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The digestive health products market is characterized by dynamic and multifaceted market dynamics that collectively influence its growth, trends, and competitive landscape. One of the primary driving forces behind the market dynamics is the increasing awareness and emphasis on digestive wellness among consumers. With time, the higher number of health-conscious people is manifested in the growing understanding that the key to the proper body performance in the general view of health is the proper functioning of the digestive system. Thus, people's increased attention drives the demand for digestive health products, such as probiotics, prebiotics, fiber, and digestive enzymes, because they wish to obtain assistance in solving and maintaining their digestive issues.
Lifestyle shifts and dieting habits are are factor for that market scenario of digestive health products. The common alimentation patterns these current days are low in fiber and they are full with processed food resulting to many gastrointestinal related issues. As it turns out, a growing number of motivated consumers is now resorting to digestive health supplements in order to deal with problems like bloating, constipation and other harrowing gut symptoms. Proceeding from a change in the choice of foods to the frequent occurrence of digestive problems, people begin searching for those products that will help them remove the problematic conditions and support digestive functions.
The quickly and tremendously growing global consumer market resulted in constantly falling demand for natural digestive ingredients. The foregoing prognosis is therefore likely to stimulate the demand growth for the digestive health products market. Adding newer advanced technologies in production, is one aspect that opens up more opportunities for the industry of digestive health products. These technologies not only reduce the costs but also bring new means for the tech and invention escalations in the market.
Health-conscious consumers being a big trend as such, there is arise the demand for food products that complement digestive supplements. This outage of interest in one's health is probably the primary factor that will go beyond other factors to offer the global digestive health products industry such a favorable climate for lucrative ventures. While the coexistence of tech and health-conscious buyer trends is reinventing the market conditions, nothing more broadens the scope for the future of the industry than this unique synergy.
When consists of ageing population, it is a major demographic factor that inevitably change the markets of digestive health products. Elderly people not only experience digestive issues such as constipation and less nutrient absorption more often but during the process of aging the risk for digestive problems rises as well. This group of people is more interested in the products that resolve this kind of age-related concerns and help to have normal intestinal function. Consequently, the digestive health products usually are more popular among the older consumers which forces the producers to modify the product components in favor of this audience segment affecting the marketing strategies targeted at this demographic too.
The nature and "clean-label" consumer demand is impacting the dynamics of the market development in regard to the digestive health products. Customers from many walks of the society are increasingly emphasizing on natural ingredients free from synthetic additives and preservatives.
Apart from the factors of regulation, other factors such as regulations have a large number in the market of products that are related to digestive health. Compliance with health and safety regulations, as well as labeling requirements, is essential for product credibility and consumer trust. Regulatory frameworks regarding health claims and product efficacy influence how manufacturers communicate the benefits of their digestive health products to consumers, contributing to the overall market dynamics.
Digestive Health Products Market Highlights:
Global Digestive Health Products Market Overview
Digestive Health Products Market Size was valued at USD 22.1 billion in 2023. The Digestive Health Products industry is projected to grow from USD 23.58 Billion in 2024 to USD 34.79 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.7% during the forecast period (2024 - 2032). Products for digestive health are utilized to treat gastrointestinal issues because they don't have any negative side effects. As a result, the market will benefit from the rising popularity of these digestive products due to their low cost and safety features. The rising usage of these items in medicine and certain medical conditions will also drive the market for digestive health products., thus driving the growth of the digestive health products. These are just a few of the market drivers that are driving the market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Digestive Health Products Market Trends
- Increasing health consciousness of people driving the market growth
Probiotics, which are essential to sustaining a healthy gut flora, are among the substances that are becoming more and more popular among western consumers who take a holistic approach to healthy living. Hence, it is projected that demand for digestive health products will rise during the projection period as consumer knowledge of gut health increases. During the forecast period, the United States is anticipated to have a large increase in demand for digestive health. Due to poor eating practices and high consumption of processed, high-sodium, and ready-to-eat meals, the prevalence of obesity, digestive disorders, and lifestyle-related diseases are predicted to increase, driving demand for digestive health products in the nation. Thus, this factor is driving the market CAGR.
Lipase, amylases, and lactase are a few digestive health product enzymes that help maintain healthy stomach acid levels and enhance digestion. One of the primary factors boosting the market for digestive health products is the rising demand for nutritious food additives and nutritional supplements. The dairy industry is anticipated to significantly demand digestive health products for milk, cheese, yogurt, and beverage goods. Due to expanding probiotic and food enzyme usage in the newborn formula and rising adult health concerns, these products are anticipated to drive market growth over the next years. Thus, it is anticipated that this aspect will accelerate digestive health products industry revenue globally.
Segment Insights
Digestive Health Products Product Type Insights
The Digestive Health Products market segmentation, based on product type includes prebiotics, probiotics, multi-vitamins, lactase nutritional supplements, and digestive nutritional supplements. The prebiotics segment held the majority share in 2022 in the digestive health products industry data. This is due to a greater understanding of the health advantages of probiotics, including the reduction of allergens and inflammation, treatment and prevention of diarrhea, IBS prevention, and immune system improvement. Many businesses in North America and Europe, including ADM, Cargill, Inc., and BENEO GmBH, produce and export prebiotic ingredients to other countries. Prebiotics are anticipated to be used more frequently in various applications due to the increased collection and cultivation of natural prebiotic herbs, especially in North America and Europe.
