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    South Korea Social Media Listening Market

    ID: MRFR/ICT/61389-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    South Korea Social Media Listening Market Research Report By Application (Brand Management, Competitive Analysis, Customer Experience Management, Market Research, Crisis Management), By Deployment Model (On-Premise, Cloud-Based, Hybrid), By End User (Small and Medium Enterprises, Large Enterprises, Government) and By Component (Software, Services)- Forecast to 2035

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    South Korea Social Media Listening Market Research Report - Forecast to 2035 Infographic
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    Table of Contents

    South Korea Social Media Listening Market Summary

    The South Korea Social Media Listening market is poised for substantial growth, reaching 525.0 USD Million by 2035.

    Key Market Trends & Highlights

    South Korea Social Media Listening Key Trends and Highlights

    • The market is valued at 122.2 USD Million in 2024, indicating a strong foundation for future expansion.
    • From 2025 to 2035, the market is expected to grow at a compound annual growth rate of 14.18%.
    • By 2035, the market is projected to reach 525.0 USD Million, reflecting a significant increase in demand.
    • Growing adoption of social media analytics tools due to the rising need for consumer insights is a major market driver.

    Market Size & Forecast

    2024 Market Size 122.2 (USD Million)
    2035 Market Size 525.0 (USD Million)
    CAGR (2025-2035) 14.18%

    Major Players

    Socialbakers, Sysomos, NetBase Quid, Talkwalker, Naver, Crimson Hexagon, Zoho, BuzzSumo, Digimind, Mention, Brandwatch, Kakao, Daumsoft, Meltwater, Cision

    South Korea Social Media Listening Market Trends

    The South Korea Social Media Listening Market is experiencing substantial trends that are being driven by the growing significance of brand management and the rise of digital communication. Businesses and organizations in South Korea acknowledge the importance of closely monitoring these conversations as consumers increasingly utilize social media platforms to convey their opinions. The capabilities of social media listening tools are being improved by advanced technologies, particularly AI and machine learning, which enable the real-time analysis of enormous amounts of data. In a competitive environment, companies need to optimize their marketing strategies and enhance consumer engagement by utilizing these insights. 

    An additional noteworthy opportunity is the increasing emphasis on localized content. Businesses in South Korea are increasingly recognizing the importance of interacting with consumers in their native language and cultural context to foster brand loyalty. Organizations can enhance their comprehension of local sentiment and customize content that resonates with their target audience by utilizing social media listening tools. In addition, the proliferation of mobile technology has resulted in a significant portion of social media interaction taking place on smartphones, which has prompted businesses to optimize their mobile platform strategies.

    In recent years, there has been a significant increase in the use of social media monitoring to facilitate proactive crisis management, as brands endeavor to resolve potential issues prior to their escalation.

    This trend is particularly relevant in South Korea due to the rapid dissemination of information and the rapid tempo of social media communication. It underscores the necessity for brands to adopt a responsive and adaptable reputation management strategy. In general, the South Korea Social Media Listening Market is defined by these dynamic trends, which enable more profound consumer insights and strategic engagement.

    South Korea Social Media Listening Market Drivers

    Market Segment Insights

    South Korea Social Media Listening Market Segment Insights

    South Korea Social Media Listening Market Segment Insights:

    Social Media Listening Market Application Insights

    Social Media Listening Market Application Insights

    The Application segment of the South Korea Social Media Listening Market has emerged as a pivotal area of focus, reflecting the increasing reliance on social media channels among businesses in the region. The South Korean social Media Listening Market revenue is significantly driven by the growing need for organizations to understand customer sentiments and gauge brand perception in real-time.

    This market application encompasses various important areas such as Brand Management, Competitive Analysis, Customer Experience Management, Market Research, and Crisis Management, each contributing vital insights for businesses seeking to enhance their market presence.Brand Management in South Korea benefits greatly from social media listening, helping companies to monitor brand conversations, track brand reputation, and identify potential areas of improvement. This capability is crucial as the South Korean consumer base is highly engaged with social media platforms, making it essential for brands to stay ahead of consumer perceptions and competitive dynamics.

    Competitive Analysis within the application segment enables businesses to understand market trends and competitor strategies. The ability to analyze competitors' social media presence allows companies to adapt their strategies accordingly, ultimately driving market growth.

    Customer Experience Management has gained prominence due to the increasing focus on personalized consumer interactions in South Korea. Organizations leverage social media listening to gather feedback and measure customer satisfaction continuously, ensuring they tailor their products and services to meet client demands. On the other hand, Market Research underscores the significance of actionable insights derived from social media analytics, aiding firms in identifying market trends and consumer behavior patterns effectively. This data-driven approach allows companies to devise marketing strategies that resonate with their target audience.

