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Non-Carbonated Soft Drinks Market Research Report By Sweeteners (Sugar-Sweetened, Artificially Sweetened, Naturally Sweetened), By Form (Bottled, Canned, Fountain), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Food Service Outlets), By Flavor (Fruit Flavored, Cola Flavored, Tea Flavored, Other Flavors), By Packaging (Plastic Bottles, Aluminum Cans, Glass Bottles, Other Packaging) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/F-B & N/22087-HCR | 100 Pages | Author: Pradeep Nandi| November 2024

Global Non-Carbonated Soft Drinks Market Overview


The Non-Carbonated Soft Drinks Market Size was estimated at 438.74 (USD Billion) in 2022.The Non-Carbonated Soft Drinks Industry is expected to grow from 458.53(USD Billion) in 2023 to 682.2 (USD Billion) by 2032. The Non-Carbonated Soft Drinks Market CAGR (growth rate) is expected to be around 4.51% during the forecast period (2024 - 2032).


Key Non-Carbonated Soft Drinks Market Trends Highlighted


Key market drivers for non-carbonated soft drinks include rising health consciousness, increased demand for natural and organic products, and growing popularity of functional beverages. Consumers are increasingly seeking out healthier alternatives to sugary carbonated soft drinks, driving demand for products with reduced sugar and artificial sweeteners.


Opportunities to be explored in the non-carbonated soft drinks market lie in the expansion of e-commerce platforms, the development of innovative Flavors and packaging, and the potential to tap into emerging markets. E-commerce provides a convenient channel for consumers to purchase and discover new brands, while unique flavour profiles and eye-catching packaging can attract attention in the competitive beverage landscape.


Recent trends in the non-carbonated soft drinks market include the emergence of hybrid beverages that combine elements of carbonated and non-carbonated drinks, the growing popularity of plant-based milks and juices, and the potential of artificial intelligence in beverage development. Hybrid beverages offer consumers the taste and refreshment of carbonation without the added sugar, while plant-based alternatives meet the dietary needs of a growing vegan and vegetarian population. Artificial intelligence is also being used to optimize flavor profiles, predict consumer preferences, and develop new product formulations.


Non-Carbonated Soft Drinks Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Non-Carbonated Soft Drinks Market Drivers


Rising Health Consciousness


Consumers are becoming increasingly health-conscious and are seeking out healthier alternatives to traditional sugary drinks. Non-carbonated soft drinks, which are often perceived as being healthier than their carbonated counterparts, are benefiting from this trend. These drinks are often fortified with vitamins, minerals, and other nutrients, making them a more appealing option for health-conscious consumers. In addition, the growing popularity of clean eating and the avoidance of artificial ingredients is driving demand for non-carbonated soft drinks made with natural ingredients.


Changing Consumer Preferences


Consumers are increasingly seeking out new and exciting flavors and experiences in their beverages. Non-carbonated soft drinks offer a wide range of flavors, from traditional fruit flavors to more exotic and innovative flavors. This variety appeals to consumers who are looking for something different from the traditional carbonated soft drinks. In addition, the growing popularity of non-alcoholic cocktails and mocktails is driving demand for non-carbonated soft drinks that can be used as mixers.


Expansion of Distribution Channels


Non-carbonated soft drinks are becoming more widely available through a variety of distribution channels. These channels include supermarkets, convenience stores, and online retailers. The expansion of distribution channels is making it easier for consumers to find and purchase non-carbonated soft drinks, which is driving demand for these drinks.


Non-Carbonated Soft Drinks Market Segment Insights


Non-Carbonated Soft Drinks Market Sweeteners Insights


The Non-Carbonated Soft Drinks Market is segmented based on Sweeteners into Sugar-Sweetened, Artificially Sweetened, and Naturally Sweetened. The Sugar-Sweetened segment held the largest market share in 2023 and is expected to continue to dominate the market during the forecast period. The Artificially Sweetened segment is expected to grow at the highest CAGR during the forecast period. Sugar-Sweetened Non-Carbonated Soft Drinks contain high amounts of sugar, which provides a sweet taste and energy. However, excessive consumption of sugar can lead to weight gain, dental problems, and other health issues.Artificially Sweetened Non-Carbonated Soft Drinks are sweetened with artificial sweeteners, which are low in calories and do not cause tooth decay. They are often used as a healthier alternative to sugar-sweetened drinks. Naturally Sweetened Non-Carbonated Soft Drinks are sweetened with natural sweeteners, such as fruit juice, honey, or stevia. They offer a healthier option than sugar-sweetened drinks and are becoming increasingly popular among health-conscious consumers. The Non-Carbonated Soft Drinks Market revenue for the Sweeteners segment is expected to reach USD 125.3 billion by 2032, growing at a CAGR of 4.5% during the forecast period.The market growth is attributed to the increasing demand for healthier and more convenient beverage options. The rising health consciousness among consumers is driving the demand for artificially sweetened and naturally sweetened non-carbonated soft drinks. Additionally, the increasing popularity of e-commerce platforms and the expansion of distribution channels are also contributing to market growth.


