Global Raw Pet Food Market Overview
Raw Pet Food Market Size was estimated at 15.08 (USD Billion) in 2022. The Raw Pet Food Industry is expected to grow from 16.06(USD Billion) in 2023 to 28.2 (USD Billion) by 2032. The Raw Pet Food Market CAGR (growth rate) is expected to be around 6.46% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Raw Pet Food Market Trends Highlighted
Key market drivers for raw pet food include increasing pet humanization, growing pet population, and rising disposable income. Consumers are increasingly viewing their pets as family members, leading to a desire for high-quality and nutritious food. The growing pet population provides a solid foundation for market growth, while rising disposable income empowers pet owners to invest in premium pet products.
Opportunities in the raw pet food market lie in expanding distribution channels, product innovation, and catering to specific pet needs. Online retail and direct-to-consumer sales offer promising avenues for growth. Innovation in flavors, textures, and packaging can cater to diverse pet preferences and drive customer loyalty. Addressing specific dietary requirements, such as allergy-friendly and breed-specific formulas, can tap into growing niche markets.
Recent trends in the raw pet food market include a shift towards minimally processed and organic options. Consumers are becoming more conscious of the nutritional value and potential contaminants in pet food. Raw meat-based diets, which are believed to be closer to a pet's natural diet, are gaining popularity. Additionally, the market is witnessing a rise in subscription-based services that deliver fresh, pre-portioned raw pet food to customers' doorsteps, offering convenience and peace of mind.
Raw Pet Food Market Drivers
Increasing Health Consciousness Among Pet Owners
Raw Pet Food Definition Raw Pet Food is made from fresh, uncooked ingredients like meat, organs, bones, and vegetables. It is considered to be healthier than traditional pet food as it is said to be more nutrient-dense and easier to digest. Raw pet food also contains higher levels of enzymes and probiotics, which can help to support the pet's immune system. Market share in 2023 16.06 billion. Proximal CAGR 6.46%. Foreseen CAGR 28.2 billion.
Drivers leading to the growth of the market increase in the health consciousness of the pet owners. Causes Anti-obesity trends observed among the pets and other factors. Increase in pet care spending. Growth in pet ownership and pet nursing. Increased use of the product for nutritional purposes. Growing acquaintance of the consumers with their pet's diet. Raw Food Manufacturing Strategies The manufacturing of raw pet food can be done by various strategies and can be made for various pets like poultry, fish, sheep, and others.
These products serve many different purposes, and the causes relating to them have been discussed. With pet owners getting more and more health-conscious, there will be an increase in the demand for raw pet food.
Rising Popularity of Premium Pet Food Products
The raw pet food market is driven by several factors. One of the main drivers of the growth of the raw pet food market is the increasing number of pet owners who are willing to spend more money on their pets' health and well-being. Raw pet food products are generally more expensive than traditional processed pet food products, but many pet owners believe that they are healthier and more nutritious for their pets. They are, therefore, willing to pay a premium for these products.
Another key driver of the growth of the raw pet food market is the increasing availability of premium pet food products in retail stores and online. Raw pet food products are often considered to be premium pet food products because they are made with fresh, uncooked ingredients and are free from artificial additives and preservatives. They are also thought to be more palatable than processed pet food products. The final driver of the growth of the raw pet food market is the increasing demand for natural and holistic pet care products.Many pet owners are concerned about the health and well-being of their pets and are, therefore, looking for natural and holistic pet care products. The demand for these products is increasing, and raw pet food products are one of the most popular natural and holistic pet care products on the market.
Increasing Number of Pet Food Recalls
The increasing number of pet food recalls is another significant growth driver for the raw pet food market. Within the last decade, there have been multiple highly-publicized recalls of pet food because of contamination with harmful bacteria, such as Salmonella or E. coli. Consequently, many pet owners have become wary of processed pet food's safety. However, raw pet food is not regulated in the same manner as the processed variety, and producers do not have to subject it to such stringent testing.Even then, many pet owners believe that it is safer for their pets, not least because it is made with unprocessed and fresh ingredients. Thus, in conclusion, one can note that the trend of increasing pet food recalls is likely to remain and continuously stimulate the development of the raw pet food market.
