US Texture Paints Market Research Report: By Product Type (premixed, self-mixing paints, smooth textured paint), By Additives (sand, quartz), By Substrate Type (interior, exterior) and By Application (residential, non-residential) - Forecast to 2035

US Texture Paints Market Research Report: By Product Type (premixed, self-mixing paints, smooth textured paint), By Additives (sand, quartz), By Substrate Type (interior, exterior) and By Application (residential, non-residential) - Forecast to 2035.

US Texture Paints Market Overview:

As per MRFR analysis, the US Texture Paints Market Size was estimated at 2.74 (USD Billion) in 2023. The US Texture Paints Market Industry is expected to grow from 2.95(USD Billion) in 2024 to 5.1 (USD Billion) by 2035. The US Texture Paints Market CAGR (growth rate) is expected to be around 5.103% during the forecast period (2025 - 2035).

Key US Texture Paints Market Trends Highlighted

The US Texture Paints Market is experiencing a shift driven by the growing popularity of DIY home improvement projects among consumers. Many homeowners are increasingly opting for texture paints to enhance the aesthetic appeal of their spaces, as textured finishes add depth and character to walls. This trend is further supported by advances in paint technology, which have resulted in the development of eco-friendly and low-VOC texture paints. As environmental concerns gain traction, consumers in the US are seeking sustainable options that contribute to healthier indoor air quality, aligning with government initiatives promoting eco-friendly products.In addition, urbanization and the ongoing trend of home renovations are significant market drivers. Many Americans are looking to enhance their living spaces rather than moving, which creates increased demand for decorative finishes like texture paints. Home builders are also focusing on incorporating textured coatings in new construction projects to add visual interest and increase property value. This opens up numerous opportunities for manufacturers and suppliers to innovate and develop new products that cater to the evolving tastes of consumers. Within recent times, there has been a notable rise in online sales channels for texture paints.The convenience of purchasing home improvement products online has made it easier for consumers to access a wider variety of options, enhancing market reach. Social media platforms and online forums play a significant role in influencing consumer decisions, showcasing creative uses of texture paint through inspiring content. As a result, this trend not only increases awareness about various texture paint products but also inspires new applications and techniques among homeowners across the United States.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Texture Paints Market Drivers

Rising Demand for Aesthetic Interior Design

The increasing consumer preference for visually appealing interior designs is significantly driving the US Texture Paints Market Industry. A survey conducted by the American Institute of Architects revealed that 61% of architects have seen a rise in projects that emphasize unique textures and finishes in residential spaces. This trend is further supported by the recent National Association of Home Builders report indicating that 82% of new home buyers prioritize homes with modern aesthetics, which often include texture paints as a key element in home decoration.Companies like Sherwin-Williams and Benjamin Moore are responding to this trend by developing innovative texture paint products that cater to the growing demand for personalized and stylish interiors. This consumer shift towards aesthetic enhancement of living spaces is expected to propel market growth significantly in the coming years.

Increased Home Renovation Activities

The growing trend of home renovations in the United States has significantly contributed to the expansion of the US Texture Paints Market Industry. According to statistics from the Joint Center for Housing Studies of Harvard University, spending on home renovations in the US surged to nearly 420 billion USD in 2021, with an increase projected over the next five years. This uptick in renovation projects often involves the use of texture paints, which are popular for adding depth and character to home aesthetics.Major retailers such as Home Depot and Lowe's have reported a steady increase in sales of textured paint products, aligning with the renovation boom, and further indicating strong demand fueled by homeowners seeking to enhance their living spaces.

Growing Environmental Concerns and Eco-Friendly Products

As environmental awareness among consumers continues to rise, there is an increasing demand for eco-friendly texture paints in the US Texture Paints Market Industry. A report from the United States Environmental Protection Agency cites that the market for low-VOC (Volatile Organic Compounds) and eco-friendly paints is expected to grow at an annual rate of 5% through 2025. Companies like Behr and Eco Paints have introduced product lines that focus on sustainability and responsible sourcing, catering to this eco-conscious segment.This trend is not only favorable for consumers who are more mindful of health and environmental impacts, but it also aligns with governmental initiatives aimed at reducing harmful emissions associated with traditional paint products, thus creating a favorable environment for eco-friendly texture paint sales.

