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    Pet Treat Market

    ID: MRFR/F-B & N/39950-HCR
    100 Pages
    Harshita Gorade
    September 2025

    Pet Treat Market Research Report By Type (Chewy Treats, Crunchy Treats, Soft Treats, Biscuits, Functional Treats), By Animal Type (Dogs, Cats, Birds, Small Animals, Reptiles), By Ingredient Type (Meat-Based, Vegetable-Based, Grain-Free, Organic, Natural), By Distribution Channel (Online Retail, Pet Specialty Stores, Supermarkets, Convenience Stores, Veterinary Clinics) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2035

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    Pet Treat Market Infographic
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    Pet Treat Market Summary

    The Global Pet Treat Market is projected to maintain a steady valuation of 8.84 USD Billion from 2024 to 2035.

    Key Market Trends & Highlights

    Pet Treat Key Trends and Highlights

    • The market is expected to remain stable at a valuation of 8.84 USD Billion throughout the forecast period.
    • The compound annual growth rate (CAGR) for the Global Pet Treat Market is projected to be 0.0% from 2025 to 2035.
    • Despite fluctuations in consumer preferences, the market valuation is anticipated to hold steady at 8.84 USD Billion.
    • Growing adoption of premium pet products due to increasing pet ownership is a major market driver.

    Market Size & Forecast

    2024 Market Size 8.84 (USD Billion)
    2035 Market Size 8.84 (USD Billion)
    CAGR (2025-2035) 0.0%

    Major Players

    Diamond Pet Foods, Merrick Pet Care, Nutrocom, WellPet, The J.M. Smucker Company, Blue Buffalo, Spectrum Brands, BarkBox, Freshpet, Unleashed Pet Cash, PetSmart, Nestle Purina PetCare, Hill's Pet Nutrition, Mars Petcare

    Pet Treat Market Trends

    The Pet Treat Market is benefitting from a considerable compound annual growth rate as a result of several key factors. Owners of pets among the millennials and Gen Z generations have increased especially for figuring out what pet treats to get for their pets, which aims at improving the pets' wellbeing. Premium, nutritious treats, on the other hand, have been trending among consumers of pet products who wish to buy better and more nutritious pet treats made of natural components, which also resonates with a general trend of health awareness.

    This health awareness has compelled many manufacturers to evolve in terms of factoring in more than just pet cravings with regard to pet-friendly foods and treats.

    The market has a lot of potential, particularly with the increasing education that surrounds functional treats, which add value aside from nutrition. Business players may capitalize on organic and hypoallergenic treats, for example, that serve the growing segment of pet parents with special needs. Moreover, the development of e-commerce is increasing accessibility and transitioning businesses and their consumers to fit different purchasing patterns. Companies that promote sustainable practices and are transparent in ingredient sourcing can gain the trust of consumers even further.

    Recent trends suggest that there is a trend towards pet humanization, with pet owners regarding their pets as children.

    This has led to an upswing in products that mirror human food trends, including gourmet and customizable treats. Moreover, the market sees a growing influence of social media, which plays a crucial role in shaping consumer preferences and driving sales. As the market evolves, companies that stay ahead of these trends and address changing consumer expectations are likely to thrive. Overall, the Pet Treat Market presents dynamic opportunities for growth and innovation in response to shifting consumer behaviors and preferences.

    The Global Pet Treat Market is experiencing a notable shift towards premium and health-oriented products, reflecting an increasing consumer preference for high-quality ingredients and nutritional benefits for pets.

    U.S. Department of Agriculture

    Pet Treat Market Drivers

    E-commerce Growth

    The expansion of e-commerce platforms significantly influences the Global Pet Treat Market Industry. Online shopping provides convenience and a wider selection of products, allowing consumers to explore various brands and types of pet treats. This trend is particularly relevant in 2024, as the market is expected to reach 8.84 USD Billion, partly due to the ease of access provided by online retailers. The ability to compare prices and read reviews enhances consumer confidence, leading to increased purchases. As e-commerce continues to grow, it is likely to play a pivotal role in shaping the future landscape of the pet treat market.

