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    Internet of Things IoT Insurance Market

    ID: MRFR/BFSI/2007-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    Internet of Things (IoT) Insurance Market Size, Share & Industry Analysis By End User (Individual, Small and Medium Enterprises, Large Enterprises), By Type of Insurance (Health Insurance, Property Insurance, Liability Insurance, Cyber Insurance), By Technology Used (Wearables, Smart Home Devices, Connected Vehicles, Industrial IoT), By Application (Telematics, Smart Home Monitoring, Health Monitoring, Asset Tracking) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Internet of Things IoT Insurance Market Summary

    As per MRFR analysis, the Internet of Things (IoT) Insurance Market Size was estimated at 5.82 USD Billion in 2024. The IoT insurance industry is projected to grow from 6.645 USD Billion in 2025 to 25.0 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 14.17 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Internet of Things (IoT) Insurance Market is experiencing robust growth driven by technological advancements and evolving consumer needs.

    • The market witnesses increased adoption of telematics, particularly among large enterprises in North America.
    • There is a growing focus on cybersecurity solutions, especially in the rapidly expanding cyber insurance segment in Asia-Pacific.
    • Personalized insurance offerings are becoming more prevalent, catering to the unique needs of small and medium enterprises.
    • The rise in connected devices and the growing demand for risk management solutions are key drivers propelling market expansion.

    Market Size & Forecast

    2024 Market Size 5.82 (USD Billion)
    2035 Market Size 25.0 (USD Billion)
    CAGR (2025 - 2035) 14.17%

    Major Players

    Allianz (DE), AXA (FR), Zurich Insurance Group (CH), AIG (US), Munich Re (DE), Chubb (US), Liberty Mutual (US), CNA Financial (US), Generali (IT)

    Internet of Things IoT Insurance Market Trends

    The Internet of Things (IoT) Insurance Market is currently experiencing a transformative phase, driven by the rapid integration of connected devices across various sectors. This market appears to be evolving as insurers increasingly leverage data analytics and real-time monitoring to enhance risk assessment and underwriting processes. The proliferation of smart devices, such as wearables and connected vehicles, seems to be reshaping traditional insurance models, allowing for more personalized coverage options. As a result, insurers are likely to develop innovative products that cater to the unique needs of consumers and businesses alike. Moreover, the growing emphasis on data security and privacy is influencing the strategies adopted by companies within the Internet of Things (IoT) Insurance Market. Insurers are becoming more aware of the potential vulnerabilities associated with connected devices, prompting them to implement robust cybersecurity measures. This heightened focus on safeguarding sensitive information may lead to the establishment of new regulatory frameworks and standards, which could further shape the landscape of the market. Overall, the Internet of Things (IoT) Insurance Market appears poised for substantial growth, driven by technological advancements and evolving consumer expectations.

    Increased Adoption of Telematics

    The integration of telematics in insurance policies is becoming more prevalent, as it allows insurers to gather real-time data on driving behavior. This trend may lead to more accurate risk assessments and personalized premiums, ultimately benefiting both insurers and policyholders.

    Focus on Cybersecurity Solutions

    As the number of connected devices rises, the need for robust cybersecurity measures is becoming critical. Insurers are likely to develop specialized products that address cyber risks, providing coverage for data breaches and other cyber incidents.

    Personalized Insurance Offerings

    The Internet of Things (IoT) is enabling insurers to create tailored insurance products based on individual customer data. This trend suggests a shift towards more customized coverage options, enhancing customer satisfaction and engagement.

    The integration of IoT technologies into insurance practices appears to enhance risk assessment capabilities, potentially leading to more personalized and efficient insurance solutions.

    U.S. Department of Commerce

    Internet of Things IoT Insurance Market Drivers

    Rise in Connected Devices

    The proliferation of connected devices is a primary driver for the Internet of Things (IoT) Insurance Market. As more devices become interconnected, the volume of data generated increases significantly. This data can be harnessed to assess risks more accurately, leading to tailored insurance products. For instance, the number of connected devices is projected to reach 75 billion by 2025, creating vast opportunities for insurers to develop innovative coverage options. Insurers can utilize real-time data from these devices to monitor risk factors, potentially reducing claims and enhancing customer satisfaction. This trend indicates a shift towards data-driven decision-making in the insurance sector, which could reshape traditional underwriting processes.