Non-Carbonated Soft Drinks Market Sweeteners Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Non-Carbonated Soft Drinks Market Form Insights


The Non-Carbonated Soft Drinks Market is segmented based on Form into Bottled, Canned, and Fountain. The Bottled segment held the largest market share in 2023, accounting for over 55% of the Non-Carbonated Soft Drinks Market revenue. The growth of the Bottled segment can be attributed to the increasing popularity of bottled water and other non-carbonated beverages. The Canned segment is expected to witness significant growth during the forecast period, owing to the growing popularity of canned beverages among consumers. The Fountain segment is expected to grow at a steady pace during the forecast period.


Non-Carbonated Soft Drinks Market Distribution Channel Insights


The distribution channel segment plays a crucial role in determining the accessibility and availability of non-carbonated soft drinks to consumers. Among the key distribution channels, supermarkets/hypermarkets hold a dominant position, accounting for a significant share of the Non-Carbonated Soft Drinks Market revenue. These retail giants offer a wide assortment of non-carbonated soft drinks, providing consumers with convenience, variety, and value for money. Convenience stores, with their widespread presence and extended operating hours, cater to the immediate needs of consumers, contributing to the growth of the non-carbonated soft drinks market.Online retailers, leveraging the power of e-commerce, offer a vast selection of non-carbonated soft drinks, often with competitive pricing and doorstep delivery options, attracting a growing customer base. Food service outlets, including restaurants, cafes, and vending machines, provide another important distribution channel, offering non-carbonated soft drinks as a popular accompaniment to meals and snacks. This diverse distribution landscape ensures the widespread availability of non-carbonated soft drinks, supporting the continued growth and expansion of the Non-Carbonated Soft Drinks Market.


Non-Carbonated Soft Drinks Market Flavor Insights


Flavor Segment Insight and Overview Flavor is a key factor influencing consumer preferences in the Non-Carbonated Soft Drinks Market. The market is segmented into four major flavor categories: Fruit Flavored, Cola Flavored, Tea Flavored, and Other Flavors. Fruit Flavored Non-Carbonated Soft Drinks are expected to dominate the market in the coming years, driven by the growing popularity of natural and healthy beverages. Cola Flavored Non-Carbonated Soft Drinks are expected to maintain a significant market share, primarily due to the strong brand loyalty associated with established brands.Tea Flavored Non-Carbonated Soft Drinks are gaining traction, particularly in emerging markets, as consumers seek healthier alternatives to traditional soft drinks. Other Flavors, including energy drinks and sports drinks, are expected to witness steady growth, catering to specific consumer preferences and lifestyle choices.


Non-Carbonated Soft Drinks Market Packaging Insights


The packaging segment plays a crucial role in the Non-Carbonated Soft Drinks Market, influencing product preservation, consumer convenience, and environmental impact. Plastic bottles dominate the market, accounting for over 55% of the global revenue in 2023. Their lightweight, cost-effectiveness, and recyclability make them a preferred choice for manufacturers and consumers alike. Aluminum cans follow closely with a significant market share, offering advantages such as durability, portability, and superior product protection. Glass bottles, while accounting for a smaller portion, retain a niche market due to their perceived premium image and environmental friendliness.Other packaging formats, such as Tetra Paks and pouches, are gaining traction as they offer unique advantages in terms of space efficiency and sustainability.


Non-Carbonated Soft Drinks Market Regional Insights


The regional segmentation of the Non-Carbonated Soft Drinks Market includes North America, Europe, APAC, South America, and MEA. North America is expected to hold the largest market share in 2024 due to the presence of key market players and increasing consumer demand for healthier beverage options. Europe is projected to follow North America in terms of market size, driven by rising health consciousness and the popularity of natural and organic soft drinks. APAC is anticipated to exhibit the highest growth rate during the forecast period, attributed to the increasing disposable income and changing lifestyles in countries like China and India.South America and MEA are expected to contribute a smaller share to the global market but are projected to witness steady growth in the coming years.


Non-Carbonated Soft Drinks Market Regional Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Non-Carbonated Soft Drinks Market Key Players and Competitive Insights


Major players in the Non-Carbonated Soft Drinks Market industry are focusing on product innovations to meet the changing preferences of consumers. Leading Non-Carbonated Soft Drinks Market players are investing heavily in research and development to create new flavors, packaging, and marketing campaigns. Non-Carbonated Soft Drinks Market development is driven by the increasing demand for healthy and refreshing beverages, as well as the growing popularity of natural and organic products. The Non-Carbonated Soft Drinks Market Competitive Landscape is anticipated to remain competitive in the coming years, with key players focusing on expanding their product portfolios and geographical reach.One of the key players in the Non-Carbonated Soft Drinks Market is Coca-Cola, which offers a wide range of non-carbonated soft drinks, including juices, sports drinks, and flavored water. Coca-Cola is known for its strong brand recognition and distribution network, which gives it a competitive advantage in the market. Another major player in the Non-Carbonated Soft Drinks Market is PepsiCo, which offers a portfolio of non-carbonated soft drinks, including Gatorade, Tropicana, and Aquafina. PepsiCo is focusing on innovation and product development to meet the changing consumer demand.Another key player in the Non-Carbonated Soft Drinks Market is Keurig Dr Pepper, which offers a range of non-carbonated soft drinks, including Dr Pepper, Snapple, and Mott's. Keurig Dr Pepper is known for its strong distribution network and its focus on innovation and product development. These are just a few of the key players in the Non-Carbonated Soft Drinks Market, and the competitive landscape is constantly evolving as companies innovate and compete for market share.


