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    Canada Social Media Listening Market

    ID: MRFR/ICT/61393-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    Canada Social Media Listening Market Research Report By Application (Brand Management, Competitive Analysis, Customer Experience Management, Market Research, Crisis Management), By Deployment Model (On-Premise, Cloud-Based, Hybrid), By End User (Small and Medium Enterprises, Large Enterprises, Government) and By Component (Software, Services)-Forecast to 2035

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    Table of Contents

    Canada Social Media Listening Market Summary

    The Canada Social Media Listening market is projected to experience substantial growth from 157.1 million USD in 2024 to 675.0 million USD by 2035.

    Key Market Trends & Highlights

    Canada Social Media Listening Key Trends and Highlights

    • The market valuation is expected to grow from 157.1 million USD in 2024 to 675.0 million USD by 2035.
    • A compound annual growth rate (CAGR) of 14.17 percent is anticipated for the period from 2025 to 2035.
    • The increasing demand for real-time consumer insights is driving the expansion of the social media listening market in Canada.
    • Growing adoption of advanced analytics tools due to the need for enhanced customer engagement is a major market driver.

    Market Size & Forecast

    2024 Market Size 157.1 (USD Million)
    2035 Market Size 675.0 (USD Million)
    CAGR (2025-2035) 14.17%

    Major Players

    Sysomos, NetBase Quid, Talkwalker, Zoho Social, Crimson Hexagon, Keyhole, Hootsuite, Mention, BuzzSumo, Brandwatch, ReviewTrackers, Sprout Social, Meltwater, Cision

    Canada Social Media Listening Market Trends

    The Canada social media listening market is currently experiencing a number of significant trends that are transforming the manner in which businesses engage with consumers. Organizations have begun to acknowledge the importance of gathering and analyzing public sentiment regarding their brands as a result of the growing prevalence of social media platforms in Canada.

    In recent years, Canadians have made social media listening a critical instrument for comprehending public opinion, as they have increasingly utilized it during events such as elections, pandemic-related updates, and community discussions. An additional trend is the increasing emphasis on the consumer experience. In order to more effectively satisfy the needs of Canadian consumers, companies are utilizing social media insights to customize their offerings and improve engagement.

    In addition, there is an increasing need for real-time analytics and reporting tools. Instantaneous access to social media metrics is now necessary for businesses in Canada to promptly respond to changes in consumer sentiment. Timely decision-making is essential in the fast-paced digital landscape, which is the driving force behind this trend.

    Furthermore, the Canadian social media landscape is expanding in terms of its diversity, as it incorporates a variety of languages and cultural subtleties. This multiplicity offers companies the chance to enhance their social listening strategies in order to more effectively address the multifaceted nature of Canadian society. Companies have the opportunity to incorporate artificial intelligence and machine learning into their social media surveillance tools.

    These technologies have the potential to offer Canadian businesses a competitive advantage by offering more precise sentiment analysis and deeper insights. The social media monitoring market in Canada is characterized by a profitable environment, which is a result of the increasing demand for smarter analytics and the increasing user engagement on social platforms. It will also be crucial to prioritize responsible data use and privacy, as Canadians prioritize transparency and ethical practices in data management.

    Canada Social Media Listening Market Drivers

    Market Segment Insights

    Canada Social Media Listening Market Segment Insights

    Canada Social Media Listening Market Segment Insights

    Social Media Listening Market Application Insights

    Social Media Listening Market Application Insights

    The Canada Social Media Listening Market has shown remarkable growth, particularly within the Application segment, which encompasses several critical areas, including Brand Management, Competitive Analysis, Customer Experience Management, Market Research, and Crisis Management. This segment plays an essential role in the broader market landscape, as organizations increasingly rely on social media insights to shape their strategies and decision-making processes.

    Brand Management stands out as a vital aspect, where companies utilize social media listening to enhance their brand image, engage with customers, and monitor sentiments around their products or services. Competitive Analysis also holds significant importance; it allows businesses to stay ahead by understanding competitors' strategies, tracking their performance, and adjusting their tactics accordingly. Customer Experience Management has gained traction as companies aim to create personalized experiences for their users. By leveraging social media data, organizations can identify pain points and address customer feedback more effectively, leading to improved loyalty and retention rates.

