Variable Data Printing Labels Market Size was valued at USD 28.30 billion in 2023. The Variable Data Printing Labels industry is projected to grow from USD 31.14 Billion in 2024 to USD 68.40 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.34% during the forecast period (2024 - 2032).
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Variable data printers are rapidly replacing impact multipart printers for a number of field-based Applications. These Applications range from labels for consumer durables, barcodes/QR Code labels for healthcare product due to their lower maintenance costs, relative ease of use and less expensive consumables as compared to other printing techniques. Thus, numerous Applications are expected to create growth opportunity for the variable data printing market. Rapid adoption of variable data printing owing to high customization options and good aesthetics is expected to favor industry expansion. These labels are widely used in food & beverage, personal & household care, cosmetics, retail, and logistics sectors as they offer various benefits over some other alternatives. Development of specialized products by cosmetic companies will raise the demand for high-quality release liners labels. The advent of digitalization has also boosted the demand for interactive and smart labels. Brands are using Variable Data Printing to achieve unique creative results and develop labels that are individually as unique as the consumer purchasing the product. VDP is the technology behind popular marketing campaigns including Coca-Cola’s infamous Share a Coke campaign. By leveraging VDP, brands are creating a one-to-one connection between the consumer and their product.
The growing health awareness & per capita income has driven the increasing demand for packaged products to drive market growth. Further, the significant expansion in food & beverage packaging goods, increasing customer goods demand, the need for sustainable & innovative labeling solutions are also helping to boost the demand for market growth. Moreover, the rising demand for biodegradable, versatile, and environmental labels in emerging economies is also helping to drive market growth. The demand for variable data printing in food packaging is also increasing owing to rising consumer demand for packaged products due to the shift in eating habits, and evolving lifestyles may have an imperative impact on the market. A rise in per capita disposable income and a growing population are expected to aid in the product demand owing to high barrier properties, shelf life, and consumer safety. Variable data printing on food packaging materials is used for consumer information and marketing purposes. As the food contents are printed on the product helps in the awareness regarding the food item; the demand for product transparency increased among the buyers, which has led to high demand for packaging variable data printing in the food sector.
Based on Type, the Variable Data Printing Labels Market segmentation includes Release Liner and Linerless Labels. Release Liner Type dominated the Variable Data Printing Labels market in 2022 and is expected to grow at a highest CAGR during the forecast period. Increasing demand of release liners from food & beverages sector shall drive market growth. Increasing demand for packaged food products and convenience food shall positively impact the market. Additionally, expansion in retail sector coupled with the shifting preference of consumers towards sustainable packaging is expected to fuel market growth. The main manufacturers are altering their strategies to be more sustainable, which involves coming up with environmentally friendly solutions.
Linerless Labels held a significant share of the Variable Data Printing Labels market in 2022. Linerless labels are helpful for e-commerce packaging since they provide consignor and consignee information together with the tracking system to safeguard the item throughout delivery. Linerless labels offer variable thermal transfer printability, the best possible adhesive placement, and wrinkle-free adherence on surfaces with little resistance. With continual research, liner-free labels for specialty Applications such as frozen foods, microwavable products, and pharmaceutical packaging have become possible. Furthermore, repositionable labels have gained significant impetus as they can be reused with the development of such adhesives and release coating combinations.
Figure1: Variable Data Printing Labels Market, by Type, 2021 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Variable Data Printing Labels Market is segmented based on Facestock and Topcoat. Facestocks held the largest market share in 2022 and is expected to dominate the Variable Data Printing Labels market during the forecast period (2023-2032). The main label material called the facestock is the prime component of any label and can be made to be moisture-resistant or sunproof. The facestock is stuck onto the liner with the help of an adhesive, which usually is either removable or permanent. The facestock can be a coated paper, laminated, or silicon fiber-based synthetic in nature. The adhesive label printing process takes place in a large industry setup via different techniques namely thermal printing, offset printing, embossing, flex or digital printing practices.
