Global Tomato Puree Market Overview
Tomato Puree Market Size was estimated at 10.3 (USD Billion) in 2022. The Tomato Puree Industry is expected to grow from 10.56(USD Billion) in 2023 to 13.23 (USD Billion) by 2032. The Tomato Puree Market CAGR (growth rate) is expected to be around 2.53% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Tomato Puree Market Trends Highlighted
The market drivers for tomato puree are the increasing consumption of convenience foods, the shift towards Western cuisine and increasing health awareness. Additionally, those market drivers are complemented by progress in the means of processing, packaging and distribution.
Given the fast-growing tomato puree market in terms of revenue generation opportunities, retailing networks in particular regions, especially in developing countries, lie within the expansion of the market. There is also an opportunity for growth in the case of expanding into increasing online grocery shopping as well as taking advantage of meal delivery services. In the same manner, the introduction of flavored tomato purees and organic tomato purees are examples of aggressive product development that could help the market grow.
One of the latest tomato puree trends is connected with this melon’s concern about the consumption of products containing GMOs the concern of organic consumers towards more ethical sourcing options. More and more people are willing to look for brands that have clear and green strategies for sourcing their raw materials. Probably the most active market developments are due to the rise of clean-label products and the popularity of plant-based diets.
Tomato Puree Market Drivers
Rising Health Consciousness
Consumers are becoming increasingly health-conscious and are seeking out natural and unprocessed foods. Tomato puree is a good source of vitamins, minerals, and antioxidants, which makes it an attractive option for health-conscious consumers. The growing popularity of healthy eating is expected to drive demand for tomato puree in the coming years. The market for tomato puree is expected to reach a value of USD 13.23 billion by 2032, growing at a CAGR of 2.53% over the forecast period.
The rising health consciousness among consumers is one of the key factors driving the growth of the tomato puree market. Consumers are becoming increasingly aware of the health benefits of tomato puree and are incorporating it into their diets to improve their overall health and well-being. Tomato puree is a rich source of vitamins, minerals, and antioxidants, which are essential for good health. It is a good source of vitamin C, which is important for immune function and skin health.It is also a good source of potassium, which is important for maintaining blood pressure and heart health. Additionally, tomato puree is a good source of lycopene, an antioxidant that has been linked to a reduced risk of cancer and heart disease. The growing popularity of healthy eating is expected to continue to drive demand for tomato puree in the coming years. Consumers are increasingly seeking out natural and unprocessed foods that are good for their health.Tomato puree is a versatile ingredient that can be used in a variety of dishes, making it an easy way for consumers to add nutrients to their diet.
Increasing Demand from the Food Processing Industry
Tomato puree is one of the most important products used by the food processing industry. It is widely used in different food products, including soups, sauces, and canned tomatoes. Furthermore, tomato puree is expected to become even more popular with food processors in the near time due to the increasing demand for processed foods. First, tomato puree is used extensively in the food processing industry because it is a versatile product. It gives the products flavor, color, and nutrients.Moreover, it is relatively cheap. Second, the tendency toward the increasing demand for processed foods will result in the growing popularity of tomato puree in the food processing industry. The use of processed food, as well as ready-made products, is growing because consumers find them more convenient and often less expensive. Moreover, processed foods are entering the markets of developing countries. In conclusion, tomato puree will remain one of the most demanded products in the food processing industry because this sector is growing and this product is extremely versatile in terms of the products to which it can be added.
Expansion of the Foodservice Industry
The foodservice industry is another major consumer of tomato puree. Tomato puree is used in a variety of foodservice applications, including restaurants, cafeterias, and catering operations. The growing popularity of eating out is expected to drive demand for tomato puree in the coming years. The foodservice industry is a major consumer of tomato puree because it is a versatile ingredient that can be used in a variety of dishes. Tomato puree adds flavor, color, and nutrients to food.It is also a relatively inexpensive ingredient, which makes it attractive to foodservice operators.
The growing popularity of eating out is expected to continue to drive demand for tomato puree in the coming years. Consumers are increasingly eating out for convenience and socialization. Eating out is also becoming more popular in developing countries, where consumers are gaining access to more foodservice options. As the foodservice industry continues to grow, so too will the demand for tomato puree.Tomato puree is an essential ingredient in many foodservice dishes, and its versatility and affordability make it an attractive option for foodservice operators.
Tomato Puree Market Segment Insights
Tomato Puree Market Application Insights
The Tomato Puree Market is segmented by Application into Pizza and Pasta, Soups and Sauces, Dressings and Marinades, Personal Care, and Baby Food. Among these, the Pizza and Pasta segment held the largest market share in 2023, accounting for over 35% of the market revenue. The segment's dominance is attributed to the extensive use of tomato puree in the preparation of pizzas, pastas, and other Italian dishes worldwide. Moreover, the growing popularity of convenience foods, such as frozen pizzas and pasta sauces, is further driving the demand for tomato puree in this segment.
