Global Air Fryer Meal Kit Market Overview
Air Fryer Meal Kit Market Size was estimated at 1.47 (USD Billion) in 2022. The Air Fryer Meal Kit Industry is expected to grow from 1.57(USD Billion) in 2023 to 2.9 (USD Billion) by 2032. The Air Fryer Meal Kit Market CAGR (growth rate) is expected to be around 7.02% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Air Fryer Meal Kit Market Trends Highlighted
The popularity of air fryers as a healthy and convenient cooking method that people know, time constraints and desire for different kinds of food leading to demand for meal kits and smart kitchens plus connected appliances are the key market drivers. It is possible to develop innovative meal kits suited to specific dietary requirements, expand distribution networks and use technology to improve user experience.
Recent trends in the meal kit industry for air fryer foods include a move towards plant-based alternatives as consumers become increasingly aware of health and sustainability, personalized meal planning integrated with subscription services, along the increased popularity of family-oriented or large-sized household-based meal kits. Additionally, there is an inclination towards local produce, organic ingredients and other features in some meal kits as consumers increasingly want more transparency throughout their food choices considering sustainability issues.
Air Fryer Meal Kit Market Drivers
Rising Demand for Convenience and Time-Saving Solutions
The hectic lifestyles of modern consumers have led to a growing demand for convenient and time-saving meal solutions. Air fryer meal kits offer a perfect solution, providing pre-portioned ingredients and easy-to-follow instructions that simplify the cooking process. This convenience factor is a major driver of the Air Fryer Meal Kit Market Industry, as it caters to the needs of busy individuals and families seeking quick and effortless meal preparation.
Health and Wellness Trends
Consumers are increasingly becoming health-conscious and seeking nutritious meal options. Air fryer meal kits align with this trend, as they often feature balanced and healthy ingredients. The use of air fryers, which cook food with minimal oil, further enhances the health appeal of these meal kits. This focus on health and wellness is a significant driver of the Air Fryer Meal Kit Market Industry, as it meets the growing demand for convenient and healthy meal solutions.
Expansion of E-commerce and Online Grocery Shopping
The rise of e-commerce and online grocery shopping has provided a significant boost to the Air Fryer Meal Kit Market Industry. Online platforms offer consumers the convenience of ordering meal kits from the comfort of their homes, with delivery options that cater to their schedules. This ease of purchase and accessibility has expanded the reach of air fryer meal kits, making them more widely available to consumers.
Air Fryer Meal Kit Market Segment Insights
Air Fryer Meal Kit Market Meal Type Insights
The Air Fryer Meal Kit Market, by Meal Type Based on meal type, the market is segmented into Breakfast, Lunch, Dinner, and Snacks. The segmentation is as follows The breakfast segment led the Air Fryer Meal Kit Market in the year 2023 due to the increasing demand for comfortable and time-saving breakfast. The lunch segment is estimated to have a significant share in the market, as air fryer meal kits are being adopted in the modern-day for easy and quick meals. The air fryer dinner segment offers a wide variety of dinner options.The dinner segment is expected to drive the market during the given timeline. The snacks in the segment are promoted by the availability of multiple healthy snacking options. The Air Fryer Meal Kit Market is segmented into four categories Breakfast, Lunch, Dinner, and Snacks. Each segmentation has its distinct share of the market and trend of the growing market. In the year 2023, the share in the market is estimated to be maximum for the breakfast segment, as today's consumers are looking for the most nutritious and balanced morning meal, which they can get in the added air breakfast meal.In addition, the lunch segment offering air fryer lunch meal kits is also expected to have a significant share in the market as more and more people are considering lunch meal kits as easy, quick, and hassle-free meals. The dinner segment, which is offering air fryer dinner meal kits, is expected to witness an enormous increase in the years to come, primarily driven by the growing number of working professionals and bachelors for whom dinner schedules are not fixed. On the other hand, the snacks segment is expected to have a prominent share, mostly driven by the availability of air fryer healthy snack meal kits.The overall market size is expected to have tremendous growth in all segmentations, as air fryer meal kits offer various benefits, such as comfort, variety, and nourishment. People's interest in nutritious meals, which can comfort meal preparation time with its advanced air fryer meal kits will give an upper hand for the market growth for the years to come.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Air Fryer Meal Kit Market Cuisine Insights
The Air Fryer Meal Kit Market is segmented by Cuisine into American, Italian, Mexican, Asian, and Mediterranean. In 2023, the American cuisine segment held the largest market share of 35.6%, followed by Italian with 22.7%, Mexican with 18.9%, Asian with 13.2%, and Mediterranean with 9.6%. The American cuisine segment is expected to maintain its dominance throughout the forecast period, owing to the increasing popularity of air fryers and the convenience of meal kits. The Asian cuisine segment is projected to witness the highest CAGR of 8.5% during the forecast period due to the growing popularity of Asian flavors and the increasing demand for meal kits that offer a variety of Asian dishes.
