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    South Korea Augmented Reality Market

    ID: MRFR/ICT/57298-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    South Korea Augmented Reality Market Research Report By Device Type (Head Mounted Display, Head-up Display), By Vertical (Consumer Electronics, Commercial, Aerospace & Defense, Medical) and By Technology (Marker Based, Marker Less)-Forecast to 2035

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    Table of Contents

    South Korea Augmented Reality Market Summary

    The South Korea Augmented Reality market is poised for substantial growth, projected to reach 6.09 USD Billion by 2035 from a base of 1.76 USD Billion in 2024.

    Key Market Trends & Highlights

    South Korea Augmented Reality Key Trends and Highlights

    • The market is expected to grow from 1.76 USD Billion in 2024 to 6.09 USD Billion by 2035.
    • A compound annual growth rate of 11.95 percent is anticipated from 2025 to 2035.
    • The increasing integration of augmented reality in various sectors is likely to drive market expansion.
    • Growing adoption of augmented reality due to enhanced user engagement is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.76 (USD Billion)
    2035 Market Size 6.09 (USD Billion)
    CAGR (2025-2035) 11.95%

    Major Players

    Viroreality, Mirae Asset Daewoo, SK Telecom, Viveport, NCSoft, ARIM, Daum Kakao, Access Technology, Naver, Samsung, LG Electronics, Krafton, Kakao

    South Korea Augmented Reality Market Trends

    The South Korea Augmented Reality Market is experiencing significant growth driven by increasing smartphone usage and advancements in mobile technologies. The government's commitment to promoting digital technology, as seen in the "K-Digital New Deal" initiative, has paved the way for the adoption of augmented reality in various sectors.

    Industries such as gaming, retail, and education are increasingly integrating AR technologies, enhancing user experience and operational efficiency. The rise of e-commerce and the need for immersive shopping experiences are further propelling the demand for AR applications in virtual try-ons and product demonstrations.In the South Korean market, there are opportunities for the development of AR content that is specifically designed for local consumers. This is particularly relevant in culturally rich sectors such as tourism, where virtual tours can offer immersive experiences of historical locations.

    Furthermore, businesses may leverage the expanding trend of gamification in marketing by integrating AR components that effectively engage consumers.

    Another substantial opportunity is presented by the education sector, where AR has the potential to revolutionize traditional learning methods, rendering complex subjects more interactive and engaging for students. In recent years, there has been a trend toward the development of AR-based learning tools through collaboration between educational institutions and technology corporations. Additionally, the government of South Korea's encouragement of businesses in the technology sector fosters innovation and expedites market expansion. The market in South Korea is on the brink of further expansion as more corporations acknowledge the potential of augmented reality to enhance customer relations and brand interactions.

    This is fueling the necessity for ongoing research and development in AR technologies.

        

    South Korea Augmented Reality Market Drivers

    Market Segment Insights

    South Korea Augmented Reality Market Segment Insights

    South Korea Augmented Reality Market Segment Insights

    Augmented Reality Market Device Type Insights

    Augmented Reality Market Device Type Insights

    The Device Type segment within the South Korea Augmented Reality Market is marked by increasing interest and investment, reflecting the substantial growth potential in this industry.

    The market landscape is primarily characterized by innovations in head-mounted displays and head-up displays, each playing a crucial role in the development and adoption of augmented reality technologies across various sectors.

    Head-mounted displays, which provide immersive experiences, have garnered attention in gaming, healthcare, and training simulations, highlighting their transformative capabilities in enhancing user engagement and interaction. Meanwhile, head-up displays are gaining traction in automotive applications, allowing drivers to access essential information without diverting their attention from the road.

    This capability underscores the rising demand for augmented reality solutions in consumer electronics and transportation industries.

    Augmented Reality Market Vertical Insights

    Augmented Reality Market Vertical Insights

    The South Korea Augmented Reality Market focuses on various verticals that have been crucial in propelling its growth. Among these, Consumer Electronics holds a prominent position, serving a tech-savvy population eager for innovative devices and experiences.

    This vertical has been instrumental in enhancing gaming and mobile applications, reflecting the country's robust technology advancements and consumer interest in immersive experiences. The Commercial sector also plays a vital role, particularly in retail and education, where companies utilize AR for improved customer engagement and interactive learning.Sales professionals are increasingly leveraging AR tools to create more engaging presentations, significantly influencing consumer behavior. The Aerospace and Defense vertical demonstrates the strategic importance of AR in training and simulation, providing realistic environments for service members and technicians, thereby improving operational efficiency.

