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The ascendance of multinational fast food restaurant chains, exemplified by industry giants like KFC, Wendy's, and McDonald's, has left an indelible mark on the trajectory of the global fast-food sector. In response to evolving consumer preferences, these chains continually tweak their business models and enhance their product offerings. A pivotal strategy employed by these multinational entities involves the cultivation of brand loyalty, achieved through the development of distinct and relevant menus and the provision of versatile dining options, including both in-house dining and convenient carry-out alternatives.
One noteworthy example is the approach adopted by KFC, a brand under the umbrella of Yum! Brands. In acknowledgment of the growing demand for home delivery services, KFC has adapted by establishing its own store-level delivery services while also collaborating with third-party delivery platforms. An illustrative instance of this adaptive strategy unfolded in February 2018 when KFC entered into a strategic partnership with GrubHub, Inc. The objective was clear: to extend the reach of KFC's offerings to consumers in the United States through the online delivery channels facilitated by GrubHub, Inc.
The proliferation of multinational fast food restaurant chains has not only been confined to enhancing delivery services but has also manifested in a widespread expansion of physical outlets into new regional territories. As of 2017, KFC boasted a global network comprising 21,487 outlets, with a staggering 20,842 of these operating under franchise agreements. McDonald's, a global giant operating in nearly 120 countries, reported a robust presence with 37,853 restaurants in 2018, a substantial majority of which, totaling 35,085 outlets, operated under franchise models.
This exponential growth of multinational fast food restaurant chains on a global scale has become a magnet, drawing in a substantial consumer base and catalyzing the burgeoning expansion of the global take-out fried chicken market.
In tandem with the surge in outlet numbers and delivery services, these multinational fast food chains are engaging in continuous innovation to stay competitive. Experimentation with menu diversification, introduction of healthier options, and incorporation of local flavors are some of the strategies employed to cater to diverse consumer tastes. This adaptability has not only solidified their positions in established markets but has also facilitated smoother entries into new and culturally diverse regions.
The ramifications of the rise of multinational fast food chains extend beyond mere business expansion. Social and cultural landscapes are being influenced, as these chains often become symbols of globalization. Localized adaptations of menus and marketing strategies reflect an awareness of the need to resonate with the cultural nuances of different regions. This approach not only ensures greater acceptance among local populations but also mitigates potential backlash arising from cultural insensitivity.
In conclusion, the ascendancy of multinational fast food restaurant chains has become a defining feature of the global fast-food industry. Their strategies, ranging from innovative menu offerings to extensive franchising and strategic partnerships, underscore their commitment to adaptability and resilience in the face of evolving consumer preferences and global dynamics. As these chains continue to shape and redefine the industry, their influence extends far beyond culinary preferences, making them key players in the complex tapestry of globalization.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Type, Age Group, and Region |
Take Out Fried Chicken Market Highlights:
Global Take-Out Fried Chicken Market Overview
Take-Out Fried Chicken Market Size was valued at USD 6.5 Billion in 2022. The Take-Out Fried Chicken market industry is projected to grow from USD 6.85 Billion in 2024 to USD 10.52 Billion by 2032, exhibiting a compound yearly growth rate (CAGR) of 5.50% during the forecast period (2024 - 2032). The increase in the number of multinational fast-food chains and, the advancement in technology, the ease of doorstep delivery are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Take-Out Fried Chicken Market Trends
- Growing doorstep delivery and multinational fast-food chain is driving the market growth.
Market CAGR for take-out fried chicken is being driven by the rising Growing doorstep delivery and multinational fast food chain. The multinational fast-food chain has a remarkable chance to spread its market ly and emphasize its efforts for increasing its geographic penetration in new domestic as well as existing and international markets. There is an increased franchisee demand for fast-food brands and low-cost entry for these brands in developing nations. These brands emphasize exploring emerging and untapped markets and expanding their outlets.
Multinational fast-food brands can design their large variety of flavors as per the requirement of the local taste. Therefore, there is the opening of a large number of outlets for multinational fast-food chains as a part of their market expansion strategies, and discovering untapped markets is going to boost the take-out fried chicken market growth during the forecast period. Further, the increasing doorstep delivery owing to the rise in connectivity of the internet and telephonic ordering is further anticipated to fuel the market growth. The ongoing lifestyle change and trends have generated an enormous demand for the take-out fried chicken market. The increasing disposable income of population is anticipated to boost the demand for the consumption of the market. The emerging convenience and ease of food delivery via online food apps are expected to contribute to the spread of the take-out fried chicken market in the future.
The growth in various workers in the workplace and the generality of having fast food fuels the growth of take-out fried chicken markets and other fried chicken. These chickens have been set up in a way that assists in increasing the opportunities of having chicken at these outlets, providing comfort and increasing the vast product availability and affordability. The entry of innovative and new food options has caused the development of fried chicken. Thus, driving the Take-Out Fried Chicken market revenue.
Take-Out Fried Chicken Market Segment Insights
Take-Out Fried Chicken Type Insights
The Take-Out Fried Chicken market segmentation, based on type, includes Wings, Breasts, Thighs, Drumsticks, Nuggets, and Others. The breastS segment dominates the market, accounting for the largest market revenue because there is a high demand for chicken breast, and the breast part of chicken covers the largest take-out fried chicken market. Furthermore, with the increasing consumption and demand for chicken nuggets, mainly in emerging countries, the taste of the chicken and its flavors are growing in the take-out fried chicken market. The chicken nuggets are available at low costs and are prepared efficiently. Thus, this segment is the fastest growing.
