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    US Gluten Free Products Market

    ID: MRFR/F-B & N/19643-HCR
    200 Pages
    Snehal Singh
    September 2025

    US Gluten-Free Products Market Research Report: By Type (Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Meat Products, Prepared Foods, Others) and By Distribution Channel (Store Based, Non-Store Based) - Forecast to 2035

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    US Gluten Free Products Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Gluten Free Products Market Summary

    The US Gluten-Free Products market is projected to grow from 2 USD Billion in 2024 to 5 USD Billion by 2035, reflecting a robust CAGR of 8.69%.

    Key Market Trends & Highlights

    US Gluten-Free Products Key Trends and Highlights

    • The market is valued at 2 USD Billion in 2024 and is expected to reach 5 USD Billion by 2035.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 8.69%.
    • This growth trajectory indicates a rising consumer demand for gluten-free options in the United States.
    • Growing adoption of gluten-free diets due to increasing health awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 2 (USD Billion)
    2035 Market Size 5 (USD Billion)
    CAGR (2025-2035) 8.69%

    Major Players

    Quaker Oats Company, Glutino, Bob's Red Mill, Pillsbury, The Kraft Heinz Company, King Arthur Flour, Boulder Brands, Conagra Brands, Campbell Soup Company, Schär, Udi's Healthy Foods, General Mills, Namaste Foods, Simple Mills

    US Gluten Free Products Market Trends

    The US Gluten-Free Products Market is experiencing significant changes driven by various factors. A key market driver is the increasing prevalence of celiac disease and gluten intolerance among the American population, leading to a heightened demand for gluten-free options. Consumers are becoming more health-conscious, often seeking gluten-free products as part of a broader trend towards healthier eating. This growth in health awareness underscores the importance of transparency in food labeling, prompting brands to provide clearer information on gluten content to build consumer trust.

    Opportunities exist within niche markets, such as gluten-free snacks and baked goods, where innovation can attract health-focused and convenience-seeking consumers.Additionally, the rise of online shopping has opened new distribution channels, allowing gluten-free brands to reach more customers. With a growing number of consumers identifying as flexitarians or those choosing to reduce gluten for perceived health benefits, the potential for expansion in gluten-free offerings is promising. In recent times, there has been a notable trend towards the use of natural and organic ingredients in gluten-free products, as consumers seek clean label options that align with their values.

    This shift is reflected in the increasing availability of gluten-free items in mainstream grocery stores, making them more accessible to a broader audience.Moreover, as young consumers become more influential in the market, their preference for diverse and flavorful gluten-free options is pushing brands to innovate continually. Overall, the US gluten-free market is dynamic, marked by growing awareness, evolving consumer preferences, and emerging opportunities that businesses can seize for future growth.

    US Gluten Free Products Market Drivers

    Market Segment Insights

    US Gluten-Free Products Market Segment Insights:

    US Gluten-Free Products Market Segment Insights:

    Gluten-Free Products Market Type Insights

    Gluten-Free Products Market Type Insights

    The US Gluten-Free Products Market is witnessing robust growth, primarily driven by the rising consumer awareness regarding gluten-related disorders and the increasing demand for healthier food options. Among various categories, the Type segment incorporates diverse segments such as Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Meat Products, Prepared Foods, and Others, each contributing uniquely to the overall market landscape.

    The Bakery and Confectionery segment has witnessed notable innovation, with manufacturers adapting traditional recipes to meet gluten-free requirements, thereby appealing to both health-conscious individuals and gluten-sensitive consumers.Dairy and Frozen Desserts are also gaining traction, emphasizing the development of lactose-free and gluten-free options that provide indulgence without dietary compromise. The Beverages segment is diversifying as well, with gluten-free beer and alternative milk products becoming increasingly popular among consumers looking for safe alternatives. Meat Products are significant, focusing on high-protein, gluten-free offerings that cater to health-conscious eaters seeking convenience.

