Gluten-free Products Market Size was valued at USD 7.56 Billion in 2023. The gluten-free products market industry is projected to grow from USD 8.28 Billion in 2024 to USD 15.745 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.36% during the forecast period (2024 - 2032). One of the main market driver driving market revenue growth is the rising prevalence of celiac disease and gluten sensitivity among individuals and the rising consumption of nutritious food items to prevent health issues like heart disease, diabetes, obesity, chronic pulmonary disease, and metabolic syndrome.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The prevalence of celiac disease and gluten sensitivity has significantly increased globally, which has increased consumer demand for these kinds of food items. A study published in Clinical Gastroenterology and Hepatology journal estimates that celiac disease affects 1.4% of people worldwide. People from many geographical areas may now diagnose diseases more easily because to advancements in diagnostic systems and medical technology. Since celiac disease and gluten sensitivities can only be avoided by avoiding gluten, this increases the demand for gluten-free products. According to research, 21 children and 17 women are diagnosed with celiac disease per 100,000 people, respectively, making them more likely than adults to have the condition. The prevalence of celiac disease has been rising over the past few decades at a pace of 7.5% each year, according to the Celiac Disease Foundation Report 2020. Additionally, it is projected that different government programs to raise awareness of gluten sensitivity and the growing popularity of free-from goods among consumers in developing nations will boost market CAGR.
The "free-from" food category is experiencing a significant rise in demand. The clean-label and "free-from" categories have gone from being niche in recent years due to consumers' increasing awareness of healthy eating practices in the mainstream. Customers gravitate towards foods that support them in managing and sustaining their general health. To avoid food allergies and adhere to their diets, they look for alternate food and beverage formulations. Introducing items to meet the growing demand is another way that producers adjust to changing consumer demands. For instance, Partake Foods introduced a multipurpose baking mix free from dairy, gluten, and eight main allergens in the United States in January 2021. Additionally, the "free-from" food category has room for improvement thanks to increased research and technological advancements, which will boost market growth in the next years. Thus, driving the gluten-free products market revenue.
The gluten-free products market segmentation, based on type includes bakery & confectionery, dairy & frozen desserts, beverages, meat products, prepared foods and others. The beverages segment dominated the market. Growing consumer awareness of a healthy diet that includes natural, organic, and gluten-free products is anticipated to expand the segment. Additionally, elements like a varied product range with ongoing advancements are projected to affect growth in the years to come positively. The main factor driving the bakery & confectionery goods market is the rising demand for gluten-free bread.
The gluten-free products market segmentation, based on distribution channel, includes store based and non-store based. The store-based category generated the most income. This is because it offers convenient access to various things under one roof. Customers can choose products from a wide variety of availability as a result. Since more seasonal displays now include gluten-free goods, more new goods are being promoted, growing the segment.
Figure 1: Gluten-free Products Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American gluten-free products market area will dominate this market. This is a result of increased rates of celiac disease and gluten intolerance in the general population. Additionally, increasing demand for gluten-free diets because of health concerns is anticipated to fuel market revenue growth in this area.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: GLUTEN-FREE PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe gluten-free products market accounts for the second-largest market share. This is a result of rising celiac disease and gluten sensitivity awareness. Additionally, there is a growing need for gluten-free products in this region as a result of growing health concerns about consuming gluten. Further, the German gluten-free products market held the largest market share, and the UK gluten-free products market was the fastest growing market in the European region
The Asia-Pacific Gluten-free products Market is expected to grow at the fastest CAGR from 2023 to 2032. This is a result of growing public awareness of gluten intolerance and celiac disease. Additionally, increasing health consciousness among the populace is anticipated to fuel market growth in this area. Moreover, China’s gluten-free products market held the largest market share, and the Indian gluten-free products market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the gluten-free products market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, gluten-free products industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the gluten-free products industry to benefit clients and increase the market sector. In recent years, the gluten-free products industry has offered some of the most significant advantages to market. Major players in the gluten-free products market attempting to increase market demand by investing in research and development operations include The Hain Celestial Group Inc., Boulder Brands, Inc, General Mills Inc., The Kraft Heinz Company, Kellogg’s Company, Glutamate and Hero Group AG.
The Kellogg firm, also known as Kellogg's, is a worldwide American food manufacturing firm with its main office in Battle Creek, Michigan. Producing crackers and toaster pastries as well as cereal and other convenience foods, Kellogg's sells its goods under several well-known brand names, including Corn Flakes, Frosted Flakes, Rice Krispies, Pringles, Eggo and Cheez-It. In November 2020, RXBAR, a gluten-free snack brand, was purchased by Kellogg Company for USD600 million. This acquisition boosted Kellogg's position in the gluten-free market and diversified its line of healthier snacks.
The Hain Celestial Group Inc. produces and sells natural and organic products. The company's product line includes foods for babies, toddlers and children, rice and grain-based items, plant-based beverages, frozen desserts, flour and bakery goods, cereal bars, yogurt, chilled fresh, aseptic and quick soups. In January 2021, the Hain Celestial Group introduced a new range of frozen meals free of gluten called Cedarlane. These gluten-free meals are created with organic and non-GMO ingredients and are marketed to customers looking for wholesome and practical meal options.
Gluten-free Products Industry Developments
November 2021: Good Graces is a new private brand with a wide selection of gluten-free items launched by the supermarket chain Hy-Vee, Inc. With an additional 60 items being developed, Good Graces offers 30 gluten-free foods.
July 2021: The gluten-free frozen snack and appetiser firm Feel Good Foods introduced gluten-free square pan pizza. Each comes with a baking tray in three flavors: Margherita, truffle mushroom, and four cheese.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 7.56 Billion |
| Market Size 2024 | USD 8.28 Billion |
| Market Size 2032 | USD 15.745 Billion |
| Compound Annual Growth Rate (CAGR) | 8.36% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | The Hain Celestial Group Inc., Boulder Brands, Inc, General Mills Inc., The Kraft Heinz Company, Kellogg’s Company, Glutamate and Hero Group AG |
| Key Market Opportunities | Rise in consumer knowledge of celiac illness and gluten-free food items |
| Key Market Dynamics | Increasing preferences for healthy diets and lifestyle choices |
Gluten Free Products Market Highlights:
Frequently Asked Questions (FAQ) :
The gluten-free products market size was valued at USD 7.56 Billion in 2023.
The market is projected to grow at a CAGR of 8.36% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are The Hain Celestial Group Inc., Boulder Brands, Inc, General Mills Inc., The Kraft Heinz Company, Kellogg’s Company, Glutamate and Hero Group AG.
The bakery & confectionery category dominated the market in 2023.
The store based had the largest share in the market.
Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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