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    Market Research has become more data-driven, with companies tapping into real-time social media conversations to gain insights into consumer behavior and preferences, enabling them to innovate their offerings and tailor their marketing strategies. Lastly, Crisis Management has emerged as a crucial area within the Application segment, as brands utilize social media monitoring to detect potential crises early and respond promptly to safeguard their reputations.

    The overall trend in Canada reflects a growing reliance on social media analytics, with companies embracing these tools to enhance their operational efficiency and adapt to evolving consumer demands. Key growth drivers include the increasing penetration of social media platforms in Canada and the rising importance of data-driven decision-making across various industries. However, organizations face challenges such as data privacy concerns and the complexity of effectively analyzing vast volumes of social media content. Nevertheless, the opportunities within the Canada Social Media Listening Market remain abundant, allowing for innovative solutions that cater to an evolving digital landscape.

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    Social Media Listening Market Deployment Model Insights

    Social Media Listening Market Deployment Model Insights

    The Canada Social Media Listening Market is increasingly shaped by its Deployment Model, which includes on-premises, Cloud-Based, and Hybrid solutions. On-Premise deployments remain significant for organizations that prioritize data security and control, allowing them to maintain sensitive information within their networks. Conversely, Cloud-Based solutions are gaining traction due to their flexibility and scalability, enabling businesses to quickly adapt to changing market demands while minimizing upfront costs.

    Additionally, Hybrid models are emerging as a compelling choice, blending the advantages of both on-premises and Cloud-Based options, allowing organizations to manage critical tasks onsite while leveraging cloud services for scalability and collaboration.The growth in social media use in Canada, coupled with increased demand for real-time insights, drives the need for advanced listening tools across these deployment models.

    This trend underscores the importance of selecting the right deployment model to optimize social media strategies and harness valuable data for enhancing customer engagement. As Canadian businesses continue to navigate the evolving digital landscape, the various Deployment Model choices play a crucial role in shaping their social media listening capabilities.

    Social Media Listening Market

    Social Media Listening Market End-User Insights

    The Canada Social Media Listening Market has seen significant growth within the end-user sector, which is essential for driving market dynamics. Businesses of various sizes are increasingly utilizing social media listening tools to enhance customer engagement and drive actionable insights. Small and Medium Enterprises play a crucial role as they leverage these solutions to improve their market share and brand reputation amidst intense competition.

    Large Enterprises, on the other hand, dominate this landscape by integrating advanced analytics into their social media strategies, enabling them to capture consumer sentiment at a broader scale.Government entities also utilize social media listening to enhance public relations and policy-making by analyzing public opinion effectively.

    The increasing need for real-time data and customer feedback is propelling these End Users to adopt social media listening as a key component of their strategic toolkit. With the rapid advancements in technology and growing awareness of social media’s impact, the end-user segment is positioned for robust growth, addressing emerging challenges and opportunities within the Canadian market. These insights reflect the vital role of the End User in shaping the Canada Social Media Listening Market landscape.

    Social Media Listening Market Component Insights

    Social Media Listening Market Component Insights

    The Canada Social Media Listening Market comprises key components that play a vital role in understanding consumer behavior and brand perception. This segment is primarily divided into Software and Services, each contributing uniquely to the industry landscape. Software solutions are instrumental in providing analytics, sentiment analysis, and data visualization, enabling businesses to derive actionable insights from social media conversations.

    Meanwhile, Services include consulting and support, facilitating effective implementation of social media strategies.With the growing emphasis on digital customer engagement in Canada, the integration of advanced technologies, such as artificial intelligence and machine learning, within these components is driving market growth.

    This aligns with the increasing volume of data generated on platforms like Twitter, Facebook, and Instagram, which poses both opportunities and challenges for organizations. Moreover, the focus on understanding brand reputation and market trends reflects the importance of comprehensive social media listening strategies. The rise of businesses prioritizing real-time feedback mechanisms also underscores the significance of both Software and Services in enhancing customer experiences and maintaining competitive advantages in the Canadian market.

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    Regional Insights

    Key Players and Competitive Insights

    The Canada Social Media Listening Market is a rapidly evolving landscape characterized by the increasing importance of consumer insights garnered from social media platforms. Organizations are increasingly recognizing the significance of monitoring and analyzing social media discussions to gain valuable feedback, understand brand sentiment, and identify emerging trends. This shift towards data-driven decision-making has resulted in a competitive environment dominated by a blend of established players and emerging start-ups.