    Moreover, in an era where crises frequently challenge businesses, Crisis Management becomes an essential application of social media listening. Companies utilize social media toolsets to promptly detect, respond to, and manage crises, thereby protecting their brand image and maintaining customer trust. The systematic capture and analysis of social media conversations enables rapid reactions and informed decision-making during critical moments, providing businesses with a significant advantage.In South Korea, where digital interaction is integral to daily life, understanding the Application segment's dynamics holds substantial relevance.

    Businesses are increasingly recognizing the importance of employing comprehensive listening strategies across these applications to adapt to market demands, enhance customer relations, and ultimately foster sustainable growth.

    ,

    The market dynamics reflect an ongoing trend of integrating social media insights into broader business strategies, marking a shift towards greater responsiveness and proactive engagement with consumers. This aligns with governmental initiatives promoting digital transformation and innovation among South Korean businesses, further boosting the growth of the South Korea Social Media Listening Market statistics across various sectors. As the market continues to evolve, the various applications within this segment will play a significant role in streamlining business strategies and enhancing organizational effectiveness.

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    Social Media Listening Market Deployment Model Insights

    Social Media Listening Market Deployment Model Insights

    The Deployment Model segment of the South Korea Social Media Listening Market is diverse, encompassing various methodologies such as On-Premise, Cloud-Based, and Hybrid models. The On-Premise model offers organizations enhanced control over their data security, which is significant for industries that handle sensitive information, making it a popular choice among local enterprises. Conversely, the Cloud-Based model is gaining traction due to its flexibility and scalability, allowing businesses to leverage advanced analytics without substantial upfront investment.

    This model is particularly appealing given South Korea's robust internet infrastructure, which supports seamless access and integration of social media listening tools. The Hybrid approach combines the benefits of both On-Premise and Cloud-Based models, enabling businesses to operate with greater agility while addressing unique operational needs. As the demand for real-time insights into consumer behavior grows, these deployment models will play a crucial role in shaping the South Korea Social Media Listening Market landscape. The evolving digital landscape and increasing social media adoption also present significant opportunities for growth within these models, highlighting their importance in the market's advancement.

    Social Media Listening Market

    Social Media Listening Market End-User Insights

    The South Korea Social Media Listening Market has seen diverse adoption across various end users, reflecting the evolving landscape of digital engagement in the region. Small and Medium Enterprises play a crucial role, leveraging social media listening tools to gain valuable insights into consumer preferences and enhance brand visibility in a competitive market. Large Enterprises, benefiting from substantial resources, typically dominate the space, focusing on advanced analytical capabilities to drive data-driven strategies and improve customer interactions.

    Meanwhile, the Government sector increasingly recognizes the significance of social media as a tool for public engagement and policy development, utilizing listening techniques to gauge public opinion and respond effectively to societal needs. This segmentation emphasizes a significant shift in how organizations interact with their audiences, responding to real-time feedback and shaping strategies based on evolving trends. The overall growth in South Korea's digital economy thus fuels advancements in social media listening, making it an indispensable asset for various end users in driving engagement and informed decision-making.

    Social Media Listening Market Component Insights

    Social Media Listening Market Component Insights

    The South Korea Social Media Listening Market, particularly in the Component segment, comprises critical areas such as Software and Services, reflecting the increasing demand for comprehensive analysis tools in a growing digital landscape. The surge in online conversations and user-generated content has driven the necessity for sophisticated software solutions capable of capturing insights from various social media platforms effectively. As businesses in South Korea recognize the value of understanding consumer sentiment and brand perception, the demand for services that offer deep analytics and monitoring capabilities has risen.

    Software providers are focusing on incorporating advanced features like artificial intelligence and machine learning to enhance data processing and result accuracy. Furthermore, the integration of these solutions into existing marketing strategies offers companies critical advantages in decision-making, making this segment pivotal for driving growth. As South Korea continues to prioritize digital transformation, the significance of robust listening solutions becomes more pronounced, giving businesses the competitive edge they need in a fast-evolving digital ecosystem.

    Get more detailed insights about South Korea Social Media Listening Market Research Report - Forecast to 2035

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    Regional Insights

    Key Players and Competitive Insights

    The South Korea Social Media Listening Market is becoming increasingly competitive as businesses recognize the importance of understanding consumer sentiments and trends through social media channels. This market is characterized by various players who provide analytics and insights to help companies navigate the complex landscape of social media conversations. The emphasis on real-time data processing, sophisticated analysis techniques, and customer engagement strategies is prevalent. Companies in this market are focusing on the localization of services, catering to South Korean consumers' unique preferences and cultural nuances, thus enhancing their market presence. 

