In-App Advertising Market Research Report Information By Type (Native ads, Video ads, Banner ads, Rich media ads, Intertidal ads), By Platform (IOS, Android), By Application (Online Shopping, Messaging, Entertainment, Gaming and Ticketing), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

1 Executive Summary

1.1 Market Attractiveness Analysis 14

1.1.1 Global In-App Advertising Market, By Platform 14

1.1.2 Global In-App Advertising Market, By Ad-Format 15

1.1.3 Global In-App Advertising Market, By Application Type 16

1.2 Global In-App Advertising Market, By Region 17

2 Market Introduction

2.1 Definition 20

2.2 Scope of the Study 20

2.3 Market Structure 19

3 Research Methodology

3.1 Research Process 20

3.2 Primary Research 21

3.3 Secondary Research 22

3.4 Market Size Estimation 22

3.5 Forecast Vertical 23

3.6 List of Assumptions 27

4 Market Insights

5 Market Dynamics

5.1 Introduction 28

5.2 Drivers 29

5.2.1 Better Targeting and Higher Click-through Rates 29

5.2.2 Increasing Ownership of Smartphones 29

5.2.3 Drivers Impact Analysis 30

5.3 Restraints 30

5.3.1 Implementation of the European General Data Protection Regulation (GDPR) 30

5.3.2 Restraints Impact Analysis 31

5.4 Opportunity 31

5.4.1 Growing Adoption of Digital Marketing 31

6 Market Factor Analysis

6.1 Supply Chain Analysis 32

6.1.1 Media Agency/Demand-side platform 34

6.1.2 Ad exchange/Ad network 34

6.1.3 Supply-side Platform/Publisher 34

6.1.4 End-Users 34

6.2 Porter’s Five Forces Model 35

6.2.1 Threat of New Entrants 35

6.2.2 Bargaining Power of Suppliers 35

6.2.3 Bargaining Power of Buyers 36

6.2.4 Threat of Substitutes 36

6.2.5 Intensity of Rivalry 36

7 Global In-App Advertising Market, By Platform

7.1 Overview 37

7.2 Android 38

7.3 iOS 38

7.4 Others 38

8 Global In-App Advertising Market, By Ad-Format

8.1 Overview 39

8.2 Video Ad-Format 40

8.3 Non-Video Ad-Format 40

9 Global In-App Advertising Market, By Application Type

9.1 Overview 41

9.2 Online Shopping & Fashion 42

9.3 Gaming 42

9.4 Entertainment & Social Media 43

9.5 News & Sports 43

9.6 Others 43

10 Global In-App Advertising Market, By Region

10.1 Overview 44

10.2 North America 45

10.2.1 U.S. 48

10.2.2 Canada 50

10.2.3 Mexico 52

10.3 Europe 54

10.3.1 U.K. 58

10.3.2 Germany 59

10.3.3 France 61

10.3.4 Rest of Europe 62

10.4 Asia Pacific 64

10.4.1 China 68

10.4.2 Japan 69

10.4.3 India 71

10.4.4 Rest of Asia-Pacific 72

10.5 Rest of the World 74

10.5.1 The Middle East & Africa 77

10.5.2 Latin America 78

11 Competitive Landscape

11.1 Overview 80

11.2 Key Player Market Share Analysis, 2020 (%) 80

12 Company Profiles

12.1 Microsoft Corporation 82

12.1.1 Company Overview 82

12.1.2 Financial Overview 83

12.1.3 Products/Services/Solutions Offered 84

12.1.4 Key Developments 84

12.1.5 SWOT Analysis 84

12.1.6 Key Strategies 84

12.2 Facebook, Inc. 85

12.2.1 Company Overview 85

12.2.2 Financial Overview 85

12.2.3 Products/Services/Solutions Offered 86

12.2.4 Key Developments 86

12.2.5 SWOT Analysis 86

12.2.6 Key Strategies 86

12.3 Apple Inc. 87

12.3.1 Company Overview 87

12.3.2 Financial Overview 87

12.3.3 Products/Services/Solutions Offered 88

12.3.4 Key Developments 88

12.3.5 SWOT Analysis 89

12.3.6 Key Strategies 89

12.4 Google LLC 90

12.4.1 Company Overview 90

12.4.2 Financial Overview 90

12.4.3 Products/Services/Solutions Offered 91

12.4.4 Key Developments 91

12.4.5 SWOT Analysis 92

12.4.6 Key Strategies 92

12.5 Amobee, Inc. 93

12.5.1 Company Overview 93

12.5.2 Financial Overview (Singapore Telecommunications Ltd.) 94

12.5.3 Products/Services/Solutions Offered 94

12.5.4 Key Developments 95

12.5.5 SWOT Analysis 96

12.5.6 Key Strategies 96

12.6 MoPub, Inc. 97

12.6.1 Company Overview 97

12.6.2 Financial Overview (Twitter Inc.) 98

12.6.3 Products/Services/Solutions Offered 98

12.6.4 Key Developments 99

12.6.5 SWOT Analysis 99

12.6.6 Key Strategies 99

12.7 The Rubicon Project, Inc. 100

12.7.1 Company Overview 100

12.7.2 Financial Overview 100

12.7.3 Products/Services/Solutions Offered 101

12.7.4 Key Developments 101

12.7.5 SWOT Analysis 102

12.7.6 Key Strategies 102

12.8 InMobi 103

12.8.1 Company Overview 103

12.8.2 Financial Overview 103

12.8.3 Products/Services/Solutions Offered 103

12.8.4 Key Developments 104

12.8.5 SWOT Analysis 105

12.8.6 Key Strategies 105

12.9 Verizon Communications, Inc. (AOL) 106

12.9.1 Company Overview 106

12.9.2 Financial Overview (Verizon) 106

12.9.3 Products/Services/Solutions Offered 107

12.9.4 Key Developments 107

12.9.5 SWOT Analysis 108

12.9.6 Key Strategies 108

12.10 Tapjoy, Inc. 109

12.10.1 Company Overview 109

12.10.2 Financial Overview 109

12.10.3 Products/Services/Solutions Offered 109