    Companies specializing in social media listening have developed sophisticated tools and technologies to capture and analyze conversations in real-time, thus playing a pivotal role in shaping marketing strategies for businesses across various sectors within Canada.Sysomos stands as a prominent player in the Canada Social Media Listening Market, known for its robust analytics capabilities and user-friendly interface. The company has built a strong market presence by offering solutions that empower organizations to derive actionable insights from social media data. Sysomos provides extensive sentiment analysis, competitor benchmarking, and audience engagement metrics, which are critical for businesses striving to improve their brand positioning.

    The strength of Sysomos lies in its commitment to continuous innovation, consistently enhancing its platforms to maintain relevance in this fast-paced industry. The insights derived from the platform enable brands to make informed decisions and refine their social media strategies, thus ensuring their competitive edge in the market.NetBase Quid also has a noteworthy presence in the Canada Social Media Listening Market, distinguished by its advanced analytics platform that integrates artificial intelligence and natural language processing capabilities. The company offers a suite of products that includes social media analytics, market research solutions, and consumer insights tools tailored specifically for Canadian businesses.

    NetBase Quid's strengths lie in its comprehensive data coverage and the ability to process vast amounts of social media interactions efficiently, providing brands with deeper insights into consumer behavior and market trends. The company has established itself not only through organic growth but also through strategic mergers and acquisitions, enhancing its service offerings and expanding its footprint within Canada. By leveraging its powerful analytics platform, NetBase Quid enables organizations to craft personalized marketing strategies that resonate with Canadian consumers, reinforcing its position as a key competitor in the social media listening domain.

    Key Companies in the Canada Social Media Listening Market market include

    Industry Developments

    In recent months, the Canada Social Media Listening Market has witnessed significant growth, driven by increasing demand for data analytics and insights into consumer behavior. Notably, companies like Hootsuite and Sprout Social have experienced notable expansions in their client base due to enhanced features and improved user engagement tools, and in August 2024, Later introduced an AI-powered social listening tool that was seamlessly integrated with their influencer marketing platform.

    This integration was designed to improve the monitoring of brands and the analysis of campaign performance. In order to enhance its influencer marketing and social media capabilities, Later acquired Mavely in January 2025, a platform that specializes in tracking sales generated by influencer postings. In May 2025, Cision launched "Cision PR Edition" in Canada, a comprehensive communications solution that integrates public relations and social media management capabilities.

    Major occurrences in the past few years, such as the rise of social media platforms and the robust digital transformation in Canada, have also propelled these companies to innovate more aggressively. In terms of mergers and acquisitions, while the market has seen limited activities among the listed companies, increased focus on synergies suggests more consolidations could be anticipated as firms aim to gain competitive advantages.

    Market Segmentation

    Social Media Listening Market End User Outlook

    • Software
    • Services

    Social Media Listening Market Component Outlook

    • Software
    • Services

    Social Media Listening Market Application Outlook

    • On-Premise
    • Cloud-Based
    • Hybrid

    Social Media Listening Market Deployment Model Outlook

    • Small and Medium Enterprises
    • Large Enterprises
    • Government

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 137.7(USD Million)
    MARKET SIZE 2024 157.05(USD Million)
    MARKET SIZE 2035 675.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 14.175% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Sysomos, NetBase Quid, Talkwalker, Zoho Social, Crimson Hexagon, Keyhole, Hootsuite, Mention, BuzzSumo, Brandwatch, ReviewTrackers, Sprout Social, Meltwater, Cision
    SEGMENTS COVERED Application, Deployment Model, End User, Component
    KEY MARKET OPPORTUNITIES Growing demand for brand insights, Rise of data-driven marketing strategies, Increased investment in customer experience, Expansion of influencer marketing, Integration with AI and machine learning
    KEY MARKET DYNAMICS growing demand for customer insights, increasing adoption of AI technologies, rise of brand reputation management, expanding social media platforms, growing focus on data privacy regulations
    COUNTRIES COVERED Canada

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the Canada Social Media Listening Market in 2024?

    The Canada Social Media Listening Market is expected to be valued at 157.05 million USD in 2024.

    What CAGR is projected for the Canada Social Media Listening Market from 2025 to 2035?