Top-coated labels are more resistant to scratches, moisture, light, chemicals, and other contaminants than uncoated labels. This means that the labels can better withstand a variety of environments and will remain scannable for a longer period of time compared to uncoated labels. Topcoats are the final coats for use over primers or fillers. They are formulated to provide good adherence to the undercoat, the desired appearance (color, gloss, structure) to the painted unit, additional protection from the weather and aid in other performance requirements.
The Application segment of the Variable Data Printing Labels market is segmented into Food & Beverage, Pharmaceutical, Personal Care, Consumer Goods (power and utilities), Others. Food & Beverage industry dominated the Variable Data Printing Labels market in 2022. Due to the rising need for high-quality food and convenience, individuals prefer packaged meals. Food packaging labels of these meals provide important product information. Due to personalization, print labeling is becoming more and more popular in the beverage industry. Manufacturers constantly look for fresh ways to market their goods and develop distinct brand identities. This demand drives the development and expansion of new labeling technologies, such as printing names on Coca-Cola soft drink containers and football teams on Bud Light beer cans.
Consumer Goods industry is expected to grow at a highest CAGR during the forecast period (2023-2032). During the forecast period, the consumer products market for print labels is expected to be greatly dominated. Consumers are becoming more aware of the substances in the food they consume. Because of the greater focus put on the materials specified on the label, manufacturers are adopting more visible labels. Because of technological advancements, print label firms are now providing RFID labels for the food industry to provide a unique identity and internet connectivity to every item. Because of growing private labeling of new items and stock-keeping units, the consumer goods industry is predicted to rise steadily.
By Region, the Variable Data Printing Labels market is segmented into North America, South America, Europe, Asia Pacific, and Middle East and Africa. The North America Variable Data Printing Labels market held the highest market share in 2022 and is expected to exhibit a significant CAGR growth during the forecast period. Because of the increased usage of variable data printing for creating customized product information and serialized number printing at a lower cost and in less time, the United States is a major market in the region. Furthermore, the presence of well-established competitors offering variable data printing is expected to drive the variable data printing market in North America even further. VDP demand is increasing in the retail and food and beverage industries of the United States and Canada. A consistent emphasis on direct marketing efforts and investments in consumer engagement analytics throughout the healthcare, retail, and electronics and electrical industries propels regional growth even further.
Asia Pacific Variable Data Printing Labels market is expected to grow at the highest growth rate during the forecast period. Asia Pacific is the largest region in the market owing to the fast growth of e-commerce in the region. India has experienced a surge in sustainable packaging in recent years due to the rise in packaged food consumption as well as consumer awareness of and desire for high-quality goods. Food packaging has become a more prevalent topic of consumer awareness. The government of India has approved 100% FDI in the food processing sector, which is anticipated to spur market expansion. The variable data printing in the China is estimated to increase at a quick pace during the predicted period. This can be attributed to an increase in adoption of variable data printing across the China because of the increasing trend of barcode scanning for generation of invoices around various industries like pharmaceuticals, and food and beverages.
Figure4: Variable Data Printing Labels Market Size By Region 2021 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe held the second largest market share in the Variable Data Printing Labels Market in 2022. The European VDP market is a fragmented market that consists of many small companies that responds quickly to changes in demand patterns. Factors such as environmental and governmental regulations and the increasing price of raw materials strongly influence the growth of VDP labels in the Europe. The expanding packaging sector in France is expected to drive market demand, together with increased food and beverage consumption, booming vehicle sales, and expanding industrial production operations. Political and environmental regulations in France have a significant impact on the popularity of VDP labels. Favourable regulations relating to the government and the environment have a significant impact on the local economy. The market for VDP labels in France is also influenced by the volatility of raw material costs.