12.10.4 Key Developments 109

12.10.5 SWOT Analysis 110

12.10.6 Key Strategies 110

13 Appendix

13.1 List of Abbreviations 111

14 List of Tables

TABLE 1 LIST OF ASSUMPTIONS 27

TABLE 2 GLOBAL IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 37

TABLE 3 GLOBAL IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 39

TABLE 4 GLOBAL IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 42

TABLE 5 GLOBAL IN-APP ADVERTISING MARKET, BY REGION, 2023–2032 (USD BILLION) 44

TABLE 6 NORTH AMERICA: IN-APP ADVERTISING MARKET, BY COUNTRY, 2023–2032 (USD BILLION) 45

TABLE 7 NORTH AMERICA: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 46

TABLE 8 NORTH AMERICA: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 47

TABLE 9 NORTH AMERICA: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 48

TABLE 10 US: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 48

TABLE 11 US: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 49

TABLE 12 US: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 49

TABLE 13 CANADA: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 50

TABLE 14 CANADA: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 50

TABLE 15 CANADA: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 51

TABLE 16 MEXICO: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 52

TABLE 17 MEXICO: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 52

TABLE 20 MEXICO: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 53

TABLE 19 EUROPE: IN-APP ADVERTISING MARKET, BY COUNTRY, 2023–2032 (USD BILLION) 54

TABLE 20 EUROPE: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 55

TABLE 21 EUROPE: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 56

TABLE 22 EUROPE: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 57

TABLE 23 U.K.: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 58

TABLE 27 U.K.: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 58

TABLE 25 U.K.: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 59

TABLE 26 GERMANY: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 59

TABLE 27 GERMANY: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 60

TABLE 28 GERMANY: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 60

TABLE 29 FRANCE: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 61

TABLE 30 FRANCE: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 61

TABLE 31 FRANCE: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 62

TABLE 32 REST OF EUROPE: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 62

TABLE 33 REST OF EUROPE: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 63

TABLE 34 REST OF EUROPE: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 63

TABLE 35 ASIA PACIFIC: IN-APP ADVERTISING MARKET, BY COUNTRY, 2023–2032 (USD BILLION) 64

TABLE 36 ASIA-PACIFIC: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 65

TABLE 37 ASIA-PACIFIC: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 66

TABLE 38 ASIA-PACIFIC: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 67

TABLE 39 CHINA: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 68

TABLE 40 CHINA: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 68

TABLE 41 CHINA: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 69

TABLE 42 JAPAN: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 69

TABLE 43 JAPAN: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 70

TABLE 44 JAPAN: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 70

TABLE 45 INDIA: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 71

TABLE 46 INDIA: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 71

TABLE 47 INDIA: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 72

TABLE 48 REST OF ASIA-PACIFIC: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 72

TABLE 49 REST OF ASIA-PACIFIC: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 73

TABLE 50 REST OF ASIA-PACIFIC: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 73

TABLE 51 REST OF THEWORLD: IN-APP ADVERTISING MARKET, BY REGION, 2020– 2023 (USD BILLION) 74

TABLE 52 REST OF THE WORLD: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 75

TABLE 53 REST OF THE WORLD: IN-APP ADVERTISING MARKET SHARE, BY AD-FORMAT, 2020 -2023 (USD BILLION) 75

TABLE 54 REST OF THE WORLD: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 75

TABLE 55 REST OF THE WORLD: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 76

TABLE 56 MIDDLE EAST & AFRICA: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 77

TABLE 57 MIDDLE EAST & AFRICA: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 77

TABLE 58 MIDDLE EAST & AFRICA: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 78

TABLE 59 LATIN AMERICA: IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 78