    Advancements in Data Analytics

    Advancements in data analytics are significantly influencing the Internet of Things (IoT) Insurance Market. The ability to analyze vast amounts of data generated by IoT devices allows insurers to gain insights into customer behavior and risk profiles. Predictive analytics can enhance underwriting processes, enabling insurers to offer more personalized and accurate policies. The integration of machine learning and artificial intelligence into data analytics further enhances these capabilities, allowing for real-time risk assessment. As a result, insurers can optimize their pricing strategies and improve claims management. This trend suggests that the future of the insurance industry will be heavily reliant on data-driven insights, potentially transforming how policies are developed and managed.

    Regulatory Compliance and Standards

    Regulatory compliance is becoming increasingly critical in the Internet of Things (IoT) Insurance Market. Governments and regulatory bodies are establishing frameworks to ensure the security and privacy of data generated by IoT devices. Insurers must navigate these regulations to offer compliant products, which can be a complex process. However, this necessity also presents an opportunity for insurers to differentiate themselves by providing solutions that not only meet regulatory requirements but also enhance customer trust. As regulations evolve, the ability to adapt and offer compliant insurance products could become a competitive advantage, potentially driving market growth. Insurers that proactively address compliance issues may find themselves better positioned in this rapidly changing landscape.

    Increased Consumer Awareness and Engagement

    Increased consumer awareness regarding the benefits of IoT technology is driving growth in the Internet of Things (IoT) Insurance Market. As consumers become more informed about how IoT devices can enhance their safety and security, they are more likely to seek insurance products that cover these technologies. This heightened engagement leads to a greater demand for insurance solutions that are tailored to the unique risks associated with IoT devices. Insurers are responding by creating educational campaigns and user-friendly platforms that facilitate consumer understanding of available products. This trend indicates a shift towards a more informed consumer base, which could lead to increased competition among insurers to provide innovative and relevant coverage options.

    Growing Demand for Risk Management Solutions

    The increasing complexity of risks associated with IoT devices drives demand for specialized risk management solutions within the Internet of Things (IoT) Insurance Market. Businesses are increasingly aware of the vulnerabilities that come with interconnected systems, prompting them to seek insurance products that address these specific risks. The market for IoT insurance is expected to grow at a compound annual growth rate of over 25% in the coming years, reflecting the urgent need for comprehensive coverage. Insurers are responding by developing policies that encompass cyber threats, data breaches, and equipment malfunctions, thereby providing businesses with peace of mind. This growing demand for tailored risk management solutions is likely to propel the market forward.

    Market Segment Insights

    By End User: Large Enterprises (Largest) vs. Small and Medium Enterprises (Fastest-Growing)

    In the Internet of Things (IoT) Insurance Market, large enterprises command a significant share due to their advanced IoT implementations and comprehensive risk management strategies. Their robust infrastructure and resource availability allow them to integrate IoT solutions effectively, resulting in better risk assessment and mitigation capabilities. In contrast, small and medium enterprises are rapidly capturing market interest as they increasingly adopt IoT technologies to enhance their operations and improve customer engagement, signifying a shift in market dynamics.

    Large Enterprises: Dominant vs. Small and Medium Enterprises: Emerging

    Large enterprises in the IoT insurance landscape are distinguished by their substantial investments in technology and data analytics, enabling them to harness the full potential of IoT for risk assessment and operational efficiency. They often lead the market with innovative insurance products tailored for IoT-enabled assets. Conversely, small and medium enterprises are emerging as significant players, leveraging IoT technologies to streamline operations and reduce costs. Their agility and willingness to adapt to new technologies allow them to implement IoT solutions at a faster pace, positioning them as essential growth drivers in the market.