    Prepared Foods are adapting to market trends, focusing on quick and nutritious meal options without gluten, being essential for busy lifestyles.Additionally, the segment classified as Others encompasses a wide range of gluten-free products that provide flexibility and variety to consumers, ensuring that dietary restrictions do not limit food choices. Each of these segments plays a crucial role in the market's growth trajectory and addresses specific consumer needs, making the US Gluten-Free Products Market a dynamic and evolving landscape.

    As more individuals adopt gluten-free diets for health, wellness, or preference, the importance of these Type segments in fulfilling consumer demand continues to rise, contributing to a promising growth outlook.Furthermore, various health and wellness trends in the United States, including the growing popularity of clean label products, are shaping the market dynamics, encouraging manufacturers to innovate and develop gluten-free options that align with consumer preferences for natural, minimally processed ingredients.

    Gluten-Free Products Market Distribution Channel Insights

    Gluten-Free Products Market Distribution Channel Insights

    The Distribution Channel segment of the US Gluten-Free Products Market has been instrumental in shaping the accessibility and availability of gluten-free products across the nation. Store Based channels, which include supermarkets, health food stores, and convenience stores, continue to dominate the landscape by providing consumers with a tangible shopping experience. These formats benefit from the established trust they have with local consumers and offer the convenience of browsing multiple products in one location.

    On the other hand, Non-Store Based channels, such as e-commerce platforms, have seen considerable growth as more consumers shift towards online shopping for convenience and safety.This shift has been fueled by the increasing trend of health-conscious buying and the growing variety of gluten-free options available online. The diversity within these channels reflects the evolving preferences of consumers in the US, as they seek better options for dietary needs. Additionally, with the increasing awareness of gluten-related disorders and the health benefits of gluten-free diets, both distribution types are expected to adapt and expand, catering to the growing demand for such products.

    The overall segmentation in the US Gluten-Free Products Market highlights opportunities for innovation and growth, as brands strive to enhance their distribution strategies to meet consumer needs effectively.

    Get more detailed insights about US Gluten Free Products Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Gluten-Free Products Market has experienced significant growth in recent years, driven by increasing consumer awareness regarding health and dietary restrictions, as well as rising prevalence of gluten intolerance and celiac disease. The market is characterized by a blend of established players and emerging brands, creating a dynamic landscape where innovation and product differentiation are crucial for competitive advantage. As consumers increasingly seek to maintain healthier lifestyles, the demand for gluten-free alternatives has surged across various food categories, including snacks, grains, and bakery products.

    This competitive environment has led companies to invest heavily in marketing and research to better understand consumer preferences, ultimately shaping the future trajectory of gluten-free offerings in the United States.Quaker Oats Company has established a robust presence within the US Gluten-Free Products Market, showcasing a well-rounded portfolio that appeals to health-conscious consumers. One of the company's primary strengths lies in its brand recognition and legacy in the oats category, allowing it to seamlessly introduce gluten-free options that resonate well with customers.

    Quaker Oats harnesses its expertise in oat processing to deliver high-quality gluten-free products, meeting stringent safety standards to ensure that their offerings are genuinely suitable for individuals with gluten sensitivities. The ability to leverage existing distribution channels further strengthens its market positioning, enabling widespread availability and enhancing consumer trust in the quality and reliability of its gluten-free products.Glutino stands out in the US Gluten-Free Products Market with a firm commitment to providing a diverse array of gluten-free options designed to cater to varying taste preferences and dietary needs.

    The company specializes in snacks and baked goods, offering products such as gluten-free cookies, crackers, and bread. Glutino has leveraged its brand identity to create a loyal customer base, emphasizing quality and flavor in its gluten-free offerings. The company has positioned itself strategically through partnerships and collaborations, which have enabled it to expand its market reach. Additionally, ongoing investments in research and development allow Glutino to innovate continuously, launching new products that keep pace with changing consumer trends.

    Its strength lies in its ability to adapt and respond to the evolving needs of gluten-free consumers, establishing itself as a significant player in the competitive landscape of gluten-free offerings in the United States.