Raw Pet Food Market Segment Insights
Raw Pet Food Market Pet Type Insights
The Raw Pet Food Market is segmented based on Pet Type into Dogs, Cats and Others. Among these segments, the Dogs segment is expected to hold the largest market share during the forecasted period. This large market share is owing to the increasing popularity of dogs as pets and the growing awareness of the advantages of raw pet food. In addition, the growth of the cats segment is also estimated to be significant owing to the increasing adoption of cats as pets and the rising demand for high quality pet food. The Other segment includes rabbits, ferrets and birds, among others and is expected to grow at a steady rate.
The Raw Pet Food Market revenue for the Dogs segment is estimated at USD 12.4 billion by 2024, with a CAGR of 6.5%. The Cats segment is expected to reach USD 3.2 billion by 2024, growing at a CAGR of 5.8%. The Other segment of the Raw Pet Food Market is expected to reach USD 0.4 billion by 2024 and is expected to grow with a CAGR of 4.5% from 2016 to 2024. The Raw Pet Food Market is driven by various growth factors, such as the increasing demand for natural and healthy pet food, growing awareness of the benefits of raw food and increasing pet adoption.The market is also driven by the increasing presence of online pet food retailers. This presence of online pet food retailers is facilitating customers to buy raw pet food with ease. Thus, overall the Raw Pet Food Market is expected to grow in the upcoming years as the demand for natural and healthy pet food is increasing and awareness about the benefits of raw food is rising.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Raw Pet Food Market Packaging Insights
The segment of packaging is essential in the Raw Pet Food Market. On the one hand, it influences the customers' choices, determining such aspects as visual appeal, nutritional value and preservation of the product. On the other hand, it might also affect product safety, as insufficient packaging can lead to spoilage. Thus, frozen packaging was the leading segment in 2023, constituting nearly 40% of the revenue. This fact can be attributed to the advantages that the packaging provides in terms of nutrition preservation. Fresh packaging is the deputy leader, making up over 35% of the market.
The reason lies in the advantages provided to the customers in terms of convenience and the feeling of freshness that fresh products give to a buyer, which is demanded by those consumers who seek minimally processed products. Packaged raw pet food makes up over 25% of the market, including vacuum-sealed bags and resealable containers. The category is becoming more and more popular as this format is convenient to store, divides the pack into equal portions and has a long shelf life. The Raw Pet Food Market is expected to grow over the upcoming years in demand due to customers' raised awareness of the benefits of raw pet food and created convenience.
Raw Pet Food Market Raw Ingredients Insights
The Raw Ingredients segment is a crucial component of the Raw Pet Food Market, catering to the growing demand for natural and wholesome pet food options. Muscle Meat holds a significant share of this segment, driven by its high protein content and palatability. In 2023, the Muscle Meat segment was valued at approximately USD 6.4 billion and is projected to reach USD 9.6 billion by 2032, exhibiting a CAGR of 4.9%. Bones contribute to the segment's growth, providing essential minerals like calcium and phosphorus. Organs, rich in vitamins and nutrients, are another key ingredient, accounting for a notable portion of the market.
Fruits and Vegetables, offering fiber and antioxidants, are gaining popularity among health-conscious pet owners. The Raw Pet Food Market is segmented based on Raw Ingredients, Pet Type, Distribution Channel, and Region. Data suggests that North America dominates the market, followed by Europe and Asia-Pacific. Market growth is attributed to factors such as rising pet ownership, increasing awareness of pet health and nutrition, and the convenience of ready-made raw pet food options.
Raw Pet Food Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Raw Pet Food Market. Key distribution channels for raw pet food include pet stores, online retailers, and veterinary clinics. Pet stores hold a significant market share due to their established presence, wide product offerings, and personalized customer service. Online retailers are gaining traction, driven by convenience, competitive pricing, and a vast selection of products. Veterinary clinics are important distribution channels as they provide professional advice and expertise to pet owners.
