Beverage Cartons Market

• The increasing global population and rising disposable income is driving the market growth

Packaged beverage sales are expanding due to rising disposable income in developing nations and an expanding global population. The Brewers Association estimates that the global beer market will be worth USD 94.1 billion in 2020, while the global craft beer market will be worth USD 22.2 billion. According to the WHO, the average annual intake of alcohol among those aged 15 and over was 8.6 litres in 2010 and 8.8 litres in 2016. Total packaged beverage consumption has increased in emerging nations like India as a result of the growing urban population and changing lifestyle.

Approximately 30.58% of India's total population lived in urban areas in 2009, according to data published by the World Bank, and this number rose to 34.47% in 2019. In India, alcohol consumption climbed from 4.3 to 5.9 litres per person between 2010 and 2017, according to a study that was published in the Lancet journal. The large population in developing nations like China and India is anticipated to fuel the market for beverage packaging.

Beverage packaging provides tamper resistance, and protection, and satisfies any biological, chemical, or physical requirements of the beverage. Beverage packaging also promotes nutrition and ensures efficient distribution throughout the value chain. Due to a number of issues, including escalating health concerns, the size of beverage packaging has been a divisive topic for the past ten years. Aerated drinks and other consumables consumed in excess lead to an unbalanced level of sugar in the blood. It increases the risk of Type 2 diabetes by impairing the liver's capacity to metabolise sugar intake.

In order to provide consumers more options and allow them more control over how much they drink, beverage makers are under tremendous pressure to minimise the size of their packaging. Additionally, a number of producers have made commitments to lower the calorie content, necessitating smaller packaging.

The Global Beverage Cartons Market Industry is poised for substantial growth, with projections indicating a market value of 18.8 USD Billion in 2024 and an anticipated increase to 30.5 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 4.5% from 2025 to 2035. Factors contributing to this expansion include rising consumer demand for sustainable packaging, convenience, and health-oriented products. As the industry evolves, it is likely to witness increased investments in research and development, leading to innovative packaging solutions that cater to changing consumer preferences.

The Global Beverage Cartons Market Industry is also shaped by the rising health and wellness trends among consumers. There is a growing preference for beverages that promote health benefits, such as functional drinks and organic juices. This trend is driving manufacturers to explore innovative packaging solutions that highlight product attributes. Beverage cartons serve as an effective medium for conveying health-related information, appealing to health-conscious consumers. As the market evolves, the integration of health-focused products is expected to contribute to the industry's growth, with projections indicating a compound annual growth rate of 4.5% from 2025 to 2035.

The Global Beverage Cartons Market Industry is increasingly influenced by sustainability initiatives. As consumers become more environmentally conscious, manufacturers are compelled to adopt eco-friendly practices. This shift is evident in the growing demand for recyclable and biodegradable materials in beverage cartons. For instance, companies are investing in renewable resources, which aligns with global sustainability goals. The market is projected to reach 18.8 USD Billion in 2024, reflecting a significant response to these initiatives. Furthermore, the emphasis on reducing carbon footprints is likely to drive innovation in carton design and production processes, enhancing the industry's overall sustainability profile.

The expansion of distribution channels significantly impacts the Global Beverage Cartons Market Industry. As e-commerce continues to grow, beverage manufacturers are increasingly leveraging online platforms to reach consumers directly. This shift allows for greater accessibility and convenience, catering to the evolving shopping habits of consumers. Additionally, traditional retail channels are adapting to incorporate beverage cartons more prominently, enhancing visibility. The market's trajectory towards 30.5 USD Billion by 2035 reflects this dynamic landscape. The diversification of distribution strategies is likely to foster competition and innovation, ultimately benefiting consumers with a wider array of product choices.

Convenience plays a pivotal role in shaping the Global Beverage Cartons Market Industry. As lifestyles become busier, consumers increasingly favor ready-to-drink beverages packaged in user-friendly cartons. This trend is particularly pronounced in urban areas, where on-the-go consumption is prevalent. The market's projected growth to 30.5 USD Billion by 2035 underscores this demand for convenience. Beverage cartons offer advantages such as lightweight design and easy portability, making them a preferred choice for both consumers and manufacturers. This shift towards convenience is likely to influence product development strategies, prompting companies to innovate and diversify their offerings.

