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Texture Paints Market Size

ID: MRFR//4706-HCR | 100 Pages | Author: Chitranshi Jaiswal| November 2024

Texture paints have become a popular choice for homeowners and businesses alike, primarily influenced by several market factors. Firstly, aesthetic preferences play a significant role. Consumers often seek a unique and visually appealing finish for their walls, which texture paints provide. These paints offer a tactile quality, adding depth and character to surfaces, meeting the demand for distinctive interior and exterior designs.

The size of Texture Paint Market was around USD 14.13 Billion by revenue, at the end of 2021 and is anticipated to grow at a CAGR of 7.97 % to reach close to USD 18.62 Billion by the end of 2030.

Additionally, the durability and functional aspects of texture paints contribute to their market prominence. Many textures paints are formulated to withstand wear and tear, making them suitable for high-traffic areas and diverse environmental conditions. The ability to cover imperfections on walls also appeals to consumers seeking a practical solution for uneven surfaces or blemishes, reducing the need for extensive wall preparation.

Moreover, market trends and innovations influence the texture paint industry. Advancements in paint technology continually introduce new textures, finishes, and application methods, expanding choices for consumers. As sustainability gains traction in various industries, eco-friendly texture paints made from low-VOC (Volatile Organic Compounds) and environmentally responsible materials experience increased demand.

Cost-effectiveness is another pivotal market factor driving the popularity of texture paints. While prices vary based on quality and brand, these paints often provide value for money due to their longevity and coverage capabilities. Consumers perceive texture paints as an investment that enhances property value and requires less frequent repainting, making them an attractive choice despite potentially higher initial costs.

Furthermore, the influence of market dynamics such as advertising, consumer education, and brand reputation cannot be understated. Effective marketing strategies by paint manufacturers and retailers showcasing the versatility and advantages of texture paints significantly impact consumer purchasing decisions. Moreover, educational initiatives that highlight application techniques and design possibilities help consumers understand the benefits, driving interest and sales.

Local and global economic factors also play a role in the texture paint market. Economic stability and growth often correlate with increased construction and renovation activities, boosting demand for texture paints. Conversely, economic downturns may affect consumer spending on home improvement projects, impacting the market for texture paints.

Lastly, the accessibility and availability of texture paints contribute to their market factors. These paints are commonly found in various retail outlets, specialty stores, and online platforms, ensuring widespread accessibility to consumers. Additionally, the ease of application and DIY-friendly nature of some texture paints further broadens their market appeal, attracting individuals keen on undertaking home improvement projects themselves.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate   2030: 7.97% CAGR

Texture Paints Market Overview


The Texture Paints Market Size was valued at USD 13.05 Billion in 2023. The Texture Paints industry is projected to grow from USD 13.63 Billion in 2024 to USD 18.88 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.4% during the forecast period (2024 - 2032).
Texture paints add a textured look and feel to walls, improving their aesthetic and utilitarian value. They also fill any cracks or crevices in the wall surfaces, which helps to conceal flaws and preserve them from the elements. The demand for texture paints has increased in recent years as the paint industry strives to provide more aesthetic and functional value. Texture paint refers to the textured feel and appearance on the outside and interior walls of business and residential structures for a pleasing appearance. Texture paints differ from normal paints in that they contain resins and chemicals that protect the texture even after the paint has dried. For a long time, the unique texture pattern embossed on the surface remains intact. Texture paints have the extra benefit of hiding uneven surfaces and protecting the wall from harm. As a result, the future of the texture paints industry is expected to be driven by the aesthetic and practical value of textured paints. A rise in architectural construction and industrial operations, as well as increased demand from the middle class. In addition, the increased use of texture paints in both residential and non-residential applications is likely to propel the market forward.

Texture Paints Market Overview


Market Segmentation


The global texture paints market is segmented by product type, additives, substrate type, application, and region.


On the basis of the product type, the global texture paints market is segmented into premixed texture paints, self-mixing paints, smooth textured paint, and others.


On the basis of the additives, the global texture market is segmented into sand, quartz, household items, and other texture additives.


On the basis of the substrate type, the global texture paints market is segmented into the interior (walls, ceilings, floorings) and exterior walls.


On the basis of the application, the global texture paints market is segmented into residential and non-residential.


Texture Paints Market Share in 2017, by Product Type


 Texture Paints Market Share


Source: MRFR Analysis


Regional Analysis


The global texture paints market is segmented into five regions: Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. 


Asia Pacific dominated the global texture paint market in 2021 and is expected to grow at the fastest CAGR during the forecast period, 2021–2030. Growing economy of Asia Pacific countries is providing lucrative opportunities to the texture paints market for both residential and non-residential applications.


North America and Europe market are relatively mature and is expected to witness a steady demand for texture paints during the review period. Additionally, significant growth in renovation activities is contributing to the market growth.


The Middle East & Africa and Latin America are expected to exhibit rising demand of texture paints during the forecast period due to growing construction industry.


Key Players


The prominent manufacturers in the texture paints market are 



  • Asian Paints (India),

  • Nippon Paint Holdings Co., Ltd. (Japan),

  • Berger Paints India Limited (India),

  • PPG Industries, Inc.  (U.S.),

  • The Sherwin-Williams Company (U.S.),

  • Hempel A/S (Denmark),

  • Kansai Paint Co., Ltd (Japan),

  • Jotun A/S (Norway),

  • Axalta Coating Systems Ltd. (U.S.),

  • The Valspar Corporation. (U.S.),

  • S K Kaken Co., Ltd. (Japan),

  • Kelly-Moore Paints (U.S.),

  • (Australia),

  • Anvil Paints & Coatings, Inc. (U.S.),

  • Crown Paints (UK), and

  • Specialized Coating Systems (Pty) Ltd (South Africa).


Recent Development


In Mar 2021, a well-known grey cement company JK Cement Ltd., announced its entry into the paint sector, adding yet another color to the texture paint industry's pallet. The company's board of directors authorized the company's plan to enter the paint business during a meeting this evening. JK Cement is expected to enter the paint business through a wholly-owned subsidiary. The board has also approved a five-year investment of Rs 600 crore in the paint sector. PPG Industries announced in February 2022 that it has reached an agreement to buy Arsonsisi, a Texture Paints company situated in Milan, Italy's powder coatings division.

Intended Audience

  • Texture paints manufacturers

  • Traders and distributors of texture paints

  • Research and development institutes

  • Interior Texture Paint

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory



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