Macadamia Nuts Market

• Rising demand for plant-based snacks to propel the market growth

A surge in demand for plant-based snacks will likely lead to a significant expansion in the  macadamia nuts market. These nuts are harvested from macadamia trees and are widely cultivated in Australia, the United States, China, and several regions of Africa. High-income nations, including the United States, China, Canada, Japan, Australia, and France, consume a lot of macadamias. The International Nut & Dried Fruit Council reports that macadamia output has been steadily increasing over the previous ten years, reaching 62,800 metric tonnes in 2020, an increase of 4% over production levels in 2019.

Health-conscious customers have been drawn to the diversity of macadamia-based snacks that are readily available, which has fueled the recent expansion of the market. The burgeoning plant-protein sector is developing new functional foods and value-added goods that replace animal proteins. The demand for macadamia nuts will increase due to the rise in plant-based proteins, as eating macadamia nuts is the best way to meet one's daily protein and fat requirements without consuming animal protein. Customers can keep their vegan diets without getting lactose sensitivity as a result. The market CAGR will expand due to the growing demand for plant-based snacks.

Furthermore, the public's increased awareness of the benefits of nuts for health has been a major driver of the industry's growth. Additionally, macadamia nuts are used to make the increasingly popular macadamia oil, which is popular with both consumers and businesses. The International Nut & Dried Fruit Organization claims that  tree nut output has been rising rapidly over the past ten years, reaching over 5.3 million metric tonnes in season 2020/2021, up 15% from 2019/20 and 65% from ten years ago.

Macadamia nuts have several advantages, including the fact that they are nutrient-rich, may improve heart health, are packed with antioxidants, and more. Because of these advantages, macadamia nuts are becoming much more popular, which will fuel the expansion of the macadamia industry.

Additionally, there is an urgent need for investments in the industry and support from government organizations because of the discrepancies in the demand-supply situation of the commodity caused by the rising demand and the lack of supply on the  market, which may act as a growth catalyst for the market's development. For instance, the Hawaii Macadamia Nuts Association has researched various subjects, including micronutrient management, integrated pest control, orchard floor management, nutrient management, and leaf sampling.

However, the expansion of the market is predicted to be driven by an increase in demand for macadamia oil from the cosmetics sector. Because macadamia oil nourishes the skin and hair, it is increasingly used to create natural and organic cosmetics. The oil's high oleic and palmitoleic acid content makes it perfect for formulation in body lotions, sun care products, and anti-aging creams. Thus, it acts as another trend driving the growth of the macadamia nuts market revenue.

The increasing awareness of health benefits associated with macadamia nuts drives demand in the Global Macadamia Nuts Market Industry. Rich in monounsaturated fats, antioxidants, and essential nutrients, these nuts are gaining popularity among health-conscious consumers. As dietary preferences shift towards healthier options, macadamia nuts are being incorporated into various food products, including snacks and baked goods. This trend is reflected in the market's projected growth, with an estimated value of 0.9 USD Billion in 2024, potentially reaching 3.23 USD Billion by 2035. The compound annual growth rate of 12.32% from 2025 to 2035 indicates a robust expansion in consumer interest and market penetration.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific macadamia nuts market accounted for USD 0.32 billion in 2021 and is expected to exhibit a 40.60 % CAGR during the study period. The market is anticipated to be driven by rising consumer awareness of diets high in protein and nutrients and rising consumption of tree nuts in the region.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3:  MACADAMIA NUTS MARKET SHARE BY REGION 2021 (%)Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

North American macadamia nuts market accounts for the second-largest market share. An increase in the demand for these nuts in daily diet results from the high acceptability of a healthy lifestyle in this region. Additionally, a strong social trend toward health has helped the fitness business establish itself in this area. Further, the U.S. macadamia nuts market held the largest market share, and the Canada macadamia nuts market was the fastest-growing market in the North American region

The European macadamia nuts market is expected to grow at a substantial CAGR from 2022 to 2030. This increase is linked to the health benefits and appealing & distinctive flavor of macadamia nuts. Additionally, the market expansion in Europe is attributed to the increasing use of these nuts in the food processing sector. Some items that employ macadamia nuts as an ingredient are seeing the biggest growth in Europe, including fruit and nut bars, cereal and nutrition bars, and ice cream toppings.

Moreover, U.K. macadamia nuts market held the largest market share, and the France macadamia nuts market was the fastest-growing market in the European region.

Major market players are spending a lot on R&D to increase their product lines, which will help the macadamia nuts industry grow even more. Market participants also take various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments, and collaboration with other organizations. Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.

One of the primary business strategies manufacturers adopt in the  macadamia nuts industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. The macadamia nuts industry has provided medicine with some of the most significant benefits in recent years. The macadamia nuts market major player such as Kenya Nut Company Ltd (Kenya), MacFarms (U.S.), MWT Foods Australia (Australia), Alimentos Selectos S.A. (Guatemala), Mauna Loa Macadamia Nuts Corp (U.S.), Royal Macadamia (Pty) Ltd (South Africa), Nambucca Macnuts Pty Ltd (U.S.), Wondaree Macadamias (Australia), Hamakua Macadamia Nuts Co Inc. (U.S.) and Golden Macadamias (South Africa).

The MacFarms Macadamia Orchard is located on Hawaii's Big Island. The largest macadamia plantation in the world, the Kapua Ranch Orchard, includes over 250,000 trees. To bring you the highest quality macadamias in the world, straight from Hawaii, our nuts are hand-selected and freshly cracked on location. In 2019, a new range of confectionary snacks for the on-the-go has been introduced by MacFarms that combines the rich, butterflied flavor of responsibly cultivated macadamia nuts with dark chocolate, caramel, and coconut candy coatings.

Also, the factory of Royal Macadamia (Pty) Ltd., which was founded in 1996 by seven macadamia nuts farmers, is located in the South African province of Limpopo's Levubu district. In February 2019, the Royal Hawaiian Orchards (RHO) brand was acquired by the Health and Plant Protein Group Limited. MacFarms LLC and RHO would produce over 65% of the macadamias in the USA. Additionally, RHO would increase its stake in Buderim, and long-term agreements that would guarantee the security and origin of the supply would increase the likelihood of developing cooperative processing facilities in Hawaii.