    Lastly, the Medical sector benefits from AR by facilitating advanced surgical procedures and enhancing patient care through interactive diagnostics and training models. Overall, South Korea's focus on these verticals not only exemplifies its adaptation to cutting-edge technology but also highlights the integration of AR in diverse sectors, ensuring comprehensive development and adoption of augmented reality solutions.With anticipated growth in these fields, the South Korea Augmented Reality Market is poised to become a pivotal part of various industries, underlining the importance of innovation-driven strategies for sustained competitive advantage.

    Augmented Reality Market Technology Insights

    Augmented Reality Market Technology Insights

    The Technology segment of the South Korea Augmented Reality Market is experiencing substantial growth driven by advancements in digital innovation and increased demand for immersive experiences across various industries. Marker Based and Marker Less technologies are pivotal within this segment, with Marker Less solutions gaining significance due to their ability to create seamless interactions without requiring predefined images or indicators.

    This flexibility enables applications in diverse fields such as education, retail, and gaming, where the user experience is enhanced through real-time interaction and personalized content.Furthermore, the integration of artificial intelligence and machine learning in Marker Less technology is spurring innovations that empower developers to create more engaging and realistic environments.

    Conversely, Marker Based technology continues to play a vital role, especially in training simulations and industrial applications where mapping and reconciling physical objects with digital information is crucial.

    As South Korea strengthens its position as a leader in technology, the adoption of Augmented Reality is expected to rise, underscoring its potential to transform everyday interactions and experiences.The government’s support for digital transformation initiatives further propels this market segment, presenting numerous opportunities for both localized and global players in the South Korean landscape.

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    Regional Insights

    Key Players and Competitive Insights

    The South Korea Augmented Reality Market is rapidly evolving and experiencing significant competitive dynamics as it embraces technological advancements and digital transformation. This market landscape is marked by a variety of key players that are shaping the way augmented reality technologies are applied across sectors, including gaming, healthcare, education, and retail.

    The competitive insights gleaned from this market reveal a robust interplay between innovation, investment, and user adoption, creating opportunities for both established firms and startups. As companies leverage cutting-edge technologies to enhance user experiences and deliver value-added services, the AR ecosystem in South Korea is poised for transformative growth.

    Viroreality stands out in the South Korea Augmented Reality Market due to its focus on delivering immersive AR experiences that integrate seamlessly with existing digital infrastructures. The company has harnessed its strengths in software development and user-centered design to create applications that cater to diverse industries, such as entertainment and training.

    Viroreality's innovative approach to enhancing user engagement through interactive and visually compelling augmented reality content has solidified its position in the market. Collaboration with local enterprises and participation in regional technology initiatives further bolster Viroreality’s influence and visibility within the South Korean AR ecosystem, allowing it to maintain a competitive edge as market demands evolve.

    Mirae Asset Daewoo has carved a niche for itself within the South Korea Augmented Reality Market by presenting innovative financial services driven by AR technology.

    The company has developed several key products and services that leverage augmented reality for enhanced client interactions, investment analysis, and educational initiatives. With a strong market presence bolstered by its extensive experience in financial markets, Mirae Asset Daewoo effectively combines AR with its asset management and brokerage services.

    Strengthened by strategic mergers and acquisitions, the company's commitment to digital transformation is evident as it seeks to enhance user engagement and operational efficiency. This approach allows Mirae Asset Daewoo to stay competitive and offer unique value propositions tailored to South Korean consumers and businesses navigating the digital landscape.

    Key Companies in the South Korea Augmented Reality Market market include

    Industry Developments

    In recent months, the South Korea Augmented Reality Market has experienced significant developments. Key players like SK Telecom and Naver have been actively enhancing their AR capabilities, aiming to integrate this technology into everyday applications such as education and entertainment.

    In August 2023, Daum Kakao announced a strategic partnership with Viveport to jointly develop AR content for gaming, emphasizing the growing synergy between media and technology sectors. Meanwhile, Samsung and LG Electronics continue to invest heavily in AR hardware innovations, with Samsung expected to reveal new AR glasses in early 2024, reflecting the competitive landscape. The market valuation of AR companies has seen remarkable growth; for instance, NCSoft reported a substantial increase in revenue from its AR-driven games, indicating positive consumer reception and market expansion.

    In terms of M&A activity, Access Technology's acquisition of ARIM in July 2023 has strengthened its AR offerings, enhancing capabilities in spatial computing.

    Over the past two years, AR applications in retail, especially with brands like ZigZag, have flourished, transforming customer experiences and pushing the boundaries of traditional shopping. The South Korean government's push for digital innovation further underpins this burgeoning market.

