Probiotics in Animal Feed Market, companies are strategically maneuvering to secure their share through various market positioning strategies. One such tactic is differentiation, where companies strive to set their probiotic products apart from competitors. This could involve offering unique strains of probiotics, proprietary formulations, or innovative delivery mechanisms that promise superior benefits for animal health and performance. By emphasizing these distinctions, companies aim to attract customers who value specific features or attributes in probiotics for animal feed.
Market segmentation is another crucial aspect of market positioning strategies within the probiotics in animal feed market. Companies often identify and target specific customer segments with tailored solutions to meet their distinct needs and preferences. For instance, some companies may focus on providing probiotics for poultry farming, while others may target the dairy or aquaculture sectors. By catering to the specific requirements of different segments, companies can effectively penetrate these markets and expand their share within them.
Pricing strategies play a significant role in market share positioning within the probiotics in animal feed market. Companies may adopt various pricing tactics to appeal to different customer segments and achieve their desired market position. For example, some companies may employ a premium pricing strategy, positioning their products as high-quality or premium-grade probiotics that command higher prices in the market. On the other hand, others may opt for a penetration pricing strategy, offering competitive prices to gain rapid market share and establish themselves in the market. Pricing decisions are often influenced by factors such as production costs, competitor pricing, and perceived value by customers.
Furthermore, distribution channels are critical for companies seeking to enhance their market share in the probiotics in animal feed market. Establishing efficient distribution networks is essential to ensure that probiotic products reach customers in a timely and cost-effective manner. Companies may partner with distributors, wholesalers, or veterinary professionals to expand their reach and access to customers across different geographic regions. Additionally, companies may leverage digital platforms and e-commerce channels to complement traditional distribution channels and reach customers directly, particularly in remote or underserved areas.
Effective marketing and branding efforts are also essential components of market share positioning strategies in the probiotics in animal feed market. Building a strong brand presence and communicating the benefits of probiotics for animal health and performance can help companies differentiate themselves and attract customers. This may involve investing in marketing campaigns, advertising, and promotional activities to raise awareness and generate demand for their products. Moreover, companies may engage in educational initiatives to inform animal producers about the advantages of incorporating probiotics into animal feed and the positive effects on animal health and productivity.
In addition to these strategies, innovation and product development are critical for maintaining and growing market share in the probiotics in animal feed market. Companies must continually invest in research and development to develop new probiotic strains, formulations, and delivery methods that address evolving customer needs and market trends. By introducing innovative products that offer superior efficacy, stability, or convenience, companies can gain a competitive edge and capture a larger share of the market.
Global Probiotics in Animal Feed Market Overview
Probiotics in Animal Feed Market Size was valued at USD 0.2 billion in 2022. The Probiotics in Animal Feed market industry is projected to grow from USD 0.27 Billion in 2023 to USD 0.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.6% during the forecast period (2023 - 2030). The market is anticipated to increase significantly throughout the forecast period due to the rising demand for animal goods, such as wool, milk, meat, and eggs. The growing demand for animal-based products and technological advancements in the livestock industry are expected to cause a shift in the livestock industry from an unorganized to an organized sector, which will present growth opportunities for the market drivers to flourish.Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Cattle owners and producers are now more likely to choose natural products that increase their animals' productivity due to the strong growth in the consumption of animal-derived goods and its optimistic future growth trajectory. Such advancements align with the probiotics market's steady rise in animal feed.
The rise in probiotic usage as an antibiotic alternative, the rising prevalence of intestinal problems in livestock, the rising demand for animal protein, and the expanding production of complex feed are all factors contributing to the expansion of this industry. In addition, the move towards natural growth boosters is anticipated to provide profitable chances for industry participants. Due to rising customer interest in premium goods that contain probiotics in animal feeds and growing knowledge of their advantages, demand for probiotics in fortified foods is anticipated to stay strong. The use of probiotics in animal diets has demonstrated benefits for overall animal health. The poultry industry has expanded steadily with the rising demand for chicken meat and eggs worldwide over the past ten years. The rising knowledge of probiotics' positive benefits on overall livestock performance among livestock and pet owners is an essential fuel source for the global industry. Probiotics have entered the middle class of the animal feed sector thanks to strict regulation of synthetic feed additives known to harm both human and animal health, spurring market expansion in the Probiotics in Animal Feed market CAGR across the globe.
Animal intestinal health is improved, the digestive system is supported, and probiotics speed up biological digestion. As a result, they are frequently employed as crucial components in animal feed products, which supports the growth of the Probiotics in Animal Feed market revenue.
Based on Source, the Probiotics in Animal Feed Market segmentation includes bacteria, yeast & fungi. The yeast & fungi held the majority share in 2022 contribution to around ~65-67% in respect to the Probiotics in Animal Feed Market revenue. The yeast sector is anticipated to be higher. The strict restrictions on the use of antibiotics in animal feed in several European and North American nations are blamed for the segment's expansion. Moreover, adding yeast-strain probiotics to animal feed enhances animal performance and fiber digestion, which raises milk and egg production.