    The projected CAGR for the Canada Social Media Listening Market from 2025 to 2035 is 14.175%.

    What will be the market value of Customer Experience Management in 2035?

    In 2035, the market value of Customer Experience Management in the Canada Social Media Listening Market is expected to reach 150.0 million USD.

    Which application segment will have the highest market value in 2035?

    The Market Research application segment is anticipated to have the highest market value of 180.0 million USD in 2035.

    Who are the major players in the Canada Social Media Listening Market?

    Major players in the market include Sysomos, NetBase Quid, Talkwalker, Zoho Social, and Hootsuite.

    What is the projected market size for Brand Management in 2024?

    The projected market size for Brand Management in 2024 is 30.0 million USD.

    How much is the Competitive Analysis segment expected to grow by 2035?

    The Competitive Analysis segment is expected to grow to 110.0 million USD by 2035.

    What is the expected market value for Crisis Management in 2024?

    The expected market value for Crisis Management in 2024 is 27.05 million USD.

    What are the growth drivers for the Canada Social Media Listening Market?

    The growth drivers include increased demand for brand management and customer experience management.

    What challenges might affect the growth of the Canada Social Media Listening Market?

    Challenges may include data privacy regulations and the rapid evolution of social media platforms.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. Canada
    59. Social Media Listening Market, BY Application (USD Million)
    60. Brand
    61. Management
    62. Competitive Analysis
    63. Customer
    64. Experience Management
    65. Market Research
    66. Crisis
    67. Management
    68. Canada Social Media
    69. Listening Market, BY Deployment Model (USD Million)
    70. On-Premise
    71. Cloud-Based
    72. Hybrid
    73. Canada
    74. Social Media Listening Market, BY End User (USD Million)
    75. Small
    76. and Medium Enterprises
    77. Large Enterprises
    78. Government
    79. Canada
    80. Social Media Listening Market, BY Component (USD Million)
    81. Software
    82. Services
    83. Competitive Landscape
    84. Overview
    85. Competitive
    86. Analysis
    87. Market share Analysis
    88. Major
    89. Growth Strategy in the Social Media Listening Market
    90. Competitive
    91. Benchmarking
    92. Leading Players in Terms of Number of Developments
    93. in the Social Media Listening Market
    94. Key developments
    95. and growth strategies
    96. New Product Launch/Service Deployment
    97. Merger
    98. & Acquisitions
    99. Joint Ventures
    100. Major
    101. Players Financial Matrix
    102. Sales and Operating Income
    103. Major
    104. Players R&D Expenditure. 2023
    105. Company
    106. Profiles
    107. Sysomos
    108. Financial
    109. Overview
    110. Products Offered
    111. Key
    112. Developments
    113. SWOT Analysis
    114. Key
    115. Strategies
    116. NetBase Quid
    117. Financial
    118. Overview
    119. Products Offered
    120. Key
    121. Developments
    122. SWOT Analysis
    123. Key
    124. Strategies
    125. Talkwalker
    126. Financial
    127. Overview
    128. Products Offered
    129. Key
    130. Developments
    131. SWOT Analysis
    132. Key
    133. Strategies
    134. Zoho Social
    135. Financial
    136. Overview
    137. Products Offered
    138. Key
    139. Developments
    140. SWOT Analysis
    141. Key
    142. Strategies
    143. Crimson Hexagon
    144. Financial
    145. Overview
    146. Products Offered
    147. Key
    148. Developments
    149. SWOT Analysis
    150. Key
    151. Strategies
    152. Keyhole
    153. Financial
    154. Overview
    155. Products Offered
    156. Key
    157. Developments
    158. SWOT Analysis
    159. Key
    160. Strategies
    161. Hootsuite
    162. Financial
    163. Overview
    164. Products Offered
    165. Key
    166. Developments
    167. SWOT Analysis
    168. Key
    169. Strategies
    170. Mention
