United States Ice Cream Market Research Report Information Distribution Channel (Off-Trade And On-Trade)– United States Market Forecast Till 2032

United States Ice Cream Market Overview

The United States Ice Cream Market Size was valued at USD 19.3 Billion in 2022. The Ice Cream Market industry is projected to grow from USD 20.0 Billion in 2023 to USD 27.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.00% during the forecast period (2024 - 2032). Consumer indulgence and demand for unique flavors are the main market drivers anticipated to propel the Ice Cream Market in the United States.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

United States Ice Cream Market Trends

• Increasing Spending on R&D and Digitalization to Fuel Market Growth

The increasing expenditure by major players on research and development of innovative goods is expected to boost the ice cream market CAGR in the United States. For instance, in January 2022, the Unilever Group introduced vegan stick bars, magnum vegan classic, and magnum vegan almond in mini-sized multipacks. Companies are actively investing in digitization to grow their customer base. Market participants are relying on digital platforms to raise awareness of their brands and products. Major corporations are aiming to shift their advertising dollars away from traditional media and toward social media platforms like Instagram and Facebook. Furthermore, influencer marketing has proven to be an effective method for reaching the intended demographic. It mostly serves millennials and fitness and health-conscious consumers.

Moreover, traditional ice cream contains nutritional value but offers no health advantages. As a result, market players' growing interest in fortification and the addition of beneficial additives may encourage customers to choose the product as a healthy snack alternative. Functional foods offer benefits beyond basic nutrition and may help to reduce or minimize the risk of certain diseases. The rising development of fortified or functional products is predicted to drive up global consumption. Healthy product options, such as fortified, low-fat, and many others, are widely available in the market because manufacturers have implemented effective branding tactics. These companies are reaching out to customers through local distribution channels like hotels, restaurants, and malls. The simple availability of the goods is driving the United States Ice Cream market revenue.

United States Ice Cream Market Segment Insights

Ice Cream Distribution Channel Insights

The United States Ice Cream Market segmentation, based on distribution channels, includes Off-Trade and On-Trade. The off-trade segment, which includes retail outlets such as supermarkets and online platforms, has a large proportion. This is because customers frequently prefer to purchase ice cream from these establishments and consume it at home or on the go. The on-trade segment, which includes restaurants and ice cream parlors, also adds to the market, albeit with a smaller percentage.

Figure 1: United States Ice Cream Market, Distribution Channel, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

United States Ice Cream Country Insights

The ice cream industry in the United States is thriving. A strong demand for a diverse range of ice cream flavors and products distinguishes it. Consumer indulgence, convenience, and a desire for distinctive and inventive flavors all contribute to industry growth. Well-known ice cream brands and manufacturers are among the market's leading players. In recent years, there has been an increase in demand for premium and artisanal ice cream, with consumers looking for high-quality ingredients and innovative flavor combinations. Furthermore, there is an increasing desire for healthier alternatives, such as low-fat, low-sugar, and dairy-free solutions. The ice cream market in the United States is fiercely competitive, with companies constantly innovating to attract customers and increase their market share. Ice cream goods are distributed primarily through retail channels such as supermarkets, convenience stores, and internet platforms.

United States Ice Cream Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Ice Cream Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Ice Cream industry must offer cost-effective items.

Major players in the Ice Cream Market are attempting to increase market demand by investing in research and development operations, including Blue Bell Creameries LP, Dairy Farmers of America Inc., Focus Brands LLC, Froneri International Limited, Giffords Dairy Inc., Tilamook CCA, Turkey Hill Dairy, Unilever PLC, Van Leeuwen Ice Cream, Wells Enterprises Inc.

Key Companies in the Ice Cream Market include.

• Blue Bell Creameries LP


• Dairy Farmers of America Inc.


• Focus Brands LLC


• Froneri International Limited


• Giffords Dairy Inc.


• Tilamook CCA


• Turkey Hill Dairy


• Unilever PLC


• Van Leeuwen Ice Cream


• Wells Enterprises Inc.

United States Ice Cream Industry Developments

In January 2021, Unilever created a variety of frozen dessert delights under the brand names Breyers, Good Humor, Klondike, Magnum, Popsicle, and Talenti.

In January 2021, Northern Bloc, a prominent manufacturer of plant-based desserts, has raised USD 1.7 million. Northern Bloc will use the funds to increase production capacity, expand the workforce, and focus on brand experience across retail.

In January 2020, Northern Bloc introduced plastic-free ice cream packaging to reduce plastic waste and promote sustainability. The new paper packaging is fully biodegradable, compostable, and recyclable.

United States Ice Cream Market Segmentation

Ice Cream Distribution Channel Outlook

• Off-Trade


• On-Trade