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    US Organic Savory Snacks Market

    ID: MRFR/F-B & N/18269-HCR
    128 Pages
    Snehal Singh
    September 2025

    US Organic Savory Snacks Market Research Report: By Channel (Non-store based, Store-based), By Type (Processed Snacks, Potato Chips, Nuts, Popcorn, Others), By Flavour (Toasted or Roasted, Beef, Spice, Barbeque) and By Category (Fried, Baked, Others) - Forecast to 2035

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    US Organic Savory Snacks Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Organic Savory Snacks Market Summary

    The US Organic Savory Snacks market is projected to grow from 29.5 billion USD in 2024 to 35 billion USD by 2035.

    Key Market Trends & Highlights

    US Organic Savory Snacks Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 1.57 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 35 billion USD, indicating steady growth.
    • In 2024, the market is valued at 29.5 billion USD, reflecting a robust demand for organic snack options.
    • Growing adoption of organic ingredients due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 29.5 (USD Billion)
    2035 Market Size 35 (USD Billion)
    CAGR (2025-2035) 1.57%

    Major Players

    Chickpea Puffs, Barnana, The Good Bean, Tieton Cider Works, PepsiCo, Conagra Brands, Kraft Heinz, Made in Nature, Nature Valley, Boulder Canyon, Kettle Brand, Health Warrior, General Mills, Bare Snacks, Rhythm Superfoods

    US Organic Savory Snacks Market Trends

    The US Organic Savory Snacks Market is experiencing significant growth driven by increasing consumer awareness about health and wellness. More individuals are turning to organic snacks as a healthier alternative to traditional snacks, focusing on clean labels and natural ingredients. This shift is largely influenced by the demand for products that are free from artificial flavors, colors, and preservatives. The rise in popularity of plant-based diets further fuels this trend, with many consumers opting for organic snacks that align with their dietary choices.

    There are ample opportunities within this market, especially as retailers expand their organic snack selections to meet consumer preferences.

    Local sourcing and regional flavors offer additional avenues for brands to differentiate their products. Small and medium-sized enterprises are likely to capitalize on this demand by creating niche products that cater to specific dietary needs, such as gluten-free or high-protein snacks. Growing online retail channels also provide a platform for emerging brands to reach a broader audience, making it easier for consumers to access organic options that suit their lifestyles. In recent times, sustainability has emerged as a key factor influencing purchasing decisions. Packaging innovations aimed at reducing environmental impact resonate well with eco-conscious consumers.

    US Organic Savory Snacks Market Drivers

    Market Segment Insights

    US Organic Savory Snacks Market Segment Insights:

    US Organic Savory Snacks Market Segment Insights:

    Organic Savory Snacks Market Channel Insights

    Organic Savory Snacks Market Channel Insights

    In the evolving landscape of the US Organic Savory Snacks Market, the Channel segment plays a critical role in determining how products reach consumers. With the market witnessing a transformative shift toward healthier eating, various channels are emerging as focal points for companies looking to capture consumer attention. Non-store based channels, including online platforms and e-commerce, have gained significant traction, driven by the rising trend of convenience and the increasing adoption of digital shopping.

    These platforms provide consumers with expansive choices and often cater to specific dietary preferences, further enhancing consumer engagement with organic savory snacks.On the other hand, the Store-based channel remains integral, combining traditional retail outlets with specialty grocery stores that emphasize organic and health-focused product assortments. The presence of these stores facilitates direct consumer interaction, allowing brands to build a stronger connection with customers through in-store promotions and product sampling.

    This dual-channel approach not only caters to diverse consumer preferences but also capitalizes on the unique strengths of each channel, contributing to the overall growth of the US Organic Savory Snacks Market.As the industry continues to expand, the segmentation within these channels remains vital, with retail strategies becoming increasingly tailored to accommodate evolving consumer behavior. Factors such as product visibility, availability, and marketing efforts are key drivers impacting both channels, shaping the future trajectory of organic savory snacks in the United States.