    Key Companies in the US Gluten Free Products Market market include

    Industry Developments

    Recent developments in the US Gluten-Free Products Market have shown significant momentum, driven by an increasing consumer preference for gluten-free options primarily for health and wellness reasons. Companies such as Quaker Oats Company and General Mills have expanded their gluten-free product lines, responding to a surge in demand that has seen the market's valuation grow substantially, with sales expected to reach multiple billion dollars in the next few years. In September 2023, The Kraft Heinz Company launched new gluten-free versions of classic condiments, aiming to cater to the growing segment of gluten-sensitive consumers.

    Additionally, Schär has made strides in increasing its distribution networks across the U.S., expanding its reach to a broader audience. While there were no recent mergers or acquisitions reported specifically within this subset of companies, the competitive landscape remains dynamic as brands like King Arthur Flour and Simple Mills continue to innovate product offerings. Over the past few years, major industry events, including gluten-free product fairs and expos, have helped shape the dialogue around quality and consumer education in the gluten-free segment, promoting greater awareness and availability throughout the U.S. market.

    Market Segmentation

    Outlook

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 1.81(USD Billion)
    MARKET SIZE 2024 2.0(USD Billion)
    MARKET SIZE 2035 5.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 8.687% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Quaker Oats Company, Glutino, Bob's Red Mill, Pillsbury, The Kraft Heinz Company, King Arthur Flour, Boulder Brands, Conagra Brands, Campbell Soup Company, Schär, Udi's Healthy Foods, General Mills, Namaste Foods, Simple Mills
    SEGMENTS COVERED Type, Distribution Channel
    KEY MARKET OPPORTUNITIES Increased demand for healthy snacks, Expansion in e-commerce platforms, Innovative gluten-free meal options, Growth in gluten-free packaged foods, Rising awareness of gluten intolerance
    KEY MARKET DYNAMICS rising health consciousness, increasing celiac disease prevalence, growing product variety, expanding distribution channels, strong demand for convenience foods
    COUNTRIES COVERED US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the expected market size of the US Gluten-Free Products Market in 2024?

    The US Gluten-Free Products Market is expected to be valued at 2.0 billion USD in 2024.

    What is the projected market value for the US Gluten-Free Products Market by 2035?

    By 2035, the US Gluten-Free Products Market is projected to reach 5.0 billion USD.

    What is the expected CAGR for the US Gluten-Free Products Market from 2025 to 2035?

    The expected CAGR for the US Gluten-Free Products Market from 2025 to 2035 is 8.687%.

    Which segment of the US Gluten-Free Products Market is projected to be the largest by 2035?

    The Bakery & Confectionery segment is projected to be the largest, expected to reach 2.0 billion USD by 2035.

    What are some of the key players in the US Gluten-Free Products Market?

    Key players in the market include Quaker Oats Company, Glutino, Bob's Red Mill, and The Kraft Heinz Company.

    What is the expected value of the Dairy & Frozen Desserts segment in 2035?

    The Dairy & Frozen Desserts segment is expected to be valued at 1.2 billion USD by 2035.

    What is the projected market size for the Beverages segment in 2035?

    The Beverages segment is projected to reach 1.0 billion USD by 2035.

    How much is the Meat Products segment expected to be valued at in 2035?

    The Meat Products segment is expected to reach a value of 0.75 billion USD by 2035.

    What are the growth drivers for the US Gluten-Free Products Market?

    Increasing consumer awareness regarding health and dietary restrictions are key growth drivers for the market.

    How is the Prepared Foods segment expected to grow by 2035?