    As traditional market research evolves, social media listening tools are at the forefront, allowing companies to make informed marketing decisions and adapt quickly to the dynamic digital environment.Socialbakers stands out as a strong competitor in the South Korean Social Media Listening Market, known for its various strengths that contribute to its market presence. With a robust analytical framework, Socialbakers offers powerful social media analytics that help businesses understand engagement trends and audience behavior. The platform's strength lies in its user-friendly interface and comprehensive reporting features, which enable brands to drill down into key metrics effectively.

    By providing insights across multiple social media platforms, Socialbakers positions itself as a vital tool for marketers aiming to improve their strategies in South Korea. 

    The company's commitment to customer success and support further solidifies its standing in this competitive market, making it a preferred choice for many businesses looking to enhance their social media impact.On the other hand, Sysomos also plays a significant role in the South Korean Social Media Listening Market, providing a range of products and services that cater to the needs of local businesses. Sysomos specializes in advanced social listening, analytics, and engagement solutions, allowing companies in South Korea to monitor brand mentions across various social channels effectively.

    The company’s strengths include deep social insights and sentiment analysis, which empower brands to understand public perception and adjust their marketing strategies accordingly. 

    Additionally, Sysomos has been actively involved in mergers and acquisitions that enhance its technological capabilities, further entrenching its presence in this competitive landscape. The adaptability of Sysomos to accommodate the linguistic and cultural peculiarities of the South Korean audience reinforces its competitive edge in this dynamic market.

    Key Companies in the South Korea Social Media Listening Market market include

    Industry Developments

    The South Korea Social Media Listening Market has seen significant developments recently, with increased interest in consumer insights and brand management strategies. Companies like Socialbakers, BuzzSumo, and Brandwatch are expanding their market presence as businesses recognize the importance of monitoring social media sentiment and trends.

    In August 2023, Talk Keyhole, a social media monitoring platform, was acquired by Muck Rack on 08‑2024. This strategic move enhances Muck Rack's PR software by integrating Keyhole's capabilities, thereby improving its offerings for users who are interested in obtaining comprehensive social media insights. Later transitioned to a Social Revenue Platform™ on 08‑2024, when it introduced an AI-powered social listening utility. Brands can monitor brand health, evaluate campaign performance, and identify appropriate creators for influencer partnerships with the help of this new product. At the beginning of 2025, Later acquired Mavely for $250 million in cash and stock.

    Mavely's technology, which monitors direct sales generated by influencer posts, was a critical component of the agreement, and it significantly improved Later's influencer marketing capabilities. Walker announced enhancements to its platform to better serve users seeking actionable insights from social media data.

    Furthermore, NetBase Quid has been strengthening partnerships with local firms to tailor their services to the unique cultural context of South Korean consumers. Growth in the market valuation for these companies indicates a rising demand for effective social media listening tools, which directly impacts how brands engage with their audiences. Historically, Kakao made waves in October 2021 by acquiring a significant stake in a social analytics firm to enhance its digital marketing capabilities. As of September 2023, the industry exhibits continued momentum, with Mergers and Acquisitions still ongoing, further consolidating the market.

    The evolving digital landscape in South Korea necessitates adaptive strategies from these organizations to meet the demands of an increasingly data-driven marketplace.

    Market Segmentation

    Outlook

    • Software
    • Services

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 107.1(USD Million)
    MARKET SIZE 2024 122.15(USD Million)
    MARKET SIZE 2035 525.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 14.175% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Socialbakers, Sysomos, NetBase Quid, Talkwalker, Naver, Crimson Hexagon, Zoho, BuzzSumo, Digimind, Mention, Brandwatch, Kakao, Daumsoft, Meltwater, Cision
    SEGMENTS COVERED Application, Deployment Model, End User, Component
    KEY MARKET OPPORTUNITIES Rising adoption of mobile devices, Increased influencer marketing activities, Demand for real-time customer insights, Growth in e-commerce and digital advertising, Expanding interest in brand sentiment analysis
    KEY MARKET DYNAMICS growing digital consumer engagement, increasing brand awareness importance, rising demand for real-time insights, shift to mobile platforms, competitive market landscape
    COUNTRIES COVERED South Korea

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the South Korea Social Media Listening Market in 2024?

    The South Korea Social Media Listening Market is expected to be valued at 122.15 million USD in 2024.