    By Type of Insurance: Health Insurance (Largest) vs. Cyber Insurance (Fastest-Growing)

    The IoT Insurance Market exhibits a diverse range of insurance types, with Health Insurance holding the largest market share among them. This segment is extensively leveraging IoT technologies to enhance patient monitoring and care management, leading to improved health outcomes. Following closely are Property Insurance and Liability Insurance, which are also experiencing growth as insurers integrate IoT-connected devices to assess risks more accurately and reduce claims. Cyber Insurance is steadily becoming a relevant player, driven by the increasing frequency of cyber threats and the need for businesses to protect against data breaches. In recent years, the growth trajectory of the IoT Insurance Market has been significantly influenced by technological advancements and changing consumer preferences. Health Insurance is witnessing steady demand as health technologies become more integrated into daily life, while Cyber Insurance is emerging as the fastest-growing segment, propelled by a rising awareness of data security in the digital age. The adoption of smart devices in homes and commercial settings is pushing Property and Liability Insurance sectors to adapt quickly to the changing risk landscape, promoting innovative insurance solutions that cater to IoT-enabled environments.

    Health Insurance (Dominant) vs. Cyber Insurance (Emerging)

    Health Insurance has established itself as a dominant force within the IoT Insurance Market due to its strong alignment with advancements in health technologies. Insurers in this segment have begun utilizing IoT devices and wearables to offer proactive health management solutions, significantly enhancing patient engagement and reducing long-term costs. In contrast, Cyber Insurance is considered an emerging segment, thriving in today's digital landscape rife with cyber vulnerabilities. This type of insurance focuses on minimizing financial risks associated with data breaches and online threats, adapting rapidly to evolving technological demands. The proliferation of smart devices also fuels interest in Cyber Insurance, as organizations seek comprehensive policies to safeguard their digital infrastructures from unprecedented cyber risks.

    By Technology Used: Wearables (Largest) vs. Connected Vehicles (Fastest-Growing)

    In the Internet of Things (IoT) Insurance Market, the distribution of market share among technology segments reveals wearables as the largest player, driven by widespread consumer adoption and innovative insurance models catering to health and fitness. Smart home devices follow closely, offering enhanced home security and risk mitigation solutions for insurers. Moreover, connected vehicles are emerging with growing traction, as automotive insurance sectors adapt to real-time driving data, while industrial IoT underpins the growth of asset management and operational efficiencies within enterprises.

    Technology: Wearables (Dominant) vs. Connected Vehicles (Emerging)

    Wearables dominate the IoT insurance market with their unique ability to monitor health metrics, enabling insurers to tailor policies based on individual lifestyles and risks. This segment benefits from significant consumer engagement and growing partnerships with tech firms focused on health data analytics. Connected vehicles, on the other hand, represent an emerging segment with potential for rapid growth, as they collect extensive vehicle performance and usage data. This data allows insurers to offer usage-based insurance models, enhancing personalization and risk assessment. As both segments evolve, they present significant opportunities for innovation in policy offerings and risk management.

    By Application: Telematics (Largest) vs. Smart Home Monitoring (Fastest-Growing)

    Within the Internet of Things (IoT) Insurance Market, the application segment is primarily dominated by telematics, which holds a significant portion of the market share. This segment primarily benefits from the widespread adoption of connected devices in vehicles, facilitating real-time data collection and analysis. Following closely is smart home monitoring, which boasts a rapidly growing presence as more consumers adopt smart technology to enhance home safety and efficiency. Health monitoring and asset tracking are also essential components of the market, but they currently hold smaller shares compared to telematics and smart home monitoring.

    Telematics (Dominant) vs. Health Monitoring (Emerging)

    Telematics is the dominant application in the IoT Insurance Market due to its unique ability to leverage data from connected vehicles for risk assessment and personalized insurance products. This segment appeals to insurance providers aiming to reduce risk and improve customer engagement through usage-based insurance models. On the other hand, health monitoring is emerging as a valuable application, driven by increasing consumer demand for personal wellness technologies. This segment encompasses a range of devices that track health data, ultimately allowing insurers to offer tailored health insurance solutions. Both telematics and health monitoring demonstrate a clear trend towards more personalized insurance offerings, aimed at enhancing customer satisfaction and loyalty.