Digestive Health Products Delivery Format Insights
The Digestive Health Products market segmentation, based on delivery format, includes capsules, tablets, chewable, drops, caplets, and sticks. The capsules segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Due to the advantages capsule dosage forms offer over other forms, such as quick administration, high levels of convenience, and fewer taste concerns, the capsules category now holds a monopoly on the market. It is predicted to develop at the greatest CAGR. It is projected that these elements will propel the segment, hence contributing in the growth of the digestive health products.
Figure 2: Digestive Health Products Market, by Delivery Format, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Digestive Health Products Application Insights
The Digestive Health Products market segmentation, based on application includes functional foods, functional beverages, breakfast cereals, supplements, and pharmaceuticals. The functional beverages segment held the majority share in 2022 in the market of digestive health products data. The increasing consumer preference pushes the market for preventive healthcare and creates effective probiotic strains for dairy products to reduce intestinal inflammation, enhance gut health, and boost immunity. Due to their distinctive flavors and health advantages, functional beverages like kombucha, sports, and relaxation drinks have significantly increased in popularity. Hence, it is anticipated that functional ingredients, such as prebiotics and probiotics, would rise in non-alcoholic drinks, which will subsequently help the market's expansion.
Digestive Health Products Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Digestive Health Products market accounted for USD 10.121 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period High market share in the region results from the region's leading players having a strong presence, government assistance for new product development, and technological improvement in the probiotic and prebiotic space. Additionally, factors such as rising healthcare costs, modifications to food laws that affect label and product claims, quick advances in science and processing technologies, an increase in the number of geriatric people, and a growing interest in achieving wellness through diet are driving consumer interest in digestive health products in North America. New product development, partnerships, partnerships, expansions, mergers, and acquisitions are the main strategies used by the organisations in the market.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: DIGESTIVE HEALTH PRODUCTS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Digestive Health Products market accounts for the second-largest market share. Due to the maturity of the industries, the high demand for digestive health products in large markets like Germany and the U.K. will favorably impact the market growth, albeit at a slower rate. Moreover, UK market of digestive Hhealth products held the largest market share, and the Germany digestive health products industry was the fastest growing market in the region.
Asia Pacific Digestive Health Products Market is expected to grow at the fastest CAGR from 2022 to 2030. The widespread use of Digestive Health Products in nations like China, Australia, South Korea, and others can explain this. Due to the emergence of urban hydroponic farms, it is anticipated that the market in China and India will grow significantly during the projection period. Due to the many businesses present there, North America has a significant potential for growth. Further, the China market of digestive health products held the largest market share, and the India Digestive Health Products was the fastest-growing market in the region.
Digestive Health Products Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Digestive Health Products market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the digestive health products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the digestive health products industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, digestive health products industry has provided medicine with some of the most significant benefits. The Digestive Health Products market major player such Danisco A/S, Danone S.A., Nestle S.A., Yakult Honsha Co. Ltd., Arla Foods Inc., BioGaia AB.
An American company called International Flavors & Fragrances manufactures tastes, perfumes, and cosmetic ingredients sold worldwide. Its headquarters are in New York City, with production, sales, and creative sites spread over 44 nations. The business is a constituent of the S&P 500 Index. International Flavors and Fragrances Inc. (IFF) introduced Nurica, a new enzyme for dairy products, in the United States in June 2021.
The foremost biotechnology and nutrition company, PanTheryx, is dedicated to internationally commercializing wellness products based on cow colostrum. The company is committed to using the power of nature's superfood to create ground-breaking methods for improving human and animal health. This includes everything from positioning ourselves as the top colostrum supplier in the world to advancing cutting-edge research and commercializing innovative solutions. PanTheryx Inc. declared in March 2021 that it had purchased the trademarks and the probiotic supplement brand TruBiotics from Bayer HealthCare LLC. A whole range of nutritional supplements that promote complete digestive and immunological health at all stages of life was created by combining the TruBiotics brand with PanTheryx's current brands and ingredient offerings, including Life's First Natural, dairy colostrum, and prebiotics.
Key Companies in the Digestive Health Products market includes
- Danisco A/S
- Danone S.A.
- Nestle S.A.
- Yakult Honsha Co. Ltd.
- Arla Foods Inc.
- BioGaia AB
- Lallemand
- Hansen Holding
- Cargill Incorporated
- Abbott Laboratories
Digestive Health Products Industry Developments
February 2022: Daily pack supplements, which Organic India introduced, are portable supplements with whole herb formulae intended to address stress and mood swings, immunity, and cognitive and digestive health issues.
September 2021: Manuka Honey Digestive Gummies, Wedderspoon's newest product line, has just gone on sale. The product comes in two different formulas: Berry and Tropical. The Berry gummies are prepared with elderberry and DE111 probiotics for digestive and immunological support. In contrast, the Tropical gummies are made with a proprietary blend of prebiotics + DE111 probiotics plus premium chamomile and ginger.
Digestive Health Products Market Segmentation
Digestive Health Products Product Type Outlook (USD Billion, 2018-2030)
- Prebiotics
- Probiotics
- Multi-Vitamins
- Lactase Nutritional Supplements
- Digestive Nutritional Supplements
Digestive Health Products Delivery Format Outlook (USD Billion, 2018-2030)
- Capsules
- Tablets
- Chewable
- Drops
- Caplets
- Sticks
Digestive Health Products Application Outlook (USD Billion, 2018-2030)
- Functional Foods
- Functional Beverages
- Breakfast Cereals
- Supplements
- Pharmaceuticals
Digestive Health Products Regional Outlook (USD Billion, 2018-2030)
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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