US Avocado Oil Market Size was estimated at 91 (USD Million) in 2023. The US Avocado Oil Market Industry is expected to grow from 94.5(USD Million) in 2024 to 207.5 (USD Million) by 2035. The US Avocado Oil Market CAGR (growth rate) is expected to be around 7.412% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Avocado Oil Market is witnessing significant growth driven by a rising awareness of health benefits associated with avocado oil. Increasing consumer preference for natural and organic products is a key market driver, as many individuals are shifting towards healthier cooking oils that offer various nutritional advantages. Avocado oil, being rich in monounsaturated fats and antioxidants, aligns well with this trend, catering to health-conscious consumers. Moreover, the impact of social media and wellness trends is further boosting the demand for avocado oil, as many influencers promote its benefits and versatility in cooking. Opportunities in the US Avocado Oil Market include the potential for product innovation and diversification.There is room to explore infused avocado oils and blends with other oils, appealing to gourmet cooking enthusiasts and those looking to experiment with flavors. Additionally, expanding distribution channels, such as e-commerce platforms and health food stores, can help reach a broader audience. Engaging in educational marketing campaigns to highlight the culinary uses and health benefits of avocado oil may also enhance market penetration. Recent trends show an increased consumption of plant-based diets among American consumers. This shift has led to a growing interest in plant-derived oils, with avocado oil positioned as a premium alternative to traditional oils.Additionally, sustainability concerns are prompting consumers to seek products that are responsibly sourced and environmentally friendly, influencing their purchasing decisions. As a result, brands that prioritize sustainable practices in sourcing and production are likely to capture a larger share of the US market, ensuring alignment with the values of contemporary consumers.
Growing Health Awareness Among Consumers
In the US, there is a significant increase in awareness regarding health and wellness, leading consumers to opt for healthier cooking oils. The US Avocado Oil Market Industry benefits from this trend as avocado oil is rich in monounsaturated fats and has been associated with various health benefits. According to a report by the US Food and Drug Administration, heart disease is one of the leading causes of death, affecting over 697,000 Americans annually.The promotion of healthy fat consumption can help mitigate this, driving demand for alternatives like avocado oil. Major health organizations, such as the American Heart Association, advocate the use of oils high in unsaturated fats to replace saturated fats, reinforcing the shift towards products like avocado oil, enhancing its market growth potential.
Increase in Plant-Based Diet Adoption
The trend of adopting plant-based diets is becoming mainstream in the US, contributing to the growth of the US Avocado Oil Market Industry. According to a survey conducted by the Plant Based Foods Association, the sales of plant-based foods have increased significantly, with a 27% rise in sales in the last year alone, amounting to around 7 billion USD. This dietary shift encourages consumers to look for plant-based cooking oils, with avocado oil being a preferred choice due to its neutral flavor and health benefits.The American Dietetic Association supports these trends, highlighting the nutritional advantages of incorporating plant-based products, which further drives the market for avocado oil.
The US food and beverage industry is experiencing rapid innovation, with restaurants and food manufacturers increasingly incorporating healthier ingredients, including avocado oil, into their products. According to the US Department of Agriculture, the organic food market has seen exponential growth, reaching approximately 62 billion USD. This drive for organic and health-conscious ingredients is supported by culinary innovation within the food service sector, where avocado oil is being used in dressings, sauces, and gourmet dishes.Industry leaders, such as the National Restaurant Association, have reported that an increasing number of restaurants have started featuring avocado oil as part of their offerings, thereby expanding the US Avocado Oil Market Industry significantly.
US Avocado Oil Market Segment Insights:
Avocado Oil Market Product Type Insights
The 'US Avocado Oil Market' exhibits a diversified product landscape, prominently featuring variations such as Extra Virgin Oil, Virgin Oil, Pure/Refined Oil, and Blend. Extra Virgin Oil frequently stands out in popularity due to its high quality and minimal processing, appealing to health-conscious consumers who are drawn by its rich flavor and nutritional benefits, which include healthy fats and vitamins. This product type has secured a significant market share, positioning itself as a premium choice for culinary applications among gourmet chefs and home cooks alike. Virgin Oil, similar in quality to Extra Virgin, follows closely behind and is often utilized for its versatility in cooking and dressing, catering to consumers seeking healthier alternatives to traditional cooking oils. The Pure/Refined Oil variant enters the market as a more cost-effective option, offering a neutral flavor profile suited for high-heat cooking, which attracts a vast consumer base looking for accessibility and functionality without the premium price tag associated with higher-grade oils. Blend oils, which combine various types of avocado oil or other oils, provide consumers with diverse flavor profiles and price points, thus catering to varying preferences and budgets.The growth of the 'US Avocado Oil Market' is driven by rising consumer awareness regarding the health benefits associated with avocado oil, including its impact on heart health and cholesterol levels. Furthermore, the increasing trend of avocados and avocado-based products in the culinary landscape resonates with evolving consumer tastes, fueling demand across all product types. However, the market also faces challenges, including fluctuations in avocado supply due to climate conditions, which can have a ripple effect on pricing and availability. Overall, the 'US Avocado Oil Market segmentation' reflects a robust structure, with each product type uniquely fulfilling consumer needs while collectively contributing to market growth.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Avocado Oil Market is experiencing notable growth across various application areas including Food and Beverages, Pharmaceuticals, Nutraceuticals, and others, driven by increasing health awareness among consumers. The Food and Beverages sector notably utilizes avocado oil for cooking and as an ingredient due to its health benefits and high smoke point, making it a preferred choice for both home cooks and professional chefs. In the Pharmaceuticals and Nutraceuticals sectors, avocado oil is recognized for its potential health benefits, including heart health support and anti-inflammatory properties, leading to a significant rise in its incorporation into supplements and wellness products.Other applications also contribute to the market diversification, capitalizing on the rising trend of natural and organic skincare products. As consumer preferences shift towards health-oriented choices, the demand across these applications is expected to broaden, providing ample opportunities for market players to innovate and expand their product offerings. Overall, the segmentation highlights the versatility and increasing importance of avocado oil in the US market, adapting to various consumer needs and lifestyle changes.