    Get more detailed insights about Internet of Things IoT Insurance Market

    Regional Insights

    In the  Internet of Things (IoT) Insurance Market, the regional segmentation showcases a diverse playing field marked by significant growth across various geographies. North America leads the market, valued at 2.5 USD Billion in 2024 and projected to reach 10.7 USD Billion by 2035, primarily due to advanced technological infrastructure and high adoption rates of IoT applications in various sectors.

    In Europe, the market starts at 1.5 USD Billion in 2024, with a rise to 6.5 USD Billion by 2035, driven by regulatory support and increasing awareness of IoT benefits among businesses.South America is expected to grow modestly, beginning at 0.5 USD Billion in 2024, reflecting the region's gradual introduction to IoT innovations. Asia Pacific shows substantial potential, starting at 0.9 USD Billion in 2024, with projections of 4.8 USD Billion by 2035, fueled by rapid urbanization and investment in smart technologies.

    Lastly, the Middle East and Africa market, while currently valued at 0.42 USD Billion in 2024, is anticipated to grow to 1.5 USD Billion by 2035 due to improving digital connectivity and economic diversification efforts.Each of these regions contributes uniquely to the  Internet of Things (IoT) Insurance Market statistics, showing varying degrees of growth driven by local market dynamics, technological advancements, and business engagement.

    Internet of Things (IoT) Insurance Market Regional Insights

    Key Players and Competitive Insights

    The  Internet of Things (IoT) Insurance Market is rapidly evolving, fueled by the proliferation of connected devices and smart technologies. As industries integrate IoT capabilities, the demand for specialized insurance coverage that addresses the unique risks associated with these technologies is growing significantly. This market is characterized by a diverse landscape of insurers leveraging data analytics, real-time monitoring, and risk assessment strategies to create tailored insurance products. Increasing connectivity and digital transformation across sectors such as automotive, healthcare, manufacturing, and agriculture are driving innovation in this space.

    Additionally, partnerships between technology firms and insurance companies are fostering development and expanding service offerings. The competitive insights within this market reveal that companies are focusing on adaptability and responsiveness to changing consumer needs and emerging threats.Farmers Insurance stands out within the  Internet of Things (IoT) Insurance Market due to its innovative approach to leveraging technology for risk assessment and policy management. The company has made significant investments in digital platforms that enhance customer experience, streamline claims processing, and empower policyholders with real-time data insights.

    This commitment to technology has allowed Farmers Insurance to establish a robust presence in the IoT insurance space by effectively addressing the specific risks associated with IoT devices and data usage. The company's strengths lie in its customer-centric solutions, which encompass a wide range of IoT applications, enabling comprehensive coverage options.

    By adapting to market demands and ensuring that its offerings are in line with technological advances, Farmers Insurance has positioned itself as a competitive player in the landscape of IoT insurance.Zurich Insurance is another key player in the  Internet of Things (IoT) Insurance Market, showcasing a strong portfolio of products and services that cater to various sectors utilizing IoT technology. The company emphasizes a proactive approach to risk management by providing clients with solutions that leverage data analytics and IoT connectivity to enhance risk mitigation strategies.

    Zurich Insurance has established a significant market presence through strategic partnerships and innovation initiatives aimed at enhancing its product offerings. The company's strengths include its comprehensive coverage options, expertise in insuring emerging technologies, and a focus on continuous improvement through mergers and acquisitions that bolster its capabilities in the IoT space. By integrating cutting-edge technology with its insurance products, Zurich Insurance addresses the evolving needs of businesses in the market, ensuring relevant and competitive solutions for its clientele.

    Key Companies in the Internet of Things IoT Insurance Market market include

    Industry Developments

    Recent developments in the  Internet of Things (IoT) Insurance Market show significant advancements as companies enhance their digital capabilities. Farmers Insurance has reported increased investment in IoT technology to improve risk assessment processes. Zurich Insurance is leveraging IoT solutions to streamline claims processing and customer engagement, while AXA is collaborating with tech firms to promote smart home technologies. Meanwhile, Chubb and Berkshire Hathaway are focusing on integrating IoT data analytics to better understand customer needs and tailor their products accordingly.

