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Beverage Cartons Market Analysis

ID: MRFR//10229-HCR | 128 Pages | Author: Snehal Singh| November 2024

The dynamics of beverage carton industry entail various forces which determine economic growth rates as well as general features of this sector. One of the main factors driving the demand in this area is the increasing inclination towards sustainable packaging options among consumers/clients/consumers/preferred by consumers. On account of rising environmental concerns beverage cartons have become an attractive option both to manufacturers and buyers since they are mainly manufactured using renewable materials such as paperboard.

Additionally, increased demand for RTDs has fueled growth in the beverage carton market significantly. In today’s fast-paced life style, convenience that comes with these containers fits perfectly thus supporting adoption of portable packaging solutions that can be carried along while moving around or taken on trips anywhere else in particular. Thus producers work hard to create innovative designs and functionality so as to fulfill new customer requirements differentiating themselves from rivals.

Furthermore, government regulations and policies on packaging materials have been instrumental in defining the market dynamics. This has caused beverage companies to seek out alternative options since there are strict anti-plastic and non-biodegradable legislation. These beverage cartons fit the bill as they are a sustainable option under this sector’s environmentally friendly packaging drive. Thus, there has been an alteration of this entire market arena due to regulatory pressure for sustainable packaging with more recyclable materials for its carton products.

In the landscape of competition in the beverage cartons market, major companies fight for always fighting over shares by using means such as mergers, acquisitions, joint ventures among others. This indicates that new and improved products keep getting into the market which makes it even more competitive. Also, strategic alliances between drink carton producers and manufacturers play a role in intensifying their dynamism because some of these alliances result into customized packages meant to suit particular product requirements.

Moreover, consumer awareness along with preferences also greatly impacts market dynamics associated with beverage cartons. As consumers become aware of their own environmental footprints, they start demanding products that come wrapped in those items whose materials resonate with them most. Therefore, this shift in purchasing behavior called for refreshing marketing campaigns aimed at underlining how recyclable, biodegradable and generally eco-friendly all types of beverage cartons are.

On this note, it is important to highlight that regional trends plus cultural differences influence market dynamics regarding beverage cartons because of the global reach enjoyed by the beverage industry. Developed economies have strong concerns about environment prompting them to use environmentally friendly packaging than emerging markets where different economic development stages and levels of consumer education may be observed.

Global Beverage Cartons Market Overview


Beverage Cartons Market Size was valued at USD 17.2 Billion in 2022. The Beverage Cartons industry is projected to grow from USD 18.0 Billion in 2023 to USD 25.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2023 - 2032). Demand for environmentally conscious products and sustainable goods is rising, and there is also an increase in demand for packaging that is convenient, are the key market drivers enhancing the market growth.Beverage Cartons Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Beverage Cartons Market Trends




  • The increasing global population and rising disposable income is driving the market growth




Packaged beverage sales are expanding due to rising disposable income in developing nations and an expanding global population. The Brewers Association estimates that the global beer market will be worth USD 94.1 billion in 2020, while the global craft beer market will be worth USD 22.2 billion. According to the WHO, the average annual intake of alcohol among those aged 15 and over was 8.6 litres in 2010 and 8.8 litres in 2016. Total packaged beverage consumption has increased in emerging nations like India as a result of the growing urban population and changing lifestyle. Approximately 30.58% of India's total population lived in urban areas in 2009, according to data published by the World Bank, and this number rose to 34.47% in 2019. In India, alcohol consumption climbed from 4.3 to 5.9 litres per person between 2010 and 2017, according to a study that was published in the Lancet journal. The large population in developing nations like China and India is anticipated to fuel the market for beverage packaging.