    The importance of understanding the dynamics of these channels is underscored by their distinct characteristics; while non-store options may appeal more to tech-savvy and health-conscious consumers, store-based channels provide the tactile shopping experience that many consumers still value.This complex interplay highlights the need for brands to develop multifaceted strategies that optimize their presence across both non-store based and store-based platforms, ultimately leading to enhanced visibility and accessibility in the competitive landscape of the US Organic Savory Snacks Market.

    Organic Savory Snacks Market Type Insights

    Organic Savory Snacks Market Type Insights

    The US Organic Savory Snacks Market demonstrates a diverse segmentation by Type, including categories such as Processed Snacks, Potato Chips, Nuts, Popcorn, and Others. Each of these categories caters to a growing consumer preference for healthier snack options, reflecting a shift towards organic ingredients. Processed Snacks have gained traction, driven by innovative flavors, while Potato Chips maintain popularity for their crunch and flavor adaptability. Nuts, recognized for their nutritional benefits, are increasingly favored as snacks that combine taste and health.Popcorn, often viewed as a guilt-free snack, appeals to health-conscious consumers seeking lighter alternatives.

    The Others category provides an avenue for niche products that resonate with specific dietary needs, further driving market growth. The increasing demand for organic options has encouraged manufacturers to explore cleaner labeling and ingredient transparency, creating a significant interest among health-minded consumers. With trends leaning towards natural ingredients and sustainability, the segmentation within the US Organic Savory Snacks Market is expected to continue evolving as businesses adapt to changing consumer preferences and lifestyle choices.

    Organic Savory Snacks Market Flavour Insights

    Organic Savory Snacks Market Flavour Insights

    The Flavour segment of the US Organic Savory Snacks Market is diverse, catering to varying consumer preferences with notable categories such as Toasted or Roasted, Beef, Spice, and Barbeque. Each flavour type serves as a major driver of market growth, appealing to health-conscious consumers seeking organic alternatives that still deliver on taste. Toasted or Roasted flavours, for example, often evoke nostalgia and comfort, attracting a broad audience.

    The Beef segment capitalizes on the increasing trend of protein-centric snacks, aligning well with the high-protein dietary movement in the US.Spice flavours are also gaining traction as adventurous eaters seek bold, unique taste experiences. Additionally, Barbeque flavours continue to resonate with consumers looking for familiar, hearty tastes, often considered staples in many American households. The importance of these flavours in the market indicates a robust demand for organic options within the snack industry, reflecting changing consumer preferences towards healthier snack choices while still prioritizing flavour and enjoyment.

    This blend of flavour variety and health consciousness presents substantial opportunities for growth and innovation in the US Organic Savory Snacks Market.

    Organic Savory Snacks Market Category Insights

    Organic Savory Snacks Market Category Insights

    The US Organic Savory Snacks Market exhibits interesting dynamics across its various categories, significantly shaped by evolving consumer preferences and health trends. Fried snacks are valued for their indulgent taste, often leading to a strong presence in the market fueled by nostalgic appeal and familiarity among consumers. Meanwhile, baked snacks have gained traction as a healthier alternative, appealing to a growing segment of health-conscious consumers seeking guilt-free indulgence.

    This shift towards baked offerings is reflective of broader trends in the consumption of healthier snacks.Additionally, the "Others" category encompasses a diverse range of options such as puffed snacks and veggie chips, which are becoming increasingly popular for their unique textures and flavors. This segmentation highlights consumers' quest for variety and innovation within the organic savory snacks space. Overall, the growing awareness regarding the benefits of organic ingredients is fostering greater acceptance and expansion across all categories, paving the way for new product developments and market growth opportunities.

    As the US market continues to evolve, these segments will play pivotal roles in shaping consumption patterns and driving overall market engagement.

    Get more detailed insights about US Organic Savory Snacks Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Organic Savory Snacks Market is experiencing significant growth as consumer preferences shift towards healthier snacking options. This market is characterized by innovation in product offerings, appealing to health-conscious consumers who are increasingly looking for organic ingredients and sustainable practices. The competitive landscape is marked by a dynamic range of players, from established brands to emerging startups, all vying for market share. The rise in demand for organic products is supported by a growing awareness of health benefits associated with organic ingredients, driving companies to enhance their value propositions through unique flavors and ingredient transparency.