US Texture Paints Market Segment Insights:

Texture Paints Market Product Type Insights

The US Texture Paints Market, particularly within the Product Type segment, is characterized by a diverse array of offerings that cater to both consumer and commercial preferences as well as aesthetic requirements. Among these, premixed texture paints stand out due to their convenience and ease of use, appealing to DIY enthusiasts and professional painters alike. Such paints are pre-formulated and ready for application, which significantly reduces the time and effort required for mixing, thereby gaining a majority holding among consumers looking for quick solutions. On the other hand, self-mixing paints offer unique advantages by allowing users to customize the texture and finish according to their specific needs, thus nurturing creativity and personalization in home improvement projects. This segment is particularly significant for contractors who seek versatility in their projects, allowing them to adapt to varying customer requests. Meanwhile, smooth textured paints serve to create a refined finish with a subtle elegance that is often preferred in residential as well as commercial spaces, making them important for projects looking to achieve a sophisticated look. The market trends indicate that environmental considerations, such as the demand for non-toxic, low-VOC options, are increasingly shaping product offerings within all these types. This is a response to the growing awareness about health and environmental impacts of paint products, driving manufacturers to innovate and ensure these products meet regulatory standards while still providing aesthetic and functional benefits. Additionally, the rising trend of home renovation and interior design changes among consumers in the US is likely to bolster the demand for all types of texture paints, as property owners seek to enhance the visual appeal and value of their spaces. The influence of technology also plays a role, as advancements in paint formulation and application techniques allow for improved results and durability across the Product Type segment. Furthermore, the challenges faced within this sector, such as fluctuating raw material costs and supply chain disruptions, are important factors that manufacturers must navigate to maintain competitiveness and ensure the steady availability of these products in the US Texture Paints Market. Overall, the interplay between consumer preferences, industry standards, and advancements in product offerings continues to drive innovation and growth in this sector, presenting numerous opportunities for stakeholders in the market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Texture Paints Market Additives Insights

The Additives segment of the US Texture Paints Market plays a pivotal role in enhancing product performance and aesthetic appeal. This market encompasses various components, including sand and quartz, which are essential for creating texture and durability in paint applications. The incorporation of sand allows for improved texture and slip resistance, which caters to both residential and commercial sectors seeking unique finishes. Meanwhile, quartz is valued for its strength and resilience, contributing to the longevity and weather resistance of texture paints.This blend of functionality and visual appeal is crucial as consumer preferences shift towards more customized and durable solutions. In the broader context of the US Texture Paints Market, the Additives segment is significant due to its influence on product quality and market growth, alongside evolving trends favoring eco-friendly and high-performance materials. With ongoing advancements in formulation technologies, players in this market are well-positioned to meet the increasing demand for innovative texture solutions that align with industry sustainability goals.

Texture Paints Market Substrate Type Insights

The US Texture Paints Market showcases significant segmentation based on Substrate Type, focusing primarily on interior and exterior applications. The interior segment has gained traction due to rising consumer preferences for aesthetically pleasing and textured surfaces within homes and commercial spaces. The ability of interior texture paints to improve visual appeal and provide protective qualities has driven increased demand. Meanwhile, the exterior segment is vital as it caters to the need for durability and resilience against harsh weather conditions prevalent in various regions of the US.This segment often emphasizes weather resistance and longevity, making it a preferred choice for property owners looking to enhance the curb appeal of their houses. The growing trends in home improvement and renovation projects are key growth drivers for both segments, with consumers investing in texture paints to elevate their living environments. Additionally, the increasing availability of eco-friendly and low-VOC texture paints aligns with the growing consumer demand for sustainable options, presenting ample opportunities in the market. The significance of these segments within the US Texture Paints Market revenue reflects consumers' evolving preferences and the industry's response to emerging trends and challenges.

Texture Paints Market Application Insights

The Application segment of the US Texture Paints Market plays a crucial role in defining the overall industry landscape, reflecting varied consumer preferences and functionality. The market is primarily divided into residential and non-residential applications, each contributing distinct characteristics and demands. The residential segment, characterized by booming housing trends and DIY culture, is significant as homeowners opt for texture paints to enhance aesthetics and durability. This trend aligns with the increasing investment in home improvement, driven by rising disposable incomes and a desire for personalized living spaces.On the other hand, the non-residential segment dominates with substantial projects in commercial buildings and infrastructure, where texture paints are employed for their versatility and protective properties. Factors such as urbanization, demand for modern office spaces, and the need for sustainable building practices serve as critical growth drivers. However, challenges like increasing raw material costs and regulatory hurdles pose risks to both segments. Analyzing the US Texture Paints Market segmentation reveals opportunities in eco-friendly formulations and innovative designs, catering to evolving consumer preferences while boosting market growth.The ongoing trends signify a shift toward integrating functionality and aesthetics in both residential and non-residential applications.

