Pickleball Equipment Market

• Growing popularity of pickleball is driving the market growth

The market CAGR for pickleball equipment is being driven by the surging popularity of pickleball games. Pickleball has experienced remarkable growth in recent years, with players of different ages and skill proficiency embracing the sport. With its combination of elements from badminton, tennis, and ping pong, pickleball offers a fun and social activity for people of varying athletic abilities. This growth in popularity has led to an increased demand for pickleball equipment. Players seek high-quality paddles, balls, and other gear to enhance their performance and overall experience.

As a result, the market has seen a surge in innovation, with manufacturers developing advanced equipment to cater to diverse players.

The second factor fueling the growth of the Pickleball Equipment Market is the proliferation of pickleball facilities and courts. As the sport has gained traction, communities, sports clubs, and recreational centers have responded by constructing dedicated pickleball courts or converting existing ones. The availability of proper courts is essential for the growth of pickleball, and it's a vital driver of equipment sales. With more courts and venues, the player base expands, leading to increased demand for equipment like paddles, balls, court accessories, and even apparel.

Furthermore, the development of professional and tournament-level courts has fueled demand for specialized, high-performance equipment among competitive players.

Additionally, Major sports brands and manufacturers have begun to invest in pickleball equipment, promoting it through advertising campaigns and endorsements by professional players. Sponsorship deals and partnerships with renowned athletes have brought greater visibility to pickleball. This marketing effort has raised awareness and built trust in the equipment quality endorsed by professional players. It has prompted more players to consider upgrading to premium equipment to enhance their gameplay.

For instance, according to the Sports & Fitness Industry Association, pickleball has been the nation’s fastest-growing sport for three years. According to Circana, pickleball equipment sales increased by about 500 percent from 2020 and generated almost $304 million in the 12 months ending in June. As a result, it is anticipated that demand for Pickleball Equipment will increase throughout the projection period due to the growing popularity of pickleball games and marketing efforts. Thus driving the Pickleball Equipment market revenue.

The Global Pickleball Equipment Market Industry experiences a surge in popularity as more individuals engage in the sport. This increase is attributed to the sport's accessibility and appeal across various age groups. In 2024, the market is projected to reach 71.5 USD Billion, reflecting a growing interest in recreational activities. As communities establish more pickleball courts and clubs, participation rates are likely to rise, further driving demand for equipment. The sport's inclusion in community programs and schools also contributes to its visibility, suggesting a sustained growth trajectory for the industry.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Pickleball Equipment market area will dominate this market. The sport originated in the United States and has experienced significant growth in North America due to its popularity among people of all ages. The region has a strong pickleball community, a high number of dedicated courts, and a thriving market for equipment, including paddles, balls, and accessories.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: PICKLEBALL EQUIPMENT MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Pickleball Equipment market accounts for the second-largest market share due to the establishment of numerous pickleball clubs and courts, making it easier for players to access the game. This infrastructure development contributed to equipment sales. Further, the German Pickleball Equipment market held the largest market share, and the UK Pickleball Equipment market was the fastest-growing market in the European region.

The Asia-Pacific Pickleball Equipment Market is expected to grow at the fastest CAGR from 2023 to 2032. This high growth rate is attributed to the region's economic growth, leading to increased spending on leisure activities and sports. This economic prosperity contributed to the growth of the pickleball equipment market. Moreover, China’s Pickleball Equipment market held the largest market share, and the Indian Pickleball Equipment market was the fastest growing market in the Asia-Pacific region.

Leading market players offer a comprehensive range of products, including paddles, balls, and accessories. Their market leadership often stems from their ability to meet diverse consumer preferences and needs. Market participants are also adopting a variety of strategic activities to expand their footprint, with important market developments including product differentiation, contractual agreements, mergers and acquisitions, investments, and partnership with other market leaders.  The Pickleball Equipment industry must offer differentiated products to address different consumers' needs and thrive in this competitive market climate.

Manufacturers' primary business strategy is to produce the equipment locally to reduce operational expenses in the Pickleball Equipment industry to benefit clients and increase the market share. In recent years, the Pickleball Equipment industry has offered some of the most significant advantages to Consumers. Major players in the pickleball equipment market, including Manta World Sport, Pickleball central, Prince Sports, Gearbox Sports, Engage Pickleball, Pro-Lite Sports, and others, are attempting to increase market their market share by product differentiation, offering competitive pricing in entry-level and mid-range product segments.

Prince Pickleball is a distinguished market player in racquet sports with a legacy spanning over five decades. The company has significantly impacted the industry through its unwavering commitment to innovation and the continuous introduction of cutting-edge technology in the realms of squash and tennis. Prince's pioneering journey commenced with creating the first patented oversized racket, characterized by an exceptionally large, sweet spot. Prince has remained at the forefront of innovation within the racquet sport space throughout its rich history.

In 2018, an exciting partnership was forged between Prince and Paddle Tek, uniting paddle design excellence with Prince's profound engineering expertise in racquet sports. This collaboration marked the inception of the prince pickleball line, introducing a range of paddles that seamlessly integrate innovative technology to offer players an exceptionally large, sweet spot.

Pickleball Central is an established company dedicated to providing customers with top-quality pickleball products, exceptional customer service, and swift shipping services. Situated in Kent, Washington, a suburb of Seattle, it stands as the world's largest online pickleball superstore. Pickleball Central prides itself on offering the most extensive selection of pickleball equipment and apparel and a level of service that is second to none. They operate by a simple yet powerful motto of Serve customers the way we want to be served when purchasing products online.

In December 2021, Pickleball Central disclosed a substantial investment from Dundon Capital Partners LLC, a Dallas-based investment firm. This comprehensive agreement encompasses Pickleball Central's retail equipment enterprise, associated PickleballTournaments.com software, and event management solutions. The investment further includes a multi-million-dollar commitment to advancing and extending the functionalities of the state-of-the-art technology platform within Pickleball Tournaments. Detailed terms of this private transaction remain undisclosed.