Air Fryer Meal Kit Market Dietary Restrictions Insights
The growing demand for specialized diets has led to a surge in the popularity of air fryer meal kits catering to specific dietary restrictions. These meal kits offer convenient and customizable options for individuals with gluten intolerance, dairy allergies, vegan lifestyles, or those following Paleo or Keto diets. The gluten-free air fryer meal kit market is projected to reach $1.2 billion by 2027, driven by the increasing prevalence of celiac disease and gluten sensitivity. The dairy-free air fryer meal kit market is expected to witness significant growth, owing to the rising demand for plant-based alternatives and the increasing prevalence of lactose intolerance.The vegan air fryer meal kit market is anticipated to expand rapidly, fueled by the growing adoption of veganism and the increasing availability of plant-based ingredients. The paleo air fryer meal kit market is expected to gain traction, driven by the popularity of the paleo diet and its focus on whole, unprocessed foods. Keto The keto air fryer meal kit market is poised for growth, supported by the increasing popularity of the ketogenic diet and its emphasis on high-fat, low-carb meals. These dietary restriction-specific air fryer meal kits provide convenient and tailored solutions, catering to the unique nutritional needs of different consumer groups and contributing to the overall growth of the Air Fryer Meal Kit Marke.
Air Fryer Meal Kit Market Cooking Level Insights
Beginner cooking level holds a significant share in the Air Fryer Meal Kit Market, catering to individuals with limited cooking experience or those new to air fryers. The growing popularity of air fryers and the convenience of meal kits make this segment an attractive target market. Market research indicates that in 2023, the revenue generated from beginner-level meal kits was estimated at around 1.2 billion USD, and it is projected to reach approximately 1.8 billion USD by 2032, exhibiting a steady growth rate. This growth can be attributed to the increasing adoption of air fryers among novice cooks who seek easy and quick meal preparation options.To cater to this segment effectively, meal kit providers focus on offering user-friendly recipes, detailed instructions, and pre-portioned ingredients that simplify the cooking process for beginners.
Air Fryer Meal Kit Market Meal Size Insights
The Air Fryer Meal Kit Market segmentation by Meal Size includes 1-2 Servings, 3-4 Servings, 5-6 Servings, and 7+ Servings. Among these, the 1-2 Servings segment held the largest market share in 2023, accounting for around 40% of the Air Fryer Meal Kit Market revenue. The growing number of single-person households and the convenience of meal kits for individuals are driving the growth of this segment. The 3-4 Servings segment is also expected to witness significant growth, owing to the increasing popularity of meal kits among families and couples.The 5-6 Servings and 7+ Servings segments are expected to grow at a steady pace, driven by the demand for larger meal kits for gatherings and parties.
Air Fryer Meal Kit Market Regional Insights
The Air Fryer Meal Kit Market is segmented into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023 and is expected to continue to dominate the market throughout the forecast period. The growth of the North American market is attributed to the increasing popularity of air fryers and the growing demand for convenient and healthy meal options. Europe is the second-largest market for air fryer meal kits and is expected to grow at a significant rate during the forecast period. The growth of the European market is attributed to the increasing adoption of air fryers and the growing awareness of the health benefits of air frying.The APAC market is expected to grow at the highest CAGR during the forecast period. The growth of the APAC market is attributed to the increasing disposable income of consumers and the growing demand for convenient and healthy meal options. South America and MEA are expected to grow at a moderate rate during the forecast period. The growth of these markets is attributed to the increasing adoption of air fryers and the growing awareness of the health benefits of air frying.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Air Fryer Meal Kit Market Key Players And Competitive Insights
Major players in the Air Fryer Meal Kit Market industry are investing significantly in research and development (R&D) to create new and innovative products that meet the changing needs of consumers. Leading Air Fryer Meal Kit Market players are focusing on expanding their product portfolios to cater to the diverse preferences of consumers. Air Fryer Meal Kit Market development is driven by the increasing popularity of air fryers as a healthy and convenient cooking method. The competitive landscape is expected to intensify in the coming years as new entrants emerge and existing players strengthen their positions.HelloFresh, a leading Air Fryer Meal Kit Market player, has a wide range of meal kits that are compatible with air fryers. The company offers a variety of meal options, including vegetarian, vegan, and gluten-free options. HelloFresh has a strong online presence and a loyal customer base. The company invests heavily in marketing and advertising to promote its products.Blue Apron, a competitor in the Air Fryer Meal Kit Market, also offers a variety of meal kits that are compatible with air fryers. The company's meal kits are designed to be easy to prepare and are delivered to customers' doorsteps. Blue Apron has a strong focus on sustainability and uses ethically sourced ingredients. The company has a wide reach and delivers its meal kits to customers in all 50 states.