March 2019: BIOMIN introduced POULTRYSTAR hatchery gel drop synbiotic for day-old chicks. It is recognized to deliver the synergistic effect of carefully chosen probiotic bacterial strains with a prebiotic that promotes beneficial bacteria required for good chicken gut health.
Figure 2: Probiotics in Animal Feed Market, by Source, 2022 & 2030 (USD Million)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on form, the Probiotics in Animal Feed Market segmentation includes dry and liquid. The dry segment held the majority share in 2022 concerning the Probiotics in Animal Feed Market revenue. Due to its convenience in storage and transportation, low cost of storage, and extended shelf life, the dry form of probiotics is typically favored in animal feed applications. Therefore, the advantages of dried probiotics fuel their market demand. Hence, rising applications for the dry segment in Animal Feed positively impact the market growth.
The Probiotics in Animal Feed Market data has been bifurcated by Livestock into swine, poultry, ruminants, aquaculture, and others. The poultry livestock segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The substantial market share of this sector is related to rising poultry meat consumption and rising demand for poultry products free of antibiotics. Probiotics are also more in demand in the poultry industry because of the high demand and production of poultry meat in emerging nations, which increases the need for them to increase yield and safety.
By Region, the study provides the market insights into North America, Europe, Asia-Pacific, and Rest of the World. Asia Pacific Probiotics in Animal Feed market accounted for USD 0.1 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The significant market share held by Asia-Pacific is attributable to a variety of causes, including rising probiotic formulation advancements, improved consumer awareness of various ailments, and large-scale production of chicken and beef in nations like China and India.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: PROBIOTICS IN ANIMAL FEED MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Probiotics in Animal Feed market accounts for the second-largest market share, primarily driven by the dietary patterns' heavy reliance on animal foods. The livestock has been under increasing pressure to produce more with fewer inputs. Further, the Germany Probiotics in Animal Feed market held the largest market share, and the UK Probiotics in Animal Feed market was the fastest growing market in the European region.
The Asia-Pacific Probiotics in Animal Feed Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to the rising number of critical companies anticipating to benefit financially from the rising demand for wholesome animal feed and the strict laws governing the use of antibiotics in feed supplements. Moreover, China Probiotics in Animal Feed market held the largest market share, and the India Probiotics in Animal Feed market was the fastest growing market in the Asia-Pacific region
For instance, India Probiotics in Animal Feed market will grow with the fastest-growing CAGR in Asia Pacific during the forecast period. Due to rising income, urbanization, and a developing technology base, the Indian market is anticipated to have the fastest-growing market over the forecast period. This will result in a rise in the need for probiotics in animal feed. Because they are a cheap source of protein, eggs, milk, fish, and poultry have witnessed a growth in demand throughout the Asia Pacific region. Producers supplement animal feed with bacteria and yeast species like Saccharomyces cerevisiae to boost animal performance and satisfy the region's rising demand for meat and poultry products.
Major market players are investing in R&D to expand their product lines, which will fuel the growth of the medical case management market. Participants in the market are also undertaking various strategic initiatives to expand their global footprint. Significant market developments include new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other players.
One of the primary business strategies adopted by manufacturers in the global Probiotics in Animal Feed industry is introducing new products in the market. Major players in the Medical Case Management market, such as Chr. Hansen Holding A/S (Denmark), Novozymes (Denmark), Kerry Group (Ireland), DuPont de Nemours Inc. (US), Evonik Industries AG (Germany), Land O'Lakes Inc. (US), Pure Cultures (US), among others are collaborating with companies to develop new solutions.
An international biotechnology business with its main office outside of Copenhagen, Denmark is called Novozymes A/S. Research, development, and manufacture of industrial enzymes, microorganisms, and biopharmaceutical components are the company's main priorities. In addition to China, India, Brazil, Argentina, the United Kingdom, the United States, and Canada, the business has operations all over the world. Its Class B shares are traded on the NASDAQ OMX Nordic market.
Irish-based Kerry Group plc is a publicly traded food business. It is traded on the London Stock Exchange and the Dublin ISEQ. With the company's roots in the cooperative movement, its farmer suppliers still hold a sizable stake in the business. As of 2022, Kerry Co-operative Creameries is still the company's most significant stakeholder. At Listowel, County Kerry, Kerry was established in 1972 as a private firm (North Kerry Milk Products) with three shareholders: the US-based Erie Casein Company Inc. (15%), the state-owned Dairy Disposal Company (42.5%), and a federation of eight local farmer co-operatives in Kerry.
Key Companies in the Probiotics in Animal Feed market include
Probiotics in Animal Feed Industry Developments
November 2018: ActiSaf Sc 47 HR+, a new generation of live yeast Saccharomyces cerevisiae product, was introduced by Phileo Lesaffre Animal Care in the EU. This approval has further broadened the growth opportunity for the Probiotics in Animal Feed industry.
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