    Market Segmentation

    Augmented Reality Market Vertical Outlook

    • Marker Based
    • Marker Less

    Augmented Reality Market Technology Outlook

    • Marker Based
    • Marker Less

    Augmented Reality Market Device Type Outlook

    • Consumer Electronics
    • Commercial
    • Aerospace & Defense
    • Medical

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 1.3(USD Billion)
    MARKET SIZE 2024 1.76(USD Billion)
    MARKET SIZE 2035 6.08(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 11.938% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Viroreality, Mirae Asset Daewoo, SK Telecom, Viveport, NCSoft, ARIM, Daum Kakao, Access Technology, Naver, Samsung, LG Electronics, Hanwha, Krafton, Kakao, ZigZag
    SEGMENTS COVERED Device Type, Vertical, Technology
    KEY MARKET OPPORTUNITIES Gaming and entertainment expansion, Retail immersive experiences, Education technology integration, Healthcare training simulations, Tourism virtual enhancements
    KEY MARKET DYNAMICS growing demand in gaming, increasing enterprise applications, advancements in hardware technology, supportive government initiatives, rising investment in startups
    COUNTRIES COVERED South Korea

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the projected market size of the South Korea Augmented Reality Market in 2024?

    The South Korea Augmented Reality Market is expected to be valued at 1.76 USD billion in 2024.

    What is the expected market size of the South Korea Augmented Reality Market by 2035?

    By 2035, the market is anticipated to grow to 6.08 USD billion.

    What is the compound annual growth rate (CAGR) for the South Korea Augmented Reality Market from 2025 to 2035?

    The expected CAGR for the South Korea Augmented Reality Market from 2025 to 2035 is 11.938%.

    Which segment of the South Korea Augmented Reality Market is expected to dominate in 2024?

    In 2024, the Head-up Display segment is likely to hold a significant share with a value of 0.92 USD billion.

    What will be the market value of Head Mounted Displays in the South Korea Augmented Reality Market by 2035?

    The Head Mounted Display segment is projected to reach 2.88 USD billion by 2035.

    Who are the major players in the South Korea Augmented Reality Market?

    Key players include Samsung, LG Electronics, SK Telecom, and Kakao, among others.

    What challenges does the South Korea Augmented Reality Market face?

    Challenges may include technological limitations and competition from emerging technologies.

    What opportunities exist within the South Korea Augmented Reality Market?

    There are significant opportunities for innovation and application across various industries.

    How has the competitive landscape evolved in the South Korea Augmented Reality Market recently?

    The competitive landscape has become more dynamic with the entry of new players and emerging technologies.

    What applications are expected to drive growth in the South Korea Augmented Reality Market?

