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    US Texture Paints Market

    ID: MRFR/CnM/15468-HCR
    111 Pages
    Chitranshi Jaiswal
    September 2025

    US Texture Paints Market Research Report By Product Type (premixed, self-mixing paints, smooth textured paint), By Additives (sand, quartz), By Substrate Type (interior, exterior) and By Application (residential, non-residential) - Forecast to 2035.

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    US Texture Paints Market Research Report - Forecast Report 2035 Infographic
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    US Texture Paints Market Summary

    The United States texture paints market is projected to grow from 2.95 USD billion in 2024 to 5.1 USD billion by 2035.

    Key Market Trends & Highlights

    US Texture Paints Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.1 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 5.1 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 2.95 USD billion, laying a strong foundation for future expansion.
    • Growing adoption of innovative texture paint technologies due to increasing consumer demand for aesthetic appeal is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.95 (USD Billion)
    2035 Market Size 5.1 (USD Billion)
    CAGR (2025-2035) 5.1%

    Major Players

    Krylon, Behr Paint Company, Tikkurila, AkzoNobel, Dutch Boy, PPG Industries, RPM International, Masonite, Valspar, Eastman Chemical Company, Benjamin Moore, RustOleum, Glidden, Dulux Group, Sherwin-Williams

    US Texture Paints Market Trends

    The US Texture Paints Market is experiencing a shift driven by the growing popularity of DIY home improvement projects among consumers. Many homeowners are increasingly opting for texture paints to enhance the aesthetic appeal of their spaces, as textured finishes add depth and character to walls. This trend is further supported by advances in paint technology, which have resulted in the development of eco-friendly and low-VOC texture paints.

    Market Segment Insights

    Texture Paints Market Product Type Insights

    The US Texture Paints Market, particularly within the Product Type segment, is characterized by a diverse array of offerings that cater to both consumer and commercial preferences as well as aesthetic requirements. Among these, premixed texture paints stand out due to their convenience and ease of use, appealing to DIY enthusiasts and professional painters alike. Such paints are pre-formulated and ready for application, which significantly reduces the time and effort required for mixing, thereby gaining a majority holding among consumers looking for quick solutions.

    On the other hand, self-mixing paints offer unique advantages by allowing users to customize the texture and finish according to their specific needs, thus nurturing creativity and personalization in home improvement projects. This segment is particularly significant for contractors who seek versatility in their projects, allowing them to adapt to varying customer requests. Meanwhile, smooth textured paints serve to create a refined finish with a subtle elegance that is often preferred in residential as well as commercial spaces, making them important for projects looking to achieve a sophisticated look.

    The market trends indicate that environmental considerations, such as the demand for non-toxic, low-VOC options, are increasingly shaping product offerings within all these types. This is a response to the growing awareness about health and environmental impacts of paint products, driving manufacturers to innovate and ensure these products meet regulatory standards while still providing aesthetic and functional benefits. Additionally, the rising trend of home renovation and interior design changes among consumers in the US is likely to bolster the demand for all types of texture paints, as property owners seek to enhance the visual appeal and value of their spaces.

    The influence of technology also plays a role, as advancements in paint formulation and application techniques allow for improved results and durability across the Product Type segment. Furthermore, the challenges faced within this sector, such as fluctuating raw material costs and supply chain disruptions, are important factors that manufacturers must navigate to maintain competitiveness and ensure the steady availability of these products in the US Texture Paints Market. Overall, the interplay between consumer preferences, industry standards, and advancements in product offerings continues to drive innovation and growth in this sector, presenting numerous opportunities for stakeholders in the market.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Texture Paints Market Additives Insights

    The Additives segment of the US Texture Paints Market plays a pivotal role in enhancing product performance and aesthetic appeal. This market encompasses various components, including sand and quartz, which are essential for creating texture and durability in paint applications. The incorporation of sand allows for improved texture and slip resistance, which caters to both residential and commercial sectors seeking unique finishes. Meanwhile, quartz is valued for its strength and resilience, contributing to the longevity and weather resistance of texture paints.This blend of functionality and visual appeal is crucial as consumer preferences shift towards more customized and durable solutions.

