US Air Fryer Market Research Report: By End User (Residential, Commercial) and By Distribution Channel (Store Based, Non-Store Based) - Forecast to 2035

US Air Fryer Market Overview

US Air Fryer Market Size was estimated at 211.75 (USD Million) in 2023. The US Air Fryer Market Industry is expected to grow from 227.5(USD Million) in 2024 to 469.53 (USD Million) by 2035. The US Air Fryer Market CAGR (growth rate) is expected to be around 6.809% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Air Fryer Market Trends Highlighted

The US Air Fryer Market has been influenced by several key market drivers, the most significant being the growing health-consciousness among consumers. As people become increasingly aware of the impact of diet on health, air fryers have gained popularity as a way to prepare healthier meals with less oil than traditional frying methods. This shift towards healthier cooking options has spurred innovation in air fryer designs, with an emphasis on versatility and advanced features that appeal to a broader range of culinary preferences. Opportunities to be explored in the US market include the rising demand for smart kitchen appliances. As technology continues to evolve, there is an increasing interest in integrating smart functionalities into kitchen devices, allowing users to control and monitor their air fryers through smartphone applications.Additionally, an emphasis on sustainable cooking practices presents an opportunity for brands to market energy efficiency and environmentally friendly materials used in air fryer production. Recent trends indicate a growing popularity of air fryers among younger consumers and urban dwellers who seek convenience and quick meal prep solutions. The increase in online shopping has also made air fryers more accessible, with many consumers opting to buy kitchen appliances through e-commerce platforms. Furthermore, brands are leveraging social media for marketing campaigns, showcasing enticing recipes and user-generated content that highlights the benefits of using air fryers.With these trends shaping consumer behavior, the US Air Fryer Market is poised for continued growth, reflecting the evolving tastes and lifestyles of American households.

US Air Fryer Market Drivers

Growing Health Consciousness Among Consumers

The increasing awareness regarding healthy cooking options has significantly propelled the growth of the US Air Fryer Market Industry. With obesity rates in the United States on the rise, nearly 40.3% of adults are classified as obese according to the Centers for Disease Control and Prevention (CDC). This statistic has motivated individuals to seek healthier alternatives to traditional frying methods. Air fryers provide a healthier way to cook, enabling individuals to enjoy their favorite fried foods with significantly less oil, thus reducing calorie intake.Companies such as Philips and Ninja have capitalized on this trend by promoting air fryers as a means to create low-fat recipes. By providing educational content on healthy cooking, they have increased consumer interest and sales in the air fryer segment, leading to a stronger demand in the market.

Rise in Demand for Convenient Cooking Appliances

The US Air Fryer Market Industry is witnessing a surge in demand for convenience-driven cooking appliances. According to data from the US Bureau of Labor Statistics, nearly 66% of households in the US reported increased meal preparation at home due to the COVID-19 pandemic. Air fryers cater to this shift by offering a quick and efficient way to prepare meals, appealing to busy working adults and families. Brands like Instant Pot have harnessed this momentum by launching models that combine multiple cooking functions, including air frying.This trend emphasizes the dual need for convenience and versatility in modern kitchens, thus continually contributing to the expansion of the air fryer market.

Technological Advancements in Cooking Appliances

Technological innovation plays a significant role in expanding the US Air Fryer Market Industry. Recent developments in air frying technology, such as improved heat distribution and energy efficiency, attract tech-savvy consumers. According to the US Department of Energy, energy-efficient appliances are favored by consumers looking to reduce electricity bills. Companies like Breville have employed advanced technology that allows for precise temperature control and faster cooking times.These advancements not only cater to the demands of health-conscious consumers but also align with energy-saving initiatives promoted by the government, thereby driving growth within the air fryer market.

US Air Fryer Market Segment Insights

Air Fryer Market End User Insights

The US Air Fryer Market, particularly within the End User segment, showcases a diversified landscape that reflects various consumer preferences and usage patterns. The increasing trend toward healthier cooking options has significantly influenced residential users, who are turning to air fryers for preparing meals with less oil while retaining flavor and texture. This segment is characterized by a shift in consumer behavior towards convenience, with many households preferring appliances that not only save time but also promote healthier eating habits amid busy lifestyles. Additionally, the rising awareness of health and wellness among consumers is propelling the demand for air fryers in the residential sector, as families look for ways to reduce their calorie intake without sacrificing taste. On the other hand, the commercial aspect of the air fryer market underscores its importance in the food service industry, where restaurants and catering services are increasingly adopting air fryers to enhance menu offerings while maintaining operational efficiency. This segment is driven by the need to serve healthier options in response to consumer demand for low-fat menu items. Establishments appreciate the versatility and speed of air fryers, which make them ideal for preparing a wide range of dishes, from side items to main courses, quickly and effectively. The growing trend of fast-casual dining is also propelling the commercial air fryer sector, as more food operators seek to deliver high-quality food quickly to satisfy today’s on-the-go consumers. The evolution of technology has allowed for advanced features in air fryers, promoting energy efficiency while optimizing performance, which appeals to both the residential and commercial users. The market data indicates that innovation plays a crucial role in shaping consumer choices, with features such as smart connectivity and intuitive controls guiding purchasing decisions. Moreover, the burgeoning health consciousness among consumers has paved the way for air fryers to emerge as essential kitchen appliances, with a rising number of households investing in these devices to partake in a healthier lifestyle. Overall, the insights point toward a dynamic landscape, where both residential and commercial segments hold significant relevance in the growth of the US Air Fryer Market. Emphasizing convenience, nutrition, and technological advancements, these factors converge to create a robust market environment, catering to the diverse needs of users across the nation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Air Fryer Market Distribution Channel Insights