    The Prepared Foods segment is expected to grow substantially, reaching an estimated value of 0.95 billion USD by 2035.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Gluten-Free Products Market, BY Type (USD Billion)
    45. Bakery & Confectionery
    46. Dairy & Frozen Desserts
    47. Beverages
    48. Meat Products
    49. Prepared Foods
    50. Others
    51. US Gluten-Free Products Market, BY Distribution Channel (USD Billion)
    52. Store Based
    53. Non-Store Based
    54. Competitive Landscape
    55. Overview
    56. Competitive Analysis
    57. Market share Analysis
    58. Major Growth Strategy in the Gluten-Free Products Market
    59. Competitive Benchmarking
    60. Leading Players in Terms of Number of Developments in the Gluten-Free Products Market
    61. Key developments and growth strategies
    62. New Product Launch/Service Deployment
    63. Merger & Acquisitions
    64. Joint Ventures
    65. Major Players Financial Matrix
    66. Sales and Operating Income
    67. Major Players R&D Expenditure. 2023
    68. Company Profiles
    69. Quaker Oats Company
    70. Financial Overview
    71. Products Offered
    72. Key Developments
    73. SWOT Analysis
    74. Key Strategies
    75. Glutino
    76. Financial Overview
    77. Products Offered
    78. Key Developments
    79. SWOT Analysis
    80. Key Strategies
    81. Bob's Red Mill
    82. Financial Overview
    83. Products Offered
    84. Key Developments
    85. SWOT Analysis
    86. Key Strategies
    87. Pillsbury
    88. Financial Overview
    89. Products Offered
    90. Key Developments
    91. SWOT Analysis
    92. Key Strategies
    93. The Kraft Heinz Company
    94. Financial Overview
    95. Products Offered
    96. Key Developments
    97. SWOT Analysis
    98. Key Strategies
    99. King Arthur Flour
    100. Financial Overview
    101. Products Offered
    102. Key Developments
    103. SWOT Analysis
    104. Key Strategies
    105. Boulder Brands
    106. Financial Overview
    107. Products Offered
    108. Key Developments
    109. SWOT Analysis
    110. Key Strategies
    111. Conagra Brands
    112. Financial Overview
    113. Products Offered
    114. Key Developments
    115. SWOT Analysis
    116. Key Strategies
    117. Campbell Soup Company
    118. Financial Overview
    119. Products Offered
    120. Key Developments
    121. SWOT Analysis
    122. Key Strategies
    123. Schär
    124. Financial Overview
    125. Products Offered
    126. Key Developments
    127. SWOT Analysis
    128. Key Strategies
    129. Udi's Healthy Foods
    130. Financial Overview
    131. Products Offered
    132. Key Developments
    133. SWOT Analysis
    134. Key Strategies
    135. General Mills
    136. Financial Overview
    137. Products Offered
    138. Key Developments
    139. SWOT Analysis
    140. Key Strategies
    141. Namaste Foods
    142. Financial Overview
    143. Products Offered
    144. Key Developments
    145. SWOT Analysis
    146. Key Strategies
    147. Simple Mills
    148. Financial Overview
    149. Products Offered
    150. Key Developments
    151. SWOT Analysis
    152. Key Strategies
    153. References
    154. Related Reports
    155. US Gluten-Free Products Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    156. US Gluten-Free Products Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    157. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    158. ACQUISITION/PARTNERSHIP
    159. MARKET SYNOPSIS
    160. US GLUTEN-FREE PRODUCTS MARKET ANALYSIS BY TYPE
    161. US GLUTEN-FREE PRODUCTS MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    162. KEY BUYING CRITERIA OF GLUTEN-FREE PRODUCTS MARKET
    163. RESEARCH PROCESS OF MRFR
    164. DRO ANALYSIS OF GLUTEN-FREE PRODUCTS MARKET
    165. DRIVERS IMPACT ANALYSIS: GLUTEN-FREE PRODUCTS MARKET
    166. RESTRAINTS IMPACT ANALYSIS: GLUTEN-FREE PRODUCTS MARKET
    167. SUPPLY / VALUE CHAIN: GLUTEN-FREE PRODUCTS MARKET
    168. GLUTEN-FREE PRODUCTS MARKET, BY TYPE, 2025 (% SHARE)
    169. GLUTEN-FREE PRODUCTS MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    170. GLUTEN-FREE PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    171. GLUTEN-FREE PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    172. BENCHMARKING OF MAJOR COMPETITORS

    US Gluten-Free Products Market Segmentation

    • Gluten-Free Products Market By Type (USD Billion, 2019-2035)

      • Bakery & Confectionery
      • Dairy & Frozen Desserts
      • Beverages
      • Meat Products
      • Prepared Foods
      • Others

     

    • Gluten-Free Products Market By Distribution Channel (USD Billion, 2019-2035)

      • Store Based
      • Non-Store Based

     

     

     

     

     

     

    Report Infographic
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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials