US Gluten-Free Products Market Research Report: By Type (Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Meat Products, Prepared Foods, Others) and By Distribution Channel (Store Based, Non-Store Based) - Forecast to 2035

US Gluten-Free Products Market Overview

US Gluten-Free Products Market Size was estimated at 1.81 (USD Billion) in 2023. The US Gluten-Free Products Market Industry is expected to grow from 2(USD Billion) in 2024 to 5 (USD Billion) by 2035. The US Gluten-Free Products Market CAGR (growth rate) is expected to be around 8.687% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Gluten-Free Products Market Trends Highlighted

The US Gluten-Free Products Market is experiencing significant changes driven by various factors. A key market driver is the increasing prevalence of celiac disease and gluten intolerance among the American population, leading to a heightened demand for gluten-free options. Consumers are becoming more health-conscious, often seeking gluten-free products as part of a broader trend towards healthier eating. This growth in health awareness underscores the importance of transparency in food labeling, prompting brands to provide clearer information on gluten content to build consumer trust. Opportunities exist within niche markets, such as gluten-free snacks and baked goods, where innovation can attract health-focused and convenience-seeking consumers.Additionally, the rise of online shopping has opened new distribution channels, allowing gluten-free brands to reach more customers. With a growing number of consumers identifying as flexitarians or those choosing to reduce gluten for perceived health benefits, the potential for expansion in gluten-free offerings is promising. In recent times, there has been a notable trend towards the use of natural and organic ingredients in gluten-free products, as consumers seek clean label options that align with their values. This shift is reflected in the increasing availability of gluten-free items in mainstream grocery stores, making them more accessible to a broader audience.Moreover, as young consumers become more influential in the market, their preference for diverse and flavorful gluten-free options is pushing brands to innovate continually. Overall, the US gluten-free market is dynamic, marked by growing awareness, evolving consumer preferences, and emerging opportunities that businesses can seize for future growth.

US Gluten-Free Products Market Drivers

Increasing Prevalence of Celiac Disease and Gluten Sensitivity

In the United States, the prevalence of Celiac Disease and non-celiac gluten sensitivity is rising, with recent estimates suggesting that approximately 1 in 133 individuals are affected by Celiac Disease according to the National Institutes of Health. This condition prompts strict adherence to a gluten-free diet to avoid serious health consequences, driving demand for gluten-free products. Furthermore, the Spotlight on Celiac Disease, published by the American Celiac Disease Alliance, indicates that there has been a notable increase in diagnoses over the last decade, with prevalence rates climbing by roughly 2.5 times, showcasing a growing segment of the population actively seeking gluten-free options.This rising diagnosis makes the US Gluten-Free Products Market Industry essential for food manufacturers and retailers looking to cater to this health-conscious demographic, ultimately propelling market growth significantly.

Growing Health Consciousness Among Consumers

As awareness of health and wellness continues to surge among the American population, many consumers are shifting towards healthier eating habits, including gluten-free diets, even if they do not have gluten-related disorders. According to the Food and Agriculture Organization, 70% of consumers in the United States are actively pursuing healthier food options, highlighting a marked change in dietary practices. This trend is further reinforced by the Natural Products Association, which reported a 25% growth in gluten-free product sales over the last five years.As a result, the rising demand for healthy, gluten-free alternatives has significantly benefited the US Gluten-Free Products Market Industry, enabling brands to diversify their offerings and capture a larger consumer base.

Expanding Retail Availability and Product Range

The expansion of retail channels dedicated to gluten-free products has become a prominent driver in the US Gluten-Free Products Market Industry. Supermarkets, health food stores, and e-commerce platforms are increasingly offering a wider array of gluten-free products to meet consumer demand. According to the Grocery Manufacturers Association, over 35% of US supermarkets now feature dedicated gluten-free sections, reflecting a commitment to providing choices for those on gluten-free diets.Furthermore, as online grocery shopping has surgedpowered by trends observed during the COVID-19 pandemicAR and Shopkick report that 55% of online shoppers specifically search for gluten-free options. This retail expansion enhances not only product visibility but also accessibility, thereby driving the growth of the gluten-free market significantly.

