packaging and bulk orders, has further solidified its position in the competitive market.Kahuku Farms is another key player in the US Macadamia Nuts Market, known for its premium quality macadamia products that cater to an increasingly health-conscious consumer base. The company primarily focuses on producing organic macadamia nuts, which appeals to consumers seeking clean and natural food options. Kahuku Farms benefits from a strong market presence through its direct-to-consumer sales model, including an engaging online platform that allows for easy ordering and delivery across the US. The company has also invested in marketing campaigns that highlight its farm-to-table approach, further establishing its brand identity. Kahuku Farms has undertaken initiatives to expand its product line, including flavored macadamia nuts and macadamia nut oil, which complement its core offerings. This diversification strategy has allowed it to capture market share and meet evolving consumer preferences. Furthermore, any potential partnerships or acquisitions aimed at enhancing their production capacities demonstrate Kahuku Farms' proactive approach to growth, ensuring that it remains competitive in the ever-evolving macadamia nuts market.
Key Companies in the US Macadamia Nuts Market Include:
MacFarms
NutraCea
Island Harvest
Tropical Macadamia Nut Company
Maui Nuts
Hula Daddy Kona Coffee
Hamakua Macadamia Nut Company
Lone Palm Ranch
Royal Hawaiian Orchards
Mauna Loa Macadamia Nut Corporation
Big Island Candies
US Macadamia Nuts Market Industry Developments
In recent months, the US Macadamia Nuts Market has witnessed significant developments marked by fluctuations in demand and production trends. Companies like Mauna Loa Macadamia Nut Corporation and Royal Hawaiian Orchards have been expanding their product lines to meet the growing consumer interest in health-related food products. In July 2023, Tropical Macadamia Nut Company announced the launch of a new organic macadamia nut butter, addressing the rising trend of healthy snacking options. Amidst these expansions, acquisitions have also been prevalent; for example, in August 2022, NutraCea acquired Hula Daddy Kona Coffee, enhancing their portfolio in the specialty food sector. Furthermore, the market's valuation reflects robust growth, with analysts reporting a potential increase by over 15% in the next year due to higher health awareness among consumers and a shift toward nutrient-rich diets. Major players like Hamakua Macadamia Nut Company and Maui Nuts are exploring sustainable farming practices to attract eco-conscious consumers, while also investing in research and development to improve crop yields. The landscape continues to evolve, positioning the US Macadamia Nuts Market as a dynamic sector within the larger nut industry.
US Macadamia Nuts Market Segmentation Insights
Macadamia Nuts Market Type Outlook
Whole
Halves
Whole & Half Blends
Chips
Others
Macadamia Nuts Market Category Outlook
Organic
Conventional
Macadamia Nuts Market Application Outlook
Food & Beverage
Personal Care
Others
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 141.64(USD Million) |
| MARKET SIZE 2024 | 157.5(USD Million) |
| MARKET SIZE 2035 | 757.5(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 15.348% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | MacFarms, Kahuku Farms, NutraCea, Island Harvest, Tropical Macadamia Nut Company, Maui Nuts, Hula Daddy Kona Coffee, Hamakua Macadamia Nut Company, Lone Palm Ranch, Royal Hawaiian Orchards, Mauna Loa Macadamia Nut Corporation, Big Island Candies |
| SEGMENTS COVERED | Type, Category, Application |
| KEY MARKET OPPORTUNITIES | Health-conscious consumer demand, Gourmet food product innovation, Vegan and plant-based trends, Snack food market expansion, Sustainable sourcing and production |
| KEY MARKET DYNAMICS | growing health consciousness, rising demand for snacks, premium product positioning, increasing cultivation efforts, export potential expansion |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Macadamia Nuts Market is projected to be valued at 157.5 million USD in 2024.
By 2035, the US Macadamia Nuts Market is expected to reach a valuation of 757.5 million USD.
The expected CAGR for the US Macadamia Nuts Market from 2025 to 2035 is 15.348%.
The 'Chips' segment is projected to have the highest market value at 200.0 million USD by 2035.
The market value for 'Whole' macadamia nuts is expected to be 36.0 million USD in 2024 and 180.0 million USD in 2035.
Key players in the market include MacFarms, Kahuku Farms, and Mauna Loa Macadamia Nut Corporation among others.
The 'Halves' macadamia nuts segment is expected to be valued at 30.0 million USD in 2024.
Challenges in the US Macadamia Nuts Market may include fluctuating raw material prices and competitive market dynamics.
Emerging trends include a growing consumer preference for healthy snacks and the increasing popularity of gourmet food products.
The US Macadamia Nuts Market is anticipated to grow at a higher rate compared to many other nut markets due to its unique product offerings.
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