TABLE 60 LATIN AMERICA: IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 79

TABLE 61 LATIN AMERICA: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 79

15 List of Figures

FIGURE 1 MARKET SYNOPSIS 13

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL IN-APP ADVERTISING MARKET 14

FIGURE 3 GLOBAL IN-APP ADVERTISING MARKET ANALYSIS BY PLATFORM, 2020 (%) 14

FIGURE 4 GLOBAL IN-APP ADVERTISING MARKET ANALYSIS BY AD-FORMAT, 2020 (%) 15

FIGURE 5 GLOBAL IN-APP ADVERTISING MARKET ANALYSIS BY APPLICATION TYPE, 2020 (%) 16

FIGURE 6 GLOBAL IN-APP ADVERTISING MARKET ANALYSIS BY REGION, 2020 (%) 17

FIGURE 7 GLOBAL IN-APP ADVERTISING MARKET: MARKET STRUCTURE 19

FIGURE 8 RESEARCH PROCESS OF MRFR 20

FIGURE 9 TOP DOWN & BOTTOM UP APPROACH 23

FIGURE 10 NORTH AMERICA MARKET SIZE & MARKET SHARE BY COUNTRY (2020 VS 2027) 25

FIGURE 11 EUROPE MARKET SIZE & MARKET SHARE BY COUNTRY (2020 VS 2027) 26

FIGURE 12 ASIA-PACIFIC & MARKET SHARE BY COUNTRY (2020 VS 2027) 26

FIGURE 13 REST OF THE WORLD & MARKET SHARE BY COUNTRY (2020 VS 2027) 27

FIGURE 14 DROC ANALYSIS OF GLOBAL IN-APP ADVERTISING MARKET 28

FIGURE 15 DRIVERS IMPACT ANALYSIS: IN-APP ADVERTISING MARKET 30

FIGURE 16 RESTRAINTS IMPACT ANALYSIS: IN-APP ADVERTISING MARKET 31

FIGURE 17 SUPPLY CHAIN: GLOBAL IN-APP ADVERTISING MARKET 33

FIGURE 20 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL IN-APP ADVERTISING MARKET 35

FIGURE 19 GLOBAL IN-APP ADVERTISING MARKET, BY PLATFORM, 2023–2032 (USD BILLION) 37

FIGURE 20 GLOBAL IN-APP ADVERTISING MARKET, BY AD-FORMAT, 2023–2032 (USD BILLION) 39

FIGURE 21 GLOBAL IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 41

FIGURE 22 GLOBAL IN-APP ADVERTISING MARKET, BY REGION, 2023–2032 (USD BILLION) 44

FIGURE 23 NORTH AMERICA: IN-APP ADVERTISING MARKET SHARE, BY COUNTRY, 2023–2032 (USD BILLION) 45

FIGURE 27 NORTH AMERICA: IN-APP ADVERTISING MARKET SHARE, BY PLATFORM, 2023–2032 (USD BILLION) 46

FIGURE 25 NORTH AMERICA: IN-APP ADVERTISING MARKET SHARE, BY AD-FORMAT, 2023–2032 (USD BILLION) 46

FIGURE 26 NORTH AMERICA: IN-APP ADVERTISING MARKET SHARE, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 47

FIGURE 27 EUROPE: IN-APP ADVERTISING MARKET SHARE, BY COUNTRY, 2023–2032 (USD BILLION) 54

FIGURE 28 EUROPE: IN-APP ADVERTISING MARKET SHARE, BY PLATFORM, 2023–2032 (USD BILLION) 55

FIGURE 29 EUROPE: IN-APP ADVERTISING MARKET SHARE, AD-FORMAT, 2023–2032 (USD BILLION) 56

FIGURE 30 EUROPE: IN-APP ADVERTISING MARKET SHARE, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 56

FIGURE 31 ASIA-PACIFIC: IN-APP ADVERTISING MARKET SHARE, BY COUNTRY, 2023–2032 (USD BILLION) 64

FIGURE 32 ASIA-PACIFIC: IN-APP ADVERTISING MARKET SHARE, BY PLATFORM, 2023–2032 (USD BILLION) 65

FIGURE 33 ASIA-PACIFIC: IN-APP ADVERTISING MARKET SHARE, BY AD-FORMAT, 2023–2032 (USD BILLION) 66

FIGURE 34 ASIA-PACIFIC: IN-APP ADVERTISING MARKET SHARE, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 67

FIGURE 35 REST OF THEWORLD: IN-APP ADVERTISING MARKET SHARE, BY REGION, 2023–2032 (USD BILLION) 74

FIGURE 36 REST OF THE WORLD: IN-APP ADVERTISING MARKET SHARE, BY PLATFORM, 2023–2032 (USD BILLION) 74

FIGURE 37 REST OF THE WORLD: IN-APP ADVERTISING MARKET SHARE, BY APPLICATION TYPE, 2023–2032 (USD BILLION) 76