    What will be the market value of the South Korea Social Media Listening Market by 2035?

    By 2035, the South Korea Social Media Listening Market is projected to reach a value of 525.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the South Korea Social Media Listening Market from 2025 to 2035?

    The expected CAGR for the South Korea Social Media Listening Market from 2025 to 2035 is 14.175%.

    What application segment in the South Korea Social Media Listening Market is valued the highest in 2024?

    In 2024, the Brand Management application segment is valued at 25.0 million USD, making it the highest valued segment.

    Which application segment is projected to experience the most significant growth by 2035?

    The Customer Experience Management application segment is projected to reach a value of 135.0 million USD by 2035.

    Who are the key players in the South Korea Social Media Listening Market?

    Key players in the market include Socialbakers, Sysomos, NetBase Quid, Talkwalker, Naver, and several others.

    What is the market value for Competitive Analysis in the South Korea Social Media Listening Market in 2024?

    The market value for Competitive Analysis in 2024 is estimated to be 18.5 million USD.

    What is the projected market size for Crisis Management in the South Korea Social Media Listening Market by 2035?

    The Crisis Management segment is projected to reach a market size of 102.0 million USD by 2035.

    What are some emerging trends in the South Korea Social Media Listening Market?

    Emerging trends include increased use of AI and data analytics for more effective audience engagement.

    How will the South Korea Social Media Listening Market be influenced by global scenarios?