    As more consumers seek convenience and nutrition, companies are adapting their strategies to meet these expectations and differentiate themselves in an increasingly crowded market.Chickpea Puffs stands out in the US Organic Savory Snacks Market due to its unique product offering, which emphasizes the health benefits of chickpeas. The brand's focus on chickpea-based snacks appeals to both gluten-free and plant-based consumers, which is a rapidly growing segment within the snack industry. The brand has successfully positioned itself as a nutritious alternative to traditional snacks, made with simple and wholesome ingredients.

    Chickpea Puffs has effectively leveraged marketing strategies that highlight these strengths, such as promoting sustainability and nutritional transparency. With a strategic presence in various retail channels including health food stores and online platforms, it enhances visibility and accessibility to consumers who prioritize healthy snacking options.Barnana has carved a niche in the US Organic Savory Snacks Market with its emphasis on eco-friendly practices and a focus on using upcycled ingredients. The company’s key products revolve around making snacks from bananas that would otherwise go to waste, providing a distinctive value proposition centered on sustainability and waste reduction.

    Barnana's commitment to organic and minimally processed ingredients appeals to the environmentally conscious consumer. Its expansion into various retail outlets and e-commerce platforms has strengthened its market presence, allowing it to reach a wider audience. The brand's unique position allows it to forge beneficial partnerships and collaborations within the organic snack market, enhancing its reputation and market share. Barnana’s strengths lie in its innovative product offerings and commitment to sustainability, ensuring it remains a strong competitor in the evolving landscape of organic savory snacks in the US.

    Key Companies in the US Organic Savory Snacks Market market include

    Industry Developments

    The US Organic Savory Snacks Market has seen notable developments recently, marked by an increasing consumer shift towards healthier snack options and concerns about sustainability. Companies like The Good Bean and Health Warrior have reported growth in their product lines, focusing on plant-based ingredients and organic certifications, which have resonated well with health-conscious consumers. In notable corporate moves, PepsiCo announced its acquisition of Bare Snacks in August 2023, enhancing its portfolio in the organic snack sector. Similarly, Conagra Brands has ramped up its investment in organic products, aligning with market trends that emphasize natural ingredients.

    Major players including Kraft Heinz and General Mills are also expanding their offerings in organic savory snacks to capture a larger market share, which is projected to grow at a compound annual growth rate over the next few years. The surge in demand for convenient yet healthful snacking options is further fueled by increasing consumer awareness regarding nutrition and the environmental impact of food production. Furthermore, previous years have witnessed significant shifts, such as Barnana's expansion into new retail markets in July 2022, emphasizing the ongoing evolution and competitiveness of the US Organic Savory Snacks Market.

    Market Segmentation

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 29.01(USD Billion)
    MARKET SIZE 2024 29.5(USD Billion)
    MARKET SIZE 2035 35.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 1.566% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Chickpea Puffs, Barnana, The Good Bean, Tieton Cider Works, PepsiCo, Conagra Brands, Kraft Heinz, Made in Nature, Nature Valley, Boulder Canyon, Kettle Brand, Health Warrior, General Mills, Bare Snacks, Rhythm Superfoods
    SEGMENTS COVERED Channel, Type, Flavour, Category
    KEY MARKET OPPORTUNITIES Healthy snack alternatives, Innovative flavor profiles, Sustainable packaging solutions, Increased online sales channels, Expanding distribution networks
    KEY MARKET DYNAMICS health-conscious consumer trends, increasing demand for plant-based snacks, rising awareness of organic products, innovative flavor offerings, convenient on-the-go packaging
    COUNTRIES COVERED US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the current market size of the US Organic Savory Snacks Market in 2024?

    In 2024, the US Organic Savory Snacks Market is expected to be valued at 29.5 USD Billion.

    What is the projected market value for the US Organic Savory Snacks Market by 2035?