Key Companies in the Air Fryer Meal Kit Market Include
- Home Chef
- Gousto
- Purple Carrot
- Chef's Plate
- HelloFresh
- Factor
- Freshly
- Territory Foods
- Blue Apron
- Sun Basket
- Green Chef
- Mindful Chef
- Hungryroot
- Marley Spoon
- Dinnerly
- EveryPlate
Air Fryer Meal Kit Market Industry Developments
The air fryer meal kit market is projected to grow from an estimated USD 1.57 billion in 2023 to USD 2.9 billion by 2032, at a CAGR of 7.02%. This growth is attributed to increasing consumer demand for convenience, healthy eating habits, and the rising popularity of air fryers. The market is also driven by the growing popularity of meal kit delivery services, which offer a convenient way to prepare meals at home. Recent news developments in the market include the launch of new air fryer meal kits by major food companies, such as HelloFresh and Blue Apron. These companies are expanding their offerings to meet the growing demand for air fryer-friendly meal options.
Air Fryer Meal Kit Market Segmentation Insights
- Air Fryer Meal Kit Market Meal Type Outlook
- Breakfast
- Lunch
- Dinner
- Snacks
- Air Fryer Meal Kit Market Cuisine Outlook
- American
- Italian
- Mexican
- Asian
- Mediterranean
- Air Fryer Meal Kit Market Dietary Restrictions Outlook
- Gluten-Free
- Dairy-Free
- Vegan
- Paleo
- Keto
- Air Fryer Meal Kit Market Cooking Level Outlook
- Beginner
- Intermediate
- Advanced
- Air Fryer Meal Kit Market Meal Size Outlook
- 1-2 Servings
- 3-4 Servings
- 5-6 Servings
- 7+ Servings
- Air Fryer Meal Kit Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
1.47(USD Billion) |
| Market Size 2023 |
1.57(USD Billion) |
| Market Size 2032 |
2.9(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.02% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Home Chef, Gousto, Purple Carrot, Chef's Plate, HelloFresh, Factor, Freshly, Territory Foods, Blue Apron, Sun Basket, Green Chef, Mindful Chef, Hungryroot, Marley Spoon, Dinnerly, EveryPlate |
| Segments Covered |
Meal Type, Cuisine, Dietary Restrictions, Cooking Level, Meal Size, Regional |
| Key Market Opportunities |
1 Rising consumer demand for convenience2 Growing popularity of air fryers3 Increasing health-consciousness4 Expansion of ecommerce channels5 Growing awareness of meal kit benefits |
| Key Market Dynamics |
Growing health consciousness Convenience and time-saving Expansion of ecommerce channels Rising demand for healthy and customized meals Technological advancements in meal kit delivery |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Air Fryer Meal Kit Market is projected to reach an overall valuation of 1.57 billion USD in 2023 and is expected to reach 2.9 billion USD by 2032, growing at a CAGR of 7.02% from 2024- 2032.
North America and Europe are expected to be the dominant regions in the Air Fryer Meal Kit Market due to the high adoption of air fryers and the growing demand for convenient and healthy meal options. Asia-Pacific is also expected to experience significant growth, driven by rising disposable income and increasing awareness of healthy eating habits.
Air Fryer Meal Kits are primarily used for preparing quick and convenient meals at home. They offer a wide range of meal options, including breakfast, lunch, dinner, and snacks. Some popular meal kit categories include family-friendly meals, healthy options, and gourmet meals.
The major competitors in the Air Fryer Meal Kit Market include HelloFresh, Blue Apron, Sun Basket, EveryPlate, and Home Chef. These companies offer a variety of meal kit options to cater to different consumer preferences and dietary needs.
The growth of the Air Fryer Meal Kit Market is driven by several factors, including the increasing popularity of air fryers, the growing demand for convenient and healthy meal options, the rising disposable income, and the increasing awareness of healthy eating habits.
The Air Fryer Meal Kit Market faces several challenges, including competition from traditional meal kit services, the need for efficient supply chain management, and the high cost of ingredients. Additionally, consumers may be hesitant to adopt air fryer meal kits due to concerns about food safety and the potential for food waste.
The Air Fryer Meal Kit Market has several opportunities for growth, including the expansion into new markets, the development of new meal kit options, and the adoption of new technologies to improve supply chain management and reduce food waste.
Key trends in the Air Fryer Meal Kit Market include the increasing popularity of plant-based meal kits, the growing demand for personalized meal kits, and the adoption of sustainable packaging solutions.
The COVID-19 pandemic had a positive impact on the Air Fryer Meal Kit Market, as consumers increasingly sought convenient and healthy meal options during lockdowns and social distancing measures. The market is expected to continue to grow in the post-pandemic period as consumers continue to value the convenience and health benefits of air fryer meal kits.
The Air Fryer Meal Kit Market is expected to continue to grow in the future, driven by the increasing popularity of air fryers, the growing demand for convenient and healthy meal options, and the rising disposable income. The market is expected to be further boosted by the adoption of new technologies and the expansion into new markets.
