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    Texture Paints Market

    ID: MRFR/CnM/4706-HCR
    100 Pages
    Chitranshi Jaiswal
    September 2025

    Texture Paints Market Research Report Information by Product Type (premixed, self-mixing paints, smooth textured paint), Additives (sand, quartz), Substrate Type (interior, exterior), Application (residential, non-residential), and Regions – Forecast till 2032

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    Texture Paints Market Research Report – Forecast to 2032 Infographic
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    Texture Paints Market Summary

    As per Market Research Future Analysis, the Texture Paints Market was valued at USD 13.05 Billion in 2023 and is projected to grow to USD 18.88 Billion by 2032, with a CAGR of 6.4% from 2024 to 2032. Texture paints enhance the aesthetic and functional value of walls, filling cracks and concealing flaws. The market is driven by increased demand from both residential and non-residential sectors, particularly in the Asia Pacific region, which is expected to grow at the fastest rate. The market is segmented by product type, additives, substrate type, application, and region, with key players including Asian Paints, Nippon Paint Holdings, and PPG Industries.

    Key Market Trends & Highlights

    The Texture Paints Market is witnessing significant growth driven by aesthetic and practical applications.

    • Market Size in 2023: USD 13.05 Billion
    • Projected Market Size by 2032: USD 18.88 Billion
    • CAGR from 2024 to 2032: 6.4%
    • Asia Pacific expected to grow at the fastest CAGR during the forecast period

    Market Size & Forecast

    2023 Market Size USD 13.05 Billion
    2024 Market Size USD 13.63 Billion
    2032 Market Size USD 18.88 Billion

    Major Players

    Asian Paints (India), Nippon Paint Holdings Co., Ltd. (Japan), Berger Paints India Limited (India), PPG Industries, Inc. (U.S.), The Sherwin-Williams Company (U.S.)

    Texture Paints Market Drivers

    Increased DIY Culture

    The rise of the DIY culture significantly impacts the Global Texture Paints Market Industry, as more consumers engage in home improvement projects. This trend is fueled by the availability of online resources and tutorials, empowering individuals to undertake painting projects themselves. As a result, texture paints are becoming increasingly popular among DIY enthusiasts seeking to personalize their living spaces. Retailers are responding to this trend by offering a wider range of texture paint options and tools tailored for DIY applications. This shift not only boosts sales but also fosters a deeper connection between consumers and texture paint products.

    Market Growth Projections

    The Global Texture Paints Market Industry is poised for substantial growth, with projections indicating a market value of 13.6 USD Billion in 2024 and an anticipated increase to 22.7 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate of 4.76% from 2025 to 2035, driven by various factors including rising aesthetic demands, sustainability trends, and advancements in technology. The increasing adoption of texture paints in residential and commercial applications further underscores the market's potential. As consumer preferences evolve, the texture paints market is likely to adapt and thrive in the coming years.

    Growth in Real Estate Sector

    The Global Texture Paints Market Industry is significantly bolstered by the ongoing growth in the real estate sector. As urbanization accelerates and new construction projects emerge, the demand for texture paints is expected to rise correspondingly. Developers are increasingly incorporating texture paints into their projects to differentiate properties and enhance marketability. This trend is particularly pronounced in emerging economies, where rapid urban development is driving the need for innovative building materials. The anticipated market value of 22.7 USD Billion by 2035 underscores the critical role that the real estate sector plays in shaping the future of texture paints.

    Rising Demand for Aesthetic Solutions

    The Global Texture Paints Market Industry experiences a notable surge in demand for aesthetic solutions, driven by the increasing consumer preference for visually appealing interiors and exteriors. Homeowners and commercial property developers are increasingly opting for texture paints to enhance the visual appeal of their spaces. This trend is evident as the market is projected to reach 13.6 USD Billion in 2024, reflecting a growing inclination towards decorative finishes. The desire for unique textures and finishes, coupled with the availability of diverse color palettes, positions texture paints as a preferred choice among consumers, thereby propelling market growth.

    Sustainability Trends in Construction

    Sustainability trends significantly influence the Global Texture Paints Market Industry, as consumers and manufacturers alike prioritize eco-friendly products. The increasing awareness of environmental issues has led to a demand for low-VOC and water-based texture paints, which are less harmful to both health and the environment. This shift towards sustainable solutions is expected to contribute to the market's expansion, as manufacturers innovate to meet these demands. As a result, the market is likely to witness a compound annual growth rate of 4.76% from 2025 to 2035, indicating a robust future for eco-conscious texture paint options.

    Technological Advancements in Paint Formulation

    Technological advancements in paint formulation are transforming the Global Texture Paints Market Industry, enabling the development of high-performance products. Innovations such as improved adhesion, durability, and ease of application are enhancing the appeal of texture paints among consumers and contractors. Manufacturers are investing in research and development to create products that meet evolving consumer needs, including quick-drying and weather-resistant options. These advancements not only improve the functionality of texture paints but also expand their application range, thereby driving market growth. The continuous evolution of paint technology suggests a promising trajectory for the industry.

    Key Companies in the Texture Paints Market market include

    Industry Developments

    In Mar 2021, a well-known grey cement company JK Cement Ltd., announced its entry into the paint sector, adding yet another color to the texture paint industry's pallet. The company's board of directors authorized the company's plan to enter the paint business during a meeting this evening. JK Cement is expected to enter the paint business through a wholly-owned subsidiary.