Technological advancements are transforming the Global Beverage Cartons Market Industry, enhancing production efficiency and product quality. Innovations such as digital printing and smart packaging are gaining traction, allowing brands to engage consumers more effectively. For example, smart packaging can provide real-time information about product freshness and nutritional content. These advancements not only improve the consumer experience but also streamline manufacturing processes, reducing costs. As companies embrace these technologies, the market is anticipated to witness substantial growth, with a projected value of 18.8 USD Billion in 2024. This evolution in packaging technology is likely to redefine industry standards.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Beverage Cartons market dominated the global market in 2022 (45.80%). The economic expansion seen in the region's developing nations, such as China, India, Taiwan, Indonesia, Malaysia, and Thailand, will provide a strong foundation for the supremacy. The consumption of beverages is projected to rise, extending the use of beverage packaging like cartons, as urbanization and disposable income rise.

Moreover, China’s Beverage Cartons market held the largest market share, and the Indian Beverage Cartons market was the fastest growing market in the Asia-Pacific region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: BEVERAGE CARTONS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

The North America Beverage Cartons Market is expected to register fastest growth from 2023 to 2032. One of the biggest markets for processed and packaged beverages is North America. An American consumes about 8.7 litres of alcoholic beverages on average each year, according to a survey that was published in The Hill. In 2019, the U.S. spirits business grew by 5.3%, resulting in record sales of USD 29 billion, according to a report published in Forbes.

The region's consumption of non-alcoholic beverages has also increased rapidly; in 2019, it exceeded 118 billion litres, and by 2022, it is anticipated to surpass 120 billion liters. Further, the U.S. Beverage Cartons market held the largest market share, and the Canada Beverage Cartons market was the fastest growing market in the North America region.

Europe Beverage Cartons market accounts for the significant market share. In the European region, demand for low/non-alcoholic and practical ready-to-drink (RTD) beverages is rising as the younger population begins to favour lower alcohol drinks with distinctive flavour profiles. The new generation is driving demand for packaged drinks and mocktails by experimenting with new flavours and sensory experiences for the products. Further, the German Beverage Cartons market held the largest market share, and the U.K Beverage Cartons market was the fastest growing market in the European region

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Beverage Cartons market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Beverage Cartons industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Beverage Cartons industry to benefit clients and increase the market sector. In recent years, the Beverage Cartons industry has offered some of the most significant advantages to medicine. Major players in the Beverage Cartons market, including Tetra Pak, Elopak, Sig Combibloc Group Ltd., Mondi Group, Westrock Company, Visy, Stora Enso, Pactiv Evergreen, IPI S.r.l., and Greatview Aseptic Packaging Co. Ltd., are attempting to increase market demand by investing in research and development operations.

A supplier of complete solutions for processing and packaging is Tetra Pak International SA (Tetra Pak), a division of Tetra Laval International SA. The business provides solutions for the distribution of food items such as dairy products, ice cream, dry goods, cheese, fruits, and vegetables, as well as juices and nectars. Evaporators, heat exchangers, aseptic processing systems, separators, homogenizers, and flow equipment are just a few of the many processing tools it provides. It creates and sells a range of distribution equipment, including conveyors, cardboard packers, and film wrappers.

Tetra Pak offers comprehensive machine lines, including tools, services, engineering, installation, and design. Tetra Pak and Uniboard agreed to a contract of USD 2.5 million in November 2022 to develop a cardboard recycling facility for used beverage cartons (UBC). The money will be used to construct a facility that can recycle 8,000 tonnes of UBC every year; it should be up and running by 2023.

Packaging solutions are provided by Ardagh Group SA (Ardagh). It produces and sells packaging made of glass and metal. For the market, which includes beer, food, hard seltzers, wine, spirits, carbonated soft drinks, energy drinks, juices, and sparkling waters, the company produces metal and glass containers. The business sells tinplate and aluminium packaging items, such as two- and three-piece cans with peelable ends and a variety of forms, sizes, and graphic designs. These goods have uses in the markets for food and drink, pharmaceuticals, personal care, household products, and industrial coatings.

The corporation has production operations spread across a number of nations in the Americas, Europe, Asia, and Africa. The headquarters of Ardagh are in Luxembourg. For its line of apple cider vinegar beverages, Ardagh Group S.A. and Bragg Live Food Products teamed up to launch a new 16oz glass bottle in March 2021.