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    Argentina Location Analytics Market

    ID: MRFR/ICT/59118-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    Argentina Location Analytics Market Research Report By Component (Software, Services), By Application (Geocoding, Reverse Geocoding, Thematic Mapping, Reporting, Data Integration, Spatial Analysis, Others), By Deployment (On-premises, Hosted) and By End-users (BFSI, IT & Telecommunications, Retail, Healthcare, Government, Transportation, Energy & Utilities, Others) - Forecast to 2035

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    Table of Contents

    Argentina Location Analytics Market Summary

    The Argentina Location Analytics market is poised for substantial growth, projected to reach 1293.5 USD Million by 2035.

    Key Market Trends & Highlights

    Argentina Location Analytics Key Trends and Highlights

    • The market valuation in 2024 stands at 219.8 USD Million, indicating a robust starting point for growth.
    • From 2025 to 2035, the market is expected to grow at a compound annual growth rate (CAGR) of 17.48%.
    • By 2035, the market is anticipated to expand significantly, reaching a total value of 1293.5 USD Million.
    • Growing adoption of location-based services due to increased demand for data-driven decision making is a major market driver.

    Market Size & Forecast

    2024 Market Size 219.8 (USD Million)
    2035 Market Size 1293.5 (USD Million)
    CAGR (2025-2035) 17.48%

    Major Players

    SAP, Esri, Google, Microsoft, Oracle, IBM, Pitney Bowes

    Argentina Location Analytics Market Trends

    Location analytics solutions are increasingly being integrated with sophisticated technologies, including artificial intelligence and machine learning, as evidenced by recent trends. This development enables businesses in Argentina to more precisely predict trends and behaviors by gaining a deeper understanding of geographical data.

    Furthermore, the population is increasingly reliant on smartphones for both personal and professional purposes, resulting in a noticeable transition toward mobile location analytics. In general, the Argentina Location Analytics Market is on a positive trajectory, with advancements in technology, government initiatives, and a clear recognition of the value of location intelligence across various industries driving its growth.

    Argentina Location Analytics Market Drivers

    Market Segment Insights

    Argentina Location Analytics Market Segment Insights

    Argentina Location Analytics Market Segment Insights

    Location Analytics Market Component Insights

    Location Analytics Market Component Insights

    The Argentina Location Analytics Market, particularly within the Component segment, presents a dynamic landscape characterized by significant growth potential and diverse applications. As industries increasingly recognize the importance of location data in enhancing operational efficiency and decision-making, the focus on both Software and Services components becomes paramount. The Software aspect encompasses advanced analytics applications that facilitate geospatial data analysis, visualization, and integration, crucial for sectors like retail, transportation, and urban planning. These Software solutions enable businesses to analyze customer behavior, optimize supply chains, and enhance overall service delivery, responding to the evolving demands of consumers who increasingly expect personalized experiences.

    On the other hand, the Services component supports the Software through consulting, implementation, and ongoing maintenance, ensuring that organizations can effectively leverage location analytics tools to meet their unique needs. This aspect is particularly important in Argentina, where local businesses seek to adapt global best practices while considering regional challenges such as infrastructure development and demographic changes. The significance of these Services is underscored by the trend of organizations opting for tailored solutions that address specific local market conditions, thus enhancing the effectiveness of their location-based strategies.

    Moreover, advancements in mobile technology and the proliferation of connected devices play a critical role in driving the adoption of location analytics Software and Services in Argentina. With increasing internet penetration and mobile device usage, businesses are now able to gather and analyze real-time data, which adds valuable insights into customer preferences and behavior patterns. This shift presents substantial opportunities for enterprises to refine their marketing strategies and improve customer engagement, further propelling the demand for robust Software solutions.

    ,

    In addition, the ongoing evolution of data privacy regulations in Argentina necessitates an awareness of compliance within Software initiatives, creating a unique challenge and opportunity for businesses. Service providers in the region are equipped to assist organizations in navigating these guidelines, ensuring that the implementation of location analytics adheres to legal standards while maximizing the value derived from data insights.

    In summary, the Component segment of the Argentina Location Analytics Market is characterized by a synergistic relationship between Software and Services. This interaction is vital in enabling organizations to harness the power of location-based data, offering a clearer understanding of market dynamics while driving strategic growth initiatives across various sectors. As the market continues to evolve, the importance of having both robust Software solutions and effective Services will remain central to fostering innovation and sustaining competitive advantage in Argentina's rapidly changing economic landscape.

