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The digestive health products market is witnessing notable trends that reflect the evolving preferences and priorities of consumers in the pursuit of overall well-being. One prominent trend is the increasing demand for probiotics, fueled by a growing awareness of the importance of a balanced gut microbiome. Hybrid cultures, which consists of the good bacteria, are one of the reasons why people try to consume them, and it is because they have the potential to support the gut system and also strengthen the body’s immune system. With the increasing awareness among consumers of the connection between the health of their intestinal microbiome and their overall wellbeing, the demand for products containing probiotics with specific bacterial strains continues to rise.
Among the other noteworthy trends in the digestive health products market is the raise in the which activate probiotics. Prebiotics are non-digestible fiber compounds and they must be consumed to feed the favorable bacteria in the gut, thus enabling their multiplication and increase in activity. The latest studies link this phenomenon with a broader notion that providing the right nutrients to the existing good gut bacteria isn't as simple as using probiotics; it means to ensure that the body has the necessary components for these organisms to thrive. Consequently, foods that deliver prebiotics, in conjunction with probiotic or apart as separate supplants, are rising higher on the priority lists of the pertinent health-minded consumers.
Not just dietary supplements but also those that focus on particular digestion centered bother are having a noticeable increase in demand. Consumers ask for the products that help with some digestive problems which often include the bloating, gas, and irregular bowel movements. Dextrin supplements, which help split the nutrients and the digestion process, are one of the things which now are in trend. This trend represents the direction that personalized resolutions for digestive health are being taken considering that people are looking for exactly products matching their particular needs and concerns.
The clean-label movement in digestive health products segment of the market is significant now more than ever as people today are turning their back on complex additives and are leaning more toward products whose ingredient list is short and clear with immediate understanding. Natural products, free of artificial additives, preservatives or needlessly adding fillers to them are now your favourite option when it comes to healthy eating. The manufacturers who take this opportunity to develop digestive health products utilizing natural ingredients and also the same recognizable ingredient stand to capture the largest market share because of their ability to fulfill both the effectiveness and ingredient fairness aspects that the consumers give importance to.
Just as the alignment of digestive health with broader health maintenance is already a rippling trend. Consumers connect their gut health with overall well-being because they learn that. Finally various comprehensive strategy is the only solution. This is clearly the consumption of the functional foods and beverages with the strong probiotic. Consumer patterns commonly include purchase of products like yoghurt, kefir and other lactic cultures welling up organic probiotics. They comprise daily diet so as to capture digestive health.
Digital shopping has become a watershed moment for trending of the market transforming consumers into individuals who access and Buy functional food & beverage. Online media platforms give thousands of opportunities, where clients are able to make researches, compare reviews, and make fair buying decisions on couch or in office. The rise of e-commerce also facilitates direct-to-consumer marketing strategies, enabling manufacturers to engage with consumers and build brand loyalty through digital platforms.
Digestive Health Products Market Highlights:
Global Digestive Health Products Market Overview
Digestive Health Products Market Size was valued at USD 22.1 billion in 2023. The Digestive Health Products industry is projected to grow from USD 23.58 Billion in 2024 to USD 34.79 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.7% during the forecast period (2024 - 2032). Products for digestive health are utilized to treat gastrointestinal issues because they don't have any negative side effects. As a result, the market will benefit from the rising popularity of these digestive products due to their low cost and safety features. The rising usage of these items in medicine and certain medical conditions will also drive the market for digestive health products., thus driving the growth of the digestive health products. These are just a few of the market drivers that are driving the market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Digestive Health Products Market Trends
- Increasing health consciousness of people driving the market growth
Probiotics, which are essential to sustaining a healthy gut flora, are among the substances that are becoming more and more popular among western consumers who take a holistic approach to healthy living. Hence, it is projected that demand for digestive health products will rise during the projection period as consumer knowledge of gut health increases. During the forecast period, the United States is anticipated to have a large increase in demand for digestive health. Due to poor eating practices and high consumption of processed, high-sodium, and ready-to-eat meals, the prevalence of obesity, digestive disorders, and lifestyle-related diseases are predicted to increase, driving demand for digestive health products in the nation. Thus, this factor is driving the market CAGR.
Lipase, amylases, and lactase are a few digestive health product enzymes that help maintain healthy stomach acid levels and enhance digestion. One of the primary factors boosting the market for digestive health products is the rising demand for nutritious food additives and nutritional supplements. The dairy industry is anticipated to significantly demand digestive health products for milk, cheese, yogurt, and beverage goods. Due to expanding probiotic and food enzyme usage in the newborn formula and rising adult health concerns, these products are anticipated to drive market growth over the next years. Thus, it is anticipated that this aspect will accelerate digestive health products industry revenue globally.
Segment Insights
Digestive Health Products Product Type Insights
The Digestive Health Products market segmentation, based on product type includes prebiotics, probiotics, multi-vitamins, lactase nutritional supplements, and digestive nutritional supplements. The prebiotics segment held the majority share in 2022 in the digestive health products industry data. This is due to a greater understanding of the health advantages of probiotics, including the reduction of allergens and inflammation, treatment and prevention of diarrhea, IBS prevention, and immune system improvement. Many businesses in North America and Europe, including ADM, Cargill, Inc., and BENEO GmBH, produce and export prebiotic ingredients to other countries. Prebiotics are anticipated to be used more frequently in various applications due to the increased collection and cultivation of natural prebiotic herbs, especially in North America and Europe.
