In-app Advertising Market

Growing adoption of location-based Technology is driving the market growth

Market CAGR for In-app advertising is driven by the increasing adoption of location-based services. Location-based marketing uses mobile device users’ past and existing locations to show relevant content. The growing advertisement spending ly is the primary factor supporting market growth. Brands and businesses are making massive investments in advertising & marketing activities to enrich the customer base and brand awareness.

Additionally, incorporating the latest technologies is continuously developing the ability of marketers to deliver significant advertisements to the customers; the ongoing improvements will permit marketers to improve their effectiveness and offer an improved advertising experience to the consumers. Consumers utilize mobile devices to research products before making a purchase, despite certain nations’ restrictions on mobile shopping.

Furthermore, as per the research, smartphone users spend more than 90% of their time on several applications, making it an best choice for marketers for advertising. The rapidly increasing trend of online gaming and the grown popularity of e-commerce platforms and applications is anticipated to propel the further growth of the in-app advertising industry. The companies are increasing their spending on in-app advertisements considering their advanced click-through rate than mobile web advertising. Additionally, in-app advertising permits application developers to build an effective revenue generation strategy by displaying advertisements on mobile applications. Thus, driving the In-App Advertising market revenue.

The Global In-App Advertising Market Industry is poised for substantial growth, with projections indicating a market value of 110.8 USD Billion in 2024 and an anticipated increase to 515.4 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 15.0% from 2025 to 2035, highlighting the increasing importance of in-app advertising in the digital marketing landscape. Factors such as rising smartphone penetration, increased mobile app usage, and advancements in targeted advertising are likely to contribute to this robust growth. As brands continue to allocate more resources to in-app advertising, the market is expected to evolve, presenting new opportunities for advertisers and developers alike.

The escalating usage of mobile applications is a crucial factor propelling the Global In-App Advertising Market Industry. With users spending an average of 4.2 hours daily on mobile apps, advertisers are increasingly recognizing the potential of in-app advertising to capture user attention. This trend is particularly pronounced among younger demographics, who favor mobile apps over traditional media. As app developers continue to innovate and enhance user experiences, the demand for in-app advertising is likely to rise. This shift is reflected in the market's anticipated growth, with projections suggesting a value of 515.4 USD Billion by 2035, highlighting the long-term potential of in-app advertising.

The rapid growth of e-commerce is significantly influencing the Global In-App Advertising Market Industry. As consumers increasingly turn to mobile devices for shopping, in-app advertising presents a vital channel for brands to reach potential customers. The convenience of in-app purchases, combined with targeted advertising, enhances the shopping experience and drives sales. This trend is particularly evident in sectors such as fashion and electronics, where mobile app usage for shopping is prevalent. The market's expansion is underscored by projections indicating a value of 515.4 USD Billion by 2035, reflecting the symbiotic relationship between e-commerce growth and in-app advertising.

The proliferation of smartphones globally serves as a primary driver for the Global In-App Advertising Market Industry. As of 2024, the number of smartphone users is projected to reach approximately 6.8 billion, facilitating increased engagement with mobile applications. This surge in smartphone adoption enables advertisers to reach a broader audience through in-app ads, which are often more effective than traditional advertising methods. The convenience of mobile access allows users to interact with ads seamlessly, leading to higher conversion rates. Consequently, the Global In-App Advertising Market is expected to grow significantly, with projections indicating a market value of 110.8 USD Billion in 2024.

The integration of augmented reality (AR) into mobile applications is emerging as a transformative driver for the Global In-App Advertising Market Industry. AR technology enables advertisers to create immersive experiences that engage users in novel ways. For example, brands can allow users to visualize products in their own environment through AR ads, enhancing the likelihood of purchase. This innovative approach not only captivates users but also fosters brand loyalty. As AR technology continues to evolve, its incorporation into in-app advertising strategies is expected to drive market growth, contributing to the projected market value of 110.8 USD Billion in 2024.

The advancement of data analytics and machine learning technologies has revolutionized targeted advertising within the Global In-App Advertising Market Industry. Advertisers can now leverage user data to create personalized ad experiences, increasing the likelihood of engagement. For instance, in-app ads can be tailored based on user behavior, preferences, and demographics, resulting in higher conversion rates. This capability not only enhances the effectiveness of advertising campaigns but also optimizes ad spend for brands. As a result, the market is projected to witness a compound annual growth rate of 15.0% from 2025 to 2035, indicating a robust future for targeted in-app advertising.

By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American In-App Advertising market will dominate this market, owing to the large number of smartphone users and the increasing popularity of mobile streaming services. In addition, the continuously growing gaming market and substantial growth in mobile shopping, due to its ability to offer a better shopping experience, will boost market growth in this region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: IN-APP ADVERTISING MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's In-App Advertising market accounts for the second-largest market share due to the digital advertising and marketing ecosystem rise. Further, the German In-App Advertising market held the largest market share, and the UK In-App Advertising market was the fastest-growing market in the European region.

The Asia-Pacific In-App Advertising Market is expected to grow at the fastest CAGR from 2023 to 2032 due to increasing internet penetration and the pervasiveness of smartphones in developing countries. Moreover, China’s In-App Advertising market held the largest market share, and the Indian In-App Advertising market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing greatly in research and development to expand their product lines, which will help the In-App Advertising market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The in-App Advertising industry must offer cost-effective items to increase and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key industry tactics manufacturers use in the In-App Advertising industry to benefit clients and increase the market sector. In recent years, the In-App Advertising industry has offered some of the most substantial advantages to social media and e-commerce.

Major players in the In-App Advertising market, including Microsoft Corporation (US), Facebook Inc. (US), Apple Inc. (US), Google LLC (US), Amobee Inc. (US), MoPub Inc. (US), The Rubicon Project Inc. (US), InMobi Communiactions Inc. (US), Tapjoy Inc. (US), Smaato Inc. (New York), and others, are attempting to rise market demand by put in in research and development operations.

Google LLC is an American multinational technology firm emphasizing consumer electronics, cloud computing, computer software, quantum computing, internet advertising, and search engine technology. Because of its market domination, data collecting, and technical advances in artificial intelligence, it has been referred to as “the most powerful company in the world” and one of the most valuable brands ly. For Instance: In February 2022, Google announced an improved Search Ads 360 platform, which would provide more administration choices for users of Google Ads campaigns in an easier, integrated interface while incorporating Google’s new innovative advertising technologies.

Search Ads 360 is a comprehensive Google Ads management solution allowing ad managers to control all their projects and campaigns from one place.

Smaato, Inc.'s digital ad tech platform is the only Omni channel ad server and monetization solution with controls to simplify monetization. Publishers can get their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory to reach audiences worldwide and on any device. Smaato is part of Verve Group, an MGI- Media and Games Invest SE Company. The company’s key mission is to solve complexity with simplicity. For Instance: Smaato, Inc. announced a partnership with HUMAN Security, Inc., a cyber-security firm.

Smaato’s integration with HUMAN and Smaato’s automated systems that connect with human expertise improve the safety and security of the platform for both marketers and publishers.