The demand for packaged juices, energy drinks, and health drinks has surged as a result of youths' growing health consciousness, creating enormous sales growth prospects for manufacturers. The demand for flavoured water enhanced with vitamins, natural flavours, or flavourings derived from natural sources like basil, lemon, mint, orange, hibiscus, and fruits has also increased as a result of increased tourism, easy access to bottled water, and preferences for a healthy lifestyle on the go. Revolutionary beverage cartons designed for maximum eco-friendliness and freshness preservation


Beverage packaging provides tamper resistance, and protection, and satisfies any biological, chemical, or physical requirements of the beverage. Beverage packaging also promotes nutrition and ensures efficient distribution throughout the value chain. Due to a number of issues, including escalating health concerns, the size of beverage packaging has been a divisive topic for the past ten years. Aerated drinks and other consumables consumed in excess lead to an unbalanced level of sugar in the blood. It increases the risk of Type 2 diabetes by impairing the liver's capacity to metabolise sugar intake. In order to provide consumers more options and allow them more control over how much they drink, beverage makers are under tremendous pressure to minimise the size of their packaging. Additionally, a number of producers have made commitments to lower the calorie content, necessitating smaller packaging.


The sales of beverage packaging items including plastic and paper bottles and containers are also increasing as a result of customers' active lifestyles and their resulting reliance on packaged beverages. Due to their superior barrier qualities, convenient format, high-quality printability, and responsible use of material resources, plastic products benefit from this trend by increasing sales. Thus, driving the Beverage Cartons market revenue.


Beverage Cartons Market Segment Insights


Beverage Cartons Type Insights


The Beverage Cartons Market segmentation, based on type, includes refrigerated cartons and shelf-stable cartons. The shelf-stable cartons segment accounted for the largest market share in 2022. Due to the creation of a sanitary environment, many beverage items, including milkshakes and fruit juices, are vulnerable to microbial proliferation at elevated temperatures. As a result, beverage producers are switching to chilled cartons that can be kept at specific temperatures. In addition, these cartons are simpler to recycle than shelf-stable cartons, which supports the segment's expansion on the global market.


The market for shelf-stable beverage cartons is anticipated to grow more quickly due to the rising need for packaging that can extend product shelf life. Consumers may easily carry expensive goods over greater distances because these containers don't need to be refrigerated before being opened.


Beverage Cartons Application Insights


The Beverage Cartons Market segmentation, based on application, includes fruit & vegetable juices, dairy products, and others. The dairy products segment accounted for largest market share in 2022. The category now holds the greatest market due to the rising consumption of various dairy-based beverages including fresh milk, UHT milk, milkshakes, packaged coffees, and nutritional drinks.


Future growth projections indicate that the others segment, which primarily consists of still drinks, alcoholic beverages, and sparkling waters, will expand at the fastest rate. This is due to young consumers' increased demand for these beverages. To take advantage of possible growth prospects in this market, beverage producers proactively work with carton manufacturers. Additionally, the rise of bottled water has been constrained by the regulations on single-use plastics, forcing manufacturers of mineral water to switch to boxed packaging forms. The expansion of the other segment is also anticipated to be boosted by this cause.


Figure 1: Beverage Cartons Market, by Application, 2022 & 2032 (USD Billion)


Beverage Cartons Market, by Application


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Beverage Cartons Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Beverage Cartons market dominated the global market in 2022 (45.80%). The economic expansion seen in the region's developing nations, such as China, India, Taiwan, Indonesia, Malaysia, and Thailand, will provide a strong foundation for the supremacy. The consumption of beverages is projected to rise, extending the use of beverage packaging like cartons, as urbanization and disposable income rise. Moreover, China’s Beverage Cartons market held the largest market share, and the Indian Beverage Cartons market was the fastest growing market in the Asia-Pacific region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: BEVERAGE CARTONS MARKET SHARE BY REGION 2022 (USD Billion)


BEVERAGE CARTONS MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The North America Beverage Cartons Market is expected to register fastest growth from 2023 to 2032. One of the biggest markets for processed and packaged beverages is North America. An American consumes about 8.7 litres of alcoholic beverages on average each year, according to a survey that was published in The Hill. In 2019, the U.S. spirits business grew by 5.3%, resulting in record sales of USD 29 billion, according to a report published in Forbes. The region's consumption of non-alcoholic beverages has also increased rapidly; in 2019, it exceeded 118 billion litres, and by 2022, it is anticipated to surpass 120 billion liters. Further, the U.S. Beverage Cartons market held the largest market share, and the Canada Beverage Cartons market was the fastest growing market in the North America region.