US Avocado Oil Market Key Players and Competitive Insights:
The US Avocado Oil Market has experienced remarkable growth in recent years, driven by increasing consumer awareness regarding the health benefits associated with avocado oil, including its high content of monounsaturated fats and antioxidants. As demand continues to soar, various brands are introducing innovative products, catering to the diverse preferences of health-conscious consumers. The competitive landscape is characterized by a mix of established brands and new entrants striving to capture market share through unique offerings, effective marketing strategies, and distribution channels. This dynamic environment creates opportunities and challenges for players within the sector as they navigate trends related to organic and non-GMO products, sustainability, and consumer education while also addressing the complexities of ingredient sourcing and pricing fluctuations.Chosen Foods holds a strong position in the US Avocado Oil Market, recognized for its commitment to quality and innovation. The company has successfully established a brand that resonates with health-conscious consumers, utilizing high-quality avocados sourced from reliable suppliers. Its extensive range of avocado oil products, including both traditional and specialty oils, has allowed it to appeal to a diverse customer base. The strengths of Chosen Foods lie in its strong marketing initiatives, effective product placement, and a growing presence in grocery chains across the nation. By leveraging its brand identity and focusing on customer engagement, Chosen Foods has solidified its reputation as a leading player while continuously expanding its market reach through educational campaigns highlighting the benefits of avocado oil.Cold Pressed Avocado Oil Company is another key competitor within the US Avocado Oil Market, known for its high-quality cold-pressed avocado oil products that emphasize health benefits and culinary versatility. The company offers an array of offerings, ranging from pure avocado oil to blends that cater to various cooking needs. Cold Pressed Avocado Oil Company has established a solid market presence, especially among gourmet and health-focused consumers who prioritize quality in their dietary choices. The company's strengths lie in its commitment to sustainability, sourcing avocados from environmentally responsible farms, and its focus on innovative packaging that preserves product freshness. Additionally, Cold Pressed Avocado Oil Company has engaged in strategic mergers and collaborations to enhance its market position and expand its product line, further solidifying its competitive advantages in the evolving landscape of the US avocado oil industry.
Key Companies in the US Avocado Oil Market Include:
US Avocado Oil Market Industry Developments
In recent months, the US Avocado Oil Market has shown significant development, driven by the growing consumer demand for healthy cooking oils. Companies like Chosen Foods and Primal Kitchen are expanding their product lines, focusing on organic and high-quality avocado oils, which have garnered attention for their health benefits. In February 2023, Cold Pressed Avocado Oil Company announced an increase in their production capacity to meet rising consumer needs. Notably, in March 2023, Hain Celestial Group acquired a niche player in the healthy fats segment, enhancing its portfolio in the avocado oil category. This merger highlights the strategic focus companies are placing on the health-conscious segments of the market. The market's growth is also evident in the financial performance of major players like California Olive Ranch and Spectrum Organics, which reported a surge in annual revenue, reflecting a positive trend for avocado oil sales. Reports suggest that the overall market for avocado oil in the US is expanding, with a projected compound annual growth rate of 5.5% through 2026, as consumer preferences continue to shift towards healthier cooking alternatives.
US Avocado Oil Market Segmentation Insights
Avocado Oil Market Product Type Outlook
Extra Virgin Oil
Virgin Oil
Pure/Refined Oil
Blend
Avocado Oil Market Application Outlook
Food & Beverages
Pharmaceuticals & Nutraceuticals
Others
Report Scope:
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 91.0(USD Million) |
| MARKET SIZE 2024 | 94.5(USD Million) |
| MARKET SIZE 2035 | 207.5(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.412% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Chosen Foods, Cold Pressed Avocado Oil Company, The Olive Oil Source, Wholly Guacamole, Bertolli, Hain Celestial Group, Jain Irrigation Systems Limited, Nutiva, Primal Kitchen, Spectrum Organics, California Olive Ranch, Avohass, Avocado Company, BetterBody Foods, La Tourangelle |
| SEGMENTS COVERED | Product Type, Application |
| KEY MARKET OPPORTUNITIES | Health-conscious consumer demand, Rising popularity of cooking oils, Trend towards natural ingredients, Expansion in personal care products, Growth in online shopping platforms |
| KEY MARKET DYNAMICS | health benefits awareness, rising demand for healthy fats, clean label and natural products, innovations in packaging, competitive pricing strategies |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Avocado Oil Market is expected to be valued at 94.5 million USD in 2024.
By 2035, the US Avocado Oil Market is projected to reach a value of 207.5 million USD.
The expected CAGR for the US Avocado Oil Market from 2025 to 2035 is 7.412%.
Extra Virgin Oil is projected to hold the largest market share with a valuation of 30.0 million USD in 2024.
The market size for Virgin Oil is expected to reach 52.0 million USD by 2035.
The Pure/Refined Oil segment is valued at 25.5 million USD in 2024.
The Blend segment is anticipated to grow to 33.0 million USD by 2035.
Major players include Chosen Foods, Cold Pressed Avocado Oil Company, and Wholly Guacamole among others.
Rising health consciousness and the popularity of avocado oil in cooking are driving market growth.
The current global scenario has created both opportunities and challenges for the US Avocado Oil Market.
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