US Internet of Packaging Market Research Report: By Technology (Barcode & QR Code, Sensors & Tags, Radio Frequency Identification, Near Field Communications, Indicators), By Packaging Type (Boxes & Cartons, Bottles & Jars, Films & Wraps, Mailers, Bags, Tubes, Pouches, Blisters) and By End User (Food & Beverages, Healthcare, Personal Care & Cosmetics, Homecare, Consumer Electronics, Logistics & Transport, Sport & Retail) - Forecast to 2035.

US Internet of Packaging Market Overview

The US Internet of Packaging Market Size was estimated at 2.77 (USD Billion) in 2023. The US Internet of Packaging Industry is expected to grow from 3.42(USD Billion) in 2024 to 6.75 (USD Billion) by 2035. The US Internet of Packaging Market CAGR (growth rate) is expected to be around 6.376% during the forecast period (2025 - 2035).

Key US Internet of Packaging Market Trends Highlighted

The US Internet of Packaging Market is witnessing significant trends driven by advancements in technology and sustainability concerns. A key market driver is the increasing demand for smart packaging solutions that enhance food safety and supply chain transparency. As consumers become more health-conscious, they prefer packaging that provides real-time data on product freshness and origin. Regulatory initiatives from agencies like the FDA are also promoting innovations that ensure safer packaging. The focus on sustainability is leading to a rise in biodegradable and recyclable materials, which are being integrated into IoT-enabled packaging solutions, thus appealing to environmentally aware consumers.There are various opportunities to be explored in this market, particularly in the integration of IoT with existing packaging systems. Producers can leverage connected devices to improve inventory management and reduce waste. The growing trend of e-commerce in the US is also creating a demand for packaging solutions that are not only efficient but also capable of engaging customers through digital interactions. Businesses can enhance customer experience through interactive features on the packaging that offer information or promotions. Overall, trends in recent times indicate that brands are increasingly adopting IoT technologies to streamline operations and enhance customer engagement.The growing consumer preference for personalized packaging experiences reflects a shift in market dynamics, necessitating adaptations in packaging strategies. As the industry evolves, staying ahead of these trends will be crucial for companies looking to capture market share in the US Internet of Packaging Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Internet of Packaging Market Drivers

Rising Demand for Smart Packaging Solutions

The US Internet of Packaging Market Industry is witnessing a significant rise due to the increasing demand for smart packaging solutions across various sectors. The growing preference for innovative packaging that provides real-time data and adds value to products is driving market expansion. For instance, according to the Food and Drug Administration, there has been a continuous push towards smart packaging to enhance food safety and quality, resulting in a projected increase in smart packaging implementation by 15% annually.Established organizations such as Procter & Gamble have been at the forefront, investing heavily in smart packaging technologies that utilize sensors and QR codes to enhance user experience and product information access. This trend is expected to propel market growth as consumers increasingly seek transparency and safety in products they purchase.

Rising E-Commerce and Online Retailing

The surge in e-commerce and online retailing in the United States is significantly driving the growth of the US Internet of Packaging Market Industry. The U.S. Census Bureau reported a record increase in e-commerce sales by approximately 32% in 2020, catalyzed by the COVID-19 pandemic, with over $800 billion in annual sales. This uptick necessitated innovative packaging solutions that ensure product safety during transportation and enhance the unboxing experience for customers.Notable companies like Amazon and Walmart have adapted their packaging strategies accordingly, leveraging technology to create efficient, cost-effective packaging solutions that maintain product integrity and branding during transit.

Increased Focus on Sustainability

Sustainability has emerged as a crucial driver in the US Internet of Packaging Market Industry, with both consumers and companies emphasizing the importance of eco-friendly packaging solutions. A survey conducted by the Sustainable Packaging Coalition identified that nearly 67% of global consumers are willing to pay a premium for sustainable packaging options. In response, major players such as Coca-Cola and Unilever have committed to making significant advancements in reducing plastic usage and transitioning to biodegradable materials.The American Forest & Paper Association has also noted a projected growth of 10% in the use of recycled materials, reflecting a larger trend towards sustainability that enhances brand loyalty among consumers while driving market advancements.