    In terms of mergers and acquisitions, Liberty Mutual has expanded its portfolio by acquiring an IoT-focused startup in November 2023, aiming to enhance their telematics offerings. Generali and Allianz are also reportedly in talks for strategic collaborations to maximize IoT applications in their insurance operations. The growth in market valuation for firms like MetLife and State Farm is influenced by rising demand for data-driven insurance services that utilize IoT technologies.

    Over the past two years, key milestones include Munich Re’s launch of connected insurance solutions in January 2022, reflecting the ongoing transformation within the industry as it adapts to innovative technological trends.

    Future Outlook

    Internet of Things IoT Insurance Market Future Outlook

    The Internet of Things (IoT) Insurance Market is projected to grow at a 14.17% CAGR from 2024 to 2035, driven by technological advancements, increased data analytics, and rising demand for personalized insurance solutions.

    New opportunities lie in:

    • Integration of AI-driven risk assessment tools for real-time underwriting.
    • Development of IoT-enabled home insurance products with smart device discounts.
    • Partnerships with automotive manufacturers for usage-based insurance models.

    By 2035, the IoT Insurance Market is expected to be robust, driven by innovation and strategic partnerships.

    Market Segmentation

    Internet of Things IoT Insurance Market End User Outlook

    • Individual
    • Small and Medium Enterprises
    • Large Enterprises

    Internet of Things IoT Insurance Market Application Outlook

    • Telematics
    • Smart Home Monitoring
    • Health Monitoring
    • Asset Tracking

    Internet of Things IoT Insurance Market Technology Used Outlook

    • Wearables
    • Smart Home Devices
    • Connected Vehicles
    • Industrial IoT

    Internet of Things IoT Insurance Market Type of Insurance Outlook

    • Health Insurance
    • Property Insurance
    • Liability Insurance
    • Cyber Insurance

    Report Scope

    MARKET SIZE 20245.82(USD Billion)
    MARKET SIZE 20256.645(USD Billion)
    MARKET SIZE 203525.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)14.17% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesIntegration of advanced analytics and real-time data enhances risk assessment in the Internet of Things (IoT) Insurance Market.
    Key Market DynamicsRising demand for personalized insurance solutions driven by advancements in Internet of Things technology and data analytics.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What was the expected market size of the Internet of Things (IoT) Insurance Market in 2024?

    The Internet of Things (IoT) Insurance Market was valued at 5.82 USD Billion in 2024.

    What will the market be worth by the year 2035?

    By 2035, the Internet of Things (IoT) Insurance Market is anticipated to reach a value of 25.0 USD Billion.

    What is the projected CAGR for the Internet of Things (IoT) Insurance Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 14.17% during the forecast period from 2025 to 2035.

    Which region held the largest market share in the Internet of Things (IoT) Insurance Market in 2024?

    North America held the largest market share, valued at 2.5 USD Billion in 2024.

    How much was the Asian Pacific market expected to be valued at in 2024?

    The Asia Pacific region was valued at 0.9 USD Billion in 2024.

    What was the expected market size for Small and Medium Enterprises in 2024?

    The market size for Small and Medium Enterprises was valued at 2.25 USD Billion in 2024.

    Who are the key players in the Internet of Things (IoT) Insurance Market?

    Major players in the market include Farmers Insurance, Zurich Insurance, AXA, and MetLife, among others.

    What will be the market size for Individuals in 2035?

    The market size for Individuals is projected to increase to 6.75 USD Billion by 2035.

    What challenges could impact the growth of the Internet of Things (IoT) Insurance Market?

    Challenges may include data privacy concerns and the complexity of integrating IoT technologies into existing insurance frameworks.

    How much is the market for Large Enterprises expected to be valued at in 2035?

    The market for Large Enterprises is expected to reach approximately 8.32 USD Billion by 2035.

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