The Distribution Channel for the US Air Fryer Market plays a crucial role in shaping consumer access and purchasing behavior. In recent years, the convenience of Store Based and Non-Store Based channels has influenced market dynamics significantly. Store Based channels, such as retail supermarkets and home appliance stores, continue to hold a majority share in terms of consumer preference. These physical outlets allow customers to experience the product firsthand, facilitating informed purchasing decisions. On the other hand, Non-Store Based channels, primarily e-commerce platforms, have rapidly gained traction, driven by the increasing trend of online shopping.The accessibility and variety offered through these digital platforms cater to a tech-savvy demographic seeking convenience and competitive pricing. The growth of the US Air Fryer Market segmentation highlights how these distribution channels adapt to changing consumer preferences, encourage innovation, and drive market growth. Furthermore, as the trend for healthier cooking options increases, the expanded availability of air fryers through diverse distribution methods offers an opportunity for greater market penetration, catering to a wider audience across the nation.

US Air Fryer Market Key Players and Competitive Insights

The US Air Fryer Market has seen substantial growth over the past few years, driven by an increasing demand for healthier cooking options and products that offer convenience in meal preparation. As consumers become more health-conscious, air fryers are recognized for their ability to reduce oil consumption while still delivering crispy, flavorful meals. The competitive landscape is characterized by the presence of established manufacturers, innovative product designs, and aggressive marketing strategies. These companies are striving to capitalize on the trend towards healthier eating while also enhancing consumer experience through smart technology integration and multifunctionality. Key players in this market continue to differentiate themselves through unique features, pricing strategies, and strong brand positioning, leading to dynamic market competition.Westinghouse, known for its reliability and innovation, has carved a significant niche within the US Air Fryer Market. The brand enjoys a robust presence, bolstered by its reputation for producing high-quality kitchen appliances that blend functionality with modern aesthetics. Strengths of Westinghouse in this market include their commitment to energy efficiency, which appeals to eco-conscious consumers, and the incorporation of user-friendly features designed to simplify cooking processes. The offerings from Westinghouse extend beyond traditional air fryers, embracing multifunctional models that cater to various cooking styles. Their focus on customer satisfaction and support also strengthens their competitive position, fostering brand loyalty among consumers who prioritize quality and service.Tefal holds a prominent position in the US Air Fryer Market, recognized for its innovative cooking solutions that make meal preparation easier and more enjoyable. Tefal's product lineup includes versatile air fryers that not only promote healthier cooking by minimizing oil usage but also come equipped with user-friendly features like preset cooking programs that cater to a variety of culinary preferences. Their strong market presence is reinforced by effective marketing strategies and partnerships that align with current consumer trends. Tefal's commitment to research and development enables them to introduce cutting-edge products that stand out in the crowded air fryer market. Additionally, the company’s strategic mergers and acquisitions have allowed Tefal to enhance its product offerings and expand its reach, thus bolstering its competitiveness within the US air fryer landscape. Their established brand reputation, combined with a focus on innovation and customer-centric solutions, further solidifies Tefal's position in the market.

Key Companies in the US Air Fryer Market Include

• Westinghouse


• Tefal


• Ninja


• Phillips


• Cuisinart


• Bella


• GoWISE USA


• Black+Decker


• Chefman


• Emeril Lagasse


• Dash


• Hamilton Beach


• Cosori


• Secura


• Instant Brands

US Air Fryer Market Industry Developments

Recent developments in the US Air Fryer Market reveal significant activity among key players. In October 2023, Cosori announced a partnership with an e-commerce platform to enhance its online sales channel, reflecting the industry's shift towards digital marketing and direct-to-consumer sales. Moreover, in September 2023, Ninja expanded its product line with innovative air fryer models featuring smart technology aimed at enhancing cooking precision and user experience. On the merger front, Westinghouse and Emeril Lagasse engaged in talks for a potential collaboration to leverage each other's product portfolios, although no formal agreement has been reported yet. The US Air Fryer Market has witnessed substantial growth, with consumer spending on kitchen appliances increasing by 15% year over year, as more households seek healthier cooking options. Over the past two years, Tefal introduced energy-efficient models in response to rising electricity costs, while Hamilton Beach expanded distribution nationally to meet growing demand. The market dynamics continue to evolve as companies like Black+Decker and Chefman invest in Research and Development to introduce unique features, creating competitive advantages.

US Air Fryer Market Segmentation Insights

Air Fryer Market End User Outlook

• Residential


• Commercial

Air Fryer Market Distribution Channel Outlook

• Store Based


• Non-Store Based

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	211.75(USD Million)
MARKET SIZE 2024	227.5(USD Million)
MARKET SIZE 2035	469.53(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.809% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Westinghouse, Tefal, Ninja, Phillips, Cuisinart, Bella, GoWISE USA, Black+Decker, Chefman, Emeril Lagasse, Dash, Hamilton Beach, Cosori, Secura, Instant Brands
SEGMENTS COVERED	End User, Distribution Channel
KEY MARKET OPPORTUNITIES	Health-conscious cooking trends, Expansion of product features, Eco-friendly appliance demand, E-commerce growth in kitchen gadgets, Versatility in cooking applications
KEY MARKET DYNAMICS	health consciousness, convenience of cooking, innovation in features, rising disposable incomes, increasing urbanization
COUNTRIES COVERED	US