US Gluten-Free Products Market Segment Insights:

Gluten-Free Products Market Type Insights

The US Gluten-Free Products Market is witnessing robust growth, primarily driven by the rising consumer awareness regarding gluten-related disorders and the increasing demand for healthier food options. Among various categories, the Type segment incorporates diverse segments such as Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Meat Products, Prepared Foods, and Others, each contributing uniquely to the overall market landscape. The Bakery and Confectionery segment has witnessed notable innovation, with manufacturers adapting traditional recipes to meet gluten-free requirements, thereby appealing to both health-conscious individuals and gluten-sensitive consumers.Dairy and Frozen Desserts are also gaining traction, emphasizing the development of lactose-free and gluten-free options that provide indulgence without dietary compromise. The Beverages segment is diversifying as well, with gluten-free beer and alternative milk products becoming increasingly popular among consumers looking for safe alternatives. Meat Products are significant, focusing on high-protein, gluten-free offerings that cater to health-conscious eaters seeking convenience. Prepared Foods are adapting to market trends, focusing on quick and nutritious meal options without gluten, being essential for busy lifestyles.Additionally, the segment classified as Others encompasses a wide range of gluten-free products that provide flexibility and variety to consumers, ensuring that dietary restrictions do not limit food choices. Each of these segments plays a crucial role in the market's growth trajectory and addresses specific consumer needs, making the US Gluten-Free Products Market a dynamic and evolving landscape. As more individuals adopt gluten-free diets for health, wellness, or preference, the importance of these Type segments in fulfilling consumer demand continues to rise, contributing to a promising growth outlook.Furthermore, various health and wellness trends in the United States, including the growing popularity of clean label products, are shaping the market dynamics, encouraging manufacturers to innovate and develop gluten-free options that align with consumer preferences for natural, minimally processed ingredients. The US Gluten-Free Products Market statistics suggest that the emerging trends within each segment will continue to influence purchasing decisions, solidifying the role of gluten-free products in the broader food industry. The focus on improving product quality, taste, and variety is essential for companies to thrive in this competitive landscape, appealing to a broader audience beyond those with gluten-related disorders.Overall, as the gluten-free movement expands within the culinary scene, the Type segment of the US Gluten-Free Products Market will significantly shape the future of gluten-free eating in the region.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Gluten-Free Products Market Distribution Channel Insights

The Distribution Channel segment of the US Gluten-Free Products Market has been instrumental in shaping the accessibility and availability of gluten-free products across the nation. Store Based channels, which include supermarkets, health food stores, and convenience stores, continue to dominate the landscape by providing consumers with a tangible shopping experience. These formats benefit from the established trust they have with local consumers and offer the convenience of browsing multiple products in one location. On the other hand, Non-Store Based channels, such as e-commerce platforms, have seen considerable growth as more consumers shift towards online shopping for convenience and safety.This shift has been fueled by the increasing trend of health-conscious buying and the growing variety of gluten-free options available online. The diversity within these channels reflects the evolving preferences of consumers in the US, as they seek better options for dietary needs. Additionally, with the increasing awareness of gluten-related disorders and the health benefits of gluten-free diets, both distribution types are expected to adapt and expand, catering to the growing demand for such products. The overall segmentation in the US Gluten-Free Products Market highlights opportunities for innovation and growth, as brands strive to enhance their distribution strategies to meet consumer needs effectively.