Take-Out Fried Chicken Age Group Insights
The Take-Out Fried Chicken market segmentation, based on age group, includes Below 20, 20-40, and Above 40. Consumers of age below 20 dominate the market in the take-out fried chicken market due to the increase in the growth of 20 years of age and growth in the exotic flavors of these fried chicken. People between the age of 20-24 is the second largest consumers, as these populations is mainly the working population.
Figure 1: Take-Out Fried Chicken Market, by Age Group, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Take-Out Fried Chicken Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific Take-Out Fried Chicken market dominates the market due to the increase in various chains of restaurants and raising the economy of this region. There is increased demand for chicken and an uprising of the food delivery units. The presence of the highly populous countries in this region is also boosting the market.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Take-Out Fried Chicken MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
North American Take-Out Fried Chicken market accounts for the second-largest market revenue due to the rising demand for convenience food products by consumers in this region. The changing lifestyle, the increasing disposable income of the people, and the rising number of restaurants and fast-food chains are boosting the demand. Further, the US Take-Out Fried Chicken market held the largest market share, and the Canadian Take-Out Fried Chicken market was the fastest-growing market in the European region.
The European Take-Out Fried Chicken Market is expected to show substantial growth from 2023 to 2032. This is due to the increased adoption of a healthy lifestyle by the people of this region. Moreover, the German Take-Out Fried Chicken market held the largest market share, and the UK Take-Out Fried Chicken market was the fastest-growing market in the Asia-Pacific region.
Take-Out Fried Chicken Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Take-Out Fried Chicken market grow even more. Market participants are also undertaking a various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Take-Out Fried Chicken industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Take-Out Fried Chicken industry to benefit clients and increase the market sector. In recent years, the Take-Out Fried Chicken industry has offered some of the most significant advantages to the fast-food industry. Major players in the Take-Out Fried Chicken market, including KFC, Bojangles OpCo LLC, McDonald’s Corporation, Genesis BBQ, Raising Cane’s USA LLC, Wingstop Restaurants Inc, Zaxby’s Franchising LLC, Wendy’s International, and others, are attempting to increase market demand by investing in research and development operations.
KFC is a chicken restaurant brand having a decade-long history of success and innovation. It was one of the first American fast-food chains to spread internationally. It is the largest fast-food chicken operator, franchiser, and developer ly, a fully owned subsidiary of PepsiCo, Inc, till late 1997, operating over 5000 units in the US. ly it has more than 3,700 units, out of which two-thirds are franchised. The chain is a subsidiary of Yum! Brands is a restaurant company that also owns the Pizza Hut and Taco Bell chains. In January 2021, the Best Chicken Sandwich Ever was introduced by KFC. With the successful test run in Orlando last year, the fried chicken experts are kicking off 2021 by expanding new and premium chicken sandwiches throughout all of its 4,000 KFC restaurants. KFC announced information about its future gaming console, including a custom-built cooling system that will utilize heat generated by the components of the console to heat up the chicken chamber.
 Bojangles OpCo, LLC, founded in 1977, does business as Bojangles, popularly known as Bojangles' Famous Chicken 'n Biscuits until 2020, is an American regional chain of fast food restaurants specializing in Cajun-seasoned fried chicken and buttermilk biscuits, which mainly serves the Southeastern United States. The company prepares all of its proprietary menu items from the start, and without microwaves in its restaurants, the products include famous chicken, made-from-scratch buttermilk biscuits, Legendary Iced Tea, and flavorful fixin's. In August 2021, the company upgraded its chicken game by launching an all-new fried chicken sandwich. The debut of its new Bo's Chicken Sandwich last month strengthened its position among its competitors.
Key Companies in the Take-Out Fried Chicken market include
- KFC
- Bojangles OpCo LLC
- McDonald’s Corporation
- Genesis BBQ
- Raising Cane’s USA LLC
- Wingstop Restaurants Inc
- Zaxby’s Franchising LLC
- Wendy’s International
Take-Out Fried Chicken Industry Developments
March 2022: KaraMD announced Pure Health Apple Cider Vinegar Gummies, a vegan gummy aimed to aid ketosis, digestion regulation, weight management, and encourage greater levels of energy.
December 2020: Chick-fil-A Inc plans to open a restaurant in Puerto Rico in late 2021, and in the next two years, they plan to open two new restaurants and 10 to 15 restaurants in the next five years.
February 2021: BlackBern Partners LLC collaborated with Value Foodservice LLC. VFS acquired 50 Kentucky Fried Chicken restaurants at the beginning of the week; VFS aims to create a multi-hundred-until fast-service restaurant business.
Take-Out Fried Chicken Market Segmentation
Take-Out Fried Chicken Type Outlook
- Wings
- Breast
- Thighs
- Drumsticks
- Nuggets
- Others
Take-Out Fried Chicken Age Group Outlook
- Below 20
- 20-40
- Above 40
Take-Out Fried Chicken Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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