    By 2035, the market is projected to reach a value of 35.0 USD Billion.

    What is the expected CAGR for the US Organic Savory Snacks Market from 2025 to 2035?

    The expected CAGR for the US Organic Savory Snacks Market from 2025 to 2035 is 1.566%.

    Which channel segment holds a larger market value in 2024 for Organic Savory Snacks?

    In 2024, the Store-based channel segment holds a larger market value at 17.0 USD Billion.

    What will be the value of the Non-store based segment in the US Organic Savory Snacks Market by 2035?

    By 2035, the Non-store based segment is valued at 15.0 USD Billion.

    Who are the key players in the US Organic Savory Snacks Market?

    Major players in this market include PepsiCo, Conagra Brands, Kraft Heinz, and Health Warrior among others.

    What are the key trends driving growth in the US Organic Savory Snacks Market?

    Key trends include increasing health consciousness and demand for organic and nutritious snack options.

    What challenges does the US Organic Savory Snacks Market currently face?

    Challenges include competition from traditional snacks and fluctuations in raw material prices.

    How have consumer preferences shifted in the US Organic Savory Snacks Market recently?

    There is a noticeable shift towards plant-based and healthier snack alternatives among consumers.

    What is the anticipated market growth rate for Store-based channel segment from 2025 to 2035?