US Gluten-Free Products Market Key Players and Competitive Insights:

The US Gluten-Free Products Market has experienced significant growth in recent years, driven by increasing consumer awareness regarding health and dietary restrictions, as well as rising prevalence of gluten intolerance and celiac disease. The market is characterized by a blend of established players and emerging brands, creating a dynamic landscape where innovation and product differentiation are crucial for competitive advantage. As consumers increasingly seek to maintain healthier lifestyles, the demand for gluten-free alternatives has surged across various food categories, including snacks, grains, and bakery products. This competitive environment has led companies to invest heavily in marketing and research to better understand consumer preferences, ultimately shaping the future trajectory of gluten-free offerings in the United States.Quaker Oats Company has established a robust presence within the US Gluten-Free Products Market, showcasing a well-rounded portfolio that appeals to health-conscious consumers. One of the company's primary strengths lies in its brand recognition and legacy in the oats category, allowing it to seamlessly introduce gluten-free options that resonate well with customers. Quaker Oats harnesses its expertise in oat processing to deliver high-quality gluten-free products, meeting stringent safety standards to ensure that their offerings are genuinely suitable for individuals with gluten sensitivities. The ability to leverage existing distribution channels further strengthens its market positioning, enabling widespread availability and enhancing consumer trust in the quality and reliability of its gluten-free products.Glutino stands out in the US Gluten-Free Products Market with a firm commitment to providing a diverse array of gluten-free options designed to cater to varying taste preferences and dietary needs. The company specializes in snacks and baked goods, offering products such as gluten-free cookies, crackers, and bread. Glutino has leveraged its brand identity to create a loyal customer base, emphasizing quality and flavor in its gluten-free offerings. The company has positioned itself strategically through partnerships and collaborations, which have enabled it to expand its market reach. Additionally, ongoing investments in research and development allow Glutino to innovate continuously, launching new products that keep pace with changing consumer trends. Its strength lies in its ability to adapt and respond to the evolving needs of gluten-free consumers, establishing itself as a significant player in the competitive landscape of gluten-free offerings in the United States.

Key Companies in the US Gluten-Free Products Market Include:

• Quaker Oats Company


• Glutino


• Bob's Red Mill


• Pillsbury


• The Kraft Heinz Company


• King Arthur Flour


• Boulder Brands


• Conagra Brands


• Campbell Soup Company


• Schär


• Udi's Healthy Foods


• General Mills


• Namaste Foods


• Simple Mills

US Gluten-Free Products Market Industry Developments

Recent developments in the US Gluten-Free Products Market have shown significant momentum, driven by an increasing consumer preference for gluten-free options primarily for health and wellness reasons. Companies such as Quaker Oats Company and General Mills have expanded their gluten-free product lines, responding to a surge in demand that has seen the market's valuation grow substantially, with sales expected to reach multiple billion dollars in the next few years. In September 2023, The Kraft Heinz Company launched new gluten-free versions of classic condiments, aiming to cater to the growing segment of gluten-sensitive consumers. Additionally, Schär has made strides in increasing its distribution networks across the U.S., expanding its reach to a broader audience. While there were no recent mergers or acquisitions reported specifically within this subset of companies, the competitive landscape remains dynamic as brands like King Arthur Flour and Simple Mills continue to innovate product offerings. Over the past few years, major industry events, including gluten-free product fairs and expos, have helped shape the dialogue around quality and consumer education in the gluten-free segment, promoting greater awareness and availability throughout the U.S. market.

US Gluten-Free Products Market Segmentation Insights

Gluten-Free Products Market Type Outlook

Bakery & Confectionery

Dairy & Frozen Desserts

Beverages

Meat Products

Prepared Foods

Others

Gluten-Free Products Market Distribution Channel Outlook

Store Based

Non-Store Based

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.81(USD Billion)
MARKET SIZE 2024	2.0(USD Billion)
MARKET SIZE 2035	5.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.687% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Quaker Oats Company, Glutino, Bob's Red Mill, Pillsbury, The Kraft Heinz Company, King Arthur Flour, Boulder Brands, Conagra Brands, Campbell Soup Company, Schär, Udi's Healthy Foods, General Mills, Namaste Foods, Simple Mills
SEGMENTS COVERED	Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Increased demand for healthy snacks, Expansion in e-commerce platforms, Innovative gluten-free meal options, Growth in gluten-free packaged foods, Rising awareness of gluten intolerance
KEY MARKET DYNAMICS	rising health consciousness, increasing celiac disease prevalence, growing product variety, expanding distribution channels, strong demand for convenience foods
COUNTRIES COVERED	US