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    Location Analytics Market Application Insigh

    Location Analytics Market Application Insights

    The Argentina Location Analytics Market focuses heavily on various applications that are integral for businesses and government agencies. The Applications segment encompasses crucial functions such as Geocoding and Reverse Geocoding, which facilitate the conversion of address data into geographic coordinates and vice versa, thus improving location-based services. Thematic Mapping plays a pivotal role in visualizing complex data by age, demographics, or any geographic divisions, enabling stakeholders to make informed decisions based on spatial trends. Reporting is essential in this context, as it allows organizations to communicate findings effectively through data visualization, thus enhancing transparency. 

    Data Integration ensures that various data sources converge seamlessly, resulting in more reliable and accurate analyses. Spatial Analysis aids in understanding spatial relationships and patterns, which are critical for urban planning and resource management in Argentina's growing cities. Moreover, the presence of other applications highlights the diverse needs within the market, catering to specific requirements that unique sectors may have. These applications are increasingly utilized by enterprises aiming to harness location-based insights for competitive advantage, addressing real-world challenges, and supporting Argentina's development in infrastructure and service delivery.

    As the reliance on location intelligence grows, these applications are expected to gain traction, reflecting the ongoing trend towards data-driven decision-making and strategic planning.

    Location Analytics Market Deployment Insights

    Location Analytics Market Deployment Insights

    The Argentina Location Analytics Market, focused on the Deployment segment, presents a distinct landscape that drives the industry's growth. Within this segment, the deployment methods of On-premises and Hosted solutions play pivotal roles in meeting varying customer needs. On-premises deployment allows businesses to maintain control over their data and infrastructure, which is particularly crucial in sectors such as government and finance, where data security and compliance are paramount. 

    Conversely, hosted solutions offer enhanced scalability and flexibility, appealing to organizations looking to streamline operations without heavy investments in local infrastructure.The rapid digital transformation across Argentina, fueled by government initiatives to improve technological infrastructure, further propels the demand for innovative location analytics solutions. 

    This situational demand highlights the growing reliance on accurate geographical data for optimizing logistics, enhancing customer engagement, and informing strategic decisions. As companies aim to leverage location-based insights, both On-premises and Hosted deployment methods are expected to gain significant traction, aligning with broader trends of increasing data-driven decision-making across various industries in Argentina.

    Location Analytics Market End-users Insights

    Location Analytics Market End-users Insights

    The Argentina Location Analytics Market is increasingly impactful across various End-users, with significant contributions from sectors such as BFSI, IT and Telecommunications, Retail, Healthcare, Government, Transportation, and Energy and Utilities. The BFSI sector leverages location analytics for enhanced risk assessment and customer targeting, enabling improved service delivery and fraud detection. In IT and Telecommunications, these tools optimize network performance and customer experience, which is vital in a competitive digital landscape.Retailers harness location analytics to understand consumer behavior patterns, informing strategic decisions on site selection and marketing initiatives. 

    The Healthcare sector utilizes these insights to improve patient care through efficient resource allocation and emergency response planning. Government entities are employing location analytics for urban planning and public safety, underlining its significance in governance. Additionally, Transportation benefits from data-driven routing and logistics optimization, while the Energy and Utilities sector enhances resource management and service reliability.Overall, as Argentina moves towards smart city initiatives, the importance of location analytics in driving operational efficiency and informed decision-making across these sectors continue to grow, underscoring its role as a cornerstone for the nation’s economic development.

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    Regional Insights

    Key Players and Competitive Insights

    The Argentina Location Analytics Market has evolved significantly, showcasing a dynamic competitive landscape characterized by the integration of advanced technologies and a growing demand for location-based services across various sectors. This market is driven by a robust need for geographic information systems and tools that can facilitate business intelligence solutions, supply chain management, and urban planning. Stakeholders in this market comprise a mix of global and local players who leverage data analytics and geographic data to provide their clients with valuable insights. 

    The increasing adoption of mobile applications, the Internet of Things, and data-driven decision-making processes further enhances the competitive nature of this market, making it ripe for innovation and strategic partnerships.Google's robust array of geospatial tools, tight integration across advertising and maps platforms, and unparalleled market penetration have earned it a dominant position in Argentina's location analytics sector. The company has enabled enterprises in Argentina to leverage location-based insights for retail planning, localized marketing, supply-chain optimization, and city management by leveraging assets such as Google Maps, Street View, Google Ads location targeting, and Looker Studio. 

