Air Fryer Market

Growing Health Benefits in Air Fryers to boost the market growth

Recently there has been increasing in demand for air fryers owing to multiple key factors. Some of the well-known factors in increasing demand for air fryers include the increasing awareness of healthfulness and the concern over fat intake. The air fryers are used in residential as well as commercial applications for cooking deep-fried food more healthily. Air fryers have been replaced by traditional deep fryers. The key benefits of these air fryers are that they decrease the intake of oil that affects human health.

The high intake of oils can be harmful to human health that leads to inflammatory disorders, diabetes, and various other lifestyle disorders. So, these air fryer helps in avoiding or reducing high-fat and high-calorie oils from cooked deep-fried foods.

There are various fryers which are available in the market those are Air fryers, instant pot air fryers, air fryers Philips, instant pot air fryer lid, crux air fryers, mini air fryers, cheap air fryers, top-rated air fryers, digital air fryers, commercial air fryer, air fryer low watt, hot air fryer, air fryer healthy, toastmaster air fryer, cooks air fryer, compact air fryer.

Urbanization is a significant driver of the Global Air Fryer Market Industry, as more individuals move to urban areas where lifestyles are often fast-paced. In these environments, the demand for quick and efficient cooking solutions increases. Air fryers, which offer rapid cooking times and ease of use, are particularly appealing to urban dwellers with limited time for meal preparation. This demographic shift contributes to the market's anticipated growth, with a projected value of 1.3 USD Billion in 2024. As urban populations continue to rise, the Global Air Fryer Market Industry is likely to benefit from this trend, as consumers seek convenient cooking appliances.

The Global Air Fryer Market Industry benefits from a wide range of product offerings that cater to diverse consumer preferences. Manufacturers are continuously innovating to introduce various models with different capacities, designs, and functionalities. This variety allows consumers to select products that best fit their cooking needs and kitchen spaces. Additionally, the introduction of specialized air fryers for specific dietary requirements, such as gluten-free or vegan cooking, further expands the market's reach. As consumer preferences evolve, the ability of manufacturers to adapt and provide tailored solutions is likely to enhance the growth trajectory of the Global Air Fryer Market Industry.

Technological innovations play a pivotal role in shaping the Global Air Fryer Market Industry. Manufacturers are increasingly integrating advanced features such as smart technology, programmable settings, and enhanced energy efficiency into their products. These advancements not only improve user experience but also cater to the growing demand for convenience in cooking. As a result, the market is expected to witness a compound annual growth rate of 6.81% from 2025 to 2035. The introduction of air fryers with multifunctional capabilities, such as grilling and baking, further enhances their appeal, thereby driving the expansion of the Global Air Fryer Market Industry.

The Global Air Fryer Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the health implications of their dietary choices, the appeal of air fryers, which offer a healthier alternative to traditional frying methods, grows. This trend is reflected in the projected market value of 1.3 USD Billion in 2024, with expectations to reach 2.68 USD Billion by 2035. The ability of air fryers to reduce fat content while maintaining flavor aligns with consumer preferences for healthier cooking options, thereby propelling the growth of the Global Air Fryer Market Industry.

The rise in disposable income across various regions is a crucial factor influencing the Global Air Fryer Market Industry. As consumers gain more financial freedom, they are more inclined to invest in kitchen appliances that enhance their cooking experience. The affordability of air fryers, combined with their perceived value in promoting healthier eating habits, makes them an attractive option for many households. This trend is expected to contribute to the market's growth, with projections indicating a value of 2.68 USD Billion by 2035. The increasing purchasing power of consumers is likely to drive demand for air fryers, thereby bolstering the Global Air Fryer Market Industry.

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North American air fryer market accounted for USD 0.33 billion in 2021 and is expected to exhibit a 6.5% CAGR during the study period. The companies are launching new products which are driving the market to grow in this region. For instance, in September 2020, Shark Ninja is introducing the new Ninja Foodi 2-Basket Air Fryer, which features a two-basket cooking system for additional versatility compared with traditional air fryers.

The air fryer’s 8-quart capacity and Dual Zone technology let the user cook two foods, two ways, and finish at the same time, the company noted.

Further, the major countries studied are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: AIR FRYER MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe’s air fryer market accounts for the second-largest market share due to the availability of cutting-edge air fryers with new features and functionality with innovations. For instance, in September 2022, the Philips Air fryer XL Connected launched in India with smartphone connectivity & Amazon Alexa integration. The new air fryer has an 80°C to 200°C temperature range and uses Rapid Air Technology for healthy frying. It works with the NutriU App, which instructs users on how to cook and when to interact with their food.

The Philips Air fryer XL Connected features a touch screen and seven pre-programmed functions, including keeping warm, frying, baking, grilling, roasting, and reheating.

Asia-Pacific air fryer market accounts for the third-largest market share due to the dynamic lifestyles.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the air fryer market grow even more. Additionally, market players are launching new products, entering into contracts, acquiring companies, increasing investments, and collaborating with other organisations in order to expand their presence. To grow and compete in a more cutthroat and competitive market climate, air fryer sector competitors must provide affordable products.

One of the primary business strategies adopted by manufacturers in the air fryer industry to benefit clients and expand the cervical fusion market sector is to manufacture locally to reduce operating costs. In recent years, automated irrigation has provided products with some of the most significant benefits.