    Global scenarios may impact market dynamics, influencing consumer behavior and technology adoption in the sector.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. South
    59. Korea Social Media Listening Market, BY Application (USD Million)
    60. Brand
    61. Management
    62. Competitive Analysis
    63. Customer
    64. Experience Management
    65. Market Research
    66. Crisis
    67. Management
    68. South Korea Social
    69. Media Listening Market, BY Deployment Model (USD Million)
    70. On-Premise
    71. Cloud-Based
    72. Hybrid
    73. South
    74. Korea Social Media Listening Market, BY End User (USD Million)
    75. Small
    76. and Medium Enterprises
    77. Large Enterprises
    78. Government
    79. South
    80. Korea Social Media Listening Market, BY Component (USD Million)
    81. Software
    82. Services
    83. Competitive Landscape
    84. Overview
    85. Competitive
    86. Analysis
    87. Market share Analysis
    88. Major
    89. Growth Strategy in the Social Media Listening Market
    90. Competitive
    91. Benchmarking
    92. Leading Players in Terms of Number of Developments
    93. in the Social Media Listening Market
    94. Key developments
    95. and growth strategies
    96. New Product Launch/Service Deployment
    97. Merger
    98. & Acquisitions
    99. Joint Ventures
    100. Major
    101. Players Financial Matrix
    102. Sales and Operating Income
    103. Major
    104. Players R&D Expenditure. 2023
    105. Company
    106. Profiles
    107. Socialbakers
    108. Financial
    109. Overview
    110. Products Offered
    111. Key
    112. Developments
    113. SWOT Analysis
    114. Key
    115. Strategies
    116. Sysomos
    117. Financial
    118. Overview
    119. Products Offered
    120. Key
    121. Developments
    122. SWOT Analysis
    123. Key
    124. Strategies
    125. NetBase Quid
    126. Financial
    127. Overview
    128. Products Offered
    129. Key
    130. Developments
    131. SWOT Analysis
    132. Key
    133. Strategies
    134. Talkwalker
    135. Financial
    136. Overview
    137. Products Offered
    138. Key
    139. Developments
    140. SWOT Analysis
    141. Key
    142. Strategies
    143. Naver
    144. Financial
    145. Overview
    146. Products Offered
    147. Key
    148. Developments
    149. SWOT Analysis
    150. Key
    151. Strategies
    152. Crimson Hexagon
    153. Financial
    154. Overview
    155. Products Offered
    156. Key
    157. Developments
    158. SWOT Analysis
    159. Key
    160. Strategies
    161. Zoho
    162. Financial
    163. Overview
    164. Products Offered
    165. Key
    166. Developments
    167. SWOT Analysis
    168. Key
    169. Strategies
    170. BuzzSumo
    171. Financial
    172. Overview
    173. Products Offered
    174. Key
    175. Developments
    176. SWOT Analysis
    177. Key
    178. Strategies
    179. Digimind
    180. Financial
    181. Overview
    182. Products Offered
    183. Key
    184. Developments
    185. SWOT Analysis
    186. Key
    187. Strategies
    188. Mention
    189. Financial
    190. Overview
    191. Products Offered
    192. Key
    193. Developments
    194. SWOT Analysis
    195. Key
    196. Strategies
    197. Brandwatch
    198. Financial
    199. Overview
    200. Products Offered
    201. Key
    202. Developments
    203. SWOT Analysis
    204. Key
    205. Strategies
    206. Kakao
    207. Financial
    208. Overview
    209. Products Offered
    210. Key
    211. Developments
    212. SWOT Analysis
    213. Key
    214. Strategies
    215. Daumsoft
    216. Financial
    217. Overview
    218. Products Offered
    219. Key
    220. Developments
    221. SWOT Analysis
    222. Key
    223. Strategies
    224. Meltwater
    225. Financial
    226. Overview
    227. Products Offered
    228. Key
    229. Developments
    230. SWOT Analysis
    231. Key
    232. Strategies
    233. Cision
    234. Financial
    235. Overview
    236. Products Offered
    237. Key
    238. Developments
    239. SWOT Analysis
    240. Key
    241. Strategies
    242. References
    243. Related
    244. Reports
    245. LIST
    246. OF ASSUMPTIONS
    247. South Korea Social Media Listening Market
    248. SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    249. South
    250. Korea Social Media Listening Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT
    251. MODEL, 2019-2035 (USD Billions)
    252. South Korea Social Media
    253. Listening Market SIZE ESTIMATES & FORECAST, BY END USER, 2019-2035 (USD Billions)
    254. South
    255. Korea Social Media Listening Market SIZE ESTIMATES & FORECAST, BY COMPONENT,
    256. 2035 (USD Billions)
    257. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    258. ACQUISITION/PARTNERSHIP
    259. LIST
    260. Of figures
    261. MARKET SYNOPSIS
    262. SOUTH
    263. KOREA SOCIAL MEDIA LISTENING MARKET ANALYSIS BY APPLICATION
    264. SOUTH
    265. KOREA SOCIAL MEDIA LISTENING MARKET ANALYSIS BY DEPLOYMENT MODEL
    266. SOUTH
    267. KOREA SOCIAL MEDIA LISTENING MARKET ANALYSIS BY END USER
    268. SOUTH
    269. KOREA SOCIAL MEDIA LISTENING MARKET ANALYSIS BY COMPONENT
    270. KEY
    271. BUYING CRITERIA OF SOCIAL MEDIA LISTENING MARKET
    272. RESEARCH
    273. PROCESS OF MRFR
    274. DRO ANALYSIS OF SOCIAL MEDIA LISTENING
    275. MARKET
    276. DRIVERS IMPACT ANALYSIS: SOCIAL MEDIA LISTENING
    277. MARKET
    278. RESTRAINTS IMPACT ANALYSIS: SOCIAL MEDIA LISTENING
    279. MARKET
    280. SUPPLY / VALUE CHAIN: SOCIAL MEDIA LISTENING MARKET
    281. SOCIAL
    282. MEDIA LISTENING MARKET, BY APPLICATION, 2025 (% SHARE)
    283. SOCIAL
    284. MEDIA LISTENING MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    285. SOCIAL
    286. MEDIA LISTENING MARKET, BY DEPLOYMENT MODEL, 2025 (% SHARE)
    287. SOCIAL
    288. MEDIA LISTENING MARKET, BY DEPLOYMENT MODEL, 2019 TO 2035 (USD Billions)
    289. SOCIAL
    290. MEDIA LISTENING MARKET, BY END USER, 2025 (% SHARE)
    291. SOCIAL
    292. MEDIA LISTENING MARKET, BY END USER, 2019 TO 2035 (USD Billions)
    293. SOCIAL
    294. MEDIA LISTENING MARKET, BY COMPONENT, 2025 (% SHARE)
    295. SOCIAL
    296. MEDIA LISTENING MARKET, BY COMPONENT, 2019 TO 2035 (USD Billions)
    297. BENCHMARKING
    298. OF MAJOR COMPETITORS

    South Korea Social Media Listening Market Segmentation

    • Social Media Listening Market By Application (USD Million, 2019-2035)

      • Brand Management
      • Competitive Analysis
      • Customer Experience Management
      • Market Research
      • Crisis Management

     

    • Social Media Listening Market By Deployment Model (USD Million, 2019-2035)

      • On-Premise
      • Cloud-Based
      • Hybrid

     

    • Social Media Listening Market By End User (USD Million, 2019-2035)

      • Small and Medium Enterprises
      • Large Enterprises
      • Government

     

    • Social Media Listening Market By Component (USD Million, 2019-2035)

      • Software
      • Services

     

     

     

     

     

     

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