Location Analytics Market

Increasing adoption of location-based applications in a variety of industries is driving the market growth

Market CAGR for Location Analytics supplements is being driven by the rising use in various industry. Businesses rely on data to give the best customer service and improve their business profits in an environment of rising digitalization. Businesses may utilize the ability to visualize geographical data to help them manage their company plans more effectively, such as defining regional priorities, suitable pricing strategies, and peak buying periods. Furthermore, by merging geographic data with GIS, companies may use a customer's location to provide relevant product details and assistance to neighboring establishments depending on their needs.

Key market competitors provide distinct solutions to help organizations use geographical data to create a competitive edge. Oracle Corporation, for example, will release Spatial Studio 21.2 in August 2021.

Users may create zones using polygon map layers on the site. Users create their regions by using selection tools. The use of location intelligence solutions powered by cutting-edge technologies such as machine learning (ML), artificial intelligence (AI), and others are increasing. These sophisticated technology solutions are used in various company processes, including asset and event management, visualization and reporting, and logistics management. Banking, finance, and government leverage geospatial data to gain a competitive advantage, increase income, and provide personalized solutions and services to their customers. As a result, the strategic advantages of location intelligence across sectors drive market growth.

The widespread usage of mobile applications and improved location-sharing capabilities of mobile devices have transformed how services are provided to end users. Location intelligence and in-store location technologies improve the consumer experience by assisting them in swiftly and effectively locating the items they require. Furthermore, increased expenditures in IoT are another important element driving business development. IoT is a fast-expanding network of internet-connected devices that can collect massive amounts of data using moving and stationary sensors. The real-time analysis of this recorded data is critical for current analytics in public or private services.Thus, driving the Location Analytics market revenue.

The Global Location Analytics Market Industry is poised for substantial growth, with projections indicating a market value of 11.0 USD Billion in 2024 and an anticipated increase to 47.8 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate (CAGR) of 14.3% from 2025 to 2035. The increasing adoption of location-based services across various sectors, coupled with advancements in technology, is likely to drive this expansion. As organizations recognize the value of location analytics in enhancing operational efficiency and customer engagement, the market is expected to flourish in the coming years.

The Global Location Analytics Market Industry is witnessing a heightened focus on enhancing customer experience through location-based insights. Businesses are increasingly utilizing location analytics to tailor their offerings and marketing strategies to specific demographics and regions. For instance, restaurants may analyze foot traffic data to determine optimal locations for new outlets, thereby attracting more customers. This customer-centric approach not only drives sales but also fosters brand loyalty. As organizations prioritize customer experience, the demand for location analytics solutions is expected to grow, further propelling the market's expansion.

The rise of smart city initiatives worldwide is fostering growth in the Global Location Analytics Market Industry. Governments and municipalities are increasingly investing in smart infrastructure that utilizes location analytics to enhance urban planning, traffic management, and public safety. For example, cities are deploying sensors and IoT devices to collect real-time data on traffic patterns, enabling more efficient transportation systems. This trend is likely to accelerate the demand for location analytics solutions, as urban areas seek to improve livability and sustainability. The ongoing investments in smart city projects are anticipated to significantly contribute to the market's expansion.

The Global Location Analytics Market Industry is experiencing a surge in demand for data-driven decision-making processes across various sectors. Organizations increasingly rely on location-based data to enhance operational efficiency, optimize resource allocation, and improve customer engagement. For instance, retail businesses utilize location analytics to identify high-traffic areas for new store openings, thereby maximizing their market reach. This trend is expected to contribute to the market's growth, with projections indicating a market value of 11.0 USD Billion in 2024 and a significant increase to 47.8 USD Billion by 2035, reflecting a robust CAGR of 14.3% from 2025 to 2035.

Technological advancements in Geographic Information Systems (GIS) are propelling the Global Location Analytics Market Industry forward. Enhanced GIS capabilities allow for more sophisticated spatial analysis, enabling businesses to visualize and interpret complex data sets effectively. For example, urban planners utilize advanced GIS tools to assess land use patterns and infrastructure needs, facilitating informed decision-making. The integration of real-time data into GIS platforms further enriches location analytics, providing actionable insights. As organizations increasingly adopt these technologies, the demand for location analytics solutions is likely to escalate, contributing to the anticipated growth trajectory of the market.