    Market Growth Charts

    Rising Pet Ownership

    The Global Pet Treat Market Industry experiences a notable surge in demand, driven by the increasing trend of pet ownership worldwide. As more households adopt pets, particularly dogs and cats, the need for various pet products, including treats, escalates. In 2024, the market is projected to reach 8.84 USD Billion, reflecting the growing affection for pets as family members. This trend is particularly pronounced in urban areas, where pet ownership rates have risen significantly. The emotional bond between pets and their owners fosters a willingness to invest in high-quality treats, thereby propelling the market forward.

    Sustainability Trends

    Sustainability is becoming increasingly important within the Global Pet Treat Market Industry, as consumers show a preference for eco-friendly products. This trend encompasses the sourcing of ingredients, packaging materials, and manufacturing processes. Brands that prioritize sustainability are likely to resonate with environmentally conscious pet owners, leading to increased brand loyalty and sales. As the market evolves, the emphasis on sustainable practices may drive innovation and create new opportunities for growth. The projected market value of 8.84 USD Billion in 2024 reflects the potential impact of sustainability on consumer choices and market dynamics.

    Health-Conscious Pet Owners

    A growing awareness of pet health and nutrition among owners is shaping the Global Pet Treat Market Industry. Pet owners are increasingly seeking treats that offer health benefits, such as dental care, weight management, and natural ingredients. This shift towards health-conscious choices is evident in the rising demand for organic and functional treats. As a result, manufacturers are innovating to create products that cater to these preferences. The market's projected value of 8.84 USD Billion in 2024 underscores the importance of health-oriented products in driving consumer purchasing decisions, as owners prioritize their pets' well-being.

    Innovation in Product Offerings

    Innovation remains a key driver in the Global Pet Treat Market Industry, as companies strive to differentiate their products in a competitive landscape. The introduction of unique flavors, textures, and health benefits caters to the evolving preferences of pet owners. For instance, treats that incorporate superfoods or are tailored for specific dietary needs are gaining traction. This focus on innovation is crucial as the market anticipates a steady growth trajectory, with a projected CAGR of 0.0% from 2025 to 2035. As brands continue to innovate, they are likely to capture the attention of discerning consumers seeking the best for their pets.

    Market Segment Insights

    Pet Treat Market Segment Insights

    Pet Treat Market Segment Insights

    Pet Treat Market Type Insights  

    Pet Treat Market Type Insights  

    The Pet Treat Market showcases diverse types of products, segmented into Chewy Treats, Crunchy Treats, Soft Treats, Biscuits, and Functional Treats, reflecting a vibrant and evolving industry. In 2024, the Chewy Treats segment held a significant valuation of 2.5 USD Billion, making it a major player in the market. The strong preference for chewy textures among pets reflects owners' desire to provide enjoyable, interactive experiences, contributing to its growth trajectory, which is expected to reach 4.2 USD Billion by 2035.

    Meanwhile, Crunchy Treats follow closely, valued at 2.0 USD Billion in 2024. Their appeal lies in their texture which promotes dental health, making them a favored choice for pet owners concerned with oral hygiene. This segment is projected to reach a valuation of 3.4 USD Billion by 2035, indicating its sustained demand.

    Soft Treats, valued at 1.5 USD Billion in 2024, cater to pets requiring softer options due to age or dental issues, highlighting the market's responsiveness to pet health needs. This particular segment is expected to grow to 2.7 USD Billion by 2035. Biscuits, with a valuation of 1.1 USD Billion in 2024, while smaller in comparison, represent a traditional option for pet treats, leveraging nostalgia and familiarity in product offerings. This segment is projected to grow to 1.9 USD Billion by 2035, representing a stable preference among pet owners.

    Functional Treats stand out with a noteworthy valuation of 2.18 USD Billion in 2024, reflecting a growing trend in pet nutrition and health-conscious products. This segment is anticipated to expand significantly, reaching 4.8 USD Billion by 2035, as pet owners increasingly seek treats that provide health benefits, including joint support, weight management, and dental care. The demand for Functional Treats is a testament to the evolving perspective of pet care, wherein treats are not just rewards but also integral to a pet's overall wellness.

    Pet Treat Market Animal Type Insights  

    Pet Treat Market Animal Type Insights  

    The Pet Treat Market, with a value of 9.28 billion USD in 2024, exhibits substantial growth driven by increasing pet ownership and changing consumer preferences. Within the Animal Type segment, the demand is particularly strong for treats targeting dogs and cats, as they continue to represent a significant portion of the market. The loyalty of pet owners towards their dogs and cats drives a consistent revenue stream for treats tailored to these pets, leading to a majority holding in overall market sales.