The market for raw pet food is projected to grow substantially in the coming years, with increasing pet ownership and rising awareness of the benefits of raw pet food. This growth will be driven by all distribution channels as pet owners seek convenient, high-quality, and nutritious food options for their furry companions.
Raw Pet Food Market Product Type Insights
The Raw Pet Food Market segmentation by Product Type comprises Complete and Balanced Diets, Supplements, and Treats. The Complete and Balanced Diets segment dominates the market and is expected to continue its dominance during the forecast period. The growth of this segment can be attributed to the increasing demand for convenient and nutritious pet food options. Moreover, the Supplements and Treats segments are also expected to witness significant growth during the forecast period due to the growing trend of pet owners seeking to improve their pets' overall health and well-being.
The market growth is primarily driven by the increasing adoption of pets, rising disposable income, and growing awareness about the benefits of raw pet food.
Raw Pet Food Market Regional Insights
The regional segmentation of the Raw Pet Food Market highlights distinct market dynamics and growth patterns across different geographic regions. North America dominates the market, accounting for a substantial share of the Raw Pet Food Market revenue. The region's high pet ownership rates, coupled with growing awareness about pet health and nutrition, drive market growth. Europe follows closely, exhibiting steady market growth attributed to increasing pet adoption and premiumization trends. The Asia-Pacific (APAC) region presents significant growth potential due to rising pet ownership and disposable incomes.
South America and the Middle East and Africa (MEA) regions are expected to witness moderate growth, influenced by factors such as urbanization, changing lifestyles, and improving economic conditions. These regional insights provide valuable information for market players to tailor their strategies and capitalize on growth opportunities in specific geographies.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Raw Pet Food Market Key Players And Competitive Insights
Many of the major players in the Raw Pet Food Market are working on techniques to increase their market share and shift consumer Valsalva Manure. From Raw Pet Food Market, mergers and acquisitions, joint ventures and sharing agreements and partnerships are significant companies that continue to dominate the market. In addition, the production of the raw form of pet food is expected to grow substantially, with the prevalence of attacks in this market in some of the key trends that have had a positive influence. In addition, the benefits of using raw food in pet animals have led to a significant increase in demand. For pet owners, inadequate knowledge of such raw foods has proven far more cost-effective than synthetic foods. In addition, there is increasing demand for organic and inorganic natural sources of raw food. In addition, the relative maintenance costs of raw food sources are anticipated to be a more significant source of pet food in the Raw Pet Food Market.
For the data given in the Raw Pet Food Market, The Raw Pet Food Market Competitive Landscape will be fairly dynamic for the coming years. Major competitors are working on specific strategies to take advantage of dominant market shares in the Packaging Digital Printing Market, including high levels of Raw Pet Food Market Market penetration, lucrative opportunities and initiatives for trend growth, regional growth requirements, and geographical presence. The new role in the Raw Pet Food Market candidates is entering the market, and the role of the penetration of the major competitors is changing rapidly.
One of the key competitors in the Raw Pet Food Market is JustFoodForDogs, which provides a wide range of frozen raw and dried raw pet food. Preservatives containing chemicals and bacteria are not available. The product is kept cold to keep it safe. A large number of cooked goods are available in branch stores PCB of Anthropoide Art, and bulk quantities are available. Branch stores are also shipping to their home animal doctors.
Pet Smart, a retail sales agent, is also ready to certify boarding facilities, hot springs and grooming services.
The Honest Kitchen is also a major competitor. It offers goods both in its dried and raw forms and minimal processing. The Honest Kitchen has a strong brand image for its customer base. The first magnitude of the effect of edible food on Ollie is lower. It directs the distribution of fresh, gamy and cooked meals in the preparation of trenchant precursors. Subscription to ail meal plates is also available.
One of the top spots in the Raw Pet Purée Market is Caru Pet Food, which sells national preserves of specified parts in dehydrated and icy cubes. Northwest Naturals will provide icy crumbs and freezers to the Raw Pet Food Market. It is environmentally friendly and is used for pesticides.