The Soups and Sauces segment is another significant application of tomato puree, accounting for approximately 25% of the market revenue in 2023. Tomato puree is a key ingredient in the production of various soups, sauces, and gravies, adding flavor and color to these culinary creations. The increasing demand for flavorful and convenient meal options is propelling the growth of this segment. Dressings and Marinades represent a growing segment within the Tomato Puree Market, with an estimated market share of around 18% in 2023. Tomato puree is widely used in salad dressings, marinades for meats and vegetables, and dips, imparting a tangy and savory flavor.
The rising consumer preference for healthy and flavorful condiments is fueling the demand for tomato puree in this segment. The Personal Care segment holds a niche position in the Tomato Puree Market, accounting for approximately 12% of the market revenue in 2023. Tomato puree finds application in various skincare products, such as face masks and scrubs, due to its antioxidant and exfoliating properties. The growing awareness of the benefits of natural ingredients in skincare is contributing to the growth of this segment. Lastly, the Baby Food segment represents a small but growing application of tomato puree, accounting for around 10% of the market revenue in 2023.Tomato puree is used in the production of baby food purees and sauces, providing essential nutrients and a palatable taste for infants and toddlers. The increasing focus on providing nutritious and wholesome meals for babies is driving the demand for tomato puree in this segment.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Tomato Puree Market Distribution Channel Insights
Supermarkets and hypermarkets dominated the tomato puree market in 2023, accounting for over 45% of the market revenue. The wide availability of tomato puree in these channels, coupled with the convenience of one-stop shopping, contributed to their dominance. Convenience stores are also gaining popularity, as they offer quick and easy access to tomato puree for consumers on the go. Online retail has emerged as a significant distribution channel, particularly for specialty tomato purees and value-added products. Wholesale distribution remains crucial for supplying tomato puree to food manufacturers, restaurants, and other commercial establishments.The food service sector is expected to witness steady growth over the forecast period, driven by the increasing popularity of tomato puree as an ingredient in various cuisines.
Tomato Puree Market Organic vs Conventional Insights
The Organic vs Conventional segment is a crucial aspect of the Tomato Puree Market with distinct market dynamics and consumer preferences. Organic tomato puree, produced without synthetic pesticides or fertilizers, has gained significant traction due to growing health consciousness and concerns about food safety. In 2023, the organic segment accounted for approximately 15% of the Tomato Puree Market revenue, valued at USD 1.86 billion. It is projected to witness steady growth in the coming years, reaching an estimated USD 2.34 billion by 2032, exhibiting a CAGR of 2.8%.On the other hand, the Conventional segment, which utilizes traditional farming practices involving chemical inputs, still holds a larger market share. In 2023, it accounted for around 85% of the Tomato Puree Market revenue, amounting to USD 9.63 billion. While the conventional segment is expected to maintain its dominance, its growth rate is anticipated to be slightly slower compared to the organic segment. This is primarily attributed to increasing consumer awareness about the potential health risks associated with conventional farming practices and the growing demand for natural and sustainably produced food products.
Tomato Puree Market Packaging Insights
The packaging segment plays a crucial role in the Tomato Puree Market revenue. Among the various packaging types, cans held the dominant market share in 2023, accounting for over 45% of the market. The widespread adoption of cans is attributed to their durability, cost-effectiveness, and ability to preserve the freshness and quality of tomato puree over extended periods. However, the growing demand for sustainable packaging solutions is expected to drive the adoption of aseptic packaging in the coming years. Glass jars, sachets, and drums are also gaining popularity due to their unique advantages, such as transparency, convenience, and bulk storage capabilities.The increasing preference for convenient and single-serve packaging formats is expected to boost the demand for sachets in the Tomato Puree Market segmentation.
Tomato Puree Market End Use Sector Insights
The Tomato Puree Market segmentation by End Use Sector offers crucial insights into the various industries that utilize tomato puree as a key ingredient. The Food and Beverage segment dominates the market, accounting for over 60% of the revenue in 2023. The Pharmaceutical industry is projected to witness significant growth, driven by the increasing demand for tomato puree in the production of nutritional supplements and functional foods. The Cosmetics and Healthcare sectors are also expected to contribute to market growth, as tomato puree is used in skincare products and health supplements.The Industrial segment, which includes applications in paints, adhesives, and lubricants, is anticipated to grow at a steady pace.
Tomato Puree Market Regional Insights
The Tomato Puree Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest market for tomato puree, followed by Europe. The APAC region is expected to witness the highest growth rate during the forecast period. The major factors driving the growth of the tomato puree market include the increasing demand for processed food products, the rising popularity of convenience food, and the growing awareness of the health benefits of tomato puree. In 2024, the Tomato Puree Market revenue was estimated at USD 10.87 billion, and it is projected to reach USD 13.56 billion by 2032, exhibiting a CAGR of 2.6% during the forecast period.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Tomato Puree Market Key Players And Competitive Insights
Major players in the Tomato Puree Market are investing in research and development to improve their product offerings and gain a competitive edge in the market. Leading Tomato Puree Market players are striving to develop innovative products that cater to the evolving needs of consumers. It is important to note that the Tomato Puree Market industry is highly competitive, with numerous key players attempting to gain market share. A number of these players are taking advantage of the booming tomato puree market through various means, such as mergers and acquisitions as well as new product launches. One of the factors driving the growth of the Tomato Puree Market is the increasing demand for convenience foods, fueled by the modern consumer’s fast-paced lifestyle. Additionally, the growth in health consciousness among consumers and the increasing popularity of ethnic foods are further driving the market.