    Additionally, birds, small animals, and reptiles are gaining attention as niche markets, with specialized products catering to their specific dietary needs, contributing to the growing diversity of the Pet Treat Market.Factors such as premiumization, the rise of natural and organic treat options, and a focus on health and wellness among pets are shaping the product offerings. However, challenges such as fluctuating raw material prices and regulatory dynamics pose risks to sustained market growth. Overall, the market benefits from a favorable landscape with ample opportunities for innovation and expansion across various pet types.

    Pet Treat Market Ingredient Type Insights  

    Pet Treat Market Ingredient Type Insights  

    The Pet Treat Market is expected to reach a valuation of 9.28 USD Billion by 2024, driven by increasing consumer awareness regarding pet health and nutrition. The market segmentation based on Ingredient Type includes categories such as Meat-Based, Vegetable-Based, Grain-Free, Organic, and Natural treats. Among these, Meat-Based treats have gained significant traction due to their high protein content, appealing to pet owners seeking to enhance their pets' diets.

    Vegetable-based options are also growing in popularity, particularly among health-conscious consumers exploring plant-based diets for their pets.Grain-free treats are dominating the market as many pet owners opt for gluten-free diets for their animals, recognizing the potential digestive benefits. Organic and Natural pet treats are increasingly favored as consumers demand products free from artificial preservatives and additives, aligning with rising trends toward holistic health. As the Pet Treat Market continues on its growth trajectory, distinctions across these ingredient types will be crucial in meeting diverse consumer needs and preferences.

    The industry statistics reflect this evolving landscape, emphasizing the importance of ingredient source and composition in influencing purchasing decisions.

    Pet Treat Market Distribution Channel Insights  

    Pet Treat Market Distribution Channel Insights  

    The Pet Treat Market operates through various distribution channels, which play a crucial role in reaching consumers effectively. In 2024, this segment was integral as the overall market value is expected to reach 9.28 USD Billion, reflecting a growing trend in pet ownership and spending on pet-related products. Among the various channels, Online Retail has emerged as a prominent platform, driven by increasing internet penetration and the convenience of home delivery, making it a key component of consumer shopping habits.

    Pet Specialty Stores also hold a significant position, offering an extensive range of targeted products that cater specifically to pet owners' needs.Supermarkets and Convenience Stores provide accessibility and attractiveness to casual shoppers, while Veterinary Clinics serve a unique role by connecting health-focused products directly with consumers. Each of these channels contributes uniquely to the overall distribution strategy, with Online Retail and Pet Specialty Stores frequently dominating market shares due to their specialized offerings and customer engagement strategies.

    The Pet Treat Market statistics indicate that an interplay among these channels is likely to propel market growth, responding to evolving consumer preferences and increasing disposable incomes.

    Get more detailed insights about Pet Treat Market

    Regional Insights

    The Regional segmentation of the Pet Treat Market reveals significant insights into various geographic markets. In 2024, North America emerged as a leader with a valuation of 3.92 USD Billion, showing its dominance in consumer demand for pet treats. Following closely, Europe registers a value of 2.78 USD Billion, reflecting its substantial market engagement. The Asia-Pacific (APAC) region, while smaller at 1.37 USD Billion, is experiencing growth driven by increasing pet ownership and evolving consumer trends.

    South America and the Middle East  Africa (MEA) hold lesser market shares, valued at 0.80 USD Billion and 0.41 USD Billion, respectively, indicating emerging opportunities.In 2035, North America's share expands to 6.81 USD Billion, reinforcing its position as a majority holder. Europe is anticipated to grow significantly to 4.85 USD Billion, while the APAC market also advances to 2.41 USD Billion, highlighting the growing interest in pet care. South America's market is set to reach 1.41 USD Billion, and MEA may increase to 0.72 USD Billion, driven by rising disposable incomes.

    The overall Pet Treat Market statistics indicate a vibrant industry poised for growth, with varied opportunities across regions, fostering a dynamic marketplace influenced by regional preferences, economic conditions, and cultural factors.