    Google's capacity to incorporate proprietary location data into analytics workflows is further enhanced by its monopoly on mobile search, which accounts for over 98% of the search engine host share in Argentina. This provides a level of information and scope that is unparalleled by its competitors. It is an innovation-driven roadmap and cohesive ecosystem that exemplifies Google's leadership in the location analytics sector of Argentina.

    On the other hand, SAP has established a substantial presence within the Argentina Location Analytics Market, primarily through its robust enterprise resource planning solutions that incorporate geographic data analytics. The company’s key offerings include SAP HANA and SAP Analytics Cloud, which empower businesses to visualize and analyze their data geospatially. SAP's comprehensive approach to data analytics enables organizations to make informed decisions based on location-driven insights, thus enhancing operational efficiency. 

    The company’s strengths lie in its vast experience and expertise in delivering enterprise solutions that integrate seamlessly with existing business processes. SAP's notable mergers and acquisitions have also allowed it to expand its capabilities in location analytics and enhance its service offerings in Argentina. By focusing on innovation and customer-centric solutions, SAP continues to solidify its competitive position within this growing market segment.

    Key Companies in the Argentina Location Analytics Market market include

    Industry Developments

    Recent developments in the Argentina Location Analytics Market indicate a growing interest in integrating advanced location technologies across various sectors. On June 25, 2025, Esri implemented a significant update to its ArcGIS Places platform, which has resulted in a more precise and comprehensive Points-of-Interest dataset for Argentina.

    Argentina's location-intelligence market generated US$255.1 million in revenue in 2023, with rapid adoption in the remote monitoring and sales optimization sectors.Additionally, a notable merger occurred in October 2023 when IBM acquired a local analytics firm specializing in geospatial data, aiming to enhance its service offerings in Argentina and strengthen its position in the Latin American market. 

    The Argentina government has recognized the importance of these technologies for sectors such as transportation and urban development, thus supporting initiatives that facilitate the growth of location analytics solutions. In recent years, the market has experienced a significant uptick in investments and innovations, particularly around the critical infrastructure projects aligned with national development goals, indicating a robust and evolving landscape for location analytics.

    Market Segmentation

    Location Analytics Market Component Outlook

    • Software
    • Services

    Location Analytics Market End-users Outlook

    • BFSI
    • IT & Telecommunications
    • Retail
    • Healthcare
    • Government
    • Transportation
    • Energy & Utilities
    • Others

    Location Analytics Market Deployment Outlook

    • On-premises
    • Hosted

    Location Analytics Market Application Outlook

    • Geocoding
    • Reverse Geocoding
    • Thematic Mapping
    • Reporting
    • Data Integration
    • Spatial Analysis
    • Others

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 192.3(USD Million)
    MARKET SIZE 2024 219.8(USD Million)
    MARKET SIZE 2035 1293.5(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 17.483% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED HERE Technologies, SAP, Atlassian, Hexagon AB, Geopointe, Teralco, Mapbox, Carto, Esri, Mapp Technology, Google, Microsoft, Oracle, IBM, Pitney Bowes
    SEGMENTS COVERED Component, Application, Deployment, End-users
    KEY MARKET OPPORTUNITIES Growing retail sector analytics, Smart city infrastructure development, Enhanced logistics optimization needs, Increasing mobile application usage, Rising demand for location-based marketing.
    KEY MARKET DYNAMICS Growing demand for data-driven decisions, Increased adoption of IoT technologies, Expansion of e-commerce and logistics, Government initiatives for smart cities, Rising focus on real-time analytics
    COUNTRIES COVERED Argentina

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

    Get In Touch
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    FAQs

    What is the expected market size of the Argentina Location Analytics Market in 2024?

    The Argentina Location Analytics Market is expected to be valued at 219.8 million USD in 2024.

    What will the market value of the Argentina Location Analytics Market be in 2035?

    In 2035, the Argentina Location Analytics Market is projected to reach a value of 1293.5 million USD.

    What is the expected compound annual growth rate (CAGR) for the Argentina Location Analytics Market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 17.483% during the forecast period from 2025 to 2035.

    Which segment of the Argentina Location Analytics Market is expected to have a higher value in 2035, software or services?