    171. Financial
    172. Overview
    173. Products Offered
    174. Key
    175. Developments
    176. SWOT Analysis
    177. Key
    178. Strategies
    179. BuzzSumo
    180. Financial
    181. Overview
    182. Products Offered
    183. Key
    184. Developments
    185. SWOT Analysis
    186. Key
    187. Strategies
    188. Brandwatch
    189. Financial
    190. Overview
    191. Products Offered
    192. Key
    193. Developments
    194. SWOT Analysis
    195. Key
    196. Strategies
    197. ReviewTrackers
    198. Financial
    199. Overview
    200. Products Offered
    201. Key
    202. Developments
    203. SWOT Analysis
    204. Key
    205. Strategies
    206. Sprout Social
    207. Financial
    208. Overview
    209. Products Offered
    210. Key
    211. Developments
    212. SWOT Analysis
    213. Key
    214. Strategies
    215. Meltwater
    216. Financial
    217. Overview
    218. Products Offered
    219. Key
    220. Developments
    221. SWOT Analysis
    222. Key
    223. Strategies
    224. Cision
    225. Financial
    226. Overview
    227. Products Offered
    228. Key
    229. Developments
    230. SWOT Analysis
    231. Key
    232. Strategies
    233. References
    234. Related
    235. Reports
    236. LIST
    237. OF ASSUMPTIONS
    238. Canada Social Media Listening Market SIZE
    239. ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    240. Canada
    241. Social Media Listening Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT MODEL,
    242. 2035 (USD Billions)
    243. Canada Social Media Listening
    244. Market SIZE ESTIMATES & FORECAST, BY END USER, 2019-2035 (USD Billions)
    245. Canada
    246. Social Media Listening Market SIZE ESTIMATES & FORECAST, BY COMPONENT, 2019-2035
    247. (USD Billions)
    248. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    249. ACQUISITION/PARTNERSHIP
    250. LIST
    251. Of figures
    252. MARKET SYNOPSIS
    253. CANADA
    254. SOCIAL MEDIA LISTENING MARKET ANALYSIS BY APPLICATION
    255. CANADA
    256. SOCIAL MEDIA LISTENING MARKET ANALYSIS BY DEPLOYMENT MODEL
    257. CANADA
    258. SOCIAL MEDIA LISTENING MARKET ANALYSIS BY END USER
    259. CANADA
    260. SOCIAL MEDIA LISTENING MARKET ANALYSIS BY COMPONENT
    261. KEY
    262. BUYING CRITERIA OF SOCIAL MEDIA LISTENING MARKET
    263. RESEARCH
    264. PROCESS OF MRFR
    265. DRO ANALYSIS OF SOCIAL MEDIA LISTENING
    266. MARKET
    267. DRIVERS IMPACT ANALYSIS: SOCIAL MEDIA LISTENING
    268. MARKET
    269. RESTRAINTS IMPACT ANALYSIS: SOCIAL MEDIA LISTENING
    270. MARKET
    271. SUPPLY / VALUE CHAIN: SOCIAL MEDIA LISTENING MARKET
    272. SOCIAL
    273. MEDIA LISTENING MARKET, BY APPLICATION, 2025 (% SHARE)
    274. SOCIAL
    275. MEDIA LISTENING MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    276. SOCIAL
    277. MEDIA LISTENING MARKET, BY DEPLOYMENT MODEL, 2025 (% SHARE)
    278. SOCIAL
    279. MEDIA LISTENING MARKET, BY DEPLOYMENT MODEL, 2019 TO 2035 (USD Billions)
    280. SOCIAL
    281. MEDIA LISTENING MARKET, BY END USER, 2025 (% SHARE)
    282. SOCIAL
    283. MEDIA LISTENING MARKET, BY END USER, 2019 TO 2035 (USD Billions)
    284. SOCIAL
    285. MEDIA LISTENING MARKET, BY COMPONENT, 2025 (% SHARE)
    286. SOCIAL
    287. MEDIA LISTENING MARKET, BY COMPONENT, 2019 TO 2035 (USD Billions)
    288. BENCHMARKING
    289. OF MAJOR COMPETITORS

    Canada Social Media Listening Market Segmentation

    • Social Media Listening Market By Application (USD Million, 2019-2035)

      • Brand Management
      • Competitive Analysis
      • Customer Experience Management
      • Market Research
      • Crisis Management

     

    • Social Media Listening Market By Deployment Model (USD Million, 2019-2035)

      • On-Premise
      • Cloud-Based
      • Hybrid

     

    • Social Media Listening Market By End User (USD Million, 2019-2035)

      • Small and Medium Enterprises
      • Large Enterprises
      • Government

     

    • Social Media Listening Market By Component (USD Million, 2019-2035)

      • Software
      • Services

     

     

     

     

     

     

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