    The Store-based segment is anticipated to grow significantly as it is expected to reach 20.0 USD Billion by 2035.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Organic Savory Snacks Market, BY Channel (USD Billion)
    45. Non-store based
    46. Store-based
    47. US Organic Savory Snacks Market, BY Type (USD Billion)
    48. Processed Snacks
    49. Potato Chips
    50. Nuts
    51. Popcorn
    52. Others
    53. US Organic Savory Snacks Market, BY Flavour (USD Billion)
    54. Toasted or Roasted
    55. Beef
    56. Spice
    57. Barbeque
    58. US Organic Savory Snacks Market, BY Category (USD Billion)
    59. Fried
    60. Baked
    61. Others
    62. Competitive Landscape
    63. Overview
    64. Competitive Analysis
    65. Market share Analysis
    66. Major Growth Strategy in the Organic Savory Snacks Market
    67. Competitive Benchmarking
    68. Leading Players in Terms of Number of Developments in the Organic Savory Snacks Market
    69. Key developments and growth strategies
    70. New Product Launch/Service Deployment
    71. Merger & Acquisitions
    72. Joint Ventures
    73. Major Players Financial Matrix
    74. Sales and Operating Income
    75. Major Players R&D Expenditure. 2023
    76. Company Profiles
    77. Chickpea Puffs
    78. Financial Overview
    79. Products Offered
    80. Key Developments
    81. SWOT Analysis
    82. Key Strategies
    83. Barnana
    84. Financial Overview
    85. Products Offered
    86. Key Developments
    87. SWOT Analysis
    88. Key Strategies
    89. The Good Bean
    90. Financial Overview
    91. Products Offered
    92. Key Developments
    93. SWOT Analysis
    94. Key Strategies
    95. Tieton Cider Works
    96. Financial Overview
    97. Products Offered
    98. Key Developments
    99. SWOT Analysis
    100. Key Strategies
    101. PepsiCo
    102. Financial Overview
    103. Products Offered
    104. Key Developments
    105. SWOT Analysis
    106. Key Strategies
    107. Conagra Brands
    108. Financial Overview
    109. Products Offered
    110. Key Developments
    111. SWOT Analysis
    112. Key Strategies
    113. Kraft Heinz
    114. Financial Overview
    115. Products Offered
    116. Key Developments
    117. SWOT Analysis
    118. Key Strategies
    119. Made in Nature
    120. Financial Overview
    121. Products Offered
    122. Key Developments
    123. SWOT Analysis
    124. Key Strategies
    125. Nature Valley
    126. Financial Overview
    127. Products Offered
    128. Key Developments
    129. SWOT Analysis
    130. Key Strategies
    131. Boulder Canyon
    132. Financial Overview
    133. Products Offered
    134. Key Developments
    135. SWOT Analysis
    136. Key Strategies
    137. Kettle Brand
    138. Financial Overview
    139. Products Offered
    140. Key Developments
    141. SWOT Analysis
    142. Key Strategies
    143. Health Warrior
    144. Financial Overview
    145. Products Offered
    146. Key Developments
    147. SWOT Analysis
    148. Key Strategies
    149. General Mills
    150. Financial Overview
    151. Products Offered
    152. Key Developments
    153. SWOT Analysis
    154. Key Strategies
    155. Bare Snacks
    156. Financial Overview
    157. Products Offered
    158. Key Developments
    159. SWOT Analysis
    160. Key Strategies
    161. Rhythm Superfoods
    162. Financial Overview
    163. Products Offered
    164. Key Developments
    165. SWOT Analysis
    166. Key Strategies
    167. References
    168. Related Reports
    169. US Organic Savory Snacks Market SIZE ESTIMATES & FORECAST, BY CHANNEL, 2019-2035 (USD Billions)
    170. US Organic Savory Snacks Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    171. US Organic Savory Snacks Market SIZE ESTIMATES & FORECAST, BY FLAVOUR, 2019-2035 (USD Billions)
    172. US Organic Savory Snacks Market SIZE ESTIMATES & FORECAST, BY CATEGORY, 2019-2035 (USD Billions)
    173. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    174. ACQUISITION/PARTNERSHIP
    175. MARKET SYNOPSIS
    176. US ORGANIC SAVORY SNACKS MARKET ANALYSIS BY CHANNEL
    177. US ORGANIC SAVORY SNACKS MARKET ANALYSIS BY TYPE
    178. US ORGANIC SAVORY SNACKS MARKET ANALYSIS BY FLAVOUR
    179. US ORGANIC SAVORY SNACKS MARKET ANALYSIS BY CATEGORY
    180. KEY BUYING CRITERIA OF ORGANIC SAVORY SNACKS MARKET
    181. RESEARCH PROCESS OF MRFR
    182. DRO ANALYSIS OF ORGANIC SAVORY SNACKS MARKET
    183. DRIVERS IMPACT ANALYSIS: ORGANIC SAVORY SNACKS MARKET
    184. RESTRAINTS IMPACT ANALYSIS: ORGANIC SAVORY SNACKS MARKET
    185. SUPPLY / VALUE CHAIN: ORGANIC SAVORY SNACKS MARKET
    186. ORGANIC SAVORY SNACKS MARKET, BY CHANNEL, 2025 (% SHARE)
    187. ORGANIC SAVORY SNACKS MARKET, BY CHANNEL, 2019 TO 2035 (USD Billions)
    188. ORGANIC SAVORY SNACKS MARKET, BY TYPE, 2025 (% SHARE)
    189. ORGANIC SAVORY SNACKS MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    190. ORGANIC SAVORY SNACKS MARKET, BY FLAVOUR, 2025 (% SHARE)
    191. ORGANIC SAVORY SNACKS MARKET, BY FLAVOUR, 2019 TO 2035 (USD Billions)
    192. ORGANIC SAVORY SNACKS MARKET, BY CATEGORY, 2025 (% SHARE)
    193. ORGANIC SAVORY SNACKS MARKET, BY CATEGORY, 2019 TO 2035 (USD Billions)
    194. BENCHMARKING OF MAJOR COMPETITORS

    US Organic Savory Snacks Market Segmentation

    • Organic Savory Snacks Market By Channel (USD Billion, 2019-2035)

      • Non-store based
      • Store-based
    • Organic Savory Snacks Market By Type (USD Billion, 2019-2035)

      • Processed Snacks
      • Potato Chips
      • Nuts
      • Popcorn
      • Others
    • Organic Savory Snacks Market By Flavour (USD Billion, 2019-2035)

      • Toasted or Roasted
      • Beef
      • Spice
      • Barbeque
    • Organic Savory Snacks Market By Category (USD Billion, 2019-2035)

      • Fried
      • Baked
      • Others
    Report Infographic
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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

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