    Pet Treat Market Regional Insights  

    Key Players and Competitive Insights

    The Pet Treat Market has been experiencing significant growth driven by several factors, including increasing pet ownership and rising awareness among pet owners regarding the nutritional benefits of quality treats. The market is characterized by a diverse range of products, including biscuits, jerky, soft chews, and dental treats, catering to various pets such as dogs and cats. Intense competition among key players has led to innovations in product formulations, with a particular focus on health and wellness claims.

    As consumers become more discerning, companies are investing in premium, organic, and natural ingredients, catering to the evolving preferences of pet owners who seek to enhance their pets' health and happiness.Diamond Pet Foods stands out in the Pet Treat Market thanks to its commitment to providing high-quality, nutritious offerings for pet owners. The company's strengths lie in its rigorous quality control processes and the utilization of advanced production technologies, ensuring that each product meets the highest standards of safety and nutrition.

    With a strong portfolio that includes various functional treats designed for specific dietary needs, Diamond Pet Foods has established a solid reputation among consumers. The brand's focus on transparency and ingredient sourcing has further boosted consumer trust, enabling it to maintain a significant presence in an increasingly competitive landscape. Additionally, the company's extensive distribution network allows for widespread availability, making it convenient for pet owners to access their desired products.Merrick Pet Care is a prominent player within the Pet Treat Market, distinguishing itself through its emphasis on natural ingredients and high protein content in its product offerings.

    The company is well-known for its grain-free treats and high-quality protein sources, which resonate with health-conscious pet owners looking for nutritious and tasty options for their pets. Merrick Pet Care leverages its commitment to sourcing local ingredients, ensuring product freshness and sustainability, which enhances its appeal among environmentally-aware consumers. Furthermore, the company's innovative approach to product development, such as incorporating superfoods and functional ingredients, positions it effectively within the market.

    By maintaining a strong online presence and engaging actively with pet owners through various marketing initiatives, Merrick Pet Care successfully cultivates brand loyalty and captures a significant share of the growing pet treat segment.

    Key Companies in the Pet Treat Market market include

    Industry Developments

    • Q2 2024: Mars Petcare Launches New Temptations Creamy Puree Treats for Cats Mars Petcare announced the launch of Temptations Creamy Puree, a new line of lickable cat treats, expanding its popular Temptations brand with a focus on interactive feeding experiences.
    • Q2 2024: Nestlé Purina Opens New $550 Million Pet Food Facility in Georgia Nestlé Purina PetCare opened a new manufacturing facility in Hartwell, Georgia, to increase production capacity for pet treats and wet pet food, supporting growing demand in the U.S. market.
    • Q2 2024: Freshpet Appoints Billy Cyr as CEO Freshpet, Inc. announced the appointment of Billy Cyr as Chief Executive Officer, effective immediately, as the company continues to expand its fresh pet food and treat offerings.
    • Q3 2024: General Mills’ Blue Buffalo Launches New Wilderness Trail Treats for Dogs Blue Buffalo, a General Mills brand, introduced Wilderness Trail Treats, a new line of high-protein, grain-free dog treats inspired by the natural diet of wolves.
    • Q3 2024: Wellness Pet Company Acquires Old Mother Hubbard Dog Treats Brand Wellness Pet Company completed the acquisition of the Old Mother Hubbard dog treats brand, expanding its portfolio of natural pet treat products.
    • Q3 2024: J.M. Smucker Sells Private Label Pet Treats Business to Post Holdings J.M. Smucker Co. announced the sale of its private label pet treats business to Post Holdings, Inc. for $1.2 billion, as part of its strategy to focus on core pet food and treat brands.
    • Q4 2024: Bocce’s Bakery Launches Limited-Edition Holiday Dog Treats Bocce’s Bakery released a limited-edition line of holiday-themed dog treats, featuring seasonal flavors and festive packaging for the 2024 holiday season.
    • Q4 2024: Chewy Partners with PetPlate to Expand Fresh Pet Treats Offering Chewy, Inc. announced a partnership with PetPlate to offer fresh, human-grade pet treats and meals through its online platform, expanding its premium pet treat assortment.
    • Q1 2025: PetDine Opens New Production Facility in Colorado to Meet Growing Demand for Pet Treats PetDine, a contract manufacturer of pet treats and supplements, opened a new production facility in Fort Collins, Colorado, to increase capacity and support innovation in the pet treat sector.
    • Q1 2025: Three Dog Bakery Announces Launch of Grain-Free Dog Treats Line Three Dog Bakery introduced a new line of grain-free dog treats, catering to pet owners seeking alternative ingredient options for dogs with dietary sensitivities.
    • Q2 2025: Petco Launches Private Label Functional Pet Treats Targeting Health and Wellness Petco Health and Wellness Company launched a new private label line of functional pet treats designed to address specific health needs such as joint support, digestion, and skin health.
    • Q2 2025: BARK Raises $50 Million in Series D Funding to Expand Pet Treats and Toys Business BARK, known for its BarkBox subscription service, raised $50 million in Series D funding to accelerate growth in its pet treats and toys business, with plans to expand product lines and distribution.

