Global Powdered Soft Drinks Market Overview
As per MRFR analysis, the Powdered Soft Drinks Market Size was estimated at 45.29 (USD Billion) in 2022. The Powdered Soft Drinks Market Industry is expected to grow from 48.1(USD Billion) in 2023 to 82.7 (USD Billion) by 2032. The Powdered Soft Drinks Market CAGR (growth rate) is expected to be around 6.21% during the forecast period (2024 - 2032).
Key Powdered Soft Drinks Market Trends Highlighted
The Powdered Soft Drinks Market is expected to witness buoyant expansion in the next few years due to the shift in consumer preferences and innovations within the industry. Major factors enhancing the growth of the market professional's coffee are the rise in the need for on-the-go drinks, increasing sales of health and organic drinks, and growth in the distribution networks of the low and middle segments in developing economies.
Trends in the marketplace appeal to the satisfaction of the more health-conscious population, the introduction of novel and creative flavors and packages, and investment in fresh markets. In recent years, the use of health-oriented powdered soft drinks and low-calorie sweeteners that tend to use substitute materials and various forms of decoration has become popular. To avoid being crowded out, manufacturers should work to satisfy such market requirements and foster strategic cooperation with players within the value network. They also must be up to date with the Changes in policies and legality of operations and technological innovations to remain situated in the market.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Powdered Soft Drinks Market Drivers
Rising Demand for Convenient and Healthy Beverage Options
The global market for powdered soft drinks is majorly fuelled by the growing demand for convenient and nutritional beverages. The increasing health concerns among people and the fluctuating lifestyle are making people shift their focus from sugar-based carbonated drinks to healthier alternatives with few calories and less sugar. With technological advancements, wholesale powdered soft drink suppliers are now manufacturing and offering innovative flavors to the people.Moreover, growing awareness regarding the product and its benefits is further anticipated to propel the growth of the market in the forthcoming years.
Expansion of the Food and Beverage Industry
The growing penetration of the food and beverage industry is another key factor driving the expansion of the powdered soft drinks market. There has been a rise in the number of food and beverage outlets, including cafes, convenience stores, and restaurants, which is expected to boost the demand for powdered soft drinks. Additionally, the majority of these outlets prefer powdered soft drinks over carbonated ones as they are a healthier and more convenient drink option.This trend is expected to drive the growth of the powdered soft drinks market over the years.
Increasing Popularity of E-commerce
The powdered soft drinks market is growing because of the rising popularity of e-commerce. Nowadays, buyers choose e-commerce and do everything online, including the purchase of powdered soft drinks. E-commerce provides a fast and easy opportunity for buyers to place an order from their house. This platform is a driver of growth and likely would continue to have an effect on the powdered soft drink market during the following years.
Powdered Soft Drinks Market Segment Insights:
Powdered Soft Drinks Market Flavor Insights
The Powdered Soft Drinks Market is segmented by Flavor into Fruit Flavors, Cola Flavors, Citrus Flavors, and Energy Drink Flavors. Among these segments, Fruit Flavors held the largest market share of 32.5% in 2023 and is expected to continue its dominance throughout the forecast period. The popularity of fruit flavors can be attributed to their refreshing and natural taste, which appeals to a wide range of consumers. Cola Flavors accounted for the second-largest market share of 28.7% in 2023. The iconic taste of cola has made it a timeless favorite among consumers.Citrus Flavors, such as orange, lemon, and lime, hold a market share of 22.3%. These flavors offer a tangy and refreshing taste, making them popular choices for summer drinks. Energy Drink Flavors, with a market share of 16.5%, are gaining traction due to the increasing popularity of energy drinks. The rising demand for convenient and portable beverage options is driving the growth of the powdered soft drinks market. Additionally, the increasing health consciousness among consumers is leading to a shift towards low-calorie and sugar-free powdered soft drinks.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Powdered Soft Drinks Market Packaging Type Insights
Cartons, sachets, pouches, and canisters are included in the packaging type segment of the Powdered Soft Drinks Market. In 2023, cartons had the largest market share among these segments, with over 40% of the global market revenue. As cartons are large and durable, they are feasible for bulk meshing and the transportation of powdered soft drinks. Sachets are expected to register the highest CAGR during the forecast period as they are convenient to use and portable; thus, they are ideal for single applications. Pouches offer a low-cost and flexible packaging option, whereas canisters provide a secure and convenient way to store powdered soft drinks in an airtight container.The Powdered Soft Drinks Market's data and statistics on segmentation enable the industry to gain insights into the market's variegated dynamics so that it can make informed decisions and utilize opportunities.