    Growth will be driven by applications in gaming, education, and healthcare, among other sectors.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. South
    59. Korea Augmented Reality Market, BY Device Type (USD Billion)
    60. Head
    61. Mounted Display
    62. Head-up Display
    63. South
    64. Korea Augmented Reality Market, BY Vertical (USD Billion)
    65. Consumer
    66. Electronics
    67. Commercial
    68. Aerospace
    69. & Defense
    70. Medical
    71. South
    72. Korea Augmented Reality Market, BY Technology (USD Billion)
    73. Marker
    74. Based
    75. Marker Less
    76. Competitive Landscape
    77. Overview
    78. Competitive
    79. Analysis
    80. Market share Analysis
    81. Major
    82. Growth Strategy in the Augmented Reality Market
    83. Competitive
    84. Benchmarking
    85. Leading Players in Terms of Number of Developments
    86. in the Augmented Reality Market
    87. Key developments and
    88. growth strategies
    89. New Product Launch/Service Deployment
    90. Merger
    91. & Acquisitions
    92. Joint Ventures
    93. Major
    94. Players Financial Matrix
    95. Sales and Operating Income
    96. Major
    97. Players R&D Expenditure. 2023
    98. Company
    99. Profiles
    100. Viroreality
    101. Financial
    102. Overview
    103. Products Offered
    104. Key
    105. Developments
    106. SWOT Analysis
    107. Key
    108. Strategies
    109. Mirae Asset Daewoo
    110. Financial
    111. Overview
    112. Products Offered
    113. Key
    114. Developments
    115. SWOT Analysis
    116. Key
    117. Strategies
    118. SK Telecom
    119. Financial
    120. Overview
    121. Products Offered
    122. Key
    123. Developments
    124. SWOT Analysis
    125. Key
    126. Strategies
    127. Viveport
    128. Financial
    129. Overview
    130. Products Offered
    131. Key
    132. Developments
    133. SWOT Analysis
    134. Key
    135. Strategies
    136. NCSoft
    137. Financial
    138. Overview
    139. Products Offered
    140. Key
    141. Developments
    142. SWOT Analysis
    143. Key
    144. Strategies
    145. ARIM
    146. Financial
    147. Overview
    148. Products Offered
    149. Key
    150. Developments
    151. SWOT Analysis
    152. Key
    153. Strategies
    154. Daum Kakao
    155. Financial
    156. Overview
    157. Products Offered
    158. Key
    159. Developments
    160. SWOT Analysis
    161. Key
    162. Strategies
    163. Access Technology
    164. Financial
    165. Overview
    166. Products Offered
    167. Key
    168. Developments
    169. SWOT Analysis
    170. Key
    171. Strategies
    172. Naver
    173. Financial
    174. Overview
    175. Products Offered
    176. Key
    177. Developments
    178. SWOT Analysis
    179. Key
    180. Strategies
    181. Samsung
    182. Financial
    183. Overview
    184. Products Offered
    185. Key
    186. Developments
    187. SWOT Analysis
    188. Key
    189. Strategies
    190. LG Electronics
    191. Financial
    192. Overview
    193. Products Offered
    194. Key
    195. Developments
    196. SWOT Analysis
    197. Key
    198. Strategies
    199. Hanwha
    200. Financial
    201. Overview
    202. Products Offered
    203. Key
    204. Developments
    205. SWOT Analysis
    206. Key
    207. Strategies
    208. Krafton
    209. Financial
    210. Overview
    211. Products Offered
    212. Key
    213. Developments
    214. SWOT Analysis
    215. Key
    216. Strategies
    217. Kakao
    218. Financial
    219. Overview
    220. Products Offered
    221. Key
    222. Developments
    223. SWOT Analysis
    224. Key
    225. Strategies
    226. ZigZag
    227. Financial
    228. Overview
    229. Products Offered
    230. Key
    231. Developments
    232. SWOT Analysis
    233. Key
    234. Strategies
    235. References
    236. Related
    237. Reports
    238. LIST
    239. OF ASSUMPTIONS
    240. South Korea Augmented Reality Market SIZE
    241. ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2035 (USD Billions)
    242. South
    243. Korea Augmented Reality Market SIZE ESTIMATES & FORECAST, BY VERTICAL, 2019-2035
    244. (USD Billions)
    245. South Korea Augmented Reality Market SIZE
    246. ESTIMATES & FORECAST, BY TECHNOLOGY, 2019-2035 (USD Billions)
    247. PRODUCT
    248. LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    249. ACQUISITION/PARTNERSHIP
    250. LIST
    251. Of figures
    252. MARKET SYNOPSIS
    253. SOUTH
    254. KOREA AUGMENTED REALITY MARKET ANALYSIS BY DEVICE TYPE
    255. SOUTH
    256. KOREA AUGMENTED REALITY MARKET ANALYSIS BY VERTICAL
    257. SOUTH
    258. KOREA AUGMENTED REALITY MARKET ANALYSIS BY TECHNOLOGY
    259. KEY
    260. BUYING CRITERIA OF AUGMENTED REALITY MARKET
    261. RESEARCH
    262. PROCESS OF MRFR
    263. DRO ANALYSIS OF AUGMENTED REALITY MARKET
    264. DRIVERS
    265. IMPACT ANALYSIS: AUGMENTED REALITY MARKET
    266. RESTRAINTS
    267. IMPACT ANALYSIS: AUGMENTED REALITY MARKET
    268. SUPPLY / VALUE
    269. CHAIN: AUGMENTED REALITY MARKET
    270. AUGMENTED REALITY MARKET,
    271. BY DEVICE TYPE, 2025 (% SHARE)
    272. AUGMENTED REALITY MARKET,
    273. BY DEVICE TYPE, 2019 TO 2035 (USD Billions)
    274. AUGMENTED
    275. REALITY MARKET, BY VERTICAL, 2025 (% SHARE)
    276. AUGMENTED
    277. REALITY MARKET, BY VERTICAL, 2019 TO 2035 (USD Billions)
    278. AUGMENTED
    279. REALITY MARKET, BY TECHNOLOGY, 2025 (% SHARE)
    280. AUGMENTED
    281. REALITY MARKET, BY TECHNOLOGY, 2019 TO 2035 (USD Billions)
    282. BENCHMARKING
    283. OF MAJOR COMPETITORS

    South Korea Augmented Reality Market Segmentation

    • Augmented Reality Market By Device Type (USD Billion, 2019-2035)

      • Head Mounted Display
      • Head-up Display

     

    • Augmented Reality Market By Vertical (USD Billion, 2019-2035)

      • Consumer Electronics
      • Commercial
      • Aerospace & Defense
      • Medical

     

    • Augmented Reality Market By Technology (USD Billion, 2019-2035)

      • Marker Based
      • Marker Less

     

     

     

     

     

     

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