Key Companies in the Raw Pet Food Market Include
- Steve's Real Food
- Ziwi Peak
- Raw Paws Pet Food
- Nature's Variety
- Vital Essentials
- Stella Chewy's
- Northwest Naturals
- Primal Pet Foods
- Tucker's Raw
- Open Farm Pet Food
- The Honest Kitchen
- Instinct
- Farmers Dog
- Caru Pet Food Company
Raw Pet Food Market Industry Developments
The Raw Pet Food Market is experiencing steady growth, driven by increasing pet ownership, growing awareness of pet health and nutrition, and rising disposable income. The market is expected to witness significant growth over the next decade, reaching a valuation of USD 28.2 billion by 2032, expanding at a CAGR of 6.46% from 2023 to 2032. North America currently dominates the market, accounting for the largest share, followed by Europe and Asia-Pacific. Key industry players are investing in product innovation, expanding distribution channels, and mergers and acquisitions to gain a competitive edge. Recent market developments include the launch of new product lines tailored to specific pet needs, the rise of online pet food retailers, and the growing adoption of freeze-dried and dehydrated raw pet food formats.
Raw Pet Food Market Segmentation Insights
- Raw Pet Food Market Pet Type Outlook
- Raw Pet Food Market Packaging Outlook
- Raw Pet Food Market Raw Ingredients Outlook
- Muscle Meat
- Bones
- Organs
- Fruits and Vegetables
- Raw Pet Food Market Distribution Channel Outlook
- Pet Stores
- Online Retailers
- Veterinary Clinics
- Raw Pet Food Market Product Type Outlook
- Complete and Balanced Diets
- Supplements
- Treats
- Raw Pet Food Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
15.08(USD Billion) |
| Market Size 2023 |
16.06(USD Billion) |
| Market Size 2032 |
28.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
6.46% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Steve's Real Food, Ziwi Peak, Raw Paws Pet Food, Nature's Variety, Vital Essentials, Stella Chewy's, Northwest Naturals, Primal Pet Foods, Tucker's Raw, Open Farm Pet Food, The Honest Kitchen, Instinct, Farmers Dog, Caru Pet Food Company |
| Segments Covered |
Pet Type, Packaging, Raw Ingredients, Distribution Channel, Product Type, Regional |
| Key Market Opportunities |
Growing pet ownership Increasing consumer awareness of pet health Demand for natural and minimally processed pet food Rise in disposable income. Expansion of online pet food retailers |
| Key Market Dynamics |
1 Growing awareness of pet health2 Increasing disposable income of pet owners3 Prevalence of pet obesity4 Demand for natural and organic pet food5 Rise of ecommerce pet food sales |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The raw pet food market is expected to reach USD 28.2 billion by 2032, growing at a CAGR of 6.46% from 2024 to 2032.
North America is the largest market for raw pet food, accounting for over 40% of the market share.
The key drivers of the raw pet food market include the increasing demand for natural and healthy pet food, the growing popularity of pet ownership, and the rising awareness of the benefits of raw pet food.
Raw pet food is primarily used for feeding dogs and cats, although it can also be used for other pets, such as ferrets and rabbits.
The key competitors in the raw pet food market include BARF World, The Honest Kitchen, Open Farm, and Primal Pet Foods.
The challenges facing the raw pet food market include the high cost of raw pet food, the potential for contamination, and the lack of regulation.
The opportunities for the raw pet food market include the growing demand for natural and healthy pet food, the increasing popularity of pet ownership, and the rising awareness of the benefits of raw pet food.
The trends in the raw pet food market include the increasing popularity of freeze-dried raw pet food, the growing demand for raw pet food for cats, and the rising popularity of subscription-based raw pet food delivery services.
The raw pet food market is expected to reach USD 28.2 billion by 2032, growing at a CAGR of 6.46% from 2023 to 2032.
The key factors that will drive the growth of the raw pet food market include the increasing demand for natural and healthy pet food, the growing popularity of pet ownership, and the rising awareness of the benefits of raw pet food.