Powdered Soft Drinks Market Distribution Channel Insights
The Powdered Soft Drinks Market is segmented into various distribution channels, including hypermarkets and supermarkets, convenience stores, online retail, and specialty stores. Among these channels, hypermarkets and supermarkets dominate the market with a significant revenue share due to their wide product offerings, easy accessibility, and promotional discounts. In 2023, the revenue generated through hypermarkets and supermarkets was estimated to be around USD 25.4 billion, and it is projected to reach USD 36.1 billion by 2032, exhibiting a CAGR of 4.5%.Convenience stores are another important distribution channel for powdered soft drinks, offering convenience and quick purchases to consumers. The revenue from convenience stores is expected to grow steadily, reaching USD 12.5 billion by 2032, with a CAGR of 3.8%. Online retail is gaining popularity, particularly among younger consumers, and is anticipated to witness significant growth in the coming years. The revenue from online retail is projected to reach USD 10.2 billion by 2032, growing at a CAGR of 7.2%. Specialty stores, which cater to specific consumer preferences and offer a curated selection of powdered soft drinks, are also expected to contribute to the overall market growth.
Powdered Soft Drinks Market End-User Insights
The Powdered Soft Drinks Market is segmented by End-User into Children, Teenagers, Adults, and Senior Citizens. Among these segments, Children and Teenagers are expected to hold a significant market share in the coming years. The growing demand for convenient and affordable beverages, coupled with the increasing popularity of powdered soft drinks among younger consumers, is driving the growth in these segments. Adults are also expected to contribute to the market growth due to their increasing disposable income and preference for healthier beverage options.Senior Citizens, on the other hand, are expected to have a smaller market share due to their declining population and health concerns. Overall, the Powdered Soft Drinks Market is expected to witness steady growth in the coming years, driven by the increasing popularity of powdered soft drinks among various end-user segments.
Powdered Soft Drinks Market Regional Insights
The regional segmentation of the Powdered Soft Drinks Market provides insights into the market's geographic performance and growth prospects. In 2023, North America held the largest market share, accounting for over 35% of the global revenue. The region's mature market, high disposable income, and strong consumer demand for convenience and variety drive its dominance. Europe follows closely, with a market share of around 28%, supported by a large population base and increasing health consciousness. APAC is projected to witness the fastest growth over the forecast period, with a CAGR of 7.2%, driven by rising urbanization, population growth, and changing lifestyles.South America and MEA are expected to contribute smaller but steady growth to the global market, with increasing demand from emerging economies and expanding distribution channels.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Powdered Soft Drinks Market Key Players And Competitive Insights:
In the field of Powdered Soft Drinks Market, the major players are adopting a variety of strategies on a regular basis to gain a competitive edge over their rivals. Usually, the leading companies in the given sector spend large amounts of money on research and development to create flavors and compositions that would appeal to their target audience. Additionally, it is not unusual for the most influential players to place an emphasis on partnering and collaborating with others. Finally, to enhance their position in the market and acquire the needed technologies and capabilities, the companies engage in mergers and acquisitions.In the Powdered Soft Drinks Market industry, there is high competition from major players. The primary players in the market are Nestle, Kraft Heinz, PepsiCo, and Dr Pepper Snapple Group. Almost all of them have well-established brands and their products are recognized and demanded all over the world except in some markets. They offer a wide variety of these products and have strong distribution both overseas and domestically. In response to this, their rivals have to come up with new marketing strategies or introduce new products. The case of Nestle, one of the major players in this industry, is worthy of note. Nestle is one of the well-known and one of the true giants in the field of powdered soft drinks. The products of the company include Nescafe, Milo as well as Carnation. The brand is recognized across a huge number of countries, both in the developed and developing markets. One of the key advantages is a well-established distribution network and a great deal of loyalty.