Key Companies in the Non-Carbonated Soft Drinks Market Include



  • Danone SA

  • PepsiCo

  • Red Bull GmbH

  • The Kraft Heinz Company

  • Starbucks Corporation

  • Unilever PLC

  • Ito En Ltd.

  • Dr Pepper Snapple Group

  • Coca Cola

  • Nestle S.A.

  • Kirin Holdings Company, Limited

  • Monster Beverage Corporation

  • Arizona Beverage Company

  • Suntory Beverage Food Limited


Non-Carbonated Soft Drinks Market Industry Developments


The Non-Carbonated Soft Drinks Market is projected to reach USD 682.2 billion by 2032, exhibiting a CAGR of 4.51% during the forecast period. Rising health consciousness among consumers and growing demand for healthier alternatives to carbonated soft drinks are key factors driving market growth. Moreover, increasing disposable income and changing lifestyles are contributing to the market's expansion. Key players are focusing on product innovation and strategic partnerships to cater to evolving consumer preferences. Recent developments include the launch of sugar-free and low-calorie variants, as well as collaborations with e-commerce platforms to expand distribution channels.


Non-Carbonated Soft Drinks Market Segmentation Insights



  • Non-Carbonated Soft Drinks Market Sweeteners Outlook

    • Sugar-Sweetened

    • Artificially Sweetened

    • Naturally Sweetened





  • Non-Carbonated Soft Drinks Market Form Outlook

    • Bottled

    • Canned

    • Fountain





  • Non-Carbonated Soft Drinks Market Distribution Channel Outlook

    • Supermarkets/Hypermarkets

    • Convenience Stores

    • Online Retailers

    • Food Service Outlets





  • Non-Carbonated Soft Drinks Market Flavor Outlook

    • Fruit Flavored

    • Cola Flavored

    • Tea Flavored

    • Other Flavors





  • Non-Carbonated Soft Drinks Market Packaging Outlook

    • Plastic Bottles

    • Aluminum Cans

    • Glass Bottles

    • Other Packaging





  • Non-Carbonated Soft Drinks Market Regional Outlook

    • North America

    • Europe

    • South America

    • Asia Pacific

    • Middle East and Africa



Report Attribute/Metric Details
Market Size 2022 438.74(USD Billion)
Market Size 2023 458.53(USD Billion)
Market Size 2032 682.2(USD Billion)
Compound Annual Growth Rate (CAGR) 4.51% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2022
Market Forecast Units USD Billion
Key Companies Profiled Danone SA, PepsiCo, Red Bull GmbH, The Kraft Heinz Company, Starbucks Corporation, Unilever PLC, Ito En Ltd., Dr Pepper Snapple Group, Coca Cola ,Nestle S.A. ,Kirin Holdings Company, Limited ,Monster Beverage Corporation ,Arizona Beverage Company ,Suntory Beverage Food Limited
Segments Covered Sweeteners, Form, Distribution Channel, Flavor, Packaging, Regional
Key Market Opportunities Rising demand for healthy beverages Increasing popularity of organic and natural ingredients Growing consumer preference for convenient packaging Expansion into emerging markets Technological advancements in production and distribution
Key Market Dynamics Increasing health consciousness Growing demand for natural and organic products Rising popularity of functional beverages Expanding ecommerce channels Innovation in flavors and packaging
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Non-Carbonated Soft Drinks Market is expected to have an overall valuation of 458.53 billion USD in 2023.

The Non-Carbonated Soft Drinks Market is expected to grow at a CAGR of 4.51% from 2024 to 2032.

The Non-Carbonated Soft Drinks Market is expected to have an overall valuation of 682.2 billion USD in 2032.

The key regions in the Non-Carbonated Soft Drinks Market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

The major applications of Non-Carbonated Soft Drinks include consumption at home, in restaurants, and in other public places.

The key competitors in the Non-Carbonated Soft Drinks Market include The Coca-Cola Company, PepsiCo, Inc., and Keurig Dr Pepper.

The key trends in the Non-Carbonated Soft Drinks Market include the growing popularity of healthy and natural beverages, the increasing demand for convenience, and the rising popularity of online shopping.

The challenges facing the Non-Carbonated Soft Drinks Market include the increasing competition from other beverage categories, the rising cost of raw materials, and the changing consumer preferences.

The opportunities for the Non-Carbonated Soft Drinks Market include the growing demand for healthy and natural beverages, the increasing popularity of online shopping, and the rising demand for convenience.

The future outlook for the Non-Carbonated Soft Drinks Market is positive. The market is expected to continue to grow at a steady pace, driven by the increasing demand for healthy and natural beverages, the increasing popularity of online shopping, and the rising demand for convenience.

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