US Texture Paints Market Key Players and Competitive Insights:

The US Texture Paints Market is witnessing significant growth as a result of increasing demand for aesthetic and functional paint solutions across various applications, including residential, commercial, and industrial sectors. The competition among leading manufacturers is intensifying, with companies striving to innovate and enhance their product offerings to capture a larger market share. Various factors such as the rising popularity of decorative finishes, an increase in home renovation activities, and heightened awareness about the benefits of texture paints are driving competition. Additionally, the growing trend of eco-friendly and sustainable paint options is compelling manufacturers to refine their formulations to align with consumer preferences, making this market dynamic and rapidly evolving.Krylon stands out as a notable player in the US Texture Paints Market, leveraging its strong brand recognition and wide product range. The company's commitment to quality and innovation has established it as a trustworthy name among consumers and professionals alike. Krylon's products are designed to meet diverse customer needs, from spray paints that create textured finishes to specialty coatings that offer durability and environmental resistance. Its extensive distribution network enables strong market presence, and the company benefits from a loyal customer base bolstered by its longstanding reputation for excellence. The strategic focus on enhancing product formulations and launching new textures caters to evolving market demands, solidifying Krylon's competitive position within the industry.Behr Paint Company also plays a significant role in the US Texture Paints Market, known for its comprehensive array of high-performance paints and related products. Recognized for quality and innovation, Behr offers a variety of texture paint options that cater to both residential and commercial projects, supporting varied aesthetic demands. The company's key products include textured finishes that enhance durability and visual appeal, aligning with consumer preferences for distinctive creative styles. Behr’s market presence extends through partnerships with major home improvement retailers and regional distribution channels, ensuring accessibility to a wide customer base. The company's commitment to sustainability is also reflected in its product lines, which appeal to environmentally conscious consumers. In recent years, Behr has focused on strategic mergers and acquisitions to further strengthen its market position, effectively expanding its product portfolio and enhancing its capability to meet consumer expectations in the competitive landscape of the US Texture Paints Market.

Key Companies in the US Texture Paints Market Include:

Krylon

Behr Paint Company

Tikkurila

AkzoNobel

Dutch Boy

PPG Industries

RPM International

Masonite

Valspar

Eastman Chemical Company

Benjamin Moore

RustOleum

Glidden

Dulux Group

SherwinWilliams

US Texture Paints Market Industry Developments

The US Texture Paints Market has seen significant developments in recent months. Krylon and Behr Paint Company have launched new product lines focused on eco-friendliness and low VOC emissions, catering to a growing demand for sustainable building materials. In market dynamics, PPG Industries reported a surge in revenue in Q2 2023, partly due to an increase in housing starts and remodeling activities across the United States, indicating a robust growth environment for decorative paints. In merger and acquisition news, Sherwin-Williams announced its acquisition of the Dutch Boy brand in July 2023, further consolidating its position in the market. RPM International, with its recent acquisition of a specialty paint company in June 2023, is also enhancing its product portfolio. The market valuation for major players like Benjamin Moore and Valspar has increased significantly, driven by innovation and expanded distribution channels, which is positively impacting overall market growth. Historical events from the past few years, such as the implementation of stricter environmental regulations in early 2022, have further shaped industry practices and consumer preferences towards more responsible paint solutions. The US Texture Paints Market continues to adapt to these challenges while embracing new opportunities for growth.

US Texture Paints Market Segmentation Insights

Texture Paints Market Product Type Outlook

premixed

self-mixing paints

smooth textured paint

Texture Paints Market Additives Outlook

sand

quartz

Texture Paints Market Substrate Type Outlook

interior

exterior

Texture Paints Market Application Outlook

residential

non-residential

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Report Attribute/Metric Source:	Details
MARKET SIZE 2018	2.74(USD Billion)
MARKET SIZE 2024	2.95(USD Billion)
MARKET SIZE 2035	5.1(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.103% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Krylon, Behr Paint Company, Tikkurila, AkzoNobel, Dutch Boy, PPG Industries, RPM International, Masonite, Valspar, Eastman Chemical Company, Benjamin Moore, RustOleum, Glidden, Dulux Group, SherwinWilliams
SEGMENTS COVERED	Product Type, Additives, Substrate Type, Application
KEY MARKET OPPORTUNITIES	Eco-friendly product demand, Growing residential construction, Innovative texture designs, Expansion in commercial applications, Increasing DIY trends
KEY MARKET DYNAMICS	increasing demand for aesthetics, growth of DIY projects, competitive pricing strategies, environmental regulations on solvents, innovation in texture formulations
COUNTRIES COVERED	US