Key Companies in the Powdered Soft Drinks Market Include:
- Keurig Dr Pepper
- CocaCola
- The CocaCola Company
- Monster Energy
- Associated British Foods
- Mondelez International
- Red Bull
- PepsiCo
- Kraft Heinz
- Rockstar Energy Drink
- Suntory Beverage Food
- Nestlé
- Danone
- Britvic
Powdered Soft Drinks Market Industry Developments
The Powdered Soft Drinks Market is expected to witness steady growth over the next decade, driven by increasing consumer demand for convenient and portable beverage options. In 2023, the market was valued at approximately USD 48.1 billion and is projected to reach USD 82.7 billion by 2032, exhibiting a CAGR of 6.21% during the forecast period. Key factors contributing to this growth include rising disposable income, changing lifestyles, and the growing popularity of e-commerce platforms. Innovations in flavor profiles and packaging formats are also expected to drive market expansion. Recent developments include the launch of new sugar-free and low-calorie powdered soft drinks, as well as the introduction of eco-friendly packaging solutions. Major players in the market are focusing on strategic partnerships and acquisitions to expand their global reach and product portfolio.
Powdered Soft Drinks Market Segmentation Insights
- Powdered Soft Drinks Market Flavor Outlook
- Fruit Flavors
- Cola Flavors
- Citrus Flavors
- Energy Drink Flavors
- Powdered Soft Drinks Market Packaging Type Outlook
- Cartons
- Sachets
- Pouches
- Canisters
- Powdered Soft Drinks Market Distribution Channel Outlook
- Hypermarkets and Supermarkets
- Convenience Stores
- Online Retail
- Specialty Stores
- Powdered Soft Drinks Market End-User Outlook
- Children
- Teenagers
- Adults
- Senior Citizens
- Powdered Soft Drinks Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
45.29(USD Billion) |
| Market Size 2023 |
48.1(USD Billion) |
| Market Size 2032 |
82.7(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
6.21% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Keurig Dr Pepper, CocaCola, The CocaCola Company, Monster Energy, Associated British Foods, Mondelez International, Red Bull, PepsiCo, Kraft Heinz, Rockstar Energy Drink, Suntory Beverage Food, Nestlé, Danone, Britvic |
| Segments Covered |
Flavor, Packaging Type, Distribution Channel, End-User, Regional |
| Key Market Opportunities |
1 Growing health awareness2 Increasing demand for convenience3 Rising popularity of home-based entertainment4 Innovation in flavor profiles5 Expansion into emerging markets |
| Key Market Dynamics |
Growing health consciousness Increasing demand for convenient and portable beverages Expanding ecommerce platforms Rising disposable income Intensifying competition |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Powdered Soft Drinks Market size was valued at 48.1 billion U.S. dollars in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 6.21% from 2024 to 2032, reaching 82.7 billion U.S. dollars by 2032.
Asia-Pacific is expected to remain the largest market for powdered soft drinks throughout the forecast period. The region's large population base, rising disposable incomes, and increasing urbanization are key factors driving the growth of the market in Asia-Pacific.
The growing demand for convenient and portable beverages, increasing health consciousness, and the rising popularity of online retail channels are some of the key factors driving the growth of the Powdered Soft Drinks Market.
Powdered soft drinks are primarily used for preparing carbonated soft drinks. They are also used in the production of other beverages, such as juices, sports drinks, and energy drinks.
Some of the key competitors in the Powdered Soft Drinks Market include The Coca-Cola Company, PepsiCo, Inc., Nestle S.A., Dr Pepper Snapple Group, Inc., and Red Bull GmbH.
The Powdered Soft Drinks Market faces challenges such as intense competition, fluctuating raw material prices, and increasing regulatory pressure on the use of artificial sweeteners and preservatives.
The Powdered Soft Drinks Market is expected to continue growing in the coming years, driven by the increasing demand for convenient and portable beverages, rising health consciousness, and expanding distribution channels.
Some of the key trends shaping the Powdered Soft Drinks Market include the growing popularity of sugar-free and low-calorie variants, the increasing demand for natural and organic ingredients, and the rising adoption of e-commerce platforms for distribution.
The major challenges faced by the powdered soft drinks market include intense competition, rising raw material prices, and increasing regulatory pressure on the use of artificial sweeteners and preservatives. Additionally, changing consumer preferences towards healthier beverages and the growing popularity of homemade beverages may also pose challenges to the growth of the market.
The COVID-19 pandemic had a significant impact on the powdered soft drinks market, leading to disruptions in supply chains, closures of retail outlets, and changes in consumer behavior. However, the market is expected to recover in the post-pandemic period as economic activities resume and consumer confidence improves.