The Middle East & Africa held a significant Variable Data Printing Labels market share in 2022. The Middle East and Africa market will rise in parallel with the region's logistics sector, which is expanding due to the region's substantial maritime industry. It is ascribed to the growing urbanized population's need for packaged food and consumer items with ingredient transparency. utilizing a template-driven order-entry system, a client can generate a product utilizing variable data printing technology. These templates are most commonly used in an e-Commerce store. Smart labels and tag printers are becoming more popular as a result of expanding industrial requirements and safety concerns in the manufacturing, chemicals, and food industries. Rising demand for barcode/QR code label printing across various sectors is likely to provide new possibilities for the variable data printing market during the forecast period.
South America is expected to grow at a significant growth rate during the forecast period 2023-2032. South America's market will be characterized by the region's beverage producers' adoption of liner-free labels. Latin America is developing, however it is more robust in certain places than others, where financial difficulties play a role. Many of the industry's leading North American suppliers and manufacturers retain a significant presence in Latin America in order to capitalize on emerging trends. However, some nations are more rich than others, and firms must compete with the region's diverse economies. Brazil, Argentina, and others have some of the greatest economies in the region, which contributes to their growth. Increasing demand for food and beverage goods with creative label designs is also driving market expansion. Use of pressure sensitive labels in security labels as anti-counterfeiting devices will witness a significant growing demand.
The competitive landscape of the Variable Data Printing Labels market report is characterized by the presence of both global and regional players. The Variable Data Printing Labels market has witnessed consolidation through mergers and acquisitions, with larger companies acquiring smaller players to strengthen their market position and expand their capabilities. This trend has led to the formation of major players with diversified offerings and extensive geographic reach. In the Variable Data Printing Labels market, Variable Data Printing Labels companies are increasingly adopting advanced technologies to improve project efficiency, safety, and environmental sustainability.
The major Variable Data Printing Labels companies in the Variable Data Printing Labels market report include HP, Canon, Cenveo, Xerox, 3M, Avery Dennison Corp, Mondi, Inc, R.R. Donnelley & Sons Co, Skanem, and Reflex, among others. Companies with a broad geographic presence have an advantage in accessing diverse markets and opportunities. They can leverage their global or regional footprint to expand their market share and diversify their project portfolio. Local and regional pipeline contractors have a competitive advantage in their respective markets due to their understanding of local regulations, cultural nuances, and specific project requirements.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 28.30 billion |
| Market Size 2024 | USD 31.14 billion |
| Market Size 2032 | USD 68.40 billion |
| Compound Annual Growth Rate (CAGR) | 10.34% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2021 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Composite, Application, and Region |
| Geographies Covered | North America, South America, Europe, APAC, and MEA |
| Countries Covered | The U.S, Germany, Canada, U.K., France, Japan, China, India, South Africa, and Brazil, among others |
| Key Companies Profiled | HP, Canon, Cenveo, Xerox, 3M, Avery Dennison Corp, Mondi, Inc, R.R. Donnelley & Sons Co, Skanem, and Reflex |
| Key Market Opportunities | · Technological advancements to foster variable data printing machine installation · Sustained deployment of low-cost inkjet technology for variable data printing |
| Key Market Dynamics | · Retail applications will expand the development of release liner labels for variable data printing · Rising demand for packed food & beverage |
Variable Data Printing Labels Market Highlights:
Frequently Asked Questions (FAQ) :
The Variable Data Printing Labels Market size was valued at USD 28.30 Billion in 2023.
The global market is projected to grow at a CAGR of 10.34% during the forecast period, 2024-2032.
North America had the largest share of the global market in 2023.
The key players in the market are HP, Canon, Cenveo, Xerox, 3M, Avery Dennison Corp, Mondi, Inc, R.R. Donnelley & Sons Co, Skanem, and Reflex, among others.
Which Type dominated the Variable Data Printing Labels Market in 2023?
Facestock Composite had the largest revenue share of the Variable Data Printing Labels Market in 2023.
Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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