    By 2035, the software segment is expected to be valued at 660.0 million USD, while the services segment will be valued at 633.5 million USD.

    Who are the major players in the Argentina Location Analytics Market?

    Key players in the market include HERE Technologies, SAP, Atlassian, Hexagon AB, Geopointe, Teralco, Mapbox, and Esri, among others.

    What market value is attributed to software in the Argentina Location Analytics Market for the year 2024?

    In 2024, the software segment is valued at 110.0 million USD within the Argentina Location Analytics Market.

    What trends are currently shaping the Argentina Location Analytics Market?

    Emerging trends include increasing demand for real-time data analysis and enhanced decision-making capabilities for businesses.

    How are geographical factors influencing the Argentina Location Analytics Market?

    The geographical diversity of Argentina is driving the need for location-based solutions in various sectors, including retail and logistics.

    What opportunities exist for growth in the Argentina Location Analytics Market?

    There are significant opportunities for growth driven by advancements in technology and increasing adoption of data-driven decision-making.

    What are the challenges facing the Argentina Location Analytics Market?

    Challenges include data privacy concerns and the integration of location analytics with existing systems.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. Argentina
    59. Location Analytics Market, BY Component (USD Million)
    60. Software
    61. Services
    62. Argentina
    63. Location Analytics Market, BY Application (USD Million)
    64. Geocoding
    65. Reverse
    66. Geocoding
    67. Thematic Mapping
    68. Reporting
    69. Data
    70. Integration
    71. Spatial Analysis
    72. Others
    73. Argentina
    74. Location Analytics Market, BY Deployment (USD Million)
    75. On-premises
    76. Hosted
    77. Argentina
    78. Location Analytics Market, BY End-users (USD Million)
    79. BFSI
    80. IT
    81. & Telecommunications
    82. Retail
    83. Healthcare
    84. Government
    85. Transportation
    86. Energy
    87. & Utilities
    88. Others
    89. Competitive Landscape
    90. Overview
    91. Competitive
    92. Analysis
    93. Market share Analysis
    94. Major
    95. Growth Strategy in the Location Analytics Market
    96. Competitive
    97. Benchmarking
    98. Leading Players in Terms of Number of Developments
    99. in the Location Analytics Market
    100. Key developments and
    101. growth strategies
    102. New Product Launch/Service Deployment
    103. Merger
    104. & Acquisitions
    105. Joint Ventures
    106. Major
    107. Players Financial Matrix
    108. Sales and Operating Income
    109. Major
    110. Players R&D Expenditure. 2023
    111. Company
    112. Profiles
    113. HERE Technologies
    114. Financial
    115. Overview
    116. Products Offered
    117. Key
    118. Developments
    119. SWOT Analysis
    120. Key
    121. Strategies
    122. SAP
    123. Financial
    124. Overview
    125. Products Offered
    126. Key
    127. Developments
    128. SWOT Analysis
    129. Key
    130. Strategies
    131. Atlassian
    132. Financial
    133. Overview
    134. Products Offered
    135. Key
    136. Developments
    137. SWOT Analysis
    138. Key
    139. Strategies
    140. Hexagon AB
    141. Financial
    142. Overview
    143. Products Offered
    144. Key
    145. Developments
    146. SWOT Analysis
    147. Key
    148. Strategies
    149. Geopointe
    150. Financial
    151. Overview
    152. Products Offered
    153. Key
    154. Developments
    155. SWOT Analysis
    156. Key
    157. Strategies
    158. Teralco
    159. Financial
    160. Overview
    161. Products Offered
    162. Key
    163. Developments
    164. SWOT Analysis
    165. Key
    166. Strategies
    167. Mapbox
    168. Financial
    169. Overview
    170. Products Offered
    171. Key
    172. Developments
    173. SWOT Analysis
    174. Key
    175. Strategies
    176. Carto
    177. Financial
    178. Overview
    179. Products Offered
    180. Key
    181. Developments
    182. SWOT Analysis