Digestive Health Products Delivery Format Insights
The Digestive Health Products market segmentation, based on delivery format, includes capsules, tablets, chewable, drops, caplets, and sticks. The capsules segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Due to the advantages capsule dosage forms offer over other forms, such as quick administration, high levels of convenience, and fewer taste concerns, the capsules category now holds a monopoly on the market. It is predicted to develop at the greatest CAGR. It is projected that these elements will propel the segment, hence contributing in the growth of the digestive health products.
Figure 2: Digestive Health Products Market, by Delivery Format, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Digestive Health Products Application Insights
The Digestive Health Products market segmentation, based on application includes functional foods, functional beverages, breakfast cereals, supplements, and pharmaceuticals. The functional beverages segment held the majority share in 2022 in the market of digestive health products data. The increasing consumer preference pushes the market for preventive healthcare and creates effective probiotic strains for dairy products to reduce intestinal inflammation, enhance gut health, and boost immunity. Due to their distinctive flavors and health advantages, functional beverages like kombucha, sports, and relaxation drinks have significantly increased in popularity. Hence, it is anticipated that functional ingredients, such as prebiotics and probiotics, would rise in non-alcoholic drinks, which will subsequently help the market's expansion.
Digestive Health Products Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Digestive Health Products market accounted for USD 10.121 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period High market share in the region results from the region's leading players having a strong presence, government assistance for new product development, and technological improvement in the probiotic and prebiotic space. Additionally, factors such as rising healthcare costs, modifications to food laws that affect label and product claims, quick advances in science and processing technologies, an increase in the number of geriatric people, and a growing interest in achieving wellness through diet are driving consumer interest in digestive health products in North America. New product development, partnerships, partnerships, expansions, mergers, and acquisitions are the main strategies used by the organisations in the market.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: DIGESTIVE HEALTH PRODUCTS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Digestive Health Products market accounts for the second-largest market share. Due to the maturity of the industries, the high demand for digestive health products in large markets like Germany and the U.K. will favorably impact the market growth, albeit at a slower rate. Moreover, UK market of digestive Hhealth products held the largest market share, and the Germany digestive health products industry was the fastest growing market in the region.
Asia Pacific Digestive Health Products Market is expected to grow at the fastest CAGR from 2022 to 2030. The widespread use of Digestive Health Products in nations like China, Australia, South Korea, and others can explain this. Due to the emergence of urban hydroponic farms, it is anticipated that the market in China and India will grow significantly during the projection period. Due to the many businesses present there, North America has a significant potential for growth. Further, the China market of digestive health products held the largest market share, and the India Digestive Health Products was the fastest-growing market in the region.
Digestive Health Products Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Digestive Health Products market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the digestive health products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the digestive health products industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, digestive health products industry has provided medicine with some of the most significant benefits. The Digestive Health Products market major player such Danisco A/S, Danone S.A., Nestle S.A., Yakult Honsha Co. Ltd., Arla Foods Inc., BioGaia AB.
An American company called International Flavors & Fragrances manufactures tastes, perfumes, and cosmetic ingredients sold worldwide. Its headquarters are in New York City, with production, sales, and creative sites spread over 44 nations. The business is a constituent of the S&P 500 Index. International Flavors and Fragrances Inc. (IFF) introduced Nurica, a new enzyme for dairy products, in the United States in June 2021.
The foremost biotechnology and nutrition company, PanTheryx, is dedicated to internationally commercializing wellness products based on cow colostrum. The company is committed to using the power of nature's superfood to create ground-breaking methods for improving human and animal health. This includes everything from positioning ourselves as the top colostrum supplier in the world to advancing cutting-edge research and commercializing innovative solutions. PanTheryx Inc. declared in March 2021 that it had purchased the trademarks and the probiotic supplement brand TruBiotics from Bayer HealthCare LLC. A whole range of nutritional supplements that promote complete digestive and immunological health at all stages of life was created by combining the TruBiotics brand with PanTheryx's current brands and ingredient offerings, including Life's First Natural, dairy colostrum, and prebiotics.
Key Companies in the Digestive Health Products market includes
- Danisco A/S
- Danone S.A.
- Nestle S.A.
- Yakult Honsha Co. Ltd.
- Arla Foods Inc.
- BioGaia AB
- Lallemand
- Hansen Holding
- Cargill Incorporated
- Abbott Laboratories
Digestive Health Products Industry Developments
February 2022: Daily pack supplements, which Organic India introduced, are portable supplements with whole herb formulae intended to address stress and mood swings, immunity, and cognitive and digestive health issues.
September 2021: Manuka Honey Digestive Gummies, Wedderspoon's newest product line, has just gone on sale. The product comes in two different formulas: Berry and Tropical. The Berry gummies are prepared with elderberry and DE111 probiotics for digestive and immunological support. In contrast, the Tropical gummies are made with a proprietary blend of prebiotics + DE111 probiotics plus premium chamomile and ginger.
Digestive Health Products Market Segmentation
Digestive Health Products Product Type Outlook (USD Billion, 2018-2030)
- Prebiotics
- Probiotics
- Multi-Vitamins
- Lactase Nutritional Supplements
- Digestive Nutritional Supplements
Digestive Health Products Delivery Format Outlook (USD Billion, 2018-2030)
- Capsules
- Tablets
- Chewable
- Drops
- Caplets
- Sticks
Digestive Health Products Application Outlook (USD Billion, 2018-2030)
- Functional Foods
- Functional Beverages
- Breakfast Cereals
- Supplements
- Pharmaceuticals
Digestive Health Products Regional Outlook (USD Billion, 2018-2030)
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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