The integration of Artificial Intelligence (AI) and Machine Learning (ML) into location analytics is transforming the Global Location Analytics Market Industry. These technologies enhance predictive analytics capabilities, allowing businesses to forecast trends and consumer behavior with greater accuracy. For instance, logistics companies leverage AI-driven location analytics to optimize delivery routes, reducing operational costs and improving service levels. This technological synergy not only streamlines processes but also empowers organizations to make proactive decisions based on data insights. As AI and ML continue to evolve, their impact on location analytics is expected to drive significant market growth in the coming years.

By Region, the analysis provides market insights into Asia-Pacific, Europe, North America,  and the Rest of the World. The North American Location Analytics market area will dominate this market; the rising need for position intelligence and geospatial analytics solutions in industries such as government, defense, retail, and others is fueling the expansion. For example, the United States Government cooperated with Google LLC, Meta Platforms, Inc. (Facebook), and other technology providers and health professionals to implement analytics tools in March 2020.

This has aided organizations in combating virus propagation by using location data acquired from individuals, including tracking people's social distancing behavior.

Furthermore, the major countries studied in the market report are The U.S., German, France, the UK, Canada, Italy, Spain, China,  India, Australia, Japan, South Korea, and Brazil.

Figure 3: LOCATION ANALYTICS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's Location Analytics market accounts for the second-largest market share. The European Space Agency's (ESA) programs, such as The Copernicus Programme, seek to give customers an easy-to-use geographic information system environment. Furthermore, the growing relevance of geospatial data in infrastructure management and planning will fuel growth. Further, the German Location Analytics market held the largest market share, and The location analytics market in the United Kingdom was the fastest growing in the European area.

The Asia-Pacific Location Analytics Market is expected to grow at the fastest CAGR from 2023 to 2032. This is attributable to an increase in the number of smartphone users, a number of service providers, advancements in networking technology, and an increase in the popularity of social media. Moreover, China’s Location Analytics market held the largest market share, and The Indian Location Analytics market was the Asia-Pacific region's fastest-growing market.

Leading market companies spend extensively on research and development to extend their product lines, which will help the Location Analytics market grow even more. Market participants also engage in several strategic initiatives to grow their worldwide presence. Significant market developments include new product launches, contractual agreements, mergers and acquisitions, increased investments, and cooperation with other organizations. The Location Analytics industry must provide cost-effective products to develop and thrive in a more competitive and increasing market climate.

Manufacturing locally to reduce operating costs is one of the primary business methods manufacturers use worldwide Location Analytics to assist customers and expand the market sector. The Location Analytics industry has provided some of the most important medical benefits in recent years. Esri, Wireless Logi, Oracle and other major competitors in the Location Analytics market seek to enhance market demand by investing in research and development activities.

Esri is a worldwide geographic information system (GIS) software firm based in the United States. It is well known for its ArcGIS mapping software. Esri, founded in 1969 as the Environmental Systems Research Institute as a land-use consulting organization, now has 49 locations worldwide, including 11 research and development centers in Europe, the United States,  the Middle East and Africa, and Asia Pacific. There are ten regional offices in the United States and over 3,000 partners worldwide, with users in every nation and over a million active users in 350,000 organizations.

In May 2021, Esri, a global leader in location technology, has collaborated with Wejo, a pioneer in connected cars and data, to offer a collaborative solution that augments Esri's GIS technology by incorporating Wejo's actual road data. With the release of a collaborative solution, users will be better positioned to supplement real-time traffic and mobility data acquired from connected vehicles..

Every 18 seconds, a new product, gadget, or asset is linked to our cellular platform. And now, they have over 10 million active IoT subscribers in 165 countries, with collaborative relationships that enable access to over 750 mobile networks worldwide. Their purpose-built IoT connection systems link (both worldwide and locally) across numerous mobile networks and technologies, providing clients with a unified management interface for their assets. It offers the highest connection, control, and security level for IoT and M2M applications. In July 2021, To increase its footprint in the European market, Wireless Logic purchased Things Mobile, an IoT connection provider.

Things Mobile provides global customers with connection solutions for various IoT applications.