US Internet of Packaging Market Segment Insights:

Internet of Packaging Market Technology Insights

The Technology segment of the US Internet of Packaging Market is critical as it encompasses various innovative tools that enhance packaging solutions and improve supply chain efficiency. This segment comprises diverse technologies including Barcode and QR Code systems, Sensors and Tags, Radio Frequency Identification (RFID), Near Field Communications (NFC), and Indicators. Barcode and QR Code technologies play a pivotal role in streamlining product identification and inventory management, enabling companies to quickly access product information.Sensors and Tags are essential for real-time tracking of goods, improving transparency and reducing losses during transit. RFID technology is gaining momentum for its capacity to automate data collection and inventory management, which ensures a more accurate stock level and facilitates better supply chain control. NFC technology is on the rise, particularly in consumer interaction, allowing users to access information through their smartphones by simply tapping the packaging. Indicators are becoming increasingly important in ensuring product safety and quality, providing essential information about exposure to unfavorable conditions.Each of these technologies significantly enhances operational efficiency, reduces costs, and improves customer experience, thus contributing to the overall growth and potential of the US Internet of Packaging Market. The increasing demand for smart packaging solutions and rising consumer awareness regarding product quality and safety remain the driving forces behind the advancement in this Technology segment, establishing a robust landscape for innovation within the market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Internet of Packaging Market Packaging Type Insights

The Packaging Type segment of the US Internet of Packaging Market plays a crucial role in shaping the industry's future landscape. This segment comprises various essential types including Boxes and Cartons, Bottles and Jars, Films and Wraps, Mailers, Bags, Tubes, Pouches, and Blisters. As consumer demand for sustainable, efficient packaging grows, Boxes and Cartons are increasingly favored for their versatility and recyclability, providing robust protection for a range of products. Bottles and Jars continue to dominate the beverage and food sectors due to their convenience and ease of use, while Films and Wraps are essential for extending shelf life and reducing waste.Mailers and Bags have gained traction in the e-commerce segment, addressing the need for secure, lightweight shipping solutions, as the online retail market expands significantly. Tubes and Pouches are becoming popular for their user-friendly designs and innovative materials that enhance convenience and reduce environmental impact. Lastly, Blisters are particularly significant in the pharmaceutical and healthcare industries for their ability to provide tamper-proof packaging that ensures product integrity. Overall, the US Internet of Packaging Market segmentation, driven by both innovation and sustainability, presents numerous opportunities for growth and development across diverse industries.

Internet of Packaging Market End User Insights

The US Internet of Packaging Market, particularly within the End User segment, showcases diverse applications across various industries, each presenting unique opportunities for growth. The Food and Beverages sector remains a significant area, leveraging smart packaging solutions to enhance food safety and traceability, thus appealing to consumer demands for transparency. In Healthcare, the introduction of IoT-enabled packaging helps to monitor medication adherence and reduce counterfeiting, which is critical in ensuring patient safety. The Personal Care and Cosmetics domain is increasingly adopting connected packaging to engage customers through digital interactions, promoting brand loyalty and enhancing user experience.Homecare products are also shifting toward IoT integration, focusing on smart labels that provide information on product use and recycling. The Consumer Electronics industry, with its rapid technological advancements, is utilizing advanced packaging methods to facilitate product tracking and enhance logistical efficiency. Logistics and Transport play a vital role in this market by optimizing supply chain operations through real-time tracking and condition monitoring of goods. Additionally, Sport and Retail sectors are enhancing customer engagement through innovative packaging ideas that cater to evolving consumer preferences.This diverse applicability illustrates the substantial growth potential and dynamic nature of the US Internet of Packaging Market.