    In the broader context of the US Texture Paints Market, the Additives segment is significant due to its influence on product quality and market growth, alongside evolving trends favoring eco-friendly and high-performance materials. With ongoing advancements in formulation technologies, players in this market are well-positioned to meet the increasing demand for innovative texture solutions that align with industry sustainability goals.

    Texture Paints Market Substrate Type Insights

    The US Texture Paints Market showcases significant segmentation based on Substrate Type, focusing primarily on interior and exterior applications. The interior segment has gained traction due to rising consumer preferences for aesthetically pleasing and textured surfaces within homes and commercial spaces. The ability of interior texture paints to improve visual appeal and provide protective qualities has driven increased demand.

    Meanwhile, the exterior segment is vital as it caters to the need for durability and resilience against harsh weather conditions prevalent in various regions of the US.This segment often emphasizes weather resistance and longevity, making it a preferred choice for property owners looking to enhance the curb appeal of their houses. The growing trends in home improvement and renovation projects are key growth drivers for both segments, with consumers investing in texture paints to elevate their living environments.

    Additionally, the increasing availability of eco-friendly and low-VOC texture paints aligns with the growing consumer demand for sustainable options, presenting ample opportunities in the market. The significance of these segments within the US Texture Paints Market revenue reflects consumers' evolving preferences and the industry's response to emerging trends and challenges.

    Texture Paints Market Application Insights

    The Application segment of the US Texture Paints Market plays a crucial role in defining the overall industry landscape, reflecting varied consumer preferences and functionality. The market is primarily divided into residential and non-residential applications, each contributing distinct characteristics and demands. The residential segment, characterized by booming housing trends and DIY culture, is significant as homeowners opt for texture paints to enhance aesthetics and durability.

    This trend aligns with the increasing investment in home improvement, driven by rising disposable incomes and a desire for personalized living spaces.On the other hand, the non-residential segment dominates with substantial projects in commercial buildings and infrastructure, where texture paints are employed for their versatility and protective properties. Factors such as urbanization, demand for modern office spaces, and the need for sustainable building practices serve as critical growth drivers. However, challenges like increasing raw material costs and regulatory hurdles pose risks to both segments.

    Analyzing the US Texture Paints Market segmentation reveals opportunities in eco-friendly formulations and innovative designs, catering to evolving consumer preferences while boosting market growth.The ongoing trends signify a shift toward integrating functionality and aesthetics in both residential and non-residential applications.

    Get more detailed insights about US Texture Paints Market Research Report - Forecast Report 2035

    Key Players and Competitive Insights

    The US Texture Paints Market is witnessing significant growth as a result of increasing demand for aesthetic and functional paint solutions across various applications, including residential, commercial, and industrial sectors. The competition among leading manufacturers is intensifying, with companies striving to innovate and enhance their product offerings to capture a larger market share. Various factors such as the rising popularity of decorative finishes, an increase in home renovation activities, and heightened awareness about the benefits of texture paints are driving competition.

    Additionally, the growing trend of eco-friendly and sustainable paint options is compelling manufacturers to refine their formulations to align with consumer preferences, making this market dynamic and rapidly evolving.Krylon stands out as a notable player in the US Texture Paints Market, leveraging its strong brand recognition and wide product range. The company's commitment to quality and innovation has established it as a trustworthy name among consumers and professionals alike. Krylon's products are designed to meet diverse customer needs, from spray paints that create textured finishes to specialty coatings that offer durability and environmental resistance.

    Its extensive distribution network enables strong market presence, and the company benefits from a loyal customer base bolstered by its longstanding reputation for excellence. The strategic focus on enhancing product formulations and launching new textures caters to evolving market demands, solidifying Krylon's competitive position within the industry.Behr Paint Company also plays a significant role in the US Texture Paints Market, known for its comprehensive array of high-performance paints and related products. Recognized for quality and innovation, Behr offers a variety of texture paint options that cater to both residential and commercial projects, supporting varied aesthetic demands.

    The company's key products include textured finishes that enhance durability and visual appeal, aligning with consumer preferences for distinctive creative styles. Behr’s market presence extends through partnerships with major home improvement retailers and regional distribution channels, ensuring accessibility to a wide customer base. The company's commitment to sustainability is also reflected in its product lines, which appeal to environmentally conscious consumers.