Heinz is one of the major players in the Tomato Puree Market. The company has a significant presence and offers a wide variety of tomato-based products. Heinz is a leading player in the Tomato Puree Market, with a strong emphasis on innovation. The company is renowned for its iconic ketchup brand. Heinz benefits from a well-established distribution network and has created a strong brand image for itself. Heinz has expanded its product offering to cater to a variety of needs and has made several acquisitions to accomplish this. For instance, in 2022, Heinz acquired the organic baby food brand Earth’s Best, a strategic move that could help the company gain a solid footing in the organic baby food market.
Del Monte is a major player in the Tomato Puree Market, holding a significant market share. The company operates across the United States and Canada and is best known for its canned tomatoes as well as other tomato-based products. Del Monte has also focused on international expansion, having operations in over 90 countries. The company is dedicated to ensuring responsible food sourcing and reducing its footprint, exemplified in its Del Monte Gold Extra Sweet Pineapple. Developing new products may aid organizations in achieving growth in such a market. For example, as a response to the new demand for organic approaches, the company launched single-serve tomato cups and organic tomato products.
Key Companies in the Tomato Puree Market Include
- Del Monte Foods
- Cargill
- Olam
- Kalsec
- Princes
- Red Gold
- SunMaid
- Amy's Kitchen
- Tree of Life
- Unilever
- The Kraft Heinz Company
- Muir Glen
- Conagra Brands
Tomato Puree Market Industry Developments
The Tomato Puree Market is anticipated to grow from USD 10.56 billion in 2023 to USD 13.23 billion by 2032, at a CAGR of 2.53%. This growth is attributed to increasing demand for processed tomato products, such as tomato puree, in various culinary applications. The rising popularity of convenience foods and the growing awareness of the health benefits associated with tomatoes are driving the demand for tomato puree. Additionally, the growing demand for natural and organic ingredients in food products is further fueling market growth.Recent developments in the market include the launch of innovative tomato puree products, such as organic, low-sodium, and flavored varieties. Leading market players are also focusing on strategic partnerships and acquisitions to strengthen their presence and expand their product portfolio.
Tomato Puree Market Segmentation Insights
- Tomato Puree Market Application Outlook
- Pizza and Pasta
- Soups and Sauces
- Dressings and Marinades
- Personal Care
- Baby Food
- Tomato Puree Market Distribution Channel Outlook
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Wholesale Distribution
- Food Service
- Tomato Puree Market Organic vs Conventional Outlook
- Tomato Puree Market Packaging Outlook
- Cans
- Glass Jars
- Sachets
- Drums
- Aseptic Packaging
- Tomato Puree Market End Use Sector Outlook
- Food and Beverage
- Pharmaceutical
- Cosmetics
- Healthcare
- Industrial
- Tomato Puree Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
10.3(USD Billion) |
| Market Size 2023 |
10.56(USD Billion) |
| Market Size 2032 |
13.23(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
2.53% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Del Monte Foods, Cargill, Olam, Kalsec, Princes, Red Gold, SunMaid, Amy's Kitchen, Tree of Life, Unilever, The Kraft Heinz Company, Muir Glen, Conagra Brands |
| Segments Covered |
Application, Distribution Channel, Organic vs Conventional, Packaging, End Use Sector, Regional |
| Key Market Opportunities |
Ecommerce expansion, health consciousness product innovation, emerging markets sustainability initiatives |
| Key Market Dynamics |
Surging Demand for Convenience Foods, Growing Health Consciousness, Rising Fast Food Consumption, Increasing Urbanization, Expanding Food Service Industry |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Tomato Puree Market was expected to reach USD 10.56 billion in 2023.
The Tomato Puree Market is projected to grow at a CAGR of 2.53% from 2024 to 2032.
North America is expected to hold the largest market share in the Tomato Puree Market in 2023.
The processed food segment is expected to hold the largest market share in the Tomato Puree Market in 2023.
Some of the key competitors in the Tomato Puree Market include The Kraft Heinz Company, Unilever, Conagra Brands, and Del Monte Foods.
The key growth drivers of the Tomato Puree Market include the increasing demand for processed foods, the growing popularity of ethnic cuisines, and the rising health consciousness among consumers.
The major challenges facing the Tomato Puree Market include the volatility of tomato prices, the increasing competition from other tomato products, and the stringent regulations on food safety.
The key trends shaping the Tomato Puree Market include the growing demand for organic and natural products, the increasing popularity of online retail, and the rising demand for tomato puree in emerging markets.
The major opportunities for growth in the Tomato Puree Market include the expansion of the foodservice industry, the growing popularity of plant-based diets, and the increasing demand for tomato puree in emerging markets.
The major threats to growth in the Tomato Puree Market include the volatility of tomato prices, the increasing competition from other tomato products, and the stringent regulations on food safety.