US Internet of Packaging Market Key Players and Competitive Insights:

The US Internet of Packaging Market is a rapidly evolving sector that combines advanced technology with sustainable packaging solutions, enhancing efficiency and transparency in supply chains. The competitive landscape is characterized by a mix of established players and emerging startups, all aiming to leverage digital transformation, automation, and data analytics to optimize packaging processes. The increasing demand for smart packaging solutions, driven by consumer preferences for eco-friendly products and traceability, has intensified competition among key players. Companies are focusing on innovation and partnerships to develop inventive solutions that not only meet regulatory standards but also align with environmental sustainability goals.Packaging Corporation of America stands out in the US Internet of Packaging Market due to its strong production capabilities and extensive distribution network. This company has built its reputation on providing high-quality containerboard and corrugated packaging solutions, catering to a multitude of sectors, including e-commerce and food service. Packaging Corporation of America has the distinct advantage of being vertically integrated, allowing it to control costs and ensure consistent product quality. Its commitment to sustainability and investment in technological innovations further enhances its competitive edge, making it a prominent player in the packaging landscape. The company's extensive manufacturing and design expertise enables it to develop tailored solutions that meet specific client needs, fortifying its position in the market.Sealed Air is another significant player in the US Internet of Packaging Market, recognized for its innovative packaging solutions that prioritize protection and sustainability. This company specializes in various key products, including bubble wrap and innovative foam packaging, designed to preserve the integrity of goods during transportation. Sealed Air's market presence is further strengthened through its continuous investment in research and development, leading to advancements in smart packaging technologies that improve efficiency and reduce waste. Furthermore, the company has strategically engaged in mergers and acquisitions to bolster its product portfolio and expand its market reach within the US. These initiatives reflect Sealed Air's dedication to innovation and adaptability in response to evolving market needs, positioning it as a formidable competitor in the Internet of Packaging landscape.

Key Companies in the US Internet of Packaging Market Include:

• Packaging Corporation of America


• Sealed Air


• Sonoco Products


• Mondi Group


• Printpack


• WestRock


• Tetra Pak


• Avery Dennison


• Sato Holdings


• Graphic Packaging International


• International Paper


• Smurfit Kappa


• Amcor


• Huhtamaki


• Ball Corporation

US Internet of Packaging Market Industry Developments

The US Internet of Packaging Market has seen significant developments in recent months, particularly among key players like Packaging Corporation of America, Sealed Air, and Sonoco Products. In October 2023, Packaging Corporation of America announced a significant investment in sustainable packaging solutions, striving to meet increasing consumer demand for eco-friendly options. Moreover, Sealed Air is focusing on innovative packaging technologies that enhance product protection while reducing waste, reflecting a broader trend toward sustainability in the industry. Additionally, in September 2023, WestRock completed its acquisition of a regional packaging manufacturer, further strengthening its market position and expanding its product offerings.Mergers and acquisitions have played a crucial role in reshaping the landscape, with Graphic Packaging International also acquiring a beverage packaging company in August 2023, enhancing its capabilities in the growing beverage sector. The overall growth in the market valuation of companies within the US Internet of Packaging Market has been largely driven by the increasing demand for smart packaging solutions and sustainability initiatives. Key companies like Tetra Pak and Amcor continue to innovate, ensuring they remain competitive and relevant in an evolving marketplace.

US Internet of Packaging Market Segmentation Insights

Internet of Packaging Market Technology Outlook

• Barcode & QR Code


• Sensors & Tags


• Radio Frequency Identification


• Near Field Communications


• Indicators

Internet of Packaging Market Packaging Type Outlook

• Boxes & Cartons


• Bottles & Jars


• Films & Wraps


• Mailers


• Bags


• Tubes


• Pouches


• Blisters

Internet of Packaging Market End User Outlook

• Food & Beverages


• Healthcare


• Personal Care & Cosmetics


• Homecare


• Consumer Electronics


• Logistics & Transport


• Sport & Retail

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	2.77(USD Billion)
MARKET SIZE 2024	3.42(USD Billion)
MARKET SIZE 2035	6.75(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.376% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Packaging Corporation of America, Sealed Air, Sonoco Products, Mondi Group, Printpack, WestRock, Tetra Pak, Avery Dennison, Sato Holdings, Graphic Packaging International, International Paper, Smurfit Kappa, Amcor, Huhtamaki, Ball Corporation
SEGMENTS COVERED	Technology, Packaging Type, End User
KEY MARKET OPPORTUNITIES	Smart packaging solutions, Enhanced supply chain visibility, Sustainable packaging innovations, Consumer engagement through interactivity, Integration of IoT technology
KEY MARKET DYNAMICS	Sustainability initiatives, Technological advancements, Consumer demand for transparency, Supply chain efficiency, Regulatory compliance
COUNTRIES COVERED	US