    In recent years, Behr has focused on strategic mergers and acquisitions to further strengthen its market position, effectively expanding its product portfolio and enhancing its capability to meet consumer expectations in the competitive landscape of the US Texture Paints Market.

    Key Companies in the US Texture Paints Market market include

    Industry Developments

    The US Texture Paints Market has seen significant developments in recent months. Krylon and Behr Paint Company have launched new product lines focused on eco-friendliness and low VOC emissions, catering to a growing demand for sustainable building materials. In market dynamics, PPG Industries reported a surge in revenue in Q2 2023, partly due to an increase in housing starts and remodeling activities across the United States, indicating a robust growth environment for decorative paints. In merger and acquisition news, Sherwin-Williams announced its acquisition of the Dutch Boy brand in July 2023, further consolidating its position in the market.

    RPM International, with its recent acquisition of a specialty paint company in June 2023, is also enhancing its product portfolio. The market valuation for major players like Benjamin Moore and Valspar has increased significantly, driven by innovation and expanded distribution channels, which is positively impacting overall market growth. Historical events from the past few years, such as the implementation of stricter environmental regulations in early 2022, have further shaped industry practices and consumer preferences towards more responsible paint solutions. The US Texture Paints Market continues to adapt to these challenges while embracing new opportunities for growth.

    Market Segmentation

    Outlook

    • residential
    • non-residential

    Texture Paints Market Additives Outlook

    • sand
    • quartz

    Texture Paints Market Application Outlook

    • residential
    • non-residential

    Texture Paints Market Product Type Outlook

    • premixed
    • self-mixing paints
    • smooth textured paint

    Texture Paints Market Substrate Type Outlook

    • interior
    • exterior

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 2.74(USD Billion)
    MARKET SIZE 2024 2.95(USD Billion)
    MARKET SIZE 2035 5.1(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.103% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Krylon, Behr Paint Company, Tikkurila, AkzoNobel, Dutch Boy, PPG Industries, RPM International, Masonite, Valspar, Eastman Chemical Company, Benjamin Moore, RustOleum, Glidden, Dulux Group, SherwinWilliams
    SEGMENTS COVERED Product Type, Additives, Substrate Type, Application
    KEY MARKET OPPORTUNITIES Eco-friendly product demand, Growing residential construction, Innovative texture designs, Expansion in commercial applications, Increasing DIY trends
    KEY MARKET DYNAMICS increasing demand for aesthetics, growth of DIY projects, competitive pricing strategies, environmental regulations on solvents, innovation in texture formulations
    COUNTRIES COVERED US

    FAQs

    What is the expected market size for the US Texture Paints Market in 2024?

    The US Texture Paints Market is expected to be valued at 2.95 billion USD in 2024.

    What will be the market size for the US Texture Paints Market by 2035?

    The market is projected to grow to 5.1 billion USD by the year 2035.

    What is the expected compound annual growth rate (CAGR) for the US Texture Paints Market from 2025 to 2035?

    The expected CAGR for the US Texture Paints Market between 2025 and 2035 is 5.103%.

    What is the market size for premixed texture paints in 2024?

    The market size for premixed texture paints is valued at 1.15 billion USD in 2024.

    How much is the market for self-mixing paints expected to reach by 2035?

    The market for self-mixing paints is expected to reach 1.8 billion USD by 2035.

    Who are the major players in the US Texture Paints Market?

    Major players include Krylon, Behr Paint Company, Tikkurila, and AkzoNobel.

    What is the projected value of smooth textured paint in 2024?

    The projected value of smooth textured paint in 2024 is 0.75 billion USD.

    What trends are emerging in the US Texture Paints Market?

    Emerging trends include an increasing demand for eco-friendly and customizable texture paints.

    What challenges does the US Texture Paints Market face?

    Challenges include fluctuations in raw material prices and increasing competition among manufacturers.

    What applications are driving growth in the US Texture Paints Market?

    Applications in residential and commercial sectors are driving significant growth in the market.

    Report Infographic
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