    The board has also approved a five-year investment of Rs 600 crore in the paint sector. PPG Industries announced in February 2022 that it has reached an agreement to buy Arsonsisi, a Texture Paints company situated in Milan, Italy's powder coatings division.

    Intended Audience

      • Texture paints manufacturers
      • Traders and distributors of texture paints
      • Research and development institutes
      • Interior Texture Paint
      • Potential investors
      • Nationalized laboratory

    Future Outlook

    Texture Paints Market Future Outlook

    The Global Texture Paints Market is projected to grow at a 4.76% CAGR from 2024 to 2035, driven by urbanization, eco-friendly products, and technological advancements.

    New opportunities lie in:

    • Develop sustainable texture paint formulations to meet increasing environmental regulations.
    • Leverage digital marketing strategies to enhance brand visibility and customer engagement.
    • Expand distribution channels in emerging markets to capture new customer segments.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and innovation.

    Market Segmentation

    Key Players

    • Specialized Coating Systems (Pty) Ltd (South Africa).
    • Crown Paints (UK), and
    • Anvil Paints & Coatings, Inc. (U.S.),
    • (Australia),
    • Kelly-Moore Paints (U.S.),
    • S K Kaken Co., Ltd. (Japan),
    • The Valspar Corporation. (U.S.),
    • Axalta Coating Systems Ltd . (U.S.),
    • Jotun A/S (Norway),
    • Kansai Paint Co., Ltd (Japan),
    • Hempel A/S (Denmark),
    • The Sherwin-Williams Company (U.S.),
    • PPG Industries, Inc.   (U.S.),
    • Berger Paints India Limited (India),
    • Nippon Paint Holdings Co., Ltd. (Japan),
    • Asian Paints (India),
    • Nationalized laboratory
    • Raw material suppliers
    • Potential investors
    • Interior Texture Paint
    • Research and development institutes
    • Traders and distributors of texture paints
    • Texture paints manufacturers

    Intended Audience

    • Nationalized laboratory
    • Raw material suppliers
    • Potential investors
    • Interior Texture Paint
    • Research and development institutes
    • Traders and distributors of texture paints
    • Texture paints manufacturers

    Recent Development

    • Nationalized laboratory
    • Raw material suppliers
    • Potential investors
    • Interior Texture Paint
    • Research and development institutes
    • Traders and distributors of texture paints
    • Texture paints manufacturers

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023  USD 13.05 Billion
    Market Size 2024  USD 13.63 Billion
    Market Size 2032   USD 18.88 Billion
      CAGR   6.4% (2024 – 2032)
      Base Year   2023
      Forecast Period   2024 to 2032
      Historical Data   2019 & 2020
      Forecast Units   Value (USD Billion)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   Product Type, Additives, Substrate Type, Application
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   Asian Paints (India), Nippon Paint Holdings Co., Ltd. (Japan), Berger Paints India Limited (India), PPG Industries, Inc. (U.S.), The Sherwin-Williams Company (U.S.), Hempel A/S (Denmark), Kansai Paint Co., Ltd (Japan), Jotun A/S (Norway), Axalta Coating Systems Ltd. (U.S.), The Valspar Corporation. (U.S.), S K Kaken Co., Ltd. (Japan), Kelly-Moore Paints (U.S.), Haymes. (Australia), Anvil Paints & Coatings, Inc. (U.S.), Crown Paints (UK), and Specialized Coating Systems (Pty) Ltd (South Africa)
      Key Market Opportunities   New product launches and R&D Amongst major key Players
      Key Market Drivers   Increasing usage of texture paints to impart aesthetic and functional value

     

    Market Highlights

    Author
    Chitranshi Jaiswal
    Research Analyst Level I

    In her 3 years of experience in the market research field, she has handled critical cross-domain projects. She has an in-depth knowledge of market estimation & analysis, problem-solving, primary as well as secondary research, and team management.She holds an engineering degree and is an MBA professional from a well-known university, capable of evaluating the market and competitive conditions. An exceptional strategist with excellent communication skills and a passion for delivering cutting-edge & practical insights for the market. Proficient in multi-tasking, and can successfully deal with competing demands, while maintaining complete confidentiality. Generated business through active client and project development, networking, and high-quality responses. Her knowledge and skills have helped in making solid business decisions, securing funding from investors, and avoiding business failures.

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    FAQs

    What is the primary driver of the global texture paints market?

    Aesthetic appeal in houses is the primary driver of the global texture paints market.

    What is the major restraint which can impede the global texture paints market growth?

    High costs of texture paints can impede the global texture paints market growth.

    Which region can dominate the global texture paints market?

    The APAC region is assumed to dominate the global texture paints market due to developing economies in the region providing lucrative opportunities.

    What are the growth rates expected from the regions of North America and Europe in the global texture paints market?

    North America and Europe can display a steady growth rate in the global texture paints market due to renovation activities.

    Who are the key players of the global texture paints market?

    Kelly-Moore Paints, PPG Industries, Inc., Nippon Paint Holdings Co., Ltd., Jotun A/S, Kansai Paint Co., Ltd, Specialized Coating Systems (Pty) Ltd, Axalta Coating Systems Ltd., Haymes, The Valspar Corporation, Crown Paints, Hempel A/S, Berger Paints India Limited, S K Kaken Co., Ltd., Asian Paints, The Sherwin-Williams Company, and Anvil Paints & Coatings, Inc. are major players of the global texture paints market.

    Texture Paints Market Research Report – Forecast to 2032 Infographic
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