Texture Paints Market Research Report Information by Product Type (premixed, self-mixing paints, smooth textured paint), Additives (sand, quartz), Substrate Type (interior, exterior), Application (residential, non-residential), and Regions – Forecast till 2032

Texture Paints Market Overview

The Texture Paints Market Size was valued at USD 13.05 Billion in 2023. The Texture Paints industry is projected to grow from USD 13.63 Billion in 2024 to USD 18.88 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.4% during the forecast period (2024 - 2032).
Texture paints add a textured look and feel to walls, improving their aesthetic and utilitarian value. They also fill any cracks or crevices in the wall surfaces, which helps to conceal flaws and preserve them from the elements. The demand for texture paints has increased in recent years as the paint industry strives to provide more aesthetic and functional value. Texture paint refers to the textured feel and appearance on the outside and interior walls of business and residential structures for a pleasing appearance. Texture paints differ from normal paints in that they contain resins and chemicals that protect the texture even after the paint has dried. For a long time, the unique texture pattern embossed on the surface remains intact. Texture paints have the extra benefit of hiding uneven surfaces and protecting the wall from harm. As a result, the future of the texture paints industry is expected to be driven by the aesthetic and practical value of textured paints. A rise in architectural construction and industrial operations, as well as increased demand from the middle class. In addition, the increased use of texture paints in both residential and non-residential applications is likely to propel the market forward.

Market Segmentation

The global texture paints market is segmented by product type, additives, substrate type, application, and region.

On the basis of the product type, the global texture paints market is segmented into premixed texture paints, self-mixing paints, smooth textured paint, and others.

On the basis of the additives, the global texture market is segmented into sand, quartz, household items, and other texture additives.

On the basis of the substrate type, the global texture paints market is segmented into the interior (walls, ceilings, floorings) and exterior walls.

On the basis of the application, the global texture paints market is segmented into residential and non-residential.

Texture Paints Market Share in 2017, by Product Type

 

Source: MRFR Analysis

Regional Analysis

The global texture paints market is segmented into five regions: Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. 

Asia Pacific dominated the global texture paint market in 2021 and is expected to grow at the fastest CAGR during the forecast period, 2021–2030. Growing economy of Asia Pacific countries is providing lucrative opportunities to the texture paints market for both residential and non-residential applications.

North America and Europe market are relatively mature and is expected to witness a steady demand for texture paints during the review period. Additionally, significant growth in renovation activities is contributing to the market growth.

The Middle East & Africa and Latin America are expected to exhibit rising demand of texture paints during the forecast period due to growing construction industry.

Key Players

The prominent manufacturers in the texture paints market are 

• Asian Paints (India),


• Nippon Paint Holdings Co., Ltd. (Japan),


• Berger Paints India Limited (India),


• PPG Industries, Inc.  (U.S.),


• The Sherwin-Williams Company (U.S.),


• Hempel A/S (Denmark),


• Kansai Paint Co., Ltd (Japan),


• Jotun A/S (Norway),


• Axalta Coating Systems Ltd. (U.S.),


• The Valspar Corporation. (U.S.),


• S K Kaken Co., Ltd. (Japan),


• Kelly-Moore Paints (U.S.),


• (Australia),


• Anvil Paints & Coatings, Inc. (U.S.),


• Crown Paints (UK), and


• Specialized Coating Systems (Pty) Ltd (South Africa).

Recent Development

In Mar 2021, a well-known grey cement company JK Cement Ltd., announced its entry into the paint sector, adding yet another color to the texture paint industry's pallet. The company's board of directors authorized the company's plan to enter the paint business during a meeting this evening. JK Cement is expected to enter the paint business through a wholly-owned subsidiary. The board has also approved a five-year investment of Rs 600 crore in the paint sector. PPG Industries announced in February 2022 that it has reached an agreement to buy Arsonsisi, a Texture Paints company situated in Milan, Italy's powder coatings division.

Report Attribute/Metric	Details
Market Size 2023	USD 13.05 Billion
Market Size 2024	USD 13.63 Billion
Market Size 2032	USD 18.88 Billion
CAGR	6.4% (2024 – 2032)
Base Year	2023
Forecast Period	2024 to 2032
Historical Data	2019 & 2020
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	Product Type, Additives, Substrate Type, Application
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	Asian Paints (India), Nippon Paint Holdings Co., Ltd. (Japan), Berger Paints India Limited (India), PPG Industries, Inc. (U.S.), The Sherwin-Williams Company (U.S.), Hempel A/S (Denmark), Kansai Paint Co., Ltd (Japan), Jotun A/S (Norway), Axalta Coating Systems Ltd. (U.S.), The Valspar Corporation. (U.S.), S K Kaken Co., Ltd. (Japan), Kelly-Moore Paints (U.S.), Haymes. (Australia), Anvil Paints & Coatings, Inc. (U.S.), Crown Paints (UK), and Specialized Coating Systems (Pty) Ltd (South Africa)
Key Market Opportunities	New product launches and R&D Amongst major key Players
Key Market Drivers	Increasing usage of texture paints to impart aesthetic and functional value