    183. Key
    184. Strategies
    185. Esri
    186. Financial
    187. Overview
    188. Products Offered
    189. Key
    190. Developments
    191. SWOT Analysis
    192. Key
    193. Strategies
    194. Mapp Technology
    195. Financial
    196. Overview
    197. Products Offered
    198. Key
    199. Developments
    200. SWOT Analysis
    201. Key
    202. Strategies
    203. Google
    204. Financial
    205. Overview
    206. Products Offered
    207. Key
    208. Developments
    209. SWOT Analysis
    210. Key
    211. Strategies
    212. Microsoft
    213. Financial
    214. Overview
    215. Products Offered
    216. Key
    217. Developments
    218. SWOT Analysis
    219. Key
    220. Strategies
    221. Oracle
    222. Financial
    223. Overview
    224. Products Offered
    225. Key
    226. Developments
    227. SWOT Analysis
    228. Key
    229. Strategies
    230. IBM
    231. Financial
    232. Overview
    233. Products Offered
    234. Key
    235. Developments
    236. SWOT Analysis
    237. Key
    238. Strategies
    239. Pitney Bowes
    240. Financial
    241. Overview
    242. Products Offered
    243. Key
    244. Developments
    245. SWOT Analysis
    246. Key
    247. Strategies
    248. References
    249. Related
    250. Reports
    251. LIST
    252. OF ASSUMPTIONS
    253. Argentina Location Analytics Market SIZE
    254. ESTIMATES & FORECAST, BY COMPONENT, 2019-2035 (USD Billions)
    255. Argentina
    256. Location Analytics Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035
    257. (USD Billions)
    258. Argentina Location Analytics Market SIZE
    259. ESTIMATES & FORECAST, BY DEPLOYMENT, 2019-2035 (USD Billions)
    260. Argentina
    261. Location Analytics Market SIZE ESTIMATES & FORECAST, BY END-USERS, 2019-2035
    262. (USD Billions)
    263. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    264. ACQUISITION/PARTNERSHIP
    265. LIST
    266. Of figures
    267. MARKET SYNOPSIS
    268. ARGENTINA
    269. LOCATION ANALYTICS MARKET ANALYSIS BY COMPONENT
    270. ARGENTINA
    271. LOCATION ANALYTICS MARKET ANALYSIS BY APPLICATION
    272. ARGENTINA
    273. LOCATION ANALYTICS MARKET ANALYSIS BY DEPLOYMENT
    274. ARGENTINA
    275. LOCATION ANALYTICS MARKET ANALYSIS BY END-USERS
    276. KEY BUYING
    277. CRITERIA OF LOCATION ANALYTICS MARKET
    278. RESEARCH PROCESS
    279. OF MRFR
    280. DRO ANALYSIS OF LOCATION ANALYTICS MARKET
    281. DRIVERS
    282. IMPACT ANALYSIS: LOCATION ANALYTICS MARKET
    283. RESTRAINTS
    284. IMPACT ANALYSIS: LOCATION ANALYTICS MARKET
    285. SUPPLY / VALUE
    286. CHAIN: LOCATION ANALYTICS MARKET
    287. LOCATION ANALYTICS MARKET,
    288. BY COMPONENT, 2025 (% SHARE)
    289. LOCATION ANALYTICS MARKET,
    290. BY COMPONENT, 2019 TO 2035 (USD Billions)
    291. LOCATION ANALYTICS
    292. MARKET, BY APPLICATION, 2025 (% SHARE)
    293. LOCATION ANALYTICS
    294. MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    295. LOCATION
    296. ANALYTICS MARKET, BY DEPLOYMENT, 2025 (% SHARE)
    297. LOCATION
    298. ANALYTICS MARKET, BY DEPLOYMENT, 2019 TO 2035 (USD Billions)
    299. LOCATION
    300. ANALYTICS MARKET, BY END-USERS, 2025 (% SHARE)
    301. LOCATION
    302. ANALYTICS MARKET, BY END-USERS, 2019 TO 2035 (USD Billions)
    303. BENCHMARKING
    304. OF MAJOR COMPETITORS

    Argentina Location Analytics Market Segmentation

     

     

     

    • Location Analytics Market By Component (USD Million, 2019-2035)

      • Software
      • Services

     

    • Location Analytics Market By Application (USD Million, 2019-2035)

      • Geocoding
      • Reverse Geocoding
      • Thematic Mapping
      • Reporting
      • Data Integration
      • Spatial Analysis
      • Others

     

    • Location Analytics Market By Deployment (USD Million, 2019-2035)

      • On-premises
      • Hosted

     

    • Location Analytics Market By End-users (USD Million, 2019-2035)

      • BFSI
      • IT & Telecommunications
      • Retail
      • Healthcare
      • Government
      • Transportation
      • Energy & Utilities
      • Others

     

     

     

     

     

     

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