    Future Outlook

    Pet Treat Market Future Outlook

    The Global Pet Treat Market is projected to maintain a 0.0% CAGR from 2024 to 2035, driven by evolving consumer preferences and increasing pet ownership.

    New opportunities lie in:

    • Develop premium, organic pet treats targeting health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales growth.
    • Innovate with personalized pet treat subscriptions based on pet dietary needs.

    By 2035, the market is expected to stabilize, reflecting evolving consumer trends and competitive dynamics.

    Market Segmentation

    Pet Treat Market Type Outlook

    • Dogs
    • Cats
    • Birds
    • Small Animals
    • Reptiles

    Pet Treat Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia-Pacific
    • Middle East and Africa

    Pet Treat Market Animal Type Outlook

    • Meat-Based
    • Vegetable-Based
    • Grain-Free
    • Organic
    • Natural

    Pet Treat Market Ingredient Type Outlook

    • Online Retail
    • Pet Specialty Stores
    • Supermarkets
    • Convenience Stores
    • Veterinary Clinics

    Pet Treat Market Distribution Channel Outlook

    • North America
    • Europe
    • South America
    • Asia-Pacific
    • Middle East and Africa

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 8.84(USD Billion)
    Market Size 2024 9.28(USD Billion)
    Market Size 2035 16.0(USD Billion)
    Compound Annual Growth Rate (CAGR) 5.07% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Diamond Pet Foods, Merrick Pet Care, Nutro, Tails.com, WellPet, The J.M. Smucker Company, Blue Buffalo, Spectrum Brands, BarkBox, Freshpet, Unleashed Pet Cash, PetSmart, Nestle Purina PetCare, Hill's Pet Nutrition, Mars Petcare
    Segments Covered Type, Animal Type, Ingredient Type, Distribution Channel, Regional
    Key Market Opportunities Natural and organic treat demand, Innovative flavor combinations, Customized pet treat options, Functional treats for health benefits, Sustainable packaging solutions
    Key Market Dynamics rising pet ownership, increasing humanization of pets, demand for natural ingredients, growing online sales, focus on health benefits
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What was the expected market size of the Pet Treat Market in 2024?

    The Pet Treat Market reached a value of 9.28 billion USD in 2024.

    What is the projected market value for the Pet Treat Market by 2035?

    By 2035, the Pet Treat Market is expected to be valued at 16.0 billion USD.

    What is the CAGR for the Pet Treat Market from 2025 to 2035?

    The anticipated compound annual growth rate (CAGR) for the Pet Treat Market from 2025 to 2035 is 5.07%.

    What will be the market value of North America in 2035?

    The market value of North America is expected to increase to 6.81 billion USD by 2035.

    Who are the key players in the Pet Treat Market?

    Major players in the Pet Treat Market include brands like Diamond Pet Foods, Merrick Pet Care, Nutro, and Mars Petcare.

    What is the expected market size for Functional Treats by 2035?

    By 2035, the market size for Functional Treats is expected to reach 4.8 billion USD.

    What is the market growth expectation for Europe from 2024 to 2035?

    The market value of Europe is expected to increase from 2.78 billion USD in 2024 to 4.85 billion USD by 2035.

    What challenges might impact the Pet Treat Market?

    Challenges might include economic fluctuations and changing consumer preferences impacting demand for pet treat products.

    Report Infographic
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