Europe Beverage Cartons market accounts for the significant market share. In the European region, demand for low/non-alcoholic and practical ready-to-drink (RTD) beverages is rising as the younger population begins to favour lower alcohol drinks with distinctive flavour profiles. The new generation is driving demand for packaged drinks and mocktails by experimenting with new flavours and sensory experiences for the products. Further, the German Beverage Cartons market held the largest market share, and the U.K Beverage Cartons market was the fastest growing market in the European region


Beverage Cartons Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Beverage Cartons market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Beverage Cartons industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Beverage Cartons industry to benefit clients and increase the market sector. In recent years, the Beverage Cartons industry has offered some of the most significant advantages to medicine. Major players in the Beverage Cartons market, including Tetra Pak, Elopak, Sig Combibloc Group Ltd., Mondi Group, Westrock Company, Visy, Stora Enso, Pactiv Evergreen, IPI S.r.l., and Greatview Aseptic Packaging Co. Ltd., are attempting to increase market demand by investing in research and development operations.


A supplier of complete solutions for processing and packaging is Tetra Pak International SA (Tetra Pak), a division of Tetra Laval International SA. The business provides solutions for the distribution of food items such as dairy products, ice cream, dry goods, cheese, fruits, and vegetables, as well as juices and nectars. Evaporators, heat exchangers, aseptic processing systems, separators, homogenizers, and flow equipment are just a few of the many processing tools it provides. It creates and sells a range of distribution equipment, including conveyors, cardboard packers, and film wrappers. Tetra Pak offers comprehensive machine lines, including tools, services, engineering, installation, and design. Tetra Pak and Uniboard agreed to a contract of USD 2.5 million in November 2022 to develop a cardboard recycling facility for used beverage cartons (UBC). The money will be used to construct a facility that can recycle 8,000 tonnes of UBC every year; it should be up and running by 2023.


Packaging solutions are provided by Ardagh Group SA (Ardagh). It produces and sells packaging made of glass and metal. For the market, which includes beer, food, hard seltzers, wine, spirits, carbonated soft drinks, energy drinks, juices, and sparkling waters, the company produces metal and glass containers. The business sells tinplate and aluminium packaging items, such as two- and three-piece cans with peelable ends and a variety of forms, sizes, and graphic designs. These goods have uses in the markets for food and drink, pharmaceuticals, personal care, household products, and industrial coatings. The corporation has production operations spread across a number of nations in the Americas, Europe, Asia, and Africa. The headquarters of Ardagh are in Luxembourg. For its line of apple cider vinegar beverages, Ardagh Group S.A. and Bragg Live Food Products teamed up to launch a new 16oz glass bottle in March 2021.


Key Companies in the Beverage Cartons market include



  • Tetra Pak

  • Sig Combibloc Group Ltd.

  • Mondi Group

  • Westrock Company

  • Visy

  • Stora Enso

  • Elopak

  • Pactiv Evergreen

  • IPI S.r.l.

  • Greatview Aseptic Packaging Co. Ltd.


Beverage Cartons Industry Developments


May 2022: Coca-Cola UNITED and O-I Glass Inc. launched a collaboration to recycle glass bottles. Coca-Cola UNITED is committed to creating a world free of trash, and by 2030 the company intends to use 50% recycled material in its bottles. The bottling company is working with O-I Glass to gather more recycled glass so that it may be made into new glass bottles.



August 2023: SIG Combibloc Group, a leading supplier of system solutions for beverage carton packaging, announced the launch of its new Combibloc EcoPlus carton, which is made with up to 95% renewable materials.September 2023: SIG Combibloc has partnered with PepsiCo to launch a new recyclable beverage carton made from 100% recycled paperboard. The new carton is called the SIG Nature 100 and will be used to package PepsiCo's Naked brand of juices and smoothies.

Beverage Cartons Market Segmentation


Beverage Cartons Type Outlook



  • Refrigerated Cartons

  • Shelf-Stable Cartons


Beverage Cartons Application Outlook



  • Fruit & Vegetable Juices

